Latest News
Veikkaus, Finland’s National Lottery Operator, Selects Optimove, the #1 CRM Marketing Solution for the iLottery and iGaming sector, as its CRM Marketing Solution
Veikkaus will leverage Optimove across all products and channels to maximize lottery, casino, and sports betting player lifetime value through personalized and relevant marketing campaigns, and meeting the highest standards of Responsible Gaming
Veikkaus, Finland’s national lottery operator, has selected Optimove, the #1 CRM Marketing Solution for the iLottery and iGaming sector, as its CRM Marketing solution to elevate player experiences, loyalty, and lifetime value. Veikkaus operates all gambling activities in Finland, offering a diverse range of games across three main categories: Lottery, Casino, and Sports Betting.
Optimove, the only CRM Marketing Solution approved as an official European Lotteries Association Associate Member, is the #1 CRM Marketing solution used by digital lottery operators across the globe. The company empowers digital lottery operators – such as Sisal, Scientific Games, Connecticut Lottery, Kentucky Lottery, Pennsylvania Lottery, Maryland Lottery, La Tinka, and more – to achieve growth through their existing players. Optimove is used by 56% of iGaming operators in EGR’s Power 50 Ranking 2024, including bet365, Kindred Group, Lottomatica, and Entain.
Veikkaus gains the following key capabilities:
- Advanced marketing AI capabilities: Providing AI-driven Insights, Creation, and Orchestration for better player understanding, streamlining of content creation, and campaign optimization for enhanced personalized experiences across player touchpoints.
- Enriched customer profiles: Unifying all historical, predictive, and real-time customer data from sources such as CRM, service clouds, and data warehouses via Optimove to create a comprehensive single customer view.
- Multichannel personalization and orchestration: Orchestrating hundreds of campaigns seamlessly across email, mobile, and web channels to deliver personalized customer communications across any channel.
- A continuous optimization loop: Measuring the incremental uplift of each campaign, journey, and strategy with productized experimentation tools to continuously optimize CRM Marketing performance.
- Adherence to meet or exceed Responsible Gambling Standards: As a global CRM Marketing platform, Optimove meets the highest standards of Responsible Gambling worldwide.
Additionally, Veikkaus will leverage Optimove’s Digital Experience Platform (DXP), Opti-X, to deliver personalized, dynamic content and product recommendations across multiple touchpoints, enhancing player satisfaction, engagement, and retention.
Optimove’s data-driven approach will help Veikkaus fine-tune jackpot sensitivity and optimize the generosity of bonuses and promotions. Predictive models will support Responsible Gambling by anticipating player behavior. Furthermore, Veikkaus will receive ongoing support from Optimove’s Strategic Services team, ensuring tailored, data-driven marketing and monetization strategies to maximize business results.
“This partnership with Optimove marks a significant step forward in driving our growth and Responsible Gaming initiatives. Optimove’s track record and industry experience are unparalleled in CRM marketing,” said Saara Pekkonen, VP of Marketing at Veikkaus. “Optimove’s proven ability to deliver personalized, data-driven player engagement at scale will be central to our continued drive to elevate our marketing strategy and execution. Optimove’s AI-powered capabilities enable us to offer players more relevant and engaging experiences, increasing satisfaction, loyalty, and maximizing player lifetime value.”
“Veikkaus has an incredible legacy in delivering engaging and Responsible Gaming experiences to the people of Finland,” said Pete Miles, Director of Sales at Optimove. “We’re honored to partner with them to enhance player engagement through tailored, data-driven marketing strategies. Optimove will enable Veikkaus to personalize every touchpoint, increasing player loyalty and satisfaction while ensuring Responsible Gambling practices remain at the forefront. Working in partnership with the Veikkaus team, we’ll provide data and insights that help Optimove continually lead the CRM marketing space with other WLA Members.”
The post Veikkaus, Finland’s National Lottery Operator, Selects Optimove, the #1 CRM Marketing Solution for the iLottery and iGaming sector, as its CRM Marketing Solution appeared first on European Gaming Industry News.
Operator publishes World Cup outright odds as of June 11 and promotes fast markets and bet builder products around the tournament.
GG.BET has launched its “Big Game Summer” campaign ahead of the FIFA World Cup 2026, positioning the promotion around tournament betting and a “special tournament prize pool,” according to the company.
The 2026 FIFA World Cup runs across the USA, Canada and Mexico and expands to 48 teams, 104 matches and a 39-day schedule. Under the new format, the field is split into 12 groups of four, with the top two in each group plus eight best third-placed teams moving into a newly added Round of 32.
GG.BET said its World Cup offering includes “Fast Markets” for selected matches and a Bet Builder product for custom combinations, alongside “exclusive tournament bonuses” and “fast payouts.” The company did not disclose the campaign’s prize pool size or any eligibility terms in the release.
The operator also published outright odds taken from gg.bet “as of 12:00 CET on June 11, 2026,” noting they are subject to change. GG.BET listed Portugal at 5.17, followed by Spain (5.77), Germany (5.87), England (7.2), Colombia (8.62), Argentina (9.88), France (9.89) and Brazil (10.38).
In the release, GG.BET pointed to the tournament opener on June 11 between Mexico and South Africa at Azteca Stadium, describing it as “the first stadium in history to host a men’s FIFA World Cup for the third time.”
The post GG.BET rolls out Big Game Summer campaign tied to FIFA World Cup 2026 appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Team Vitality is launching an official fan zone, V.Hub, to coincide with the 2026 IEM Cologne Major. The venue will run June 18-21 at KWB im Stadtpalais, a short walk from the LANXESS Arena.
Access to V.Hub will be free for fans who sign up, with limited availability. Team Vitality said the space is intended to bring together its community, partners and Counter-Strike fans attending the event.
The fan zone will include dedicated areas hosted by Team Vitality and partners Skin.Club, ASUS ROG, EVNIA and Blacklyte. The club said activations will include hands-on experiences and opportunities to play bespoke Counter-Strike maps.
Team Vitality also plans match watch parties, a pop-up shop for official merchandise and giveaways, including an ASUS ROG x Team Vitality co-branded mousepad. During the playoff stage, the club said V.Hub will be set up for trophy photo opportunities with its Major trophies.
Food and drink will be available on site throughout the event, including vegetarian options.
The post Team Vitality opens V.Hub fan zone for IEM Cologne Major appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Sportradar’s iGaming brand leads with bracket-style World Football x2026, plus updates to Virtual Football and Lucky 6.
Playradar, Sportradar’s iGaming brand, has released four football-themed titles ahead of the 2026 FIFA World Cup, which begins on June 11. The drop includes two original games and two updated versions of existing products.
The releases are World Football x2026, Virtual Football World Championship 2026, Football Plinko Pro, and Lucky 6: Football edition. Playradar said the games are designed to target different player segments and to connect sports bettors and casino players through content that links both verticals.
The headline launch, World Football x2026, is a bracket-based game using Mines-style mechanics. Players pick outcomes from the Round of 16 and progress through each round to the final; one incorrect prediction ends the game, while a cash-out option is available.
The other launches include Football Plinko Pro, which adapts the plinko format to a football theme; Virtual Football World Championship 2026, which Playradar said runs a 32-team, 64-match World Cup structure with pre-match and in-play markets such as over/under goals and goalscorer; and Lucky 6: Football Edition, a bingo-style title using balls with flags from participating nations.
Edo Haitin, EVP of iGaming said: “The scale of the 2026 World Cup is unprecedented, with the sheer volume of fans entering markets worldwide creating huge demand for football-themed content, and the operators best placed to succeed are those with games that meet every need. These four titles have each been designed with that in mind. The World Cup attracts a huge spectrum of customers, and when taken together, this product stack provides operators with the tools needed to keep them engaged throughout the tournament.”
The post Playradar ships four football-themed casino games ahead of 2026 World Cup appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
-
2026 FIFA World Cup6 days agoBetano Sends a Video Game Character into the Real World to Capture the Emotion of the World Cup
-
Amusnet6 days ago
Weekend Reels | Week 23: Slot Drops & Trends
-
Asia6 days ago
PhilWeb Showcases Technology-Driven Growth Vision at SiGMA Asia 2026
-
Balkans6 days ago
Strong Customer Response Marks Successful Belgrade Future Gaming 2026 for NOVOMATIC
-
Casinò Portorož6 days ago
SYNOT Games Enters Slovenian Market with Casino Portorož Partnership
-
GoldenRace7 days ago
GoldenRace to showcase V5 mobile betting solution at Peru Gaming Show 2026
-
BETER6 days ago
BETER secures Kentucky license, bringing Setka Cup and ESportsBattle to ninth US state
-
Africa6 days ago
Gaming Tech Summit Africa convenes regulators and operators in Nairobi
