Latest News
Scientific Games Announces Matt Lynch as New President of Digital, Steve Beason Named Chief Innovation Officer
Scientific Games continues investment in the company’s innovation and digital leadership in the lottery industry with the addition of Matt Lynch as President of Digital to serve its rapidly expanding digital business. Veteran digital and technology leader Steve Beason assumes the role of Chief Innovation Officer to accelerate Scientific Games’ technology advancements worldwide, including AI and cloud innovation.
Lynch joins the Scientific Games Executive Leadership Team, bringing more than 20 years of digital leadership to the company from roles at Amazon, Samsung, Symantec and Firework. In his early career, Lynch spent eight years at Amazon scaling several product categories into $1 billion+ businesses, most recently serving as Chief Operating Officer for online entertainment content.
Beason’s career spans four decades in the lottery and gaming industry introducing technology innovations across retail and digital channels. In his new role, he will expand the digital platform innovations he has spearheaded across the company’s full suite of products.
Scientific Games CEO Pat McHugh said, “Thanks to the amazing work of our existing teams, our digital business is expanding rapidly with active iLottery launches around the world. The addition of an executive with Matt’s credentials continues Scientific Games’ investment in scaling our business to meet our growth plans and innovation roadmaps. Steve’s focus on technical innovation will continue to advance our industry-leading platforms to meet lotteries’ evolving needs into the future.”
An e-commerce expert in subscription and marketplace-driven businesses, Lynch has a proven ability to create customer-focused products that drive incremental revenue and grow customer lifetime value. He held leadership positions as Head of Direct-to-Consumer for e-commerce start-up Firework, Senior VP of Digital Shopping Experience at grocery retailer Albertson’s, President & Chief Operating Officer for Samsung SmartThings and Senior VP of Global E-commerce, Consumer Pricing & Analytics at Symantec, a cybersecurity company.
McHugh added, “Matt has an impressive track record in scaling digital businesses. In addition to his strong product orientation, he has broad business acumen and a reputation for being a strategic, quant-based big thinker. He brings a vision to his work and creates strong organizational cultures. We look forward to the many talents Matt will add to our highly experienced global Digital teams.
Scientific Games is a trusted partner to 150 lotteries in 50 countries around the globe, providing games, technologies, analytics and services that responsibly drive maximum returns to their beneficiary programs. The company currently serves more than 30 iLottery customers worldwide with entertaining game content and industry-leading digital programs, including CRM, loyalty, promotions, second-chance, mobile and web applications.
Latest News
FullCircl Hits Milestone 1 Million Vulnerability Checks During Safer Gambling Week
FullCircl, the single identity verification platform helping gambling operators grow faster with compliance solved, has announced that its Financial Vulnerability Solution – launched in August in alignment with the UK Gambling Commission’s new regulatory requirements – has delivered more than 1 million light-touch vulnerability checks on behalf of the some of the UK’s leading gambling operators. This milestone achievement importantly coincides with Safer Gambling Week in the UK, and heightened awareness for gambling operators to do more to protect customers from harm.
The post FullCircl Hits Milestone 1 Million Vulnerability Checks During Safer Gambling Week appeared first on European Gaming Industry News.
Latest News
Play’n GO recruits the entire Wilde family for their latest adventure, Wildest Gambit
Play’n GO invites players to join the Wilde family in Wildest Gambit, a globe-trotting 5×3 slot that combines adventure, mystery, and massive win potential with an x20,000 Multiplier.
Wildest Gambit unites the legendary Wilde family – Rich, Cat, and Uncle Gerard – in an epic journey across four unique destinations. From the golden sands of Egypt to the dense jungles of South America, players will experience a dynamic blend of Expanding, Sticky, and Multiplier Wilds. These Wilds can be activated in both the base game and Free Spins: offering players more opportunities to score big wins. Each location brings a unique challenge, rewarding intrepid explorers with treasure beyond their wildest dreams.
The slot’s defining mechanics include the fusion of three distinct Wilds: Sticky Wilds lock in place to trigger Re-Spins, Expanding Wilds stretch across the reels for more winning potential, and Multiplier Wilds offer up to x8 win boosts. By combining these features, Wildest Gambit crafts a multi-layered adventure, reflecting Play’n GO’s commitment to delivering immersive experiences and engaging narratives.
Fans of the series will notice nods to earlier titles like Rich Wilde and the Tome of Insanity (2024) and Gerard’s Gambit (2023). Equally, fans of the Play’n GO classic Rich Wilde and the Book of Dead (2016) and Pilgrim of Dead (2023) may find the game mechanically similar with the presence of Expanding Symbols.
However, Wildest Gambit pushes the adventure to new heights with its family-focused narrative and inventive Wild combinations, creating a fresh yet familiar experience. Players looking for excitement, exploration, and engaging gameplay will find it all here.
Games Ambassador at Play’n GO, Magnus Wallentin, said: “Wildest Gambit is a standout title in our Wilde saga. By combining three Wild features across various locations, we’ve given players new layers of gameplay and greater win potential.”
With its stunning visuals, engaging features, and the legendary Wilde family leading the charge, Wildest Gambit promises an unforgettable journey. Prepare to explore new horizons with every spin!
The post Play’n GO recruits the entire Wilde family for their latest adventure, Wildest Gambit appeared first on European Gaming Industry News.
Latest News
SavageTech launches SKINS to power up igaming brands’ sponsorship deals
SavageTech, the world’s first true gamified retention solution, has launched SKINS, enabling operators to extract more value from their sponsorship IP deals.
SavageTech, which was launched in April this year by esports and iGaming entrepreneur Tom Lemke, is a plug-and-play widget that adds a seamless engagement layer for players.
Requiring just a single line of code, SavageTech gamifies the gambling experience with integrated bonus rewards, quest-based cross-sale opportunities and community building with social leaderboards.
SavageTech is currently integrating with five B2C brands – with the first expected to go live early next year – and announced its first significant product update during the SiGMA Europe Summit in Malta last week with the launch of SKINS.
SKINS allows clients to customise the theme of the gamification layer, including the avatar, progression challenges and rewards. For example, the avatar can become a football player improving their skills and winning trophies or a soldier earning equipment and winning battles.
Themes can be fully customised to best engage operators’ audiences and adapted to maximise value from sponsorship IP deals.
Lemke, a founder of two of Germany’s biggest esports teams in Mousesports and BIG, said: “Many brands spend a serious chunk of their marketing budget on licensing IP and SavageTech provides another channel to maximise value from those deals.
“Imagine your audience playing as real football stars or beloved characters. Using SavageTech, companies can showcase real athletes, entertainers, or branded avatars, instantly enhancing engagement and immersion.
“The feedback we’ve received from clients and prospects made SKINS a product priority for us. Sportsbooks and Casinos are now able to fully customise the SavageTech widget to make sure it’s highly relevant to players and therefore an even stronger loyalty tool.
“SavageTech has been built to tackle a growing problem facing many igaming companies in that Gen Y and Z customers find gambling boring. True gamification helps solve that problem and there is simply no cheaper way to retain valuable players, including VIPs.”
The post SavageTech launches SKINS to power up igaming brands’ sponsorship deals appeared first on European Gaming Industry News.
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