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Veikkaus, Finland’s National Lottery Operator, Selects Optimove, the #1 CRM Marketing Solution for the iLottery and iGaming sector, as its CRM Marketing Solution
Veikkaus will leverage Optimove across all products and channels to maximize lottery, casino, and sports betting player lifetime value through personalized and relevant marketing campaigns, and meeting the highest standards of Responsible Gaming
Veikkaus, Finland’s national lottery operator, has selected Optimove, the #1 CRM Marketing Solution for the iLottery and iGaming sector, as its CRM Marketing solution to elevate player experiences, loyalty, and lifetime value. Veikkaus operates all gambling activities in Finland, offering a diverse range of games across three main categories: Lottery, Casino, and Sports Betting.
Optimove, the only CRM Marketing Solution approved as an official European Lotteries Association Associate Member, is the #1 CRM Marketing solution used by digital lottery operators across the globe. The company empowers digital lottery operators – such as Sisal, Scientific Games, Connecticut Lottery, Kentucky Lottery, Pennsylvania Lottery, Maryland Lottery, La Tinka, and more – to achieve growth through their existing players. Optimove is used by 56% of iGaming operators in EGR’s Power 50 Ranking 2024, including bet365, Kindred Group, Lottomatica, and Entain.
Veikkaus gains the following key capabilities:
- Advanced marketing AI capabilities: Providing AI-driven Insights, Creation, and Orchestration for better player understanding, streamlining of content creation, and campaign optimization for enhanced personalized experiences across player touchpoints.
- Enriched customer profiles: Unifying all historical, predictive, and real-time customer data from sources such as CRM, service clouds, and data warehouses via Optimove to create a comprehensive single customer view.
- Multichannel personalization and orchestration: Orchestrating hundreds of campaigns seamlessly across email, mobile, and web channels to deliver personalized customer communications across any channel.
- A continuous optimization loop: Measuring the incremental uplift of each campaign, journey, and strategy with productized experimentation tools to continuously optimize CRM Marketing performance.
- Adherence to meet or exceed Responsible Gambling Standards: As a global CRM Marketing platform, Optimove meets the highest standards of Responsible Gambling worldwide.
Additionally, Veikkaus will leverage Optimove’s Digital Experience Platform (DXP), Opti-X, to deliver personalized, dynamic content and product recommendations across multiple touchpoints, enhancing player satisfaction, engagement, and retention.
Optimove’s data-driven approach will help Veikkaus fine-tune jackpot sensitivity and optimize the generosity of bonuses and promotions. Predictive models will support Responsible Gambling by anticipating player behavior. Furthermore, Veikkaus will receive ongoing support from Optimove’s Strategic Services team, ensuring tailored, data-driven marketing and monetization strategies to maximize business results.
“This partnership with Optimove marks a significant step forward in driving our growth and Responsible Gaming initiatives. Optimove’s track record and industry experience are unparalleled in CRM marketing,” said Saara Pekkonen, VP of Marketing at Veikkaus. “Optimove’s proven ability to deliver personalized, data-driven player engagement at scale will be central to our continued drive to elevate our marketing strategy and execution. Optimove’s AI-powered capabilities enable us to offer players more relevant and engaging experiences, increasing satisfaction, loyalty, and maximizing player lifetime value.”
“Veikkaus has an incredible legacy in delivering engaging and Responsible Gaming experiences to the people of Finland,” said Pete Miles, Director of Sales at Optimove. “We’re honored to partner with them to enhance player engagement through tailored, data-driven marketing strategies. Optimove will enable Veikkaus to personalize every touchpoint, increasing player loyalty and satisfaction while ensuring Responsible Gambling practices remain at the forefront. Working in partnership with the Veikkaus team, we’ll provide data and insights that help Optimove continually lead the CRM marketing space with other WLA Members.”
The post Veikkaus, Finland’s National Lottery Operator, Selects Optimove, the #1 CRM Marketing Solution for the iLottery and iGaming sector, as its CRM Marketing Solution appeared first on European Gaming Industry News.
R. Franco Digital, the leading Spanish iGaming provider, has been officially shortlisted for Casino Platform Supplier of the Year at the prestigious EGR Europe Awards 2026. The nomination recognizes a landmark year for the company, characterized by the explosive growth of its IRIS Open Omnichannel Platform and a major commercial breakthrough into the Italian market.
The winners will be announced during a gala ceremony on February 18, 2026, at the Hilton Malta, where the industry’s top-tier operators and suppliers gather to celebrate European gaming excellence.
IRIS: The Engine of Omnichannel Growth
The core of R. Franco Digital’s success lies in its IRIS platform, a highly scalable, multi-jurisdictional solution that unifies casino, sports betting, and retail management.
IRIS Platform Milestones (2025-2026):
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Jurisdictional Reach: Certified in 6 jurisdictions and operational in over 10 regulated markets.
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Content Depth: Seamlessly integrated with over 1,600 games from global third-party providers.
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Operational Stability: Provides 24/7 multilingual support and advanced real-time analytics for operators.
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Commercial Momentum: Secured 50+ new operator partnerships and entered three new markets within the last 12 months.
Performance Highlights: 4 Billion Game Rounds
R. Franco Digital’s games portfolio has seen a massive surge in engagement, bolstered by 20 new high-performance slot releases in 2025. Standout titles such as Strange Spins, Aphrodite, Zorro: Final Duel, Ovomon, and The Phantom contributed to a record-breaking year.
| Metric | 2025–2026 Achievement |
| Total Game Rounds | 4 Billion+ across regulated markets |
| Revenue Growth | 30% Increase during the judging period |
| New Content | 20 New slot titles launched |
| Expansion | Debut in the Italian regulated market |
Strategic Italian Market Entry
A major factor in the EGR shortlisting was R. Franco Digital’s successful entry into Italy. The provider rapidly localized its content to meet the specific demands of Italian players through tier-one partnerships:
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Stanleybet.it: Launched 19 games, including the Italian-exclusive debut of Strange Spins.
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888.it: Successfully rolled out the popular Super 7 3×3 title.
“We’re proud to be shortlisted for this award, which reflects the strength of our IRIS platform and the quality of the content we’ve delivered over the past year,” said Javier Sacristán Franco, International Business Director at R. Franco Digital. “Our team has worked hard to support operators with reliable, innovative solutions… we are delighted to see that effort recognised.”
The post R. Franco Digital Shortlisted for Casino Platform Excellence at EGR Europe Awards 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Big Hot Flaming Pots
Big Hot Flaming Pots: Tasty Treasures – Lightning Box Brings Land-Based Hit Online
Light & Wonder has officially launched Big Hot Flaming Pots: Tasty Treasures, the digital debut of its highly successful land-based franchise. Developed by in-house specialist studio Lightning Box, this 3×5 slot offers 243 ways to win and a high-energy “three-pot” mechanic that has already become a staple on casino floors worldwide.
The game transitions the whimsical “dumpling-tossing” theme to online audiences, combining vibrant Asian-inspired aesthetics with a deep mathematical model designed for high-engagement sessions.
The Three-Pot Mechanic & Seven Feature Combinations
At the core of the gameplay is the persistent pot system. Landing specific colored coins fuels three separate pots—Yummy, Spicy, and Upsized. These pots can trigger individually or in any combination, leading to seven distinct bonus paths.
| Feature Mode | Gameplay Enhancement |
| Yummy Mode | Increases the Hold & Spin respin counter from 3 to 4, significantly extending bonus life. |
| Spicy Mode | Introduces Chilli multipliers; landing a pepper adds its cash value to every symbol currently held on the board. |
| Upsized Mode | Unlocks a Dual Grid (two reel sets) for the Hold & Spin round, doubling the win potential. |
| Combined Modes | Triggering all three at once creates the “Mega Bonus,” featuring dual grids, 4 respins, and value-boosting peppers. |
Innovation: The Stack N’ Hit
Feature
Unlike traditional Hold & Spin mechanics where symbols simply lock until the round ends, Tasty Treasures introduces the Stack N’ Hit
evolution.
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Reel Clearing: When a vertical reel is filled with Bun symbols, the prizes are instantly collected, and the reel is cleared.
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Persistent Respins: Clearing a reel creates open spaces for new prizes to land, allowing the bonus round to continue far longer than standard industry alternatives.
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The Path to Grand: Each cleared reel activates a “Pepper Tracker” above it. Lighting up all five trackers awards the Grand Progressive Jackpot.
Jackpot Tiers & Base Game Depth
Operators benefit from a versatile math model that supports both consistent base-game performance and high-volatility jackpot chases.
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Progressive Jackpots: Grand and Major tiers for life-changing win potential.
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Fixed Jackpots: Minor and Mini tiers awarded through symbols landing during features.
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Nudge Wilds: In the base game, Wild symbols can nudge to cover entire reels, assisting in achieving the 243-way payouts.
“Big Hot Flaming Pots: Tasty Treasures carries forward a brand that has already made its mark in land-based venues,” says Michael Maokhamphiou, Studio Director at Lightning Box. “This release offers operators a flexible, high-performing title that combines familiarity with fresh layers of engagement.”
The post Big Hot Flaming Pots: Tasty Treasures – Lightning Box Brings Land-Based Hit Online appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Blask data indicates Venezuela’s iGaming demand remained stable in the initial days following the US operation in Caracas.
On 3 January, US forces detained Venezuelan president Nicolás Maduro, transporting him from Caracas to face prosecution in New York. The raid came after months of intensifying American pressure throughout 2025 — naval presence, targeted strikes, and a fresh sanctions package.
For Venezuela’s iGaming sector, the disruption poses a critical question: will demand collapse, or adapt?
First results
Blask’s daily Index remained within a tight corridor from 1–4 January, hovering in the high-200K zone. It dropped 5% to 257.4K on the day of the operation, before recovering the next day.
The data reveals no abrupt demand shift during this period. A slight decline sits within Venezuela’s normal daily fluctuations and does not point to a fundamental market change.
Rapid expansion, growing dominance
Venezuela stood out as one of iGaming’s strongest demand gainers in 2025. Blask Index surged 134.9% year-on-year — the second-highest growth worldwide.
This expansion came alongside increasing market dominance. By December, Triunfo Bet commanded 59% of Blask’s BAP (Brand Accumulated Power, measuring a brand’s portion of total user interest nationally), gaining 15 percentage points since January. The top three brands collectively reached over 85%, up 11 points.
The post How Venezuela’s iGaming market is reacting to US pressure appeared first on Americas iGaming & Sports Betting News.
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