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FullCircl Releases 2025 State of Identify Verification Report

Published

2 years ago

October 28, 2024

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FullCircl, a UK-based RegTech uniquely positioned at the intersection of revenue and regulation, today announces the release of its new State of Identity Verification Report. The report exposes the knowledge gaps and missed opportunities currently costing firms an estimated 38% of potential new customers each year.

The key finding of the report is that many regulated businesses still have significant blind spots around customer onboarding, and that these represent wasted opportunities impacting customer attrition, compliance costs, and profitability. The research found the rate of abandoned sign-ups is potentially 2.9x greater than businesses estimate. The most common reason for this appears to be a total focus on regulatory compliance at the expense of customer experience, the study implies that this imbalance could be costing businesses dearly.

To reveal the true state of identity verification (IDV) today, FullCircl, surveyed over 1000 ‘nationally representative’ consumers in the UK, and then compared their opinions and perceptions against a survey of compliance professionals across a range of regulated industries. In total, FullCircl surveyed 1,521 respondents, comprising 464 professionals and 1057 individual consumers.

Of the 15 major findings contained within the report, key highlights include:

· The average onboarding time is 35 minutes, which is 2.8x longer than customers would like.

· 38% of customers have abandoned account opening – much higher than businesses anticipate. In fact, 98% grossly misjudge levels of drop-off.

· User experience tops the poll as the biggest challenge facing compliance, and yet 54% are still not actively grasping this opportunity to cost effectively boost acquisition.

· 53% of customers abandoned the sign-up process because they felt uncomfortable with the IDV process. But when they do experience secure, uncomplicated, and fast IDV it dramatically increases the number completing onboarding processes successfully

. 59% of business still rely on fully manual or mostly manual IDV processes – driving up onboarding time and complexity, whilst driving down customer satisfaction and profitability.

Andrew Yates, CEO at FullCircl commented: “One of the biggest onboarding challenges facing regulated businesses right now is how to successfully walk the tightrope between customer experience and regulatory compliance. Unfortunately, it’s clear from our report that too many organisations still approach these as mutually exclusive issues. Likewise, too many are still employing manual approaches to identity verification which is compounding the problem even further.”

He continued: “It’s clear that a more sophisticated, future-proof approach to IDV is required to both manage risk and compliance and achieve positive customer outcomes. There are bright opportunities for those that get this right – bringing down the cost of acquisition whilst simultaneously driving up the customer experience and enhancing regulatory compliance.”

The post FullCircl Releases 2025 State of Identify Verification Report appeared first on European Gaming Industry News.

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AffPapa iGaming Awards 2026

Boomerang Partners have been shortlisted for two categories at the AffPapa iGaming Awards 2026

Published

4 hours ago

May 19, 2026

Wladimir P.

boomerang-partners-have-been-shortlisted-for-two-categories-at-the-affpapa-igaming-awards-2026

Boomerang Partners, a rapidly growing affiliate gambling and betting marketing agency, was shortlisted in two categories at the AffPapa iGaming Awards 2026. It is one of the industry’s most prestigious awards for affiliate teams, operators, and B2B providers worldwide. The winners in nearly 40 categories will be determined by online voting and revealed on May 20.

Affiliate Program Of The Year

Boomerang Partners is nominated in the Affiliate Program of the Year category, reflecting its growth and position as a sports-focused affiliate program.

In nearly five years, the company has scaled to more than 3,000 affiliate partners and serves a clients’ portfolio of 10+ brands. Over the past year, the partner network grew by 10% YoY, while the expansion of clients’ product portfolio led to a nearly 1.5x increase in users.

The company’s strategy is built around deep sports expertise, in-house analytics, and a personalized approach to each partner. This is complemented by partner engagement initiatives such as the TIME TO WIN tournament and the Golden Boomerang Awards, a global affiliate tournament that brought together over 400 teams in the 2025 season. Its third season runs from April 3 to August 31, 2026. It is divided into three stages (each with its own main prize). The final and awards ceremony in 11 categories will take place in September during the SBC Summit in Lisbon.

Woman Leader Of The Year

Liliia Sudachenko, Affiliate Team Lead at Boomerang Partners, is nominated for the Woman Leader Of The Year award in recognition of her contribution to the company’s growth and her work with affiliate partners.

In her role, she focuses on building long-term relationships with affiliate partners, with a strong emphasis on a personalized approach – one of the core principles of Boomerang Partners’ strategy. Liliia is also actively involved in representing the company within the industry. In 2025, she became one of Boomerang Partners’ most active media contributors after the C-level team, taking part in multiple interviews with industry publications.

Liliia Sudachenko, Affiliate Team Lead at Boomerang Partners, commented: “It’s great to see our work recognized with these AffPapa iGaming Awards nominations. For us, it’s a reflection of the team’s effort and the way we build relationships with our partners. We invest a lot in analytics, partner support, and the development of initiatives that help affiliates grow, and it’s good to see that this approach resonates. At the same time, we have ambitious goals ahead and will continue to scale and strengthen our position as a sports-focused affiliate program.”

The official AffPapa iGaming Awards 2026 ceremony will take place on May 20. The event will be held at the Real Casino de Madrid.

About Boomerang

Boomerang Partners is a rapidly growing global marketing agency offering a wide range of services. Boomerang Partners is an Official Regional Partner of AC Milan. In 2024, it launched the inaugural Golden Boomerang Awards – a global tournament for affiliate teams. More than 400 affiliate teams participated in the second season of the tournament in 2025. Partners of the Agency launched six new products in 2024-2025, contributing to a nearly 1.5-fold increase in product users.

The Agency’s clients’ portfolio contains 10+ brands offering affiliate and entertainment services across 40+ markets in compliance with local regulations. These products provide incentive programs and 24/7 multilingual support.

The post Boomerang Partners have been shortlisted for two categories at the AffPapa iGaming Awards 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Cubeia

Vera & John International goes live with Cubeia Originals Studio games

Published

4 hours ago

May 19, 2026

Wladimir P.

vera-&-john-international-goes-live-with-cubeia-originals-studio-games

Sweden-based supplier Cubeia integrates its proprietary, brandable Originals content into the operator’s offering.

Vera & John International has gone live with Cubeia’s Originals Studio games, integrating the Sweden-based supplier’s proprietary titles into its player offering.

Cubeia said the launch gives the operator access to fully brandable in-house games aimed at supporting engagement and retention. The supplier positioned the Originals portfolio around “provably fair mechanics, gamification elements, and community-driven gameplay,” and said it includes crash and instant-win formats.

Tobias Fogelberg, Chief Commercial Officer at Cubeia, said: “We’re proud to see Vera & John International go live with our Originals. This is exactly what we’ve been building towards—giving operators something that feels truly their own, not just another catalogue of the same games everyone else has.

“The flexibility and branding possibilities are a big part of it, but it’s also about creating games that players actually want to come back to. That’s where Originals make a real difference.”

Cubeia also linked the rollout to its wider product stack, including its Cubeia Nano platform, which it said is designed to give operators “full control” and scalability. The company added it will continue investing in Originals Studio and plans to expand the portfolio with additional titles and features.

The post Vera & John International goes live with Cubeia Originals Studio games appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

AffPapa iGaming Awards 2026

Boomerang Partners have been shortlisted for two categories at the AffPapa iGaming Awards 2026

Published

4 hours ago

May 19, 2026

GamingAmericas.com

Affiliate Program Of The Year

Boomerang Partners is nominated in the Affiliate Program of the Year category, reflecting its growth and position as a sports-focused affiliate program.