eSports
BETER launches its next-gen content with 10bet

Provider’s premium esports products to engage operator’s players with non-stop fast-betting action across eFootball and eBasketball
BETER, the leading fast-betting content and data provider, has partnered with prominent UK operator 10bet in a deal to supply the latter with its fan-favorite ESportsBattle tournaments.
10bet is an online gambling company with over 20 years of experience in creating top-notch sports and casino betting products, with a significant presence in South Africa, the UK, and other regions.
The agreement has allowed 10bet to add BETER’s proprietary ESportsBattle tournaments to its offering, providing players with access to round-the-clock fast-betting action. Initially, the operator will launch with eFootball and eBasketball, with the option to add eHockey and CS2 at a later date.
The integration was done via Playtech which joined forces with BETER earlier this year to provide its operator partners with access to BETER’s full portfolio of content.
ESportsBattle tournaments set the benchmark for esports betting, offering more than 35,000 events per month with up to 50 markets per event. Live streaming is available 24/7/365 so that bettors can enjoy non-stop action with a 7.5%+ average margin for operators.
Gal Ehrlich, CEO at BETER, said: “10bet is a high calibre operator with strong presence in a range of key markets such as the UK and South Africa. These are highly competitive markets where sportsbooks must offer a top player experience to stand out from their rivals.
“This partnership allows 10bet to do just that by providing its players with access to our 24/7 fast-betting content, which is proven to enhance player engagement to the next level.
“Our esports products offer non-stop betting on popular disciplines such as eFootball and eBasketball, which the operator can now use to strengthen its content offering to players.”
Chuck Robinson, CRO at BETER, added: “BETER is on a roll in terms of signing deals with top-flight operators in core markets worldwide, with 10bet being the latest addition to our roster of partners.
“We have pioneered the fast-betting format, and our premium esports content provides the round-the-clock action the next generation of players seeks while ensuring a stable, industry-leading margin for our operator partners.
“We are thrilled to see our content live with 10bet and look forward to a fruitful cooperation.”
Yuval Klein, Spokesperson at 10bet, said: “We go to great lengths to offer our bettors the best online betting experience in the market, and the addition of BETER’s ESportsBattle tournaments is a testament to this. Bettors now demand fast-betting action, and BETER’s content successfully delivers this.”
The post BETER launches its next-gen content with 10bet appeared first on European Gaming Industry News.
Aquisitions/Mergers
The Chiliz Group acquires OG Esports, reuniting with original co-founders to launch new era

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Chiliz Group acquires 51% of OG Esports, investing to grow the team, expand operations, and strengthen fan and player engagement.
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Xavier Oswald, a former co-founder and shareholder of OG, becomes CEO, while OG co-founders Johan “n0tail” Sundstein and Sébastien “Ceb” Debs launch a new strategic project consolidating the team’s competitive foundation.
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Socios.com becomes the exclusive platform for $OG Fan Tokens, $OG will act as the showcase for blockchain-based utility.
The Chiliz Group, the world’s leading blockchain provider for the sports and entertainment industry and operator of Socios.com, today announced it has acquired a 51% controlling stake in OG Esports, one of the most iconic and innovative names in global esports.
Founded in 2015 by legendary Dota 2 players Johan “n0tail” Sundstein and Sébastien “Ceb” Debs, OG is the first team in history to win back-to-back titles at The International. Since then, OG has expanded into Counter-Strike, Honor of Kings and Mobile Legends: Bang Bang, building one of the most successful and culturally significant organisations in esports.
OG has a track record of delivering a fan-driven culture through innovation and launched the $OG Fan Token in 2020. The $OG Fan Token recently became the first esports Fan Token to surpass a $100 million market capitalization, driven by surging global demand for digital fan assets. Having delivered exclusive voting rights, VIP experiences, merchandise, and direct access to the team for fans worldwide, $OG represents a thriving $100m+ digital fan economy.
As part of the acquisition, Xavier Oswald will take on the role of CEO of OG, guiding the organisation into its next chapter, while co-founders Johan “n0tail” Sundstein and Sébastien “Ceb” Debs will lead a new strategic project consolidating the team’s competitive foundation, driving innovation at the intersection of esports and Web3.
At the same time, Socios.com will become the exclusive wallet and engagement platform for $OG Fan Tokens, establishing $OG as the flagship example of the new fan economy. The token will now showcase how fan assets can evolve – serving as the blockchain layer for tickets, merchandise, in-stadium perks, and digital content, while also integrating real-world assets and club revenues through mechanisms like buybacks to deliver deeper influence and tangible value to supporters.
Through The Chiliz Group’s global network of more than 80 leading sports properties, OG will now be able to expand into new countries and markets, building a larger international footprint and new commercial opportunities. Backed by the financial strength of a global group, OG will become more resilient and sustainable, ensuring long-term stability while focusing on what matters most: players, fans, and innovation.
More details about the acquisition will be released in the coming weeks.
“OG has always been about community and innovation, and since 2020 it has demonstrated that Fan Tokens can create genuine economic value and meaningful engagement,” said Alex Dreyfus, CEO and Founder of Chiliz. “With a $100 million fan token economy already established, OG represents the perfect case study for what’s truly possible when we place Fan Tokens at the centre of the fan economy. This acquisition allows us to showcase the next evolution – Fan Tokens 2.0.”
“This marks the start of a bold new era for OG,” said Xavier Oswald, incoming CEO of OG. “With Chiliz as our majority partner, we can scale our teams, grow our global community, and unlock a new dimension of engagement through the $OG Fan Token. We’ve always believed that fans should be at the centre of everything we do, and now we have the tools and the backing to make that vision a reality.”
“With Chiliz, we share a common vision based on strong values: passion, transparency, and the power of communities.” said Johan “N0tail” Sundstein, co-founder and historic figure of OG Esports. “From winning back-to-back Internationals to competing against OpenAI Five in a world-first showcase of human-AI collaboration, OG has always been about pushing boundaries. This alliance will allow us to stay true to our identity while continuing to grow.”
“This agreement marks the beginning of a new competitive cycle,’ added Sébastien “Ceb” Debs, two-time world champion with OG. “We want to once again become a major force on the international stage and inspire a new generation of players and fans. With the support of Chiliz, we now have the means to build an ambitious and sustainable project.”
The post The Chiliz Group acquires OG Esports, reuniting with original co-founders to launch new era appeared first on European Gaming Industry News.
eSports
Global Esports Federation Launches its Innovation & Research Centre in Athens

The Global Esports Federation has launched its Innovation & Research Centre (IRC) in Athens, Greece, in collaboration with Socialinnov, a non-profit organisation dedicated to digital empowerment and social entrepreneurship.
The GEF Innovation & Research Centres are envisioned as collaborative spaces where technology, creativity and innovation converge to unlock human potential in the digital era. They will anchor forward-looking programmes that connect esports with education, wellness and opportunities in adjacent industries.
The Athens IRC anchors this global network, strengthening local ecosystems, enabling cooperation across regions and expanding opportunities in esports, gaming, technology and entertainment.
Thanos Karagrounas, GEF Chief Impact Officer, said: “The launch of our Innovation & Research Center in Athens is a milestone in the GEF’s journey to shape an inclusive and impactful future for esports. By combining Socialinnov’s deep expertise in digital empowerment with the GEF’s international network, we will unlock new opportunities for innovation, education, and investment – with people at the center of everything we do.”
“We are proud to partner with the Global Esports Federation to bring the GEF Innovation & Research Center to Athens. This collaboration reflects our mission to empower individuals and communities with the skills and tools needed to thrive in the digital age. Together, we will cultivate new pathways for youth, educators, and entrepreneurs to engage with technology, esports, and innovation on a global scale,” said Stella Psarrou, Director, Socialinnov.
Leveraging Greece’s growing digital ecosystem and Socialinnov’s expertise in education, youth empowerment and SME support, the Athens IRC will serve as a platform to develop strategies, programmes and investment opportunities focused on responsible gaming, holistic wellness and sustainable career pathways in esports and beyond.
The post Global Esports Federation Launches its Innovation & Research Centre in Athens appeared first on European Gaming Industry News.
eSports
EEF Strengthens Ties with Paralympic Leaders

The European Esports Federation (EEF) has strengthened its ties with the Paralympic leaders. On September 2, EEF Secretary General Łukasz Klimczyk and Board Member Karol Cagan, held a meeting with Mr. Andrew Parsons, President of the International Paralympic Committee (IPC), and Mr. Tomas Varga, Executive Committee member at the European Paralympic Committee (EPC). The meeting took place at the headquarters of the Slovak Olympic Committee, following official celebration of 30th anniversary of the Slovak Paralympic Committee.
Discussions focused on exploring opportunities for closer cooperation between EEF, IPC and EPC, particularly in the areas of competition, prevention and educational initiatives. EEF remains committed to strengthening partnerships that support the values of inclusion, fair play and the development of parasport across Europe.
Importantly, esports offers unique opportunities for athletes with disabilities by removing many of the physical barriers present in traditional sports. With accessible technologies and adaptive solutions, esports can provide a level playing field where performance depends primarily on skill, strategy and teamwork.
The post EEF Strengthens Ties with Paralympic Leaders appeared first on European Gaming Industry News.
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