Latest News
Veikkaus, Finland’s National Lottery Operator, Selects Optimove, the #1 CRM Marketing Solution for the iLottery and iGaming sector, as its CRM Marketing Solution

Veikkaus will leverage Optimove across all products and channels to maximize lottery, casino, and sports betting player lifetime value through personalized and relevant marketing campaigns, and meeting the highest standards of Responsible Gaming
Veikkaus, Finland’s national lottery operator, has selected Optimove, the #1 CRM Marketing Solution for the iLottery and iGaming sector, as its CRM Marketing solution to elevate player experiences, loyalty, and lifetime value. Veikkaus operates all gambling activities in Finland, offering a diverse range of games across three main categories: Lottery, Casino, and Sports Betting.
Optimove, the only CRM Marketing Solution approved as an official European Lotteries Association Associate Member, is the #1 CRM Marketing solution used by digital lottery operators across the globe. The company empowers digital lottery operators – such as Sisal, Scientific Games, Connecticut Lottery, Kentucky Lottery, Pennsylvania Lottery, Maryland Lottery, La Tinka, and more – to achieve growth through their existing players. Optimove is used by 56% of iGaming operators in EGR’s Power 50 Ranking 2024, including bet365, Kindred Group, Lottomatica, and Entain.
Veikkaus gains the following key capabilities:
- Advanced marketing AI capabilities: Providing AI-driven Insights, Creation, and Orchestration for better player understanding, streamlining of content creation, and campaign optimization for enhanced personalized experiences across player touchpoints.
- Enriched customer profiles: Unifying all historical, predictive, and real-time customer data from sources such as CRM, service clouds, and data warehouses via Optimove to create a comprehensive single customer view.
- Multichannel personalization and orchestration: Orchestrating hundreds of campaigns seamlessly across email, mobile, and web channels to deliver personalized customer communications across any channel.
- A continuous optimization loop: Measuring the incremental uplift of each campaign, journey, and strategy with productized experimentation tools to continuously optimize CRM Marketing performance.
- Adherence to meet or exceed Responsible Gambling Standards: As a global CRM Marketing platform, Optimove meets the highest standards of Responsible Gambling worldwide.
Additionally, Veikkaus will leverage Optimove’s Digital Experience Platform (DXP), Opti-X, to deliver personalized, dynamic content and product recommendations across multiple touchpoints, enhancing player satisfaction, engagement, and retention.
Optimove’s data-driven approach will help Veikkaus fine-tune jackpot sensitivity and optimize the generosity of bonuses and promotions. Predictive models will support Responsible Gambling by anticipating player behavior. Furthermore, Veikkaus will receive ongoing support from Optimove’s Strategic Services team, ensuring tailored, data-driven marketing and monetization strategies to maximize business results.
“This partnership with Optimove marks a significant step forward in driving our growth and Responsible Gaming initiatives. Optimove’s track record and industry experience are unparalleled in CRM marketing,” said Saara Pekkonen, VP of Marketing at Veikkaus. “Optimove’s proven ability to deliver personalized, data-driven player engagement at scale will be central to our continued drive to elevate our marketing strategy and execution. Optimove’s AI-powered capabilities enable us to offer players more relevant and engaging experiences, increasing satisfaction, loyalty, and maximizing player lifetime value.”
“Veikkaus has an incredible legacy in delivering engaging and Responsible Gaming experiences to the people of Finland,” said Pete Miles, Director of Sales at Optimove. “We’re honored to partner with them to enhance player engagement through tailored, data-driven marketing strategies. Optimove will enable Veikkaus to personalize every touchpoint, increasing player loyalty and satisfaction while ensuring Responsible Gambling practices remain at the forefront. Working in partnership with the Veikkaus team, we’ll provide data and insights that help Optimove continually lead the CRM marketing space with other WLA Members.”
The post Veikkaus, Finland’s National Lottery Operator, Selects Optimove, the #1 CRM Marketing Solution for the iLottery and iGaming sector, as its CRM Marketing Solution appeared first on European Gaming Industry News.
Latest News
1spin4win partners with VeliTech to expand global reach

1spin4win, a fast-growing provider of classic slot games, is taking a major step in its global expansion by teaming up with VeliTech, a well-known provider of iGaming technology solutions.
This collaboration will boost the distribution of 1spin4win’s signature classic slots, making them more accessible to players worldwide.
VeliGames, an advanced game aggregation platform by VeliTech, ensures seamless integration for operators, enabling them to easily offer 1spin4win’s portfolio of over 130 games to their player base. From traditional fruit slots with popular Hold and Win rounds to seasonal and themed titles, 1spin4win’s games are known for their quality mathematics, transparent mechanics, and well-balanced gameplay. With a strong monthly release cycle of three or more new games, operators will consistently have fresh content to attract and retain players.
With the VeliTech robust technological solutions, rich market expertise, and a track record of serving 40M+ users with its iGaming products, 1spin4win is poised for expanded reach across multiple regulated markets, further solidifying its standing as a trusted slot provider.
Tanya Pisarchuk, Sales Manager at 1spin4win, commented, “We are pleased to announce a new partnership with the VeliGames aggregator by VeliTech. This collaboration is significant as it will enable us to provide global players with seamless, high-performance gaming that’s accessible on any device, with multi-currency options that cater to diverse markets around the world.”
Irakli Kakhidze, Director of Turnkey at VeliTech, added, “We’re glad to welcome 1spin4win to VeliGames, our game aggregation powerhouse. This partnership align with our commitment to providing operators with diverse and high-quality game content. By integrating this exciting title, we’re equipping our clients with engaging games, ensuring an enriched experience for their players.”
About 1spin4win
1spin4win is a fast-growing game provider founded in May 2021 by ambitious developers with over 15 years of experience in the gambling industry. Since its inception, the company has expanded its portfolio to include over 130 classic online slots, all characterized by quality mathematics, transparent mechanics, and well-balanced gameplay — key factors that drive strong player retention. The studio consistently releases an average of three new games each month and offers effective promotional tools for casino operators to help them enhance player loyalty.
About VeliTech
VeliTech is a proud member of the Veli Group and a leading provider of innovative iGaming solutions, empowering businesses to navigate the complexities of emerging markets and achieve global expansion. The company offers a full product suite that enables swift and seamless market entry for iGaming brands. From back-office management to game aggregation platform and player retention, the VeliTech integrated ecosystem covers all aspects of iGaming operations.
The post 1spin4win partners with VeliTech to expand global reach appeared first on European Gaming Industry News.
Gurhan Kiziloz
From $400M to $1.45B: Exploring Gurhan Kiziloz’s Strategic Expansion in Online Gaming

The online gaming industry has experienced exponential growth, especially in Latin America, fueled by increased internet access, progressive regulatory frameworks, and the widespread adoption of mobile gaming. At the helm of this surge is Nexus International, guided by Gurhan Kiziloz, which manages Megaposta, an online gaming platform seeing remarkable revenue growth.
In 2024, Megaposta celebrated $400 million in revenue, with forecasts predicting a rise to $1.45 billion by 2025. This substantial increase prompts a closer examination of the strategic, regulatory, and market dynamics propelling this growth, alongside a comparison with industry-wide trends.
Megaposta’s Strategic Market Positioning
Megaposta is making significant strides in the highly competitive iGaming sector, which encompasses online casinos, sports betting, and digital gaming platforms. It has primarily focused on Brazil, a market currently undergoing significant regulatory transformations, thus attracting a mix of domestic and international gaming enterprises. With the Brazilian gaming market projected to hit $2.6 billion by 2026, it remains a focal point for Megaposta’s expansion efforts.
Under the stewardship of Nexus International, Megaposta has notably amplified its marketing initiatives, enhanced its offline media footprint, and refined its strategies for acquiring users, which have all contributed to its growing market share. Though the revenue forecasts are promising, maintaining this growth trajectory will necessitate ongoing adjustments to both local regulations and evolving market competitions.
Crucial Drivers of Megaposta’s Revenue Growth
Several key factors underpin the anticipated revenue boom for Megaposta in 2025:
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Exploiting Regional Market Opportunities
Megaposta’s dedication to Latin America, particularly Brazil, mirrors larger industry trends. The country’s burgeoning mobile gaming scene and forthcoming regulatory approvals suggest a welcoming climate for more licensed gaming operations. Nexus International’s strategic focus in this region is a deliberate effort to leverage these regulatory developments.
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Enhancing Marketing & Brand Visibility
Kiziloz has prioritized marketing and brand visibility as central to Megaposta’s growth strategy. The company has invested heavily in offline media and sponsorships, employing a strategy akin to that of leading betting firms aiming to dominate in burgeoning markets. This focused approach is instrumental in expanding its user base and bolstering revenue forecasts.
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Strategic Leadership from Gurhan Kiziloz
Kiziloz, with his entrepreneurial prowess in fintech and gaming, has adopted a bold approach to business, characterized by high risks and potentially high rewards. After navigating financial downturns, including a 2022 bankruptcy, he strategically shifted towards online gaming—a sector with swift monetization opportunities in regions with dynamic regulatory environments. His leadership at Nexus International is centered on aggressive scaling, market expansion, and tapping into emerging trends.
Concluding Thoughts
Megaposta’s projected revenue of $1.45 billion by 2025 is in line with the ascending trends of the gaming industry in Latin America, especially Brazil. Under the aegis of Nexus International and Gurhan Kiziloz’s leadership, the company is sharply focused on expanding its market reach, intensifying marketing efforts, and strategically positioning itself within the industry. However, as the sector continues to evolve, adapting to regulatory shifts, intensifying competition, and changing consumer preferences will be essential.
While Megaposta’s current trajectory indicates significant growth potential, the upcoming years will be critical to determine if its aggressive expansion strategy can sustain success in an increasingly dynamic market landscape.
The post From $400M to $1.45B: Exploring Gurhan Kiziloz’s Strategic Expansion in Online Gaming appeared first on Gaming and Gambling Industry in the Americas.
Latest News
Gurhan Kiziloz’s $400 Million Gambling Empire: A Detailed Look

A finance expert highlights Gurhan Kiziloz’s Nexus International, a dominant force in the global gambling market, boasting $400 million in revenues for 2024. Under the visionary leadership of Kiziloz, Nexus International has transitioned from its humble beginnings to become a key player in the online gaming arena, showcasing remarkable tenacity and strategic mastery.
Kiziloz’s early challenges with his fintech startup Lanistar illustrate his remarkable resilience. In 2020, the company faced substantial regulatory scrutiny from the UK’s Financial Conduct Authority (FCA), which issued a compliance warning. Kiziloz responded with determination, enhancing regulatory protocols and successfully negotiating the withdrawal of the FCA’s warning in less than six months.
Additionally, when Lanistar encountered a financial crisis, including a winding-up petition due to unpaid rent, Kiziloz skillfully steered through these turbulent times, resolving debts and securing a case dismissal in the High Court. His strategic expansion of Lanistar into Latin America targeted underserved, unbanked populations, affirming his dedication to innovation and accessibility.
With his extensive background in financial services, Kiziloz shifted gears to the gambling industry, where he has since established a highly profitable online gaming empire. His journey from navigating regulatory and financial obstacles to exploring new markets underscores his extraordinary ability to transform challenges into opportunities, fostering long-term business prosperity.
Nexus International: A Conglomerate Spearheading Two Major Brands
The Composition of Nexus International
At its foundation, Nexus International serves as a holding company that manages and operates two integrated brands:
- MegaPosta.com – A prominent online casino and sportsbook, concentrating on Brazil and Latin America.
- Lanistar.com – Initially founded as a fintech entity, Lanistar has evolved under the Nexus International framework into the gaming and financial services realm.
This organizational structure enables Nexus International to engage effectively in both the gaming and payment sectors, exploiting synergies across these industries.
MegaPosta: The Catalyst for Nexus International
MegaPosta.com stands out as one of Brazil’s rapidly growing online casinos and sportsbooks, offering:
- Slot Games
- Live Casino (Blackjack, Roulette, Baccarat, etc.)
- Sports Betting
- Poker Rooms
Lanistar: Transitioning from Fintech to Gaming Financial Services
Originally established as a fintech firm, Lanistar positioned itself as an innovative challenger bank. Facing regulatory and financial challenges, the company seamlessly transitioned under the Nexus International umbrella, reinventing itself as a payment processor and financial services provider for the online gaming sector through lanistar.app.
Lanistar’s revamped focus under Nexus International encompasses:
- Managing deposits and withdrawals for gaming platforms like MegaPosta.
- Crafting fintech solutions suited for high-risk industries such as gambling.
- Extending financial services to areas where traditional banking systems are reluctant to support gaming transactions.
This strategic pivot has enabled Lanistar to capitalize on its fintech foundations while benefiting from Nexus International’s growth in online gaming.
From Challenge to a $400 Million Empire
Gurhan Kiziloz has cultivated Nexus International into one of the most triumphant gaming empires using a real-money gambling model alongside a strategic fintech transition. By the end of 2024, the empire’s revenue had escalated to $400 million, with expectations for significant growth by year’s end. His path—marked by overcoming regulatory and financial hurdles and strategic reinventions—has demonstrated his adeptness at navigating adversities and emerging stronger.
Simultaneously, Lanistar’s transformation into a gaming-centric fintech company has positioned Nexus International to dominate both the gaming and payments ecosystem, securing a significant competitive advantage in the industry. From tackling fintech challenges to leading a multi-million-dollar gaming empire, Kiziloz’s narrative is a testament to perseverance, innovation, and strategic risk-taking—a true industry innovator who has mastered turning obstacles into substantial successes.
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