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Veikkaus, Finland’s National Lottery Operator, Selects Optimove, the #1 CRM Marketing Solution for the iLottery and iGaming sector, as its CRM Marketing Solution
Veikkaus will leverage Optimove across all products and channels to maximize lottery, casino, and sports betting player lifetime value through personalized and relevant marketing campaigns, and meeting the highest standards of Responsible Gaming
Veikkaus, Finland’s national lottery operator, has selected Optimove, the #1 CRM Marketing Solution for the iLottery and iGaming sector, as its CRM Marketing solution to elevate player experiences, loyalty, and lifetime value. Veikkaus operates all gambling activities in Finland, offering a diverse range of games across three main categories: Lottery, Casino, and Sports Betting.
Optimove, the only CRM Marketing Solution approved as an official European Lotteries Association Associate Member, is the #1 CRM Marketing solution used by digital lottery operators across the globe. The company empowers digital lottery operators – such as Sisal, Scientific Games, Connecticut Lottery, Kentucky Lottery, Pennsylvania Lottery, Maryland Lottery, La Tinka, and more – to achieve growth through their existing players. Optimove is used by 56% of iGaming operators in EGR’s Power 50 Ranking 2024, including bet365, Kindred Group, Lottomatica, and Entain.
Veikkaus gains the following key capabilities:
- Advanced marketing AI capabilities: Providing AI-driven Insights, Creation, and Orchestration for better player understanding, streamlining of content creation, and campaign optimization for enhanced personalized experiences across player touchpoints.
- Enriched customer profiles: Unifying all historical, predictive, and real-time customer data from sources such as CRM, service clouds, and data warehouses via Optimove to create a comprehensive single customer view.
- Multichannel personalization and orchestration: Orchestrating hundreds of campaigns seamlessly across email, mobile, and web channels to deliver personalized customer communications across any channel.
- A continuous optimization loop: Measuring the incremental uplift of each campaign, journey, and strategy with productized experimentation tools to continuously optimize CRM Marketing performance.
- Adherence to meet or exceed Responsible Gambling Standards: As a global CRM Marketing platform, Optimove meets the highest standards of Responsible Gambling worldwide.
Additionally, Veikkaus will leverage Optimove’s Digital Experience Platform (DXP), Opti-X, to deliver personalized, dynamic content and product recommendations across multiple touchpoints, enhancing player satisfaction, engagement, and retention.
Optimove’s data-driven approach will help Veikkaus fine-tune jackpot sensitivity and optimize the generosity of bonuses and promotions. Predictive models will support Responsible Gambling by anticipating player behavior. Furthermore, Veikkaus will receive ongoing support from Optimove’s Strategic Services team, ensuring tailored, data-driven marketing and monetization strategies to maximize business results.
“This partnership with Optimove marks a significant step forward in driving our growth and Responsible Gaming initiatives. Optimove’s track record and industry experience are unparalleled in CRM marketing,” said Saara Pekkonen, VP of Marketing at Veikkaus. “Optimove’s proven ability to deliver personalized, data-driven player engagement at scale will be central to our continued drive to elevate our marketing strategy and execution. Optimove’s AI-powered capabilities enable us to offer players more relevant and engaging experiences, increasing satisfaction, loyalty, and maximizing player lifetime value.”
“Veikkaus has an incredible legacy in delivering engaging and Responsible Gaming experiences to the people of Finland,” said Pete Miles, Director of Sales at Optimove. “We’re honored to partner with them to enhance player engagement through tailored, data-driven marketing strategies. Optimove will enable Veikkaus to personalize every touchpoint, increasing player loyalty and satisfaction while ensuring Responsible Gambling practices remain at the forefront. Working in partnership with the Veikkaus team, we’ll provide data and insights that help Optimove continually lead the CRM marketing space with other WLA Members.”
The post Veikkaus, Finland’s National Lottery Operator, Selects Optimove, the #1 CRM Marketing Solution for the iLottery and iGaming sector, as its CRM Marketing Solution appeared first on European Gaming Industry News.
1spin4win
1spin4win reveals key 2025 performance results, including a 56% surge in GGR
The studio reflects on a successful 2025, marked by major performance milestones, new partnerships, and continued market expansion. Among the year’s key achievements was a 56% increase in GGR compared to 2024.
One of the primary drivers behind this growth was the strengthening of collaboration with clients. Last year, the 1spin4win company reached the milestone of 1,000 global partnerships. The slot provider is now trusted by leading aggregators, including SOFTSWISS Game Aggregator, EveryMatrix, Alea, Digitain, and BetConstruct, among others.
Throughout 2025 and in 2026, the studio’s month-to-month retention rate consistently exceeded 40%, highlighting strong, long-term player loyalty. The main contributor to this figure was the 1spin4win portfolio of over 190 classic online slots, regularly updated with four, sometimes five, monthly releases. In 2025, the provider launched 52 titles, presented 10 branded games for partners, and introduced 12 new mechanics.
Recognized for their well-balanced gameplay and transparent math models, 1spin4win’s classic offering also contributed to a robust 64.24% surge in player count and a 52.06% rise in bet count.
Olga Hlukhovskaya, Business Development Director at 1spin4win, shared, “2025 was an outstanding year for us. Alongside the continued success of our slots, our expansion into both new and existing markets also played a significant role in this growth. While maintaining a strong presence in Europe, we significantly strengthened our position in Latin America and Africa. We’re excited to carry this momentum into 2026 and push our games and partnerships even further.”
About 1spin4win
1spin4win is a trusted game provider founded in May 2021 by ambitious developers with over 15 years of experience in the gambling industry. Since its inception, the company has expanded its portfolio to include over 190 classic online slots, all characterized by quality mathematics, transparent mechanics, and well-balanced gameplay — key factors that drive strong player retention. The studio aims to release an average of four new games each month in 2026 and offers effective promotional tools for casino operators to help them enhance player loyalty.
The post 1spin4win reveals key 2025 performance results, including a 56% surge in GGR appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
1spin4win
1spin4win reveals key 2025 performance results, including a 56% surge in GGR
The studio reflects on a successful 2025, marked by major performance milestones, new partnerships, and continued market expansion. Among the year’s key achievements was a 56% increase in GGR compared to 2024.
One of the primary drivers behind this growth was the strengthening of collaboration with clients. Last year, the 1spin4win company reached the milestone of 1,000 global partnerships. The slot provider is now trusted by leading aggregators, including SOFTSWISS Game Aggregator, EveryMatrix, Alea, Digitain, and BetConstruct, among others.
Throughout 2025 and in 2026, the studio’s month-to-month retention rate consistently exceeded 40%, highlighting strong, long-term player loyalty. The main contributor to this figure was the 1spin4win portfolio of over 190 classic online slots, regularly updated with four, sometimes five, monthly releases. In 2025, the provider launched 52 titles, presented 10 branded games for partners, and introduced 12 new mechanics.
Recognized for their well-balanced gameplay and transparent math models, 1spin4win’s classic offering also contributed to a robust 64.24% surge in player count and a 52.06% rise in bet count.
Olga Hlukhovskaya, Business Development Director at 1spin4win, shared, “2025 was an outstanding year for us. Alongside the continued success of our slots, our expansion into both new and existing markets also played a significant role in this growth. While maintaining a strong presence in Europe, we significantly strengthened our position in Latin America and Africa. We’re excited to carry this momentum into 2026 and push our games and partnerships even further.”
About 1spin4win
1spin4win is a trusted game provider founded in May 2021 by ambitious developers with over 15 years of experience in the gambling industry. Since its inception, the company has expanded its portfolio to include over 190 classic online slots, all characterized by quality mathematics, transparent mechanics, and well-balanced gameplay — key factors that drive strong player retention. The studio aims to release an average of four new games each month in 2026 and offers effective promotional tools for casino operators to help them enhance player loyalty.
The post 1spin4win reveals key 2025 performance results, including a 56% surge in GGR appeared first on Americas iGaming & Sports Betting News.
Conferences
Galaxy Gaming to Participate in Indian Gaming Tradeshow & Convention 2026
Galaxy Gaming Inc., the world’s largest independent developer and distributor of casino table games and technology, is going to showcase its latest innovations at the Indian Gaming Tradeshow & Convention (IGA). At booth #2551, Galaxy Gaming will highlight its industry-leading portfolio of table games, progressive systems, and licensed content designed to drive performance on the casino floor.
“We’re looking forward to connecting with tribal operators and demonstrating how Galaxy Gaming continues to evolve table games. From iconic licensed experiences like MONOPOLY to our cutting-edge progressive technology, and proven titles like EZ Baccarat, and Player’s Edge, we’re focused on delivering games that engage players and generate meaningful results for our tribal partners. Our commitment to Deal Excitement is on full display at IGA,” said Matt Reback, President and CEO of Galaxy Gaming.
MONOPOLY Reimagined for the Casino Pit
Through an exclusive licensing agreement with Hasbro for table games and ETGs, Galaxy Gaming has brought one of the most recognizable brands in the world, MONOPOLY, to the casino table game pit in a bold new way. The MONOPOLY-branded table games combine familiar brand elements with innovative mechanics, progressive features, and eye-catching visuals, creating a premium player experience that blends nostalgia with modern gameplay.
Built to attract both core and casual players, the MONOPOLY Table Game Progressive delivers added excitement through engaging bonus events and scalable progressive jackpots, making it a standout attraction on the casino floor. It’s perfectly paired with the brand-new Ride Free MONOPOLY edition, which includes exciting bonus wagers like Free Parking, Get Out of Jail Free, and Ride Free!.
Dealing Excitement with GOS Sapphire
Also featured at IGA is GOS Sapphire, Galaxy Gaming’s next-generation table game operating system. GOS Sapphire powers the industry’s most dynamic table game progressives with advanced jackpot configurations, sleek Nebula sensors, and real-time digital tracking. Its flexible electronic bonusing capabilities—including Dynamic Progressive, which can award random multipliers of up to 10x—add excitement to every round of play.
GOS Sapphire also allows operators to link jackpots across multiple tables and properties, providing scalable solutions that enhance both player engagement and operational efficiency.
The Most Comprehensive Table Games Portfolio
Galaxy Gaming continues to offer the most robust table games library in the industry. From proven favorites like 21+3, Lucky Ladies, and EZ Baccarat, to innovative branded and proprietary titles, Galaxy delivers solutions designed to perform across a wide range of tribal casino environments.
Also on showcase at IGA 2026 is Player’s Edge 21 with the electrifying Monster Match Progressive, which thrills players with frighteningly fun animations and multipliers of up to 10X.
The post Galaxy Gaming to Participate in Indian Gaming Tradeshow & Convention 2026 appeared first on Americas iGaming & Sports Betting News.
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