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BETER and Playtech have entered into a partnership to deliver esports content

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In-demand fast betting content provider integrates its esports offering with one of the largest gambling suppliers in the business

BETER, the industry’s leading provider of next-gen betting content and data covering esports and sports, has partnered with Playtech, the world’s leading gambling technology company.

The partnership will allow Playtech’s customers to access BETER’s portfolio, which includes the provider’s market-leading esports solution. The deal will strengthen Playtech’s offering, allowing its operator partners to leverage the huge demand for esports betting through proven content that delivers the fast-paced wagering action sought by this audience.

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BETER’s ESportsBattle, the subject of this deal, offers more than 35,000 events each month with up to 50 markets per event. Coverage is available 24/7/365, allowing for round-the-clock esports betting action with an average 7.5% margin.

Gal Ehrlich, Chief Executive Officer of BETER, said: “This is one of our most important partnerships to date. Playtech is a true giant of the industry, and we are thrilled to be integrating our esports content into its platform for its operator partners to access.

“Our dedicated teams are aligned on a mission to bring the entertainment and betting experiences that players are seeking. BETER`s offering sets the standard for others to follow with our fan-favourite EsportsBattle tournaments.

“This is a great deal for both parties, and we look forward to strengthening our collaboration with Playtech over the coming months.”

Chuck Robinson, Chief Revenue Officer at BETER, said: “This deal with Playtech shows just how important it is for operators to offer a compelling esports betting experience to their players. This is a fast-growing vertical and our content allows operators to unlock its potential.

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“Playtech is the high calibre partner we like to work with and together we can ensure that its operator partners can offer their players the best esports betting experience.”

Yori Arami, VP, Sports Commercial at Playtech, added: “BETER has emerged as one of the leading providers for esports betting content and we are pleased to be able to offer our partners its well-recognised ESportsBattle tournaments.

“Esports has become a significant vertical in its own right, and operators are increasingly looking to enhance their offerings with more entertaining content and betting experiences. BETER’s esports portfolio is a very strong addition to any sportsbook, and we look forward to seeing our partners maximise their potential when it comes to engaging their customers in esports.”

The post BETER and Playtech have entered into a partnership to deliver esports content appeared first on European Gaming Industry News.

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Aquisitions/Mergers

GRID Acquires Bayes Esports Assets

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GRID, a game data and technology platform, has acquired the intellectual property assets of Bayes Esports following the company’s liquidation proceedings and will integrate the technology into its GRID Bet division.

The acquisition integrates strategic technology components developed by Bayes over nearly a decade, including live data trading solutions, prediction models, and fan engagement tools, into the GRID Data Platform. These technologies will now be powered exclusively by official esports data available only on GRID, accelerating product development and driving innovation across GRID’s entire portfolio, with a particular focus on GRID Bet, the company’s comprehensive solution for regulated esports betting.

“The acquisition of Bayes assets further accelerates GRIDs capabilities to create value for rights holders in esports and shape the next phase of esports betting in particular,” said Moritz Maurer, Founder & CEO of GRID.

The post GRID Acquires Bayes Esports Assets appeared first on European Gaming Industry News.

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BETBY

BETBY CELEBRATES SUCCESS AT SBC SUMMIT LISBON 2025 WITH ESPORTS SUPPLIER OF THE YEAR AWARD

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BETBY, a Tier 1 sportsbook supplier, successfully concluded an impactful presence at SBC Summit Lisbon 2025, where its booth became a central hub for clients, partners, and industry professionals. The summit served as a powerful platform for the company to spark new connections, exchange ideas, and engage in discussions on the latest trends shaping the global betting and gaming industry.

Positioned as “the global gaming and betting industry comes to do business,” SBC Summit provided the ideal stage for BETBY to showcase its cutting-edge sportsbook technology and innovative solutions. Visitors to the BETBY booth experienced first-hand the company’s latest tools designed to empower operators with robust, scalable, and future-proof technology.

The highlight of the event came as BETBY was honoured with the prestigious Esports Supplier of the Year Award. This accolade reflects the company’s unwavering commitment to delivering innovative, reliable, and high-performing solutions that address the evolving needs of sportsbook operators worldwide.

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“Being recognised as Esports Supplier of the Year at the SBC Summit is an incredible achievement for our team,” said Leonid Pertsovskiy, CEO at BETBY. “It validates our focus on pushing technological boundaries and our mission to create solutions that bring real value to operators and their players. SBC Summit not only provided BETBY with the opportunity to highlight its achievements but also reaffirmed its position as an industry leader driving innovation in sportsbook technology.”

As BETBY looks ahead, the company is already preparing for its next major industry showcase at the SiGMA Europe Summit in November 2025, which for the first time will be held in Rome. There, BETBY will once again present its cutting-edge tools, insights, and expertise to operators across the globe.

The post BETBY CELEBRATES SUCCESS AT SBC SUMMIT LISBON 2025 WITH ESPORTS SUPPLIER OF THE YEAR AWARD appeared first on European Gaming Industry News.

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ASUS Republic of Gamers

ASUS Republic of Gamers Partners with PlayVS

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ASUS Republic of Gamers (ROG), the ASUS sub-brand creating the world’s best gaming hardware and software, and PlayVS, North America’s leading scholastic and collegiate esports platform, announced a new partnership to deliver premium gaming technology for the PlayVS Championship League (PCL) during the 2025-26 collegiate season. ROG will champion PCL’s marquee live events by equipping athletes with its flagship products including the ROG G700, ROG GM700, along with other ROG products. These desktops, along with future models, will be powering the mainstages of all the tournaments, including floor practice and mainstage setups. ROG gaming PCs will guarantee powerful, industry leading performance for PlayVS’ College league, the largest collegiate esports league in the nation supporting student-participants at over 900 college campuses.

Through this partnership, ROG aims to deepen its commitment to education by supporting esports as a powerful tool for student growth. The initiative helps students foster critical skills like teamwork, communication, and strategic thinking, while also opening doors to careers in STEM, game design and content creation. By delivering elite gaming setups and immersive experiences, ROG drives engagement and empowers the next generation of digital innovators.

“Republic of Gamers has always been about pushing the limits of gaming performance. Partnering with PlayVS and the PCL allows us to empower the next generation of esports athletes with the hardware and experiences they need to reach their full potential, build valuable skills, and prepare for future careers in the digital world,” said Benjamin Yeh, ASUS Computer International President.

Kicking off the partnership, ASUS devices will be powering the inaugural PlayVS College League (PCL) Fall Championships, taking place December 13–14, 2025 at The University of Akron. The first PCL Fall Championships will feature top collegiate esports teams from across the US and Canada over a two-day event. Players will compete on ROG-powered setups in front of a live audience, with matches broadcast on Twitch to thousands of fans worldwide.

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“At PlayVS, we are committed to giving student-athletes the very best environment and experience to showcase their talent. Partnering with ASUS Republic of Gamers ensures our players have access to the most advanced gaming technology available, creating unforgettable live experiences for competitors and fans alike,” said Jon Chapman, CEO at PlayVS.

With this collaboration, PCL Championships will not only showcase elite collegiate competition but also highlight the role of the newest technology shaping the future of esports.

The post ASUS Republic of Gamers Partners with PlayVS appeared first on Gaming and Gambling Industry in the Americas.

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