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Casino Guru’s Gamalyze Campaign Achieves Record Engagement in SGW24

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Casino Guru, the leading online casino database and advocate for responsible gambling, has achieved remarkable success with the latest iteration of its campaign promoting the Gamalyze self-assessment game. Conducted in partnership with Mindway AI, this initiative coincided with Safer Gambling Week 2024 (SGW24) and established new benchmarks for player protection and engagement.
This year’s campaign introduced a series of improvements on the previous edition, including a prominent widget on
Casino Guru’s homepage, also available across different website sections.
The improved visibility and outreach efforts for the campaign have paid off, resulting in an impressive 10,479 visitors who launched the game throughout the campaign.
Out of these, 7,116 games were completed, reflecting a strong engagement rate among participants. This represents a more than 500% increase from the previous year and demonstrates Casino Guru and Mindway AI’s ability to exact changes that drive specific results.
Casino Guru’s Head of Sustainable & Safer Gambling, Šimon Vincze, expressed his enthusiasm about the results:
“We are thrilled to see such positive outcomes from this year’s campaign. The improvements we made, together with Mindway AI, clearly resonated with players. Our aim was to make the Gamalyze self-assessment game more accessible but also attractive in the eyes of players, and these numbers show that we’ve succeeded. This campaign has brought us closer to our mission of empowering players to understand and manage their gambling habits better.”
The Gamalyze game offers players a chance to better understand their gambling behaviors in a fun, interactive, and importantly – anonymous manner. Developed by Mindway AI, the self-assessment tool provides detailed feedback on various behavioral markers, such as how individuals respond to rewards and losses, what their risk-taking tendencies are, and more.
By encouraging self-awareness, the initiative seeks to promote safer gambling practices in a creative way that engages the community and equips individuals with the means to stay safe.
The results of this year’s campaign not only demonstrate the growing importance of such tools in fostering responsible gambling but also highlight the impact of collaborative efforts within the industry. With over 10,000 players engaging with Gamalyze, Casino Guru and Mindway AI continue to lead the charge toward a safer gambling environment.
The duo will provide deeper analytics and qualitative data from the campaign to help boost awareness of risk-assessment in gambling in the upcoming weeks.

The post Casino Guru’s Gamalyze Campaign Achieves Record Engagement in SGW24 appeared first on European Gaming Industry News.

Gambling in the USA

Gaming Americas Weekly Roundup – May 19-25

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Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.

Latest News

Seminole Hard Rock Hotel & Casino Tampa has been named the luckiest casino in the US according to a recent study conducted by Casinos.com. The resort claimed the top spot based on an in-depth analysis of Tripadvisor reviews, measuring the frequency of luck-related keyword mentions. With a 25.49% luck rate, Seminole Hard Rock Tampa topped the list thanks to glowing guest feedback, including frequent mentions of jackpots, hand pays and bonus wins. 50 reviews mentioned the word “jackpot,” and 19 even referenced a “hand pay.” Casinos.com tracked keywords such as lucky, luck, won, winning, success, jackpot, hand pay, winner, bonus, profit to determine which U.S. casinos inspired the most winning moments among visitors.

The Missouri Gaming Commission has announced that it has officially begun accepting applications for sports betting license. The Commission made the announcement following the unanimous approval of a resolution drafted Tuesday that approved the licensing process. The resolution passed after Gov. Mike Kehoe’s office reviewed it. The licensing period opens roughly six months after Missouri voters narrowly approved a constitutional amendment legalising sports betting. The measure passed by less than half a percentage point, with a margin of less than 7500 votes.

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Underdog Fantasy has relaunched its draft-style daily fantasy sports (DFS) games in New York, nearly two months after it withdrew all of its DFS competitions from the Empire State. The decision to withdraw all DFS contests from New York in March came after a ruling from the New York State Gaming Commission in which the commission determined Underdog was not in line with the state’s current DFS law. An Underdog Fantasy spokesperson confirmed the company is still working under a temporary license. The New York State Gaming Commission agreed to allow the company to offer its draft DFS games with the temporary license. Most DFS companies in New York operate with a temporary license.

New Partnerships

Pollard Banknote Limited has congratulated the West Virginia Lottery on the successful launch of Royal Court Riches, its first eInstant game from the Pollard Digital Games Studio. Royal Court Riches has already demonstrated strong performance in multiple markets—in its first international launch, it achieved that jurisdiction’s highest tickets sold, total sales and gross gaming revenue within its first 30 days of release. Royal Court Riches is the first in a series of games from the Pollard Digital Games Studio slated to launch in West Virginia this year.

SYNOT Games has announced a new partnership with Caliente, one of Mexico’s top gaming platforms. This collaboration marks an exciting expansion for SYNOT Games, as it brings its acclaimed portfolio of gaming content to the Mexican market. It enhances Caliente’s offerings with an extensive array of high-quality slot games such as Respin Joker, Book of Secrets, Realm of Lions and Forest Maiden, designed to captivate players and boost engagement. Caliente with its strong presence in Latin America, is the perfect partner for SYNOT Games’ expansion into the region. The partnership aims to deliver an exceptional gaming experience, combining SYNOT’s visually rich, innovative games with Caliente’s extensive reach and reputation.

The post Gaming Americas Weekly Roundup – May 19-25 appeared first on European Gaming Industry News.

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Fast Track Expands Barcelona Hub to Attract Tech Talent

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Fast Track is delighted to announce the expansion of its Barcelona Hub as part of the company’s strategy to attract specialised tech talent and support the organisation’s rapid growth.

Barcelona was selected for its exceptional talent pool, particularly in technology, as well as its international appeal and high quality of life. The city’s excellent connectivity to the rest of Europe also makes it an ideal hub for attracting and retaining top talent.

The new office is designed to support Fast Track’s scaling efforts by enabling greater cross-team collaboration and increasing organisational resilience. It also reinforces the company’s presence in mainland Europe.

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“We’re excited to strengthen our presence in Europe by investing in a city that clearly reflects our values. Barcelona is international, innovative, and well suited for long-term growth. This is about bringing in exceptional talent who share our vision and want to grow with us,” says Simon Lidzén, Co-Founder and CEO at Fast Track.

Reflecting Fast Track’s culture and vision, the space feels more like a creative studio than a conventional office. It is open, bright, and built for collaboration, with shared spaces, breakout areas, and social zones that support both teamwork and individual productivity. The atmosphere is easy-going, energetic, and inclusive, true to Fast Track’s ethos.

The Barcelona office will initially host teams across product, engineering, marketing, and partner-facing functions. As Fast Track continues to grow, it will also become home to leadership roles and cross-functional teams.

Far from being a satellite location, Barcelona is set to become a key strategic hub for the company. With a booming tech ecosystem, growing investment, and a deepening talent pool, Spain is rapidly emerging as a major force in European innovation, making it a natural fit for Fast Track’s expansion.

The post Fast Track Expands Barcelona Hub to Attract Tech Talent appeared first on European Gaming Industry News.

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Compliance Updates

ZITRO OBTAINS ISO 14064-1 CERTIFICATION

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Zitro has achieved a new certification in its commitment to sustainability: the ISO 14064-1 standard, which manages the improvement of its corporate carbon footprint. After successfully completing the certification process, the company now holds this accreditation that supports the management of its greenhouse gas (GHG) emissions across all its global locations.

This certification strengthens the corporate system with which Zitro manages its ESG objectives, aimed at the progressive reduction of CO₂ emissions. The scope of this standard covers three key emission areas:

  • Scope 1:Direct emissions generated by owned and rented vehicles used at all locations.
  • Scope 2:Indirect emissions associated with electricity consumption in offices, laboratories, and warehouses.
  • Scope 3:Direct and indirect emissions from the value chain, including suppliers, customers, business travel, product distribution, and waste management.

The ISO 14064-1 certification represents an essential milestone for Zitro in consolidating a more sustainable business model aligned with the highest international standards in corporate responsibility.

The post ZITRO OBTAINS ISO 14064-1 CERTIFICATION appeared first on European Gaming Industry News.

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