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Altenar launches upgraded racing vertical with standalone lobby

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Leading sportsbook provider redesigns solution to include brand new widgets for horse and greyhound racing

Altenar, a leading sportsbook and iGaming software provider, has streamlined its horse and greyhound offering by creating a single lobby with a series of new widgets.

The revamped racing lobby is designed to deliver an intuitive and seamless user experience, enabling players to effortlessly filter and discover upcoming and popular races.

The latest upgrade follows the successful launch of Altenar’s eSports lobby in September, reinforcing the supplier’s commitment to innovation and its ability to anticipate the evolving needs of its global client base.

With the addition of this enhanced racing lobby, Altenar continues to solidify its reputation as a forward-thinking partner, delivering tailored solutions that drive growth and engagement for operators worldwide.

Dinos Doxiadis, Altenar’s Sportsbook Product Development Manager, said: “This latest upgrade to our solution follows a summer of significant product enhancements that position our technology as a real pioneer in the sports betting space.

“The racing lobby offers easier navigation for players, meaning they can find the races they are looking for with greater ease, ultimately boosting retention for our partners.”

To learn more about how all these products can help your brand grow, head to Stand 5L18 at ICE Barcelona or book a meeting with the Altenar team.

The post Altenar launches upgraded racing vertical with standalone lobby appeared first on European Gaming Industry News.

Balkans

Mr Bit Casino Enters Bosnia and Herzegovina with SYNOT’s Extended Portfolio on Board

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SYNOT Games has announced its partnership with Mr Bit Casino on their newly launched online platform in Bosnia and Herzegovina, bringing SYNOT’s portfolio of slots to a fresh audience in the region.

As part of this collaboration, players in Bosnia and Herzegovina can now enjoy a wide selection of almost 120 SYNOT Games titles directly on the Mr Bit Casino, including player favourite titles like Respin Joker, Book of Secrets, or Fire Bird 27. The partnership ensures that SYNOT’s high-quality games are available to a growing community of players in a dynamic Balkan market.

Martina Krajčí, CCO at SYNOT Games, said: “Working with Mr Bit on multiple markets has shown us that we share the same values of innovation and entertainment. Bringing our portfolio to Bosnia and Herzegovina is the next natural step in our joint growth.”

Maja Kečkeš, Head of Marketing for BiH at Mr Bit Casino, said: “We place a special emphasis on safety and the principles of responsible gaming, and our cooperation with SYNOT Games across different markets has always been smooth and successful. Including their portfolio in our Bosnian offering marks a significant milestone in strengthening our position as a modern and dynamic operator. “

Mr Bit Casino has officially entered the Bosnian market as a fully licensed operator tailored to a modern audience. With its dynamic and vibrant design, along with a user-friendly interface available on both desktop and mobile (including a dedicated App Store app), Mr Bit Casino ensures a seamless and enjoyable player experience.

The platform features a broad portfolio of games, including live dealer tables, and a broad mix of classic and innovative slots. Players can also enjoy comprehensive sports betting on football, basketball, tennis, hockey and more, alongside an esports section covering top titles such as CS: GO, Dota 2 and League of Legends. Fast and secure instant payouts guarantee smooth transactions, while full localisation in the Bosnian language (with an English version also available) ensures accessibility for all users.

The post Mr Bit Casino Enters Bosnia and Herzegovina with SYNOT’s Extended Portfolio on Board appeared first on European Gaming Industry News.

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CRM and AI cloud solutions

Symplify releases enhanced User Interface for smarter workflows

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Symplify, the Stockholm-based market leader in CRM and AI cloud solutions, has officially unveiled its brand-new user interface, designed to deliver a smoother, smarter workspace experience.

Symplify is refining and rebuilding its UI following an in-depth user research project to understand where the company can help its partners achieve more, more efficiently. The new interface improves visibility across campaigns, greater clarity in reporting, and a cleaner, more intuitive navigation experience.

The new UI allows customers to move seamlessly between modules with the new always-on side menu. A revamped dashboard presents all recent drafts and segments when logging in. Reporting has improved too as they are now all stored in one location with sharper visuals for deeper insights. Symplify has also introduced a better monitoring hub for campaigns and simplified Account Settings that is smoother and more efficient.

Symplify’s Chief Sales Officer Christoffer Feldt-Sørensen said: “Our UI redesign has been led by those who matter most, our users. It’s been an important process listening to our partners to truly understand where we can save time and boost performance. With our own expertise and the feedback, we’ve delivered a super-smart workspace built for smoother workflows.”

The post Symplify releases enhanced User Interface for smarter workflows appeared first on European Gaming Industry News.

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Central Europe

SOFTSWISS Sets the Stage for 2026 iGaming Trends at SiGMA Central Europe 2025

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SOFTSWISS, a global tech provider with over 15 years of iGaming expertise, is gearing up for a landmark appearance at SiGMA Central Europe Summit 2025, taking place in Rome on 3–6 November. During the event, SOFTSWISS will present the highly anticipated 2026 iGaming Trends Report – a release poised to become one of the year’s defining milestones for the global iGaming community.

Participation in this year’s SiGMA Summit underscores SOFTSWISS’ commitment to global growth in regulated markets. In the first half of 2025, the company achieved significant certifications across Latin America, Africa, and Europe, reinforcing its position as a trusted international partner dedicated to advancing responsible, secure, and innovative gaming experiences.

2026 iGaming Trends Report: The Year’s Most Anticipated Release by SOFTSWISS

Among the most important events in the iGaming industry this year will be the release of the 2026 iGaming Trends Report. The launch will take place on 5 November at Stage 2: People, Partners & Performance, as part of the 2026 iGaming Trends Marathon – a four-hour programme of keynotes and panel discussions. The report delivers an in-depth look at the technologies, regulations, and market dynamics shaping the future of iGaming.

This year’s edition, prepared by SOFTSWISS in collaboration with Next.io, will not only provide expert perspectives but also give participants the opportunity to be among the very first to access the report directly and hear exclusive insights from its creators and industry leaders.

Olga Resiga, Chief Business Development Officer at SOFTSWISS, shares: “The 2026 iGaming Trends Report is more than just data – it’s a roadmap for the industry. By presenting it at SiGMA Central Europe Summit 2025, we aim to give our partners first-hand access to insights that will shape strategies and decisions across regulated markets worldwide.”

Car Assembly Show: Alfa Romeo 4C Built Step by Step

At Stand 4016 G, SOFTSWISS will host a spectacular pit-stop style live show: the step-by-step assembly of an Alfa Romeo 4C Launch Edition. Throughout the process, experts will show how racing technologies like sensors, AI, telemetry, and automation mirror the principles behind SOFTSWISS products – from real-time analytics to scalable platforms. 

Partners and visitors are welcome to the SOFTSWISS Stand 4016 G to take part in the live car assembly experience, explore innovative solutions, and discuss the key findings of the 2026 iGaming Trends Report.

 

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Casino Platform, the Game Aggregator with over 35,000 casino games, Affilka Affiliate Platform, the Sportsbook Platform and the Jackpot Aggregator. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.

The post SOFTSWISS Sets the Stage for 2026 iGaming Trends at SiGMA Central Europe 2025 appeared first on European Gaming Industry News.

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