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Play’n GO Music announces release of Quantum Rush Visualizer

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Visualizer created to represent hit release Quantum Rush and to celebrate a year of collaboration between Play’n GO Music and MoneyGram Haas F1 Team  

Play’n GO Music, the music division of the world’s leading casino entertainment provider Play’n GO, has today announced the release of its Quantum Rush Visualizer, in the wake of a successful 12-month collaboration between the brand and MoneyGram Haas F1 Team.  

Earlier this year, Play’n GO Music set out to explore how music can fuel sport, using its sponsorship of MoneyGram Haas F1 Team as an inspiration. To motivate both fans and team members alike, hit single Quantum Rush was created, to be used as a pump-up track on race weekends, with the Visualizer serving as a summary of the year-long collaboration. Throughout the year, Play’n GO Music and MoneyGram Haas F1 Team have collaborated on a series of initiatives to connect the team with their fans through a series of playlists designed by MoneyGram Haas F1 Team members; Ayao’s Anthems, Hulkenberg’s Hits, Magnussen’s Mix, the Haas Tracklist, and the Fan Fueled Favs playlist, chosen exclusively by fans for the motorsport team. 

Play’n GO became a sponsor of MoneyGram Haas F1 Team in November 2023 and has remained a steadfast partner of the team throughout the 2024 season. 

Ebba Arnred, CMO and Co-Founder at Play’n GO, said “The collaboration between Play’n GO Music and MoneyGram Haas F1 Team has been a creative and enjoyable initiative, showcasing a fresh approach to engaging with our audience. Pivoting from the world of online casino to the music industry was a bold leap, and mixing in the high-octane world of motorsport has proven to be a game changer. Watching Ayao, Nico, Kevin, and the entire MoneyGram Haas F1 Team craft their own playlists earlier this year brought the worlds of gaming, music, and motorsport together in an unprecedented way. The release of Quantum Rush in August was the crowning achievement of an incredible year, and the Quantum Rush Visualizer adds another electrifying layer to this partnership for fans to enjoy. This partnership has created new boundaries for what is possible as an iGaming brand; we’re already gearing up for even bigger things in 2025.” 

Ayao Komatsu, Team Principal at MoneyGram Haas F1 Team added “Working with a music brand is certainly a new one for our team, but we’ve all had great fun collaborating with Play’n GO Music this year. On a personal level, I appreciated the opportunity to share my musical tastes with our fans, and I can speak for the entire team here when I say they enjoyed the chance to contribute also. We’re already looking forward to getting back on track in 2025, and to continuing our partnership with Play’n GO.” 

The post Play’n GO Music announces release of Quantum Rush Visualizer appeared first on European Gaming Industry News.

AML

Payments Under Scrutiny: Polish Example

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Online gambling continues to thrive in Poland, despite the country’s strict regulatory framework. Virtual casinos and betting platforms still attract players with the promise of easy access and quick winnings. Yet, their operations would not be possible without the involvement of payment institutions that process transactions for entities operating outside the boundaries of the law. Behind the scenes lie not only questions about compliance with Poland’s Gambling Act, but also serious concerns about money laundering and the potential financing of criminal activity.

 

PSPs Legal Responsibility

The key question remains the legality of actions taken by payment institutions that handle transactions linked to illegal online gambling. Do they, even unintentionally, help such operations thrive? Under Polish law, payment service providers are required to monitor and limit high-risk transactions. In practice, this means that every deposit or withdrawal connected to unlicensed gambling activity should be treated as a red flag. Special attention is also given to transactions made through popular mobile payment systems such as BLIK. While BLIK itself is not a payment institution under Polish law, the banks and financial operators using it are and it is they who bear responsibility for preventing the flow of funds that may support illegal gambling activities.

 

Clear Legal Framework, Limited Excuses

Polish law leaves little room for speculation here. The register of domains used to offer illegal gambling, the ban on processing payments for unlicensed operators, and the penalties outlined in the Fiscal Penal Code and Criminal Code set clear boundaries of responsibility.

The Anti-Money Laundering Act (AML) and the EU Regulation 2023/1113 require payment institutions to actively monitor transactions, block suspicious transfers, and cut off risky relationships. Guidance issued by the Polish Financial Supervision Authority (KNF/UKNF) and the National Risk Assessment, along with its sectoral annex, describes typical abuse schemes and makes it clear that payments directed toward online gambling should be treated as a major warning signal. In practice, this means that financial channels supporting illegal gambling must be identified and shut down before the funds return to players as so-called “winnings.”

And this principle is now being actively enforced. Recently, the Financial Supervision Authority (UKNF) went a step further, issuing a sector-wide warning urging payment service providers to block financial flows to unlicensed operators. In response, Polish payment providers have begun withdrawing support for illegal gambling sites and removing payment options such as BLIK from unlicensed platforms.

 

The Hardest to Detect: The Intermediary Role

The flow of funds into illegal online gambling can take many forms, depending on the relationships between the parties involved in the transaction. The most difficult to detect, however, is the scenario in which a payment institution acts only as an intermediary within a larger payment chain transferring money between other financial service providers without directly serving the payer or the recipient. Even in such cases, the institution is not exempt from its obligation to continuously monitor and analyse all transactions.

Depending on the type of payment, it should apply different verification methods, all aimed at determining whether executing a transfer on behalf of another provider could, in practice, end up funding entities that organize illegal online gambling. The institution must obtain information from the ordering provider about the recipient, determine whether it is engaged in gambling related activity, and verify its legal status. If red flags arise during the analysis such as missing data in the payment chain, a domain listed in the official register, or the absence of the website from the list of legal operators the transaction should be paused or rejected and properly escalated. This includes raising the risk level, notifying the relevant authorities, or even terminating cooperation. When dealing with correspondent relationships involving other institutions, including those based within the European Union, heightened caution is essential.

 

Grey Market Fuelled by Inaction

Illegal online gambling would not exist without the support of the payment system. Although the law clearly defines the obligations of financial institutions, in practice it is often these very institutions that knowingly or not enable the flow of money into illegal online gambling. This is why effective identification and blocking of such transactions is crucial, especially within complex payment chains where tracing the connections can be most difficult. Every transfer made in support of illegal online gambling represents not only a legal risk but also real support for the shadow economy that thrives on the lack of vigilance within the financial sector.

This article was supplied by:

Marek Plota

Founding Attorney at RM Legal & Gaming In Poland •

Marek is a founder and a head of the legal team at RM Legal Law Firm and Gaming In Poland, jointly providing multidisciplinary and multijurisdictional support for leading international gambling operators in the Polish, European Union, and African markets. His gambling practice includes regulatory support at the pre and post-licensing stage, IT, and taxation services, as well as the unique service of performing a function of a gambling representative. RM Legal is the only law firm in Poland representing offshore companies operating legally in the Polish gambling market. Apart from gambling Marek specializes in corporate commercial law and international investment projects.

The post Payments Under Scrutiny: Polish Example appeared first on European Gaming Industry News.

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David Mann Chief Executive Officer at Swintt

Martina Muscat joins Swintt as new Marketing Manager

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In-demand software provider appoints experienced iGaming marketing specialist to strengthen brand consistency and ensure all communications really resonate

Swintt, the sought-after software provider celebrated in the industry for its innovative approach to game design and player engagement, has announced it has appointed Martina Muscat as Marketing Manager.

Having previously spent six-and-a-half years at Play ‘n GO as Online Marketing Coordinator before enjoying a more recent spell as Marketing Specialist at IGT, Martina arrives in the role with bags of industry experience that will help Swintt improve its communications across all channels.

Among the primary responsibilities of the new position, Martina will be tasked with ensuring that every upcoming game launch from Swintt tells a story that truly resonates with global audiences and that a consistent approach is taken in regards to all future messaging surrounding the brand.

Of course, given Swintt already boasts a packed product portfolio that includes Premium, Select and Elysium Studios – Driven by Swintt titles, Martina will have plenty of inspiration to work with and can use the studio’s previous successes as the blueprint to drive improvement going forward.

Martina Muscat, Marketing Manager at Swintt, said: “I’m really excited to be joining Swintt as the new Marketing Manager at what is an incredibly important time for the brand. With players these days wanting experiences, trust and something that feels tailored to them, I believe Swintt’s mix of in-house creativity and partnerships has put us in a great position to meet their demands.

“With a clear focus on regulated markets and a commitment to doing things the right way, Swintt’s huge portfolio of content means there’s so much variety and creativity to work with – and for someone like me, that’s marketing gold. Couple that with a great company culture that’s both ambitious and collaborative and it’s the exact type of environment where I can do my best work.”

David Mann, Chief Executive Officer at Swintt, said: “We’re delighted to welcome Martina to the Swintt team and believe her considerable experience in marketing will help us create an even more engaging and consistent brand persona as we continue to launch new games going forward.

“One of the things that really struck me about Martina was her passion and enthusiasm for the role. She recognises that with new markets opening, rising player expectations and ever-evolving regulations, the pace of change in our industry is relentless – but rather than being put off by the challenges, she’s sees the opportunities and is already thinking about how Swintt can capitalise.”

The post Martina Muscat joins Swintt as new Marketing Manager appeared first on European Gaming Industry News.

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Affilka by SOFTSWISS Partners with Voluum for Smarter Affiliate Campaign Tracking

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Affilka by SOFTSWISS has announced a strategic partnership with the Voluum ad tracking and optimisation platform. The integration provides iGaming affiliates and operators with advanced tools to monitor, analyse, and optimise traffic, turning data insights into higher revenue and efficiency.

Affilka’s API integration with Voluum’s advanced click-tracking system enables affiliates to manage traffic more efficiently and gain deeper insights to maximise campaign results. This collaboration unlocks powerful new features that support smarter decision-making:

  • Fast and simple setup without postback creation, giving affiliates complete conversion data while eliminating unnecessary complexity and delays.
  • Centralised traffic and player activity data in one place within the Voluum panel, making it easier to monitor performance and act on insights.
  • Detailed tracking of campaigns and conversion events, enabling accurate ROI measurement and optimisation.
  • Clear traffic funnel insights, helping affiliates understand player journeys and refine acquisition strategies by accessing data that was previously available only in Affilka.
  • Automated campaign optimisation, reducing manual effort while maximising returns.

Gleb Bichan, Product Lead at Affilka by SOFTSWISS, shares: “Affiliate marketing success starts with data. By integrating Affilka with Voluum, we bring together two powerful platforms to give partners exclusive insights and a unified performance view in one place. This unique data enrichment creates new opportunities for smarter campaign optimisation, stronger decision-making, and ultimately, better business results.”

Operators relying on paid and affiliate traffic also benefit from this partnership with unified dashboards, centralised reporting, and role-based collaboration tools. They can analyse performance metrics such as sign-ups and first-time deposits in real time, gaining clearer insights to refine acquisition strategies.

Kamila Łuksza-Szpyt, Managing Director at Voluum, comments: “In an era of tightening regulation and heightened transparency, the Affilka and Voluum integration revolutionises iGaming acquisition strategies. With centralised player information and no need for individual postbacks, operators can effortlessly optimise their campaigns and focus on what truly matters – acquiring quality players with ease.”

By integrating with Affilka, Voluum performance tracker gives affiliates sharper data and easier collaboration, while equipping operators with the automation and tracking they need to scale efficiently.

 

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Casino Platform, the Game Aggregator with over 35,000 casino games, Affilka Affiliate Platform, the Sportsbook Platform and the Jackpot Aggregator. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.

About Voluum

Voluum is an all-in-one ad tracking, optimization, and automation platform that helps iGaming operators and affiliates acquire high-quality players. With over 10 years of experience in performance marketing, Voluum integrates with top traffic sources, affiliate networks, and iGaming operators via s2s postback, pixel, or API. This delivers real-time data insights, simplifies campaign management, and prevents wasted budgets. 

The post Affilka by SOFTSWISS Partners with Voluum for Smarter Affiliate Campaign Tracking appeared first on European Gaming Industry News.

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