Central Europe
Dr. Dorian Freudenreich is the new Vice President Business LOTTO24 and designated member of the Management Board of LOTTO24 AG
Dr. Dorian Freudenreich is the new Vice President Business LOTTO24 and thus responsible for the entire lottery brokerage business of the ZEAL group in Germany. Freudenreich reports directly to ZEAL CEO Helmut Becker. In his position, he will be responsible for the operational management and financial performance of the two end customer brands LOTTO24 and Tipp24 as well as their strategic development. Freudenreich will also become a member of the Management Board of LOTTO24 AG with effect from 1 January 2025.
With Freudenreich, ZEAL has hired a founder and e-commerce expert with many years of experience. Before joining ZEAL, Freudenreich was head of German sales and data management at the pan-European online pharmacy Atida. Prior to that, he founded and managed the start-up Apparently Different. After completing his doctorate, Freudenreich began his career as a management consultant at McKinsey.
“I am grateful for ZEAL’s trust and am looking forward to the challenge,” says Dorian Freudenreich. “Lottery brokerage in Germany is by far ZEAL’s most important business segment. LOTTO24 and Tipp24 are two strong end customer brands with a lot of potential for further growth. My focus will be on continuously developing the performance of the business of both brands together with the team and promoting strategic potential in lottery brokerage in Germany.”
“Dorian Freudenreich has both founding experience and extensive knowledge in the holistic management of established e-commerce businesses,” says Helmut Becker, CEO of ZEAL. “Managing strong brands such as LOTTO24 and Tipp24 and strategically developing their business requires a great deal of experience and operational knowledge. We are delighted to have found the ideal person in Dorian to help our lottery brokerage in Germany achieve even stronger growth.”
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Central Europe
DSWV further expands its network: performanceLiebe and Kerberos Compliance become new partners
The German Sports Betting Association (DSWV) is pleased to announce the addition of two new partners as of December 2024: performanceLiebe and Kerberos Compliance. With this step, the association is underlining its commitment to an innovative and future-oriented sports betting industry.
“We are very pleased that performanceLiebe and Kerberos Compliance have joined.”says DSWV President Mathias Dahms.
“Both companies ideally complement our partner network and offer our members valuable services. With their expertise, we can further strengthen the competitiveness of the German sports betting industry.”
Rainer Naranjo, Managing Director of performanceLiebe emphasizes: “We see the collaboration with the DSWV as a great opportunity to use our expertise in link building for the sports betting industry. Through targeted search engine optimization measures and the creation of relevant backlinks, we can help to increase the visibility of DSWV members.”
Christian Tsambikakis, Managing Director of Kerberos Compliance, adds: “Compliance with the complex money laundering regulations is of central importance for companies in the sports betting industry. We look forward to contributing our expertise to the cooperation with the DSWV and helping its members to meet their compliance requirements even more efficiently and reliably.”
performanceLiebe is the leading link building agency since 2009 with more than 200,000 link sources in over 50 countries, specializing in the sports betting industry. With innovative link building strategies, performanceLiebe ensures more traffic and higher rankings in the search engines.
Kerberos Compliance is a leading provider of compliance solutions that helps companies meet the complex requirements of the Anti-Money Laundering Act and the GDPR. With customized solutions and in-depth industry knowledge, Kerberos Compliance ensures maximum security and transparency.
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LeoVegas Group has launched its sportsbook offering in the growing German market, in addition to its popular virtual slot machines vertical. Following the gaming license granted last year, the Group introduced virtual slot machines on LeoVegas.de in one of Europe’s largest igaming markets. The new sportsbook offering will be available across all sixteen German states, strengthening the foothold in Germany. A nationwide marketing campaign will launch in December to celebrate thrill seeking adventures in everyday life.
LeoVegas Group has launched its sportsbook vertical on the popular brand LeoVegas.de. In recent years, the German igaming market has developed into potentially one of Europe’s largest, and this new addition to the brand will attract sports fans across all sixteen German states, subsequently expanding the existing customer base. Until now, LeoVegas Group has only offered virtual slot machines in Germany, following the gaming license granted last year. In conjunction with the sportsbook launch, a nationwide marketing campaign titled “Thrill Seeker” will premiere across channels such as TV, programmatic, and affiliates. The campaign will humorously showcase how to add excitement and unexpected twists to the monotony of everyday life.
Gustaf Hagman, CEO at LeoVegas Group, said “Launching our sportsbook offering in Germany is a very exciting step for LeoVegas Group as we continue to grow and strengthen our foothold. Germany is one of Europe’s great sports powerhouses, and we are confident players will enjoy LeoVegas.de as a one-stop-shop for the greatest igaming experience.”
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Evoplay, the award-winning game development studio, has made its debut in the Czech Republic through an exclusive collaboration with leading operator Fortuna.
As part of the agreement, 39 of Evoplay’s top-performing games, including popular titles like Penalty Shoot-out and The Greatest Catch, are now available to Fortuna customers in the Central European country.
The collaboration not only introduces Evoplay’s diverse portfolio to the Czech market but also solidifies the company’s commitment to expanding in key territories.
Fortuna, a Fortuna Entertainment Group (FEG) brand, is a prominent online casino operator in the Czech market, and the partnership offers Evoplay a solid platform to reach more local players, supporting both companies’ growth objectives.
The strategic move marks a significant milestone for Evoplay, as it becomes the studio’s inaugural partnership in the market with plans for further expansion.
Ihor Zarechnyi, CBDO at Evoplay, said: “Breaking into the Czech market with an exclusive partner like Fortuna underscores our strategic vision for regulated markets. We’re thrilled to bring our diverse content offering to Czech players and are confident this collaboration will yield outstanding results.”
Myke Foster, Group Head of Commercial Gaming Operations at FEG, said: “This partnership reflects our commitment to delivering best-in-class entertainment and exceptional gaming experiences to all FEG customers, with Evoplay providing a broad content portfolio proven with players around the globe.”
“We are thrilled to be the first operator to take Evoplay’s titles live in the Czech market, and we anticipate a new level of engagement among our local audience.”
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