Latest News
Veikkaus, Finland’s National Lottery Operator, Selects Optimove, the #1 CRM Marketing Solution for the iLottery and iGaming sector, as its CRM Marketing Solution
Veikkaus will leverage Optimove across all products and channels to maximize lottery, casino, and sports betting player lifetime value through personalized and relevant marketing campaigns, and meeting the highest standards of Responsible Gaming
Veikkaus, Finland’s national lottery operator, has selected Optimove, the #1 CRM Marketing Solution for the iLottery and iGaming sector, as its CRM Marketing solution to elevate player experiences, loyalty, and lifetime value. Veikkaus operates all gambling activities in Finland, offering a diverse range of games across three main categories: Lottery, Casino, and Sports Betting.
Optimove, the only CRM Marketing Solution approved as an official European Lotteries Association Associate Member, is the #1 CRM Marketing solution used by digital lottery operators across the globe. The company empowers digital lottery operators – such as Sisal, Scientific Games, Connecticut Lottery, Kentucky Lottery, Pennsylvania Lottery, Maryland Lottery, La Tinka, and more – to achieve growth through their existing players. Optimove is used by 56% of iGaming operators in EGR’s Power 50 Ranking 2024, including bet365, Kindred Group, Lottomatica, and Entain.
Veikkaus gains the following key capabilities:
- Advanced marketing AI capabilities: Providing AI-driven Insights, Creation, and Orchestration for better player understanding, streamlining of content creation, and campaign optimization for enhanced personalized experiences across player touchpoints.
- Enriched customer profiles: Unifying all historical, predictive, and real-time customer data from sources such as CRM, service clouds, and data warehouses via Optimove to create a comprehensive single customer view.
- Multichannel personalization and orchestration: Orchestrating hundreds of campaigns seamlessly across email, mobile, and web channels to deliver personalized customer communications across any channel.
- A continuous optimization loop: Measuring the incremental uplift of each campaign, journey, and strategy with productized experimentation tools to continuously optimize CRM Marketing performance.
- Adherence to meet or exceed Responsible Gambling Standards: As a global CRM Marketing platform, Optimove meets the highest standards of Responsible Gambling worldwide.
Additionally, Veikkaus will leverage Optimove’s Digital Experience Platform (DXP), Opti-X, to deliver personalized, dynamic content and product recommendations across multiple touchpoints, enhancing player satisfaction, engagement, and retention.
Optimove’s data-driven approach will help Veikkaus fine-tune jackpot sensitivity and optimize the generosity of bonuses and promotions. Predictive models will support Responsible Gambling by anticipating player behavior. Furthermore, Veikkaus will receive ongoing support from Optimove’s Strategic Services team, ensuring tailored, data-driven marketing and monetization strategies to maximize business results.
“This partnership with Optimove marks a significant step forward in driving our growth and Responsible Gaming initiatives. Optimove’s track record and industry experience are unparalleled in CRM marketing,” said Saara Pekkonen, VP of Marketing at Veikkaus. “Optimove’s proven ability to deliver personalized, data-driven player engagement at scale will be central to our continued drive to elevate our marketing strategy and execution. Optimove’s AI-powered capabilities enable us to offer players more relevant and engaging experiences, increasing satisfaction, loyalty, and maximizing player lifetime value.”
“Veikkaus has an incredible legacy in delivering engaging and Responsible Gaming experiences to the people of Finland,” said Pete Miles, Director of Sales at Optimove. “We’re honored to partner with them to enhance player engagement through tailored, data-driven marketing strategies. Optimove will enable Veikkaus to personalize every touchpoint, increasing player loyalty and satisfaction while ensuring Responsible Gambling practices remain at the forefront. Working in partnership with the Veikkaus team, we’ll provide data and insights that help Optimove continually lead the CRM marketing space with other WLA Members.”
The post Veikkaus, Finland’s National Lottery Operator, Selects Optimove, the #1 CRM Marketing Solution for the iLottery and iGaming sector, as its CRM Marketing Solution appeared first on European Gaming Industry News.
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Booming Games Powers into Winter with Polar Buffalo Hold and Win Extreme 25,000!
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The legendary migration charges into the holiday season with Polar Buffalo Hold and Win Extreme 25,000, a festive twist on the fan-favourite, now featuring a massive 25,000x Grand Bonus! Snow blankets the plains, but the action blazes hotter than ever as buffalo roam through a wintry wilderness of fierce wolves, mountain lions and soaring eagles.
This 5×3, 25-payline slot is brimming with action-packed features and frosty excitement. Trigger the Buffalo Bonus by landing Value symbols, and spin the Wheel of Fortune when you land 5 or fewer coins for a shot at multipliers, the Mini Bonus, Major Bonus or even the Hold and Win Extreme feature!
Land 6 coins and you’ll skip the wheel entirely, heading straight into the Hold and Win Extreme feature, where up to four 5×3 grids unlock for a blizzard of win potential. More symbols mean more unlocked grids, more ways to win and more seasonal thrills. With a festive twist, snow-packed reels, and a top prize that lets you win 25,000x in 2025! Polar Buffalo Hold and Win Extreme 25,000 is your ultimate wild ride through the holidays.
Play Polar Buffalo Hold and Win Extreme 25,000 now!
“With Polar Buffalo Hold and Win Extreme 25,000, we wanted to give a legendary title a bold new life for the holiday season,” said Craig Asling, Director of Games at Booming Games.
“The 25,000x Grand Bonus raises the stakes, while the festive design and exciting mechanics deliver a powerful blend of familiarity and fresh energy. It’s a thrilling evolution of a player favourite that captures the wild spirit of the buffalo in a brand-new winter adventure.”
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Latest News
Ra’s Reckoning unleashes an epic clash of Egyptian gods
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Play’n GO pits sun god Ra against serpent deity Apophis in Ra’s Reckoning, a mythic grid slot inspired by the celestial battles of ancient Egypt.
Ra’s Reckoning brings players face to face with an age-old mythic struggle – the eternal duel between light and chaos. Set in the scorched valleys of Egypt, this 6×5 cascading grid slot casts Ra, the all-seeing sun god, against the monstrous serpent Apophis, a primordial force of destruction. As players traverse this divine battleground, the looming presence of a blood-red eclipse intensifies the conflict, culminating in Ra’s cosmic reckoning.
Following in the footsteps of titles like Legacy of Egypt and Scroll of Dead, Ra’s Reckoning deepens Play’n GO’s commitment to storytelling through dynamic grid-based mechanics. The game’s escalating tension and vivid visual narrative ensure that Ra’s divine war leaves a lasting impression.
Divine Frames track the intensity of Ra’s power, upgrading through bronze, silver, and golden tiers as wins build. When Ra’s Blessing symbol appears, it unleashes these stored energies – revealing Coins, Jars, and Clash multipliers that bring the grid to life with celestial fury. The Mega Drop feature clears the grid of matching symbols beyond the winning cluster, pushing the chaos ever forward.
During Free Spins, Divine Frames persist between rounds, letting Ra’s influence grow stronger. In the heightened Divine Red Eclipse mode, these frames become super sticky, keeping the pressure on Apophis in a showdown of escalating divine forces.
Fans of Rich Wilde and the Amulet of Dead or Book of Dead will find familiar inspiration in this richly layered Egyptian mythos. Where those games explored the secrets of the underworld, Ra’s Reckoning elevates the stakes – delivering a god-level confrontation shaped by precision mechanics and narrative continuity.
Magnus Wallentin, Games Ambassador at Play’n GO said: “Ra’s Reckoning exemplifies our passion for combining thematic storytelling with innovative features. The evolving Divine Frames and Mega Drop mechanic create a sense of momentum and consequence with every cluster.”
Ra’s Reckoning is a high-impact grid slot where every move builds towards a celestial clash between order and oblivion.
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Central Europe
Tom Horn Gaming strengthens its presence in Czech market through partnership with Kingsbet.cz
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Leading iGaming software supplier Tom Horn Gaming has announced a new partnership with Kingsbet.cz, marking another significant step in the company’s strategic expansion within the Czech market.
The collaboration sees Tom Horn Gaming’s engaging suite of top-performing games, including player favourites like 81 Frutas Grandes, Book of Aladdin, Flaming Fruit Deluxe, and 243 Crystal Fruits Deluxe, go live with Kingsbet.cz, providing Czech players with access to a rich selection of locally tailored gaming content.
With a portfolio built on distinctive mechanics that combine classic slot features popular among Czech players with innovative twists, the supplier is steadily enhancing its market presence and remains committed to delivering gaming titles tailored to local player tastes.
“The Czech Republic is one of our key regulated markets with strong potential, and the partnership with Kingsbet.cz, a trusted and fast-growing operator in the region, is another step in our expansion plans,” said Ondrej Lapides, CEO at Tom Horn Gaming. “We’re firmly focused on deepening our footprint in the region and delivering premium localised entertainment that Czech players love while supporting our operator partners’ growth in this dynamic market.”
David Vanek, CEO at Kingsbet.cz added: “Partnering with Tom Horn Gaming brings tremendous value to our offering. Their portfolio combines quality, innovation, and an understanding of what Czech players enjoy most. We’re confident this collaboration will help us deliver even more engaging gaming experiences and strengthen our position in the market”.
This latest partnership underlines Tom Horn Gaming’s continued focus on regulated market growth, reinforcing its mission to bring distinctive and entertaining gaming experiences to players worldwide while building strong, mutually beneficial relationships with operators in key regions.
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