Industry Awards
Betsson Group Wins Two Awards at EGR Italy Awards 2024
Betsson Group has been recognised for its exceptional performance at the EGR Italy Awards 2024, securing two prestigious awards during the ceremony held last evening in Rome.
The event, which celebrates excellence across the Italian iGaming sector, saw Betsson claim victories in the Customer Services Operator and Marketing Campaign categories.
Betsson Group’s win in the Customer Services Operator category highlights the company’s unwavering dedication to putting customers first. Betsson’s customer service team handled over 500,000 customer interactions in Italy this year, maintaining a 92% customer satisfaction rate. Key to this success is their advanced omnichannel support system and continuous staff training, ensuring that customers receive prompt, knowledgeable assistance across all touchpoints, including chat, email, and WhatsApp.
In the Marketing Campaign category, Betsson was recognised for its innovative, multi-channel approach that drove significant engagement across digital and traditional media. One standout initiative was the “Watch the World Cup with Francesco Totti” campaign, which attracted millions of views and interactions on social media. Betsson.Sport’s campaigns combined creativity, local partnerships, and brand ambassador activations to enhance visibility and connect with diverse audiences. The campaign for Starcasino.gratis, which included scholarship programmes for croupier training, also demonstrated Betsson’s commitment to community engagement and social responsibility.
These wins reinforce Betsson’s strong presence in Italy, showcasing its ability to excel in both customer service and marketing in a highly competitive market.
Earlier in the day, Betsson Group’s Managing Director for Italy, Stefano Tino, participated in the EGR Italy Briefing as part of the panel discussion “Voices from the Top: Leader’s Keynote Panel”. During this session, senior leaders from top operators and service providers debated the direction of the Italian gaming market, offering insights on trends and challenges facing the industry.
With these two significant awards, Betsson Group continues to demonstrate its commitment to excellence in the Italian iGaming sector, consistently delivering high-quality customer service and innovative marketing campaigns that resonate with both players and the wider community.
The post Betsson Group Wins Two Awards at EGR Italy Awards 2024 appeared first on European Gaming Industry News.
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Amusnet has announced that it has been awarded Content Provider of the Year at the prestigious Italian Gaming Awards. The ceremony took place on April 9 as part of the Italian Gaming Expo & Conference (IGE) at the Salone delle Fontane in Rome. This recognition highlights Amusnet’s commitment to delivering top-tier gaming content and maintaining excellence in one of Europe’s most dynamic and competitive markets.
The Italian Gaming Awards celebrate the best in the industry, honouring companies that are shaping the future of gaming in Italy through outstanding products, practices and performance. With over 110 nominees across 21 categories, this year’s event brought together leading operators, suppliers, regulators and public representatives to recognise achievement and leadership across the sector.
“It’s a great honor to be named Content Provider of the Year. This recognition reflects the dedication and passion of our incredible Amusnet Italy team. We remain committed to further strengthening our position in the Italian market by delivering engaging content that enhances the player experience and expanding our strategic partnerships,” said Polina Nedyalkova, Director at Amusnet Italy.
The post Amusnet Named Content Provider of the Year at the Italian Gaming Awards 2025 appeared first on European Gaming Industry News.
Boomerang is a contender for Sportsbook Operator of the Year and Bonus Offer of the Year
Boomerang, a rapidly growing global brand behind the annual Golden Boomerang Awards, has been shortlisted for the AffPapa Awards 2025 in 2 categories: Boomerang Bet on Sportsbook Operator of the Year and Boomerang Partners on Bonus Offer of the Year.
Inclusion in the Sportsbook Operator of the Year nomination is a testament to Boomerang’s success in the online betting industry. Over 2024-2025, the brand has achieved great results: the betting segment has grown fivefold (5x), and the number of sports betting offers surged more than 6 times. Six new brands were added to Boomerang’s portfolio in 2024, contributing to an almost 1.5-fold increase in end-users. In addition, Boomerang is the Official Regional Betting Partner of AC Milan, one of the world’s most famous and titled football clubs.
The Bonus Offer of the Year nomination confirms the high level and detailed elaboration of Boomerang’s bonus policy. Its portfolio includes more than 15 brands, each operating in strict compliance with the Terms and Conditions, including Bonus rules. Boomerang ensures fairness, transparency, and visibility of key bonus information for partners and users. It regularly collects feedback to improve its bonus policy and make it consistent with the expectations of its audience.
Boomerang actively develops community and works on building long-term trusting relationships with partners. This is demonstrated, among other things, by the second annual tournament for affiliate teams – Golden Boomerang Awards 2025. It will run until May 11. The top 30 teams on the leaderboard will be invited to Milan. There, the best of the best will be named, and 11 awards will be presented, including the main one – the Grand Prix.
The voting phase of the AffPapa Awards has started and will run until May 11. Users can choose their favorites in the nominations and influence the final results. Vote on the AffPapa Awards 2025 website. The award ceremony will take place on May 28 in Malaga during the AffPapa – iGaming Club Conference Malaga 2025.
About Boomerang
Boomerang Partners is a rapidly growing global brand offering a wide range of services. Boomerang is the Official Regional Betting Partner of AC Milan and collaborates with women’s football star and influencer Alisha Lehmann. In 2024, it launched the inaugural Golden Boomerang Awards 2024, the first annual global affiliate tournament. Boomerang Partners’ betting segment surged 5x, and gambling — 2x in 2024. Its affiliate program demonstrated a 120% increase in partners, and the number of sports betting offers surged more than 6 times. Six new products were launched by Boomerang in 2024, which contributed to an almost 1.5-fold increase in product users.
Boomerang’s portfolio contains 15+ gambling brands, including sportsbooks. They cover over 35 GEOs and offer a wide range of betting options with favorable odds. These products provide personalized bonuses and 24/7 multilingual support.
The post Voting is open: Boomerang nominated in 2 categories at the AffPapa Awards 2025 appeared first on European Gaming Industry News.
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