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SBC Summit Rio to welcome EDM legend Afrojack as INFINITY headliner, supported by Brazil’s Dubdogz

SBC will light up Rio de Janeiro with the highly anticipated INFINITY Rio party, happening on February 27th at the 2025 edition of SBC Summit Rio.
With Grammy award-winning producer Afrojack at the helm and Brazilian house duo Dubdogz bringing their signature energy, this electrifying event promises an unforgettable night of music and excitement for the event attendees.
“INFINITY was born in Lisbon, where we kicked off our first EDM festival with top-tier DJs; Don Diablo, Miss Monique, and Darude. Now, we’re bringing that momentum to Rio with INFINITY Rio, taking things to a whole new level,” said Rasmus Sojmark, CEO & Founder of SBC.
In the gaming industry, connections are everything, and INFINITY Rio will provide a unique platform to meet the game-changers driving progress in Brazil. As an event organizer, SBC is known for elevating attendee experiences with VIP treatment, combining business opportunities with world-class networking. By integrating music and entertainment—longtime inspirations for gaming—into the closing party, SBC will offer an event finale that truly captures the energy of the gaming world.
EDM icon Afrojack rose to stardom with “Take Over Control,” becoming a key figure in the genre. Known for collaborations with Beyoncé, Pitbull, and Will.i.am, his accolades include spots on Rolling Stone’s “50 Most Important People in EDM” and Forbes’ “30 Under 30.” Moreover, the DJ’s 2020 track “All Night” climbed to the top of US dance radio charts and earned over 40 million streams, cementing his reputation as an EDM powerhouse.
Sojmark commented: “Having Afrojack headlining the first INFINITY Rio really shows just how massive SBC Summit Rio is going to be. Our delegates are in for an EDM festival experience that mixes world-class entertainment with top-tier networking.
“To give it that special Brazilian vibe, we’re also bringing in Dubdogz, an incredible homegrown duo that is taking the global scene by storm. We couldn’t miss the chance to showcase Brazil’s own talent at an event that’s all about Brazil!”
Dubdogz, Brazil’s twin sensations Lucas and Marcos Ruback are known for their dynamic blend of Brazilian Bass and House, chart-topping hits and a devoted fanbase. Among the few Brazilian acts on the “DJ Mag Top 100,” they’ve performed at iconic stages like Tomorrowland, EDC, and Ushuaïa Ibiza. Their track “Infinity,” a collaboration with Bhaskar, achieved Double Platinum status and surpassed 126 million Spotify streams.
The Riocentro Super Stage, a fresh addition to SBC Summit Rio, will shed its conference atmosphere to host the party, with Afrojack and Dubdogz setting the tone for the Rio de Janeiro Carnival, starting the next day on the 28th of February.
“We’ve timed SBC Summit Rio 2025 perfectly so attendees can dive into business and then roll straight into the Carnival. With Afrojack and Dubdogz lighting up the stage, the Carnival kickoff is going to be epic,” Sojmark added.
In October, SBC announced superstar DJ Alok as the headliner for the INFINITY party in Rio. However, Alok has had to step down due to personal reasons. The SBC CEO commented: “Unfortunately, Alok won’t be able to join us at SBC Summit Rio 2025 as originally planned due to personal reasons. We’re as disappointed as you are, but these things happen, and we totally understand.
“We’ve worked quickly to ensure the INFINITY Rio party still delivers the electric energy and unforgettable vibe you’re expecting. With Afrojack and Dubdogz taking the stage, we’re confident they’re the perfect replacements to make the night truly spectacular.”
SBC Summit Rio has quickly established itself as the must-attend event for Brazil and has moved to Riocentro, one of Latin America’s largest convention centres, for its 2025 edition. February’s event is projected to attract more than 15,000 attendees.
Alongside this growth, the introduction of the Super Stage will elevate the attendee experience, while the Affiliate Leaders Summit and Payment Expert Summit brands—both of which debuted in Lisbon—are set to make their Rio debut.
Curious about Brazil’s biggest betting and iGaming event? Visit the official website for more details. Want to join us at the event and INFINITY Rio? Early Bird tickets are available now at R$2000 ( ~ $550 USD). Operators and affiliates can apply for complimentary tickets.
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The Free Bet Wheel: Betting.bet Increases Player Engagement with New Gamification Tool

One of the UK’s leading betting aggregators, betting.bet, has introduced the Free Bet Wheel, a new free-to-play tool designed to increase user retention and interaction. Tied to the weekend’s Premier League football, this gamified feature offers users the opportunity to earn free bets and a weekly £100 cash reward.
At a time when most iGaming affiliates are focused on developing foreign markets such as Latin America and Africa, the function illustrates betting.bet’s ongoing commitment to the UK.
About the Free Bet Wheel
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Weekend Availability: The Free Bet Wheel runs every weekend, aligned with major Premier League and international football matches.
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Multiple Chances to Win: Players receive up to four spins to try their luck each weekend.
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Winning Free Bets: Match three free bet colours within five spins to win a free bet on the featured match.
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£100 Cash Jackpot: Land on the jackpot segment five times consecutively to win £100 in cash.
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Loyalty Rewards: Players also collect bCoins, Betting.bet’s exclusive loyalty currency, which can be redeemed for a range of prizes, vouchers and rewards.
Strengthening Operator Partnerships Through Enhanced User Experience
By launching the Free Bet Wheel, betting.bet is not only elevating the player experience but also delivering tangible benefits to its network of partner operators. The feature offers a new avenue to profile selected betting partners, direct qualified traffic to safe free bets and reinforce affiliate partnerships through increased user activity and conversions.
Steve Gummer, Director of Betting.bet, stated: “We at betting.bet are dedicated to developing products and experiences that not only interest players but also provide clear value to our partners. Designed to benefit our UK community in a fun, frictionless manner, the Free Bet Wheel also supports important weekend traffic and sportsbook conversions.”
Driving Retention Through Gamification
This launch is part of a broader strategic focus on gamification and loyalty at betting.bet, aligning user enjoyment with commercial objectives. As the UK version of the platform continues to grow, features like the Free Bet Wheel are designed to support player acquisition, maximise LTV and drive weekend re-engagement.
The Free Bet Wheel is now live at betting.bet and available to all UK users aged 18+,
The post The Free Bet Wheel: Betting.bet Increases Player Engagement with New Gamification Tool appeared first on European Gaming Industry News.
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GR8 Tech Powers Smarter Betting with New Match Trackers

GR8 Tech has unveiled a powerful new upgrade to its high-performance sportsbook platform: high-quality, real-time Match Trackers—designed to bring more action, insight, and excitement to players. Match Trackers are available across all of GR8 Tech’s sportsbook solutions, including iFrame and the Hyper Turnkey.
“We’re always looking for ways to elevate the player experience and give our partners a competitive edge,” said Denys Parkhomenko, CPO at GR8 Tech. “Match Trackers have smart features that drive engagement, boost retention, and power faster betting decisions in real-time.”
With broad coverage across football, basketball, tennis, hockey, volleyball, and handball, the trackers are live for pre-match analytics and in-game updates. Key features include:
- Detailed Stats: From xG in football to rebounds in basketball and aces in tennis, players get live and historical stats tailored to each sport.
- Key Moments & Summaries: Goals, assists, red cards, substitutions, and more delivered in real-time.
- Pitch Animation: A dynamic, visual alternative to video streaming, showing key moments as they unfold on the field.
- Lineups & Live Updates: Full team sheets, coaches, and live substitutions, so players are always in the know.
- Live Standings: Updated rankings and tournament tables across all supported sports.
By providing operators with the tools to deliver everything players need in one place, GR8 Tech enhances the sportsbook user experience, enabling more confident betting and driving longer player sessions.
The launch of Match Trackers marks another step in the company’s long-term strategy to deliver a best-in-class, sportsbook-driven platform and become the leading sportsbook provider by 2028. Coverage will soon expand to even more sports to meet operators’ needs.
The post GR8 Tech Powers Smarter Betting with New Match Trackers appeared first on European Gaming Industry News.
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Midnite creates free limited-edition beer for fans to enjoy at World Snooker Championship

Midnite is the new official UK betting and casino partner of the World Championship, Snooker’s greatest event, which will run from April 19 to May 5.
To celebrate the partnership, Midnite has created a FREE limited edition lager – with one free beer available per person – which will be served at a local pub throughout the tournament.
The one-off lager will be served at The Graduate, an iconic Sheffield pub a short walk from The Crucible, with fans able to enjoy a new beer on tap while the World Championship comes to the city.
Midnite has partnered with London-based brewery Drop Project to bring the concept to life. Drop Project creates the freshest, premium flavoursome beers with consistent high-quality results, and pushes creative boundaries and brews the beers that both inspire their passions for the industry and our lifestyles.
A Midnite spokesperson, commented: “We have worked with Drop Project to bring fans a Midnite lager that they can enjoy throughout the whole tournament. We wanted to create something tangible that snooker fans can enjoy throughout, and to have been able to create our own beer is something we’re pleased with.
“The World Snooker Championship brings real excitement to the city, and fans can head straight from The Crucible, to The Graduate and enjoy a pint or two of our specially brewed lager, just for the occasion.”
Midnite is providing the beer free of charge – one free drink per person of Midnite Lager Only and for ticket holders to the Snooker World Championship (18+). Redeem by showing your matchday ticket at The Graduate. While stock lasts.
The post Midnite creates free limited-edition beer for fans to enjoy at World Snooker Championship appeared first on European Gaming Industry News.
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