Latest News
Oddschecker to Recognise Leading Operators with ‘Oddschecker Endorsed’ Honours
Oddschecker, the UK’s leading betting comparison service and FairPlay Sports Media brand, has announced its ‘oddschecker endorsed’ service, which will see the best sportsbooks recognised in various categories, including ‘Most Popular Sportsbook’ and ‘Best Bet Builder’.
With over 55 million sessions per year in the UK alone, 100 million data updates per week, and with over 120 million prices live at any time, oddschecker are uniquely positioned to provide insight and authority within the market, which has now been formalised as this new service.
Oddschecker’s endorsements will utilise its site traffic and betting activity metrics, alongside user opinion from their large, hyper-engaged betting audience to arrive at the final list of winners, which will be announced in January 2025.
Launched specifically by oddschecker to objectively recognise the best-of-the-best in a dynamic, competitive marketplace, the campaign will be renewed annually with winners and partners given feedback on how they’ve performed against a variety of metrics relevant to each category.
Winners will be able to license the ‘oddschecker endorsed’ branding across their media assets for the coming twelve months. Similar branding partnerships already using the ‘oddschecker verified’ stamp, as leveraged by the likes of William Hill and Sky Bet, have proven to drive increased customer trust and engagement in crowded marketing environments, while also delivering brand claim integrity boosts through alignment with one of the UK’s most trusted betting brands.
Andrew Bramley, Commercial Director at FairPlay Sports Media, said: “Brand recognition and trust go a long way in sports betting, but with ‘oddschecker endorsed’ we wanted to go beyond just perception and deliver an objective look at the best offerings in the market across several key competitive categories for bookmakers.
“We’re digging deep into the data to work out who is proving to be the leading sportsbooks across different sports and core metrics, from best racing product to best safer gambling tools. We’re excited to share our findings in the new year, with several big names and challenger brands set to be recognised and rewarded for giving quality betting experiences to UK bettors.”
The full list of categories that will receive ‘oddschecker endorsed’ status are as follows:
– Best Bet Builder
– Best In-Play Product
– Best Safer Gambling Tools
– Best Free To Play Game
– Best Football Product
– Best Horse Racing Product
– Best Politics Bookmaker
– Most Generous Bookmaker
– Best New Promotion
– Best New Bookmaker
– Rising Star – Football
– Rising Star – Horse Racing
– Most Popular Sportsbook
The post Oddschecker to Recognise Leading Operators with ‘Oddschecker Endorsed’ Honours appeared first on European Gaming Industry News.
eCOGRA
Lucky Hills earns prestigious eCOGRA Certification
Lucky Hills Casino proudly announces that it has officially received the esteemed eCOGRA certification — one of the most respected seals in the global iGaming industry.
This milestone marks a significant step in Lucky Hills’ development, depicting the brand’s dedication to providing a trustworthy, secure, and responsible gaming environment for all players.
What is eCOGRA?
eCOGRA is a world-renowned independent testing agency and certification body.
Since 2003, it has conducted audits, compliance assessments, and fairness checks across the online gambling sector, ensuring that operators meet the highest international standards. Its seal is recognized by regulators, industry experts, and players as one of the strongest indicators of reliability in iGaming.
What the eCOGRA certification confirms for Lucky Hills
Obtaining this certification verifies that Lucky Hills meets all key criteria of a safe and fair gaming platform:
- Fairness of all games, including independent verification of 95,20% RTP
- Secure management of player funds and personal data, in accordance with international standards
- Full compliance with responsible gaming principles, including special attention for vulnerable players
- Transparent and honest operational processes
- Ongoing monitoring and regular audits to maintain compliance over time
For Lucky Hills, the eCOGRA seal represents more than just a compliance achievement — it reflects a long-term commitment to responsible entertainment. Combined with a diverse catalogue of 3000 slots, a comprehensive VIP program, and a variety of promotional activities, this certification elevates Lucky Hills’ position in the iGaming landscape. It also gives players full confidence in a gaming experience built on transparency, fairness, and long-term trust.
The post Lucky Hills earns prestigious eCOGRA Certification appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
eCOGRA
Lucky Hills earns prestigious eCOGRA Certification
Lucky Hills Casino proudly announces that it has officially received the esteemed eCOGRA certification — one of the most respected seals in the global iGaming industry.
This milestone marks a significant step in Lucky Hills’ development, depicting the brand’s dedication to providing a trustworthy, secure, and responsible gaming environment for all players.
What is eCOGRA?
eCOGRA is a world-renowned independent testing agency and certification body.
Since 2003, it has conducted audits, compliance assessments, and fairness checks across the online gambling sector, ensuring that operators meet the highest international standards. Its seal is recognized by regulators, industry experts, and players as one of the strongest indicators of reliability in iGaming.
What the eCOGRA certification confirms for Lucky Hills
Obtaining this certification verifies that Lucky Hills meets all key criteria of a safe and fair gaming platform:
- Fairness of all games, including independent verification of 95,20% RTP
- Secure management of player funds and personal data, in accordance with international standards
- Full compliance with responsible gaming principles, including special attention for vulnerable players
- Transparent and honest operational processes
- Ongoing monitoring and regular audits to maintain compliance over time
For Lucky Hills, the eCOGRA seal represents more than just a compliance achievement — it reflects a long-term commitment to responsible entertainment. Combined with a diverse catalogue of 3000 slots, a comprehensive VIP program, and a variety of promotional activities, this certification elevates Lucky Hills’ position in the iGaming landscape. It also gives players full confidence in a gaming experience built on transparency, fairness, and long-term trust.
The post Lucky Hills earns prestigious eCOGRA Certification appeared first on Americas iGaming & Sports Betting News.
Latest News
Lucky Hills earns prestigious eCOGRA Certification
Lucky Hills Casino proudly announces that it has officially received the esteemed eCOGRA certification — one of the most respected seals in the global iGaming industry.
This milestone marks a significant step in Lucky Hills’ development, depicting the brand’s dedication to providing a trustworthy, secure, and responsible gaming environment for all players.
What is eCOGRA?
eCOGRA is a world-renowned independent testing agency and certification body.
Since 2003, it has conducted audits, compliance assessments, and fairness checks across the online gambling sector, ensuring that operators meet the highest international standards. Its seal is recognized by regulators, industry experts, and players as one of the strongest indicators of reliability in iGaming.
What the eCOGRA certification confirms for Lucky Hills
Obtaining this certification verifies that Lucky Hills meets all key criteria of a safe and fair gaming platform:
- Fairness of all games, including independent verification of 95,20% RTP
- Secure management of player funds and personal data, in accordance with international standards
- Full compliance with responsible gaming principles, including special attention for vulnerable players
- Transparent and honest operational processes
- Ongoing monitoring and regular audits to maintain compliance over time
For Lucky Hills, the eCOGRA seal represents more than just a compliance achievement — it reflects a long-term commitment to responsible entertainment. Combined with a diverse catalogue of 3000 slots, a comprehensive VIP program, and a variety of promotional activities, this certification elevates Lucky Hills’ position in the iGaming landscape. It also gives players full confidence in a gaming experience built on transparency, fairness, and long-term trust.
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