Asia
GR8 Tech Expands Infrastructure into Asia with 25% Performance Boost
To better serve clients in the target Asian region, GR8 Tech has expanded its technical infrastructure with new, automated server setups. The upgrade enables rapid platform deployment across markets, delivering optimized, high-performance experiences for Asian users with 99,96% uptime even during top sporting events such as the World Cup or IPL.
“Our expansion into Asia is not merely a strategic move, but an opportunity to set a new standard in iGaming. The initiative allows us to better meet client needs, providing reliable performance that builds trust and boosts engagement,” said Yevhen Krazhan, CBDO at GR8 Tech.
Previously, product load times in Asia were hindered by reliance on centralized servers in Frankfurt, leading to delays that affected user experience. In response, GR8 Tech deployed the platform’s main frontend as a standalone solution and established a new data center in Asia, which has significantly reduced load times and enhanced service delivery to clients across the region. As a result, web performance metrics have improved by 25% in the region.
To further enhance performance, GR8 Tech selected an optimal content delivery management provider to bring services closer to clients and improve access speed. The platform also implemented front-end optimizations to boost operational efficiency. The migration will continue with backend infrastructure improvements, reducing the number of frontend-to-backend calls and further enhancing service reliability and speed.
“The migration to Asia is a pivotal project for GR8 Tech, with our SRE, Sportsbook, and Platform teams working closely to deploy the solution, achieving significant improvements in web performance and enabling faster market launches. The project embodies the kind of collaboration that excites us – harnessing our combined strengths to build high-performance infrastructure and establish our leadership in key Asian markets,” said Artur Ashyrov, CTO and Deputy CEO at GR8 Tech.
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Asia
PG Soft sponsors Manila’s Waterbomb 2025
PG Soft, a world-class digital mobile games company, is thrilled to sponsor the highly anticipated Waterbomb World Tour 2025 in Manila, taking place on February 22-23, 2025, at the Quirino Grandstand in Rizal Park Luneta.
Known as the “best summer experience,” Waterbomb promises an unforgettable blend of dazzling K-POP performances, vibrant HIP-HOP acts, and explosive sets by Korean DJs, delivering a sensory spectacle like no other.
As part of the sponsorship agreement, PG Soft will gain significant brand exposure, with its logo featured on the Waterbomb Official Poster and Official Homepage ahead of the event. On-site, the brand will be prominently promoted across the venue, including a special Main Artist visit to the VVIP Booth and the hosting of VVIP Tables to elevate attendee experiences.
PG Soft’s spokesperson commented: “PG Soft is excited to be part of this iconic event, blending the worlds of cutting-edge gaming and electrifying live entertainment.”
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Asia
DigiPlus Secures Three Honours at the 60th Anvil Awards
DigiPlus Interactive, the company behind leading digital entertainment platforms BingoPlus, ArenaPlus and GameZone, secured three honours at the 60th Anvil Awards. Recognised as the gold standard of public relations excellence in the Philippines, the Anvil Awards celebrate outstanding programmes and tools that elevate the field of communications and public relations.
DigiPlus was honored with a Gold Anvil for its transformative corporate rebranding campaign, “DigiPlus Reimagined: Pioneering Fun, Technology, and Community”, which highlighted the company’s evolution from a traditional leisure and resorts operator to a leader in digital entertainment. Additionally, DigiPlus garnered two Silver Anvils: one for its 2023 Integrated Report, “Ushering a New Era of Digital Entertainment”, and another for BingoPlus Foundation’s “FutureSmart” programme, an initiative dedicated to empowering the next generation of innovators through education.
The rebranding initiative, developed in collaboration with global brand specialist Landor, encapsulated DigiPlus’ commitment to harness technology and innovation to deliver new forms of entertainment for Filipinos. This strategic transformation not only revitalized the company’s visual identity but also reinforced its mission to deliver immersive and enjoyable experiences through its products. The 2023 Integrated Report chronicles DigiPlus’ strategic direction, financial and operational performance, as well as its performance around environmental, social and governance metrics. The report follows the Integrated Report framework, which adheres to the highest global standards of annual reporting.
“These accolades from Anvil highlight DigiPlus’ commitment to innovation, transparency, and building strong connections with our stakeholders. The award for our corporate rebranding celebrates our bold transformation into a digital entertainment leader, while the recognition for our Integrated Report underscores our dedication to global standards of accountability and transparency. These achievements inspire us to deliver even greater value to our customers, investors, and communities” said Celeste Jovenir, Vice President for Investor Relations, Corporate Communications and Sustainability.
BingoPlus Foundation’s FutureSmart Programme was recognised for its transformative impact on marginalised communities. In 2024, the programme reached 5332 individuals, focusing on IT education, digital literacy and inclusive livelihood powered by technology. Initiatives included providing 60 scholarships to IT students across 20 universities nationwide and introducing the P.L.U.S. Factor development programme to equip scholars with critical workplace skills. The Coding for Kids initiative brought robotics and programming to 4853 students in the Visayas, alongside training for 213 teachers. The programme also launched PLUS Tech Centers, providing computers and digital skills training to underserved communities. These centers aim to bridge the digital divide and create more inclusive job opportunities for marginalized sectors, reinforcing BingoPlus Foundation’s commitment to education, technology and livelihood empowerment.
“We are honored to receive an Anvil for BingoPlus Foundation’s FutureSmart Program. This recognition reaffirms our commitment to uplifting communities through education, technology, and livelihood opportunities. FutureSmart is a testament to how we aim to create lasting, positive change by preparing individuals for a brighter and more sustainable future,” said Angela Camins-Wieneke, Executive Director of the BingoPlus Foundation.
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Asia
BETBY PARTNERS WITH SABA SPORTS TO DELIVER ESPORTS CONTENT THROUGH BETBY GAMES
BETBY strengthens its Asian position with agreement to power leading brand SABA Sports
Premium sportsbook provider BETBY has entered into a strategic partnership with renowned sports gaming supplier SABA Sports, marking a significant step in bringing BETBY’s award-winning esports feature, BETBY Games, to the Asian-facing market.
The partnership with SABA Sports, the largest sports betting provider in Asia, will kick off with the integration of NBA focused eBasketball content in its esports portfolio. Going forward SABA Sports will be expanding its e-sim offering with additional BETBY Games titles, which are renowned to increase player engagement through fast-betting content designed for the next generation of players.
“This partnership with SABA represents an important milestone for BETBY as we expand our footprint into the Asian market,” said Chris Nikolopoulos, BETBY’s Chief Commercial Officer. “SABA’s exceptional market presence and reputation make them an ideal partner to bring BETBY Games content to life for operators across the region. Together, we aim to deliver unparalleled esports experiences and redefine how players engage with these dynamic esports offerings.”
The post BETBY PARTNERS WITH SABA SPORTS TO DELIVER ESPORTS CONTENT THROUGH BETBY GAMES appeared first on European Gaming Industry News.
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