Latest News
Scientific Games Announces Matt Lynch as New President of Digital, Steve Beason Named Chief Innovation Officer

Scientific Games continues investment in the company’s innovation and digital leadership in the lottery industry with the addition of Matt Lynch as President of Digital to serve its rapidly expanding digital business. Veteran digital and technology leader Steve Beason assumes the role of Chief Innovation Officer to accelerate Scientific Games’ technology advancements worldwide, including AI and cloud innovation.
Lynch joins the Scientific Games Executive Leadership Team, bringing more than 20 years of digital leadership to the company from roles at Amazon, Samsung, Symantec and Firework. In his early career, Lynch spent eight years at Amazon scaling several product categories into $1 billion+ businesses, most recently serving as Chief Operating Officer for online entertainment content.
Beason’s career spans four decades in the lottery and gaming industry introducing technology innovations across retail and digital channels. In his new role, he will expand the digital platform innovations he has spearheaded across the company’s full suite of products.
Scientific Games CEO Pat McHugh said, “Thanks to the amazing work of our existing teams, our digital business is expanding rapidly with active iLottery launches around the world. The addition of an executive with Matt’s credentials continues Scientific Games’ investment in scaling our business to meet our growth plans and innovation roadmaps. Steve’s focus on technical innovation will continue to advance our industry-leading platforms to meet lotteries’ evolving needs into the future.”
An e-commerce expert in subscription and marketplace-driven businesses, Lynch has a proven ability to create customer-focused products that drive incremental revenue and grow customer lifetime value. He held leadership positions as Head of Direct-to-Consumer for e-commerce start-up Firework, Senior VP of Digital Shopping Experience at grocery retailer Albertson’s, President & Chief Operating Officer for Samsung SmartThings and Senior VP of Global E-commerce, Consumer Pricing & Analytics at Symantec, a cybersecurity company.
McHugh added, “Matt has an impressive track record in scaling digital businesses. In addition to his strong product orientation, he has broad business acumen and a reputation for being a strategic, quant-based big thinker. He brings a vision to his work and creates strong organizational cultures. We look forward to the many talents Matt will add to our highly experienced global Digital teams.
Scientific Games is a trusted partner to 150 lotteries in 50 countries around the globe, providing games, technologies, analytics and services that responsibly drive maximum returns to their beneficiary programs. The company currently serves more than 30 iLottery customers worldwide with entertaining game content and industry-leading digital programs, including CRM, loyalty, promotions, second-chance, mobile and web applications.
Industry Awards
Slotsoo Awards 2025: Celebrating Excellence Across Casinos and Game Providers

Summer is here and it is time for Slotsoo’s signature celebration of the iGaming industry. The Slotsoo Casino Awards return for its third edition, continuing the tradition of highlighting operators who excel in delivering a top-tier player experience. This year also marks an exciting expansion with the inaugural Slotsoo Game Provider Awards, giving long-overdue recognition to the creators of great slots.
The New Game Provider Awards and the Winners
Game providers are sometimes overshadowed by casinos, but in reality, both are equally important to the online casino experience. That’s why Slotsoo is proud to shine a spotlight on the studios behind the reels. The winners of Slotsoo’s first provider-focused awards were announced on 24 July 2025, and the honors went to:
- The Machine MVP – Pragmatic Play
- Bonus Buyer – Bullshark Games
- Volatility Virtuoso – Wazdan
- Jackpot Jumbo – Mancala Gaming
- Symphony Spinner – Gamzix
- Reel Renegade – Nolimit City
- Promising Prodigy – Slammer Studios
Please visit the Slotsoo Game Provider Awards page for detailed descriptions of each trophy and the motivations behind the winners.
The Anatomy of Slotsoo’s Trophies: Where Fun Meets Serious Recognition
At Slotsoo, each trophy is whimsical by design but grounded in real player values, making the Slotsoo Awards both entertaining and insightful. Every category has a clear purpose, recognizing what truly matters in iGaming today.
At the core of each awards lineup is a main trophy: The Gambling GOAT honors the top-performing casino operator, while The Machine MVP celebrates the best overall game provider. Surrounding these main awards are a collection of supporting trophies, spotlighting specific areas of excellence, from fast withdrawals and fun bonuses to volatility and winning potential.
These award categories offer a chance for actors who crush it in a certain area to be recognized, even if they don’t dominate across the board. Just like other iGaming awards, Slotsoo includes a category for newcomers, encouraging fresh talent and pushing established names to keep innovating.
The timing of the awards is also a deliberate choice. Markus Björk, head writer at Slotsoo, explains the team’s reasoning:
“After a hectic Winter and Spring packed with iGaming events, June and July offer a rare chance for the industry to slow down and reflect on the year so far. Let’s enjoy the cucumber season and appreciate what’s been achieved. This is when you can harvest the rewards of your hard work before autumn arrives with new challenges and opportunities.”
The Winning Casino Operators 2025
The Slotsoo Casino Awards 2025 took place in June, and these were the seven winners:
- The Gambling GOAT – Betizy
- The Bonus Buff – Sugarino
- The Loyalty Lord – Wisho
- The Withdrawal Wizard – Vauhdikas
- The Gamification Guru – Arctic Casino
- The Payout Professor – Wolfy Casino
- The Noisy Newcomer – Lunar Spins
This was the third time Slotsoo held the casino awards for its English-language site targeting the EU market in general. During the same period, the dedicated awards for the Finnish market, Slotsoo Kasinogaala 2025, celebrated its second year. These awards consist of seven trophies equivalent to the English ones, plus an eighth trophy dedicated to the casino operator with the best slot streaming offering.
The Nordic country is undergoing big changes, with a new gambling legislation and a licensing system planned to be introduced by 1 January 2027. The future will tell how this will affect the structure and categories of the awards.
The post Slotsoo Awards 2025: Celebrating Excellence Across Casinos and Game Providers appeared first on European Gaming Industry News.
Africa
SOFTSWISS Launches First South African Project with Mzansibet

SOFTSWISS, a global tech provider with over 15 years of iGaming expertise, proudly announces the launch of its major South African project with Mzansibet. It marks the first project in the country to utilise both the SOFTSWISS Sportsbook and the SOFTSWISS Casino Platform.
According to the recently released South Africa: iGaming Market Overview 2025 by SOFTSWISS, the country’s iGaming sector is growing at an impressive annual rate of 20–25%, driven by increasing mobile penetration. In line with this trend and evolving player needs, SOFTSWISS strongly focuses on mobile optimisation across its platforms, enabling seamless and enjoyable gaming experiences for Mzansibet players.
The launch in South Africa, ensuring full compliance with local technical standards, required meticulous preparation. SOFTSWISS products – including its sports betting software and online casino platform – underwent rigorous certification with Gaming Laboratories International (GLI), one of the most reputable and globally recognised independent testing laboratories in the iGaming industry. Following this process, the solutions were officially approved for local operation by the Western Cape Gambling and Racing Board – a respected and influential regulator in the region – affirming the high quality and compliance of SOFTSWISS software.
Max Trafimovich, International Non-Executive Director at SOFTSWISS, shares: “Mzansibet entered the market with a bold ambition to become a top-tier brand – and we are not only proud to support that vision from day one, but also well-equipped to ensure its sustainable growth. Leveraging our global and local expertise, we provide the technical, business, and service tools necessary for a smooth launch and scalable development. This is made possible thanks to our robust and stable architecture with 99.999% uptime and a flexible platform ecosystem. In addition, the brand launched a nationwide TV advertising campaign and has already attracted tens of thousands of players across the country – a powerful testament to its growing presence and trust.”
In addition to backend certification, the SOFTSWISS team invested heavily in frontend localisation to align with the partner’s vision and market requirements. The Mzansibet project has been fully adapted to meet South African player behaviour and betting patterns.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 35,000 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team counts over 2,000 employees.
The post SOFTSWISS Launches First South African Project with Mzansibet appeared first on European Gaming Industry News.
Latest News
Lee Hills Joins the International Association of Gaming Advisors

The post Lee Hills Joins the International Association of Gaming Advisors appeared first on European Gaming Industry News.
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