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Veikkaus, Finland’s National Lottery Operator, Selects Optimove, the #1 CRM Marketing Solution for the iLottery and iGaming sector, as its CRM Marketing Solution

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Veikkaus will leverage Optimove across all products and channels to maximize lottery, casino, and sports betting player lifetime value through personalized and relevant marketing campaigns, and meeting the highest standards of Responsible Gaming 

Veikkaus, Finland’s national lottery operator, has selected Optimove, the #1 CRM Marketing Solution for the iLottery and iGaming sector, as its CRM Marketing solution to elevate player experiences, loyalty, and lifetime value. Veikkaus operates all gambling activities in Finland, offering a diverse range of games across three main categories: Lottery, Casino, and Sports Betting. 

Optimove, the only CRM Marketing Solution approved as an official European Lotteries Association Associate Member, is the #1 CRM Marketing solution used by digital lottery operators across the globe. The company empowers digital lottery operators – such as Sisal, Scientific Games, Connecticut Lottery, Kentucky Lottery, Pennsylvania Lottery, Maryland Lottery, La Tinka, and more – to achieve growth through their existing players. Optimove is used by 56% of iGaming operators in EGR’s Power 50 Ranking 2024, including bet365, Kindred Group, Lottomatica, and Entain. 

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Veikkaus gains the following key capabilities:     

  • Advanced marketing AI capabilities: Providing AI-driven Insights, Creation, and Orchestration for better player understanding, streamlining of content creation, and campaign optimization for enhanced personalized experiences across player touchpoints.
  • Enriched customer profiles: Unifying all historical, predictive, and real-time customer data from sources such as CRM, service clouds, and data warehouses via Optimove to create a comprehensive single customer view.  
  • Multichannel personalization and orchestration: Orchestrating hundreds of campaigns seamlessly across email, mobile, and web channels to deliver personalized customer communications across any channel.   
  • A continuous optimization loop: Measuring the incremental uplift of each campaign, journey, and strategy with productized experimentation tools to continuously optimize CRM Marketing performance.
  • Adherence to meet or exceed Responsible Gambling Standards: As a global CRM Marketing platform, Optimove meets the highest standards of Responsible Gambling worldwide.  

Additionally, Veikkaus will leverage Optimove’s Digital Experience Platform (DXP), Opti-X, to deliver personalized, dynamic content and product recommendations across multiple touchpoints, enhancing player satisfaction, engagement, and retention. 

Optimove’s data-driven approach will help Veikkaus fine-tune jackpot sensitivity and optimize the generosity of bonuses and promotions. Predictive models will support Responsible Gambling by anticipating player behavior. Furthermore, Veikkaus will receive ongoing support from Optimove’s Strategic Services team, ensuring tailored, data-driven marketing and monetization strategies to maximize business results. 

“This partnership with Optimove marks a significant step forward in driving our growth and Responsible Gaming initiatives. Optimove’s track record and industry experience are unparalleled in CRM marketing,” said Saara Pekkonen, VP of Marketing at Veikkaus. “Optimove’s proven ability to deliver personalized, data-driven player engagement at scale will be central to our continued drive to elevate our marketing strategy and execution. Optimove’s AI-powered capabilities enable us to offer players more relevant and engaging experiences, increasing satisfaction, loyalty, and maximizing player lifetime value.”  

“Veikkaus has an incredible legacy in delivering engaging and Responsible Gaming experiences to the people of Finland,” said Pete Miles, Director of Sales at Optimove. “We’re honored to partner with them to enhance player engagement through tailored, data-driven marketing strategies. Optimove will enable Veikkaus to personalize every touchpoint, increasing player loyalty and satisfaction while ensuring Responsible Gambling practices remain at the forefront. Working in partnership with the Veikkaus team, we’ll provide data and insights that help Optimove continually lead the CRM marketing space with other WLA Members.” 

The post Veikkaus, Finland’s National Lottery Operator, Selects Optimove, the #1 CRM Marketing Solution for the iLottery and iGaming sector, as its CRM Marketing Solution appeared first on European Gaming Industry News.

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2025 PUBG MOBILE WORLD CUP FINALISTS LOCKED IN AS 16 TEAMS MAKE THE CUT

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The prestigious 2025 PUBG MOBILE World Cup (PMWC) is shifting into high-gear as the pivotal Survival Stage has concluded after two days of high-stakes plays and fierce competition which saw Horaa Esports take pole position. In total, eight elite teams have emerged victorious, earning a spot to compete in the 2025 PMWC Grand Finals, where they’ll be reunited with the eight teams that came out on top during the Group Stage last weekend. Only one team will take home the lion’s share of the $3 million prize pool, and the crown position as the 2025 PMWC Champion, as part of the Esports World Cup in Riyadh.

Over the course of three action-packed days, the Survival Stage delivered intense battles in 12 adrenaline-fueled matches, as 16 teams fought for the final eight coveted slots in the Grand Finals. Early momentum was set by Fire Flux Esports on day one, consistently securing top finishes, while POWR Esports made a strong impact on day two with aggressive plays and smart rotations. Throughout the stage, teams such as Regnum Carya and eArena demonstrated their resilience and adaptability, skillfully navigating high-pressure situations to place in the Top 3 for four of their matches. The MEA region also proved itself a powerhouse, with both Team Falcons and POWR Esports advancing to the Grand Finals. Surprisingly, last year’s reigning champions, Alpha7 Esports, were eliminated in this Survival Stage, ending their run in the tournament after a series of hard-fought matches, guaranteeing a new team will take the throne.

Showcasing their strategic brilliance, Horaa Esports earned an impressive 108 points, marking them as the top dogs of the Survival Stage. Along with seven other finalists from this stage, they have secured their spot in the Grand Finals.

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The 16 top-performing teams to compete in the Grand Finals from tomorrow include:

  1. Horaa Esports
  2. Fire Flux Esports
  3. POWR Esports
  4. Regnum Carya
  5. eArena
  6. NS RedForce
  7. Team Falcons
  8. Yangon Galacticos
  9. Alter Ego Ares
  10. 4Thrives Esports
  11. DRX
  12. Weibo Gaming
  13. Alpha Gaming
  14. Team Secret
  15. TT Global
  16. IDA Esports

This Grand Finals will also feature a brand new theme song Smash!, a hype beat that will play once the SMASH ruleset is active and a team is just one Winner Winner Chicken Dinner away from overall victory. With the placements confirmed and schedule locked in, the 2025 PMWC Grand Finals weekend is set to be an exceptional display of top PUBG MOBILE Esports talent. As the second edition of the PUBG MOBILE World Cup (PMWC), and part of the Esports World Cup, these dedicated teams will be doubling down on their competitive edge, leaving everything on the battleground as they fight for the crown, and the lion’s share of the $3 million prize pool.

The post 2025 PUBG MOBILE WORLD CUP FINALISTS LOCKED IN AS 16 TEAMS MAKE THE CUT appeared first on European Gaming Industry News.

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FBMDS launches Secrets of Scarabs – An Egyptian-themed slot from the Titan Series

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FBMDS just launched Secrets of Scarabs, the first title in its brand-new Titan Series – a premium slot collection created to deliver engaging gameplay, flexible configurations, and high-quality performance across platforms.

Inspired by the opulence and mystery of Ancient Egypt, Secrets of Scarabs invites players to explore a world of golden treasures, mystical artefacts, and potential wins. With dazzling jewel-toned visuals, elegant sound design, and fast-paced mechanics, this 6×5 video slot offers a refined gaming experience tailored for today’s slot players.

Designed with operators in mind, Secrets of Scarabs combines market-relevant features with innovative tools that enhance both user engagement and operational versatility.

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Key Product Features:
• 6×5 reel layout with Tumble Spin mechanic (unlimited cascades)
• Free Spins with increasing multipliers up to 500x
• Max win: 5000x | RTP: 96.55%
• Buy Bonus and Ante Bet to intensify play
• Integrated Tournament Tool and Game History Tracker
• Optimized for Desktop, Tablet & Mobile

Whether players are captivated by the game’s Egyptian-themed ambiance or the excitement of continuous tumbles and multiplier growth, Secrets of Scarabs delivers on both visual immersion and gameplay satisfaction.
As the first release in the Titan Series, this title sets the stage for a new generation of FBMDS slots — combining bold themes, innovative features, and seamless performance to serve operators in diverse and emerging markets.

Following the success of the latest game releases, FBMDS is now expanding into premium experiences with the Titan Series, FBMDS continues to deliver high-performance, modular gaming content tailored to the needs of operators and the evolving preferences of players worldwide.

The post FBMDS launches Secrets of Scarabs – An Egyptian-themed slot from the Titan Series appeared first on European Gaming Industry News.

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Clarion Gaming build ICE senior team with appointment of experienced events specialist Margaret Dunn

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In a move to help consolidate ICE Barcelona’s status as the most important business event in global gaming Clarion has confirmed the appointment of Margaret Dunn as Portfolio Director. 

Margaret joins the ICE leadership team from Easyfairs, where she spent 10-years most recently as Portfolio Director responsible for the Energy and Logistics Division. During her decade at Easyfairs she was responsible for a diversified portfolio which included a range of international exhibitions, magazines, award ceremonies and digital products.

Announcing the appointment Clarion Gaming Managing Director Stuart Hunter said: “I am delighted to welcome Margaret to head-up a talented team which succeeded in delivering the show’s relocation from London to Barcelona resulting in January’s biggest ever gathering of gambling industry professionals in history.

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“The leadership and experience that Margaret brings having worked at a senior level in a number of dynamic and technology-driven sectors will help the ICE brand to achieve what are ambitious growth targets and meet the needs of our global customers who travelled to ICE Barcelona from no fewer than 186 nations.”

Looking ahead to the latest chapter in her career Margaret commented: “When you bring so many influential industry professionals, operators and regulators together in one place, it provides a unique opportunity to effect change and I’m really excited to be working on a world class event that impacts so many businesses throughout the world.”

She continued: “A key objective for the 2026 edition is to attract even more cutting-edge technology providers to ICE to share how their innovations are reshaping the gaming experience.”

“There were over 300 regulators at ICE 2025 and I can’t wait to work with the team to grow those numbers even further and in the process help the sector to play a role in how the future of gambling policy is shaped. Other priorities include championing the progressive DEIB programme at ICE 2026 alongside the hugely successful award-winning Sustainable Gambling Zone”

The post Clarion Gaming build ICE senior team with appointment of experienced events specialist Margaret Dunn appeared first on European Gaming Industry News.

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