Africa
EveryMatrix secures largest African turnkey deal with MBet partnership

EveryMatrix has sealed its largest turnkey platform partnership in Africa to date and will migrate MBet from its existing software to EveryMatrix technology.
The turnkey sportsbook agreement will see EveryMatrix power MBet with its award-winning technology in Tanzania and the Democratic Republic of Congo (DRC).
MBet’s sports betting offering will be transformed via the high-performing, ‘always-on’ OddsMatrix digital sportsbook platform that includes access to a content catalogue of 170,000+ monthly live sportsbook events, empowering Odds Management control tools and comprehensive 11-sport pre-live and live Bet Builder.
The East African operator will also gain access to a suite of player-friendly localised products including in-house lightweight front end, USSD betting, SMS functionality, Do It Yourself manual event creation tools and a dynamic betslip engine supporting 50+ accumulator selections.
This enhanced sportsbook platform package will be further supplemented by the integration of additional EveryMatrix core turnkey products including casino productivity platform CasinoEngine, cross-product reward system BonusEngine and player management platform GamMatrix.
Migrating from 11-year-old proprietary technology to an EveryMatrix tech stack, MBet becomes the latest ambitious operator to join the rapidly expanding EveryMatrix platform network. Fresh from the recent acquisitions of FSB Technology and Fantasma Games, the industry’s fastest growing iGaming technology supplier now has more than 1,100+ staff across 15 global offices.
Established in 2013, MBet has developed into one of the leading sportsbook brands in the competitive East African region following the creation of a customer-centric proposition aided by a portfolio of local sports partnerships.
Ebbe Groes, CEO and co-founder, EveryMatrix, said: “This tier-1 African turnkey partnership sends a strong signal that EveryMatrix is rapidly becoming the ‘go-to’ platform provider for ambitious operators in the exciting Africa region.
“Africa presents a unique set of scalability challenges for platform providers and, with millions of bets processed daily across our OddsMatrix sportsbook platform, this is a region tailormade for the transformative capabilities of the EveryMatrix technology.
“I’m particularly pleased to see this deal follow our acquisition of FSB Technology. FSB has developed a strong client base across the African continent and the experience and product readiness from FSB was instrumental in EveryMatrix winning this landmark deal.
“We are pleased to welcome MBet to the EveryMatrix platform and look forward to propelling their offering into a market-leading proposition in Tanzania, DRC and beyond.”
Javier Diaz, CEO, MBet, said: “We are immensely proud of everything MBet has achieved in the last decade. Securing leading positions in Tanzania and the DRC has demonstrated the growth journey we’ve been on.
“What has become clear in the last 18 months is that to take us to the next level in our operations we need to be aligned with a leading third-party technology provider.
“After a thorough search we are confident that we have selected the right partner in EveryMatrix. The hyper growth they have achieved globally in the last several years has been inspiring and their end-to-end turnkey offering provides us with the content, tools, features and localised capabilities to differentiate our daily offering and scale MBet upwards onto a new level.”
The post EveryMatrix secures largest African turnkey deal with MBet partnership appeared first on European Gaming Industry News.
Africa
Rise & Hustle launches tap-to-earn street game platform in Nigeria with real-world rewards

Rise & Hustle, Africa’s next-gen tap-to-earn gaming operator, has launched its reward-based mobile street game series in the Nigerian market. Running on its proprietary platform, Rise & Hustle gives players the opportunity to rise from Hustler to Kingpin, earning Bucks during the grind to unlock real-world rewards.
Created for Africa’s mobile-first generation, Rise & Hustle enables taps and achievements to be redeemed for mobile airtime, tangible rewards & Rise Tokens – all without spending a cent. The portfolio of free-to-play games and lottery products is designed in-house, giving Rise & Hustle the ability to deliver energetic and competitive experiences that appeal to players.
The company was co-founded by Anthony Broadhurst, a key player in Africa’s gaming and crypto world, and Josh Jones, an experienced iGaming entrepreneur with a stellar record of building successful platforms.
Rise Tokens are crypto-backed rewards on the Binance Smart Chain and power a real economy that rewards loyalty. Squads and community are central to gameplay with leaderboards, status, and real-time tournaments making each session count.
Embracing AI technology, local partnerships, and sharp design, Rise & Hustle is on the path to becoming Africa’s most culturally relevant gaming operator. A full Real Money Gaming offering is due for launch imminently.
Beyond Nigeria, expansion plans include Kenya and Ghana, with launches scheduled for completion by the close of 2025. As Rise & Hustle scales, it will strengthen collaborations with mobile networks, pioneering brands, and influencers to accelerate mass adoption. With its bold brand, crypto-powered rewards, and laser focus on mobile-first entertainment, Rise & Hustle’s platform is the future.
Rise & Hustle CEO and co-founder Josh Jones commented: “Rise & Hustle is flipping the script on how value is created for an entire generation’s time and talent spent on mobile games. We’re here to turn everyday entertainment into real-world rewards. This isn’t just a game – we’re building a cultural movement where players grind together to reach the top through ambition and hustle.”
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Africa
Shaden Dre Shabalala (Captain of the MSSA Protea Esports Team for MLBB) will lead his brave, and dedicated, team against Madagascar on 23 July 2025 at 19H00)

With the South African Protea Esports Team for the Mobile Legends Bang Bang title having laid waste to all its opponents in its group (Namibia and Congo), the Proteas now have to do battle against Madagascar.
Madagascar has also won all its matches in its group having beaten both Mauritius and Zimbabwe.
Thus to see which country earns its place to represent Southern Africa at the prestigious IESF World Esports Championships – WEC25 – the two titans will meet on the field of battle.
The winner of this clash on 23 July 2025 will see only one country emerge to represent Southern Africa at IESF’s WEC25.
Thus, there is much at stake, honour, prestige, and a nation’s pride!
The match is a thrilling best-of-five games in which, all MSSA is confident that the Proteas will emerge victorious!
As usual the dedicated team from Waylander Gaming will stream the match on https://youtube.com/@waylander_gaming at 19H00.
The battle hardened veteran team of Protea athletes for the Mobile Legends Bang Bang esports title are:
Name | Club | Nick | Province |
Shaden Dre Shabalala (Capt.) | King of the Hill | SUPER Shady | Gauteng |
Mogamat Junaid Ismail | King of the Hill | JụjuMC.♡ | Western Cape |
Slindokuhle Ndlovu | King of the Hill | lindo | Gauteng |
Umer Ali Khan | King of the Hill | VeloTzy. | Gauteng |
Schalk Rademeyer | Paradox | SUPER Light | Eastern Cape |
The post Shaden Dre Shabalala (Captain of the MSSA Protea Esports Team for MLBB) will lead his brave, and dedicated, team against Madagascar on 23 July 2025 at 19H00) appeared first on European Gaming Industry News.
Africa
Altenar appoints Brendon Jeacocks as Regional Director in South Africa

Sportsbook provider hires respected industry consultant to fuel growth during its first year
Altenar, a leading sportsbook and iGaming software provider, has invested in its presence in South Africa with the appointment of Brendon Jeacocks as Regional Director.
Jeacocks brings more than eight years of experience in the online gaming industry, primarily in finance, regulation and compliance. He joins Altenar after working as an independent consultant for South African iGaming brands, before which he worked as Financial Manager at African operator SportPesa.
The move follows Altenar’s receipt of a National Manufacturer licence from the Western Cape Gambling and Racing Board in December 2024, which paved the way for the company to supply its sportsbook technology to licensed operators in South Africa and other African markets.
In his role, Jeacocks will drive growth for Altenar in South Africa, where it already offers its tailored premium data providers, localised sports offering and mobile app aimed at players in the mobile-first market.
John Quaye, CFO at Altenar, said: “We are delighted to welcome Brendon to the team as he builds our on-the-ground presence in South Africa. His expertise in the market will undoubtedly help us achieve strong growth in our first year as a licensed provider in the country.
“He is well-positioned to forge partnerships and help us tailor our product to meet the region’s growing demand for localised sports betting solutions.”
Brendon Jeacocks, Regional Director at Altenar, said: “I’m pleased to be joining Altenar at such an exciting time for the company’s ambitions in Africa. I’m currently based in Cape Town and will serve as the local point of contact for our operations here.
“I look forward to helping to develop Altenar’s presence in South Africa and connecting with the rest of the industry.”
The post Altenar appoints Brendon Jeacocks as Regional Director in South Africa appeared first on European Gaming Industry News.
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