First – Best in Sports

Salsa Gator now features First Sportsbook API Integration

Published

8 months ago

October 28, 2024

salsa-gator-now-features-first-sportsbook-api-integration

Salsa Gator, the renowned iGaming content aggregator by Salsa Technology, has expanded its API offering by integrating the Tier 1 sports betting solution ‘First – Best in Sports’, designed specifically for the regulated Brazilian market.

This integration allows Salsa Gator clients seamless access to First’s cutting-edge sportsbook platform, known for its advanced technology, superior user experience, and ability to drive strong growth for operators.

By integrating First Sportsbook, Salsa Gator ensures operators gain not only access to lab-certified games

in compliance with Brazilian regulations, but also leverage First’s industry-leading sportsbook, all through a single integration. Salsa Gator, which was named Aggregator of the Year at the CGS Awards, now boasts nearly 20,000 games from over 110 providers.

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Salsa Technology’s Head of Marketing & Sales, Eliane Nunes, stated: “Offering a top-tier sportsbook like First’s through Salsa Gator is a major achievement for us. Operators gain access to both lab-certified games and the sportsbook, both in compliance with Brazilian regulations, through a single certification process.”

Tom Light, CEO of First – Best in Sports, added: “We’re thrilled to partner with Salsa Gator, a leader in iGaming aggregation. This integration will allow operators to access our industry-best sportsbook technology, empowering them to compete at the highest levels of sports betting in the Brazilian market.”

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FIRST and Genius Sports Extend Landmark Data Partnership, Powering Continued Growth

Published

6 days ago

June 30, 2025

GamingAmericas.com

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Industry leaders agree new extension to data and streaming partnership that will see FIRST – Best in Sports turbo-charge global growth and boost annual revenues for Genius Sports

FIRST – Best in Sports, the Tier 1 provider of sports betting solutions, and Genius Sports, the leading sports data and technology company, today announce that they have extended their landmark partnership that will see Genius Sports continue to deliver its industry-leading betting data and streaming technology to FIRST – Best in Sports.

As part of the new agreement, FIRST – Best in Sports will distribute Genius Sports data and streaming content to its expanded B2B network and grow the data company’s volume, reach and annual revenues in a major way as it brings partners onstream in Latin America, with Brazil as a major focus.

FIRST’s growth in Brazil and leading position as a LATAM-focused sportsbook solution will be further enhanced by Genius’s focus in South America.
This includes coverage of Brazil’s Serie A, Serie B, Campeonato Paulista, Mexico’s Liga MX and the Primera Ligas in Uruguay, Ecuador, Bolivia, Argentina, Chile, Colombia and Paraguay.

The deal extension is part of a comprehensive agreement between two companies that are setting industry standards for the speed, accuracy and depth of their online sports betting offerings. The new partnership also sees FIRST become the official betting partner of Genius Sports, with the group set to recommend FIRST – Best in Sports to operators seeking fully-managed sports betting solutions.

Tom Light, CEO of FIRST – Best in Sports, commented: “We have been working with Genius Sports for many years, and I am delighted to be extending and deepening our relationship with such an industry leader. FIRST – Best in Sports and Genius Sports represent the gold standard in their respective fields and the new agreement will enable us to continue growing revenues for Genius Sports as we launch new partners and expand our network. We look forward to providing the most complete and data-rich solution to sports betting operators in the world’s fastest-growing markets.”

The post FIRST and Genius Sports Extend Landmark Data Partnership, Powering Continued Growth appeared first on Gaming and Gambling Industry in the Americas.