eSports
BETER launches its next-gen content with 10bet
Provider’s premium esports products to engage operator’s players with non-stop fast-betting action across eFootball and eBasketball
BETER, the leading fast-betting content and data provider, has partnered with prominent UK operator 10bet in a deal to supply the latter with its fan-favorite ESportsBattle tournaments.
10bet is an online gambling company with over 20 years of experience in creating top-notch sports and casino betting products, with a significant presence in South Africa, the UK, and other regions.
The agreement has allowed 10bet to add BETER’s proprietary ESportsBattle tournaments to its offering, providing players with access to round-the-clock fast-betting action. Initially, the operator will launch with eFootball and eBasketball, with the option to add eHockey and CS2 at a later date.
The integration was done via Playtech which joined forces with BETER earlier this year to provide its operator partners with access to BETER’s full portfolio of content.
ESportsBattle tournaments set the benchmark for esports betting, offering more than 35,000 events per month with up to 50 markets per event. Live streaming is available 24/7/365 so that bettors can enjoy non-stop action with a 7.5%+ average margin for operators.
Gal Ehrlich, CEO at BETER, said: “10bet is a high calibre operator with strong presence in a range of key markets such as the UK and South Africa. These are highly competitive markets where sportsbooks must offer a top player experience to stand out from their rivals.
“This partnership allows 10bet to do just that by providing its players with access to our 24/7 fast-betting content, which is proven to enhance player engagement to the next level.
“Our esports products offer non-stop betting on popular disciplines such as eFootball and eBasketball, which the operator can now use to strengthen its content offering to players.”
Chuck Robinson, CRO at BETER, added: “BETER is on a roll in terms of signing deals with top-flight operators in core markets worldwide, with 10bet being the latest addition to our roster of partners.
“We have pioneered the fast-betting format, and our premium esports content provides the round-the-clock action the next generation of players seeks while ensuring a stable, industry-leading margin for our operator partners.
“We are thrilled to see our content live with 10bet and look forward to a fruitful cooperation.”
Yuval Klein, Spokesperson at 10bet, said: “We go to great lengths to offer our bettors the best online betting experience in the market, and the addition of BETER’s ESportsBattle tournaments is a testament to this. Bettors now demand fast-betting action, and BETER’s content successfully delivers this.”
The post BETER launches its next-gen content with 10bet appeared first on European Gaming Industry News.
eSports
Kunal Upreti qualifies for Trackmania at Esports Nations Cup 2026
Kunal Upreti, known as Spark, has qualified for Trackmania at the Esports Nations Cup (ENC) 2026 after winning the Asia regional qualifier, securing India’s sole spot in the title. The nation-based event is scheduled to run in Riyadh, Saudi Arabia, from November 2 to 29, 2026, with the Trackmania competition set for November 19 to 22.
ENC 2026 Trackmania will feature 32 players competing for a USD 250,000 (~INR 2 crore) prize pool. The field includes 16 direct invites from the publisher-operated Trackmania Elite Cup Rankings, 14 regional qualifier winners from competitions across the Americas, Western Europe, Eastern Europe, Middle East & Africa, Asia, and Oceania, plus a Host Region Wildcard secured by Plink of the United Arab Emirates. One Solidarity Wildcard slot is set to be awarded later this year.
Upreti advanced from an Asia qualifier that featured 20 competitors and was run in two stages: a Time Attack seeding phase followed by a double-elimination Cup Mode playoff bracket. According to the release, Upreti entered the playoff stage with a direct seed based on his Trackmania Elite Cup ranking, then finished first in every playoff match, scoring 122 points in each of his first three rounds and 143 points in the Grand Final.
The qualification adds to a strong 2026 for the 22-year-old, who represents S8UL Esports. The release said Upreti recently qualified for the Trackmania event at the Esports World Cup (EWC) 2026 after placing second in the Asia & Oceania qualifier, making him India’s sole Trackmania representative at both ENC 2026 and EWC 2026.
Speaking about the result, Upreti said, “The ENC qualification means a lot because it gives me another opportunity to represent India on the international stage. The Asia qualifier featured some very strong competitors, so I’m pleased with how I performed throughout the event. The level of competition at ENC 2026 will be incredibly high, but those are exactly the events every player wants to compete in. I’m excited for the challenge ahead and looking forward to testing myself against some of the strongest players in the world.”
The post Kunal Upreti qualifies for Trackmania at Esports Nations Cup 2026 appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
appointments
OS Studios names Ishaan Arya country manager to lead India expansion
OS Studios has appointed Ishaan Arya as Country Manager for India, tasking him with leading the agency’s expansion across newly established hubs in Bengaluru, New Delhi, and Mumbai. The appointment was announced on 25 June, 2026 in Bengaluru.
OS Studios, a Project Worldwide agency, said it recently entered the Indian market and will deploy its ‘Fan Z’ approach for brands looking to engage with gaming, esports and live events audiences in South Asia. The company said the expansion will leverage the infrastructure and production capabilities of sister agency George P. Johnson (GPJ) India.
“The future of gaming will be shaped by the communities that care about it most, and few markets embody that more than India,” said John Higgins, CEO of OS Studios. “To build something meaningful, you have to be part of the culture, not looking in from the outside. Ishaan understands that better than anyone. He’s exactly the kind of leader we want building the future of OS Studios in India.”
In the role, Arya will oversee operations, drive strategic brand partnerships, and scale local capabilities, according to the company. “Brands are investing heavily in Indian gaming, but true fan experience is too often an afterthought,” said Rasheed Sait, Chief Growth Officer for India and South Asia at Project Worldwide. “Alongside GPJ India’s experiential footprint, OS Studios will set a new standard for fan engagement in the region.”
Arya previously co-founded The Esports Club and most recently served as Vice President of Partnerships at Nodwin Gaming, where he led Comic Con India. “A massive gap remains between brand intent and authentic community engagement in India,” said Arya. “I’m thrilled to leverage Project Worldwide and GPJ India’s operational strength to build culture-defining experiences for brands and fans alike.”
The post OS Studios names Ishaan Arya country manager to lead India expansion appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
eSports
S8UL qualifies for Esports World Cup 2026 Free Fire after FFMIC runner-up finish
S8UL Esports has qualified for the Esports World Cup (EWC) 2026 in Free Fire, adding a sixth title to its confirmed lineup for the event. The organisation said its Free Fire MAX roster secured the berth after finishing second at the Free Fire MAX India Cup (FFMIC) 2026 Spring.
S8UL’s recently acquired roster—Naitik Sharma (Troll), Prince Saini (Prinxz), Jay Verma (Bunny), Harshit Nain (Jack07), and Abhishek Gupta (Stiven)—earned one of three invitations allocated to Indian representatives at EWC 2026. Free Fire at EWC 2026 is scheduled for July 15 to 18 in Paris, France, featuring 24 teams and a USD 1 million prize pool (approximately INR 9.4 crore), according to the company.
FFMIC 2026 Spring ran a multi-stage format from City Qualifiers and In-Game Qualifiers through to Group Stage, Knockout Stage, Point Rush and Champion Rush. S8UL said the roster posted 186 points in Knockout Stage Week 1 to place sixth, then carried momentum into the final phase. In Champion Rush, the team entered with three Headstart Points from Point Rush and finished second overall after scoring 131 points and two Booyahs across eight matches. The result also delivered INR 17 lakh in prize money, S8UL said.
Prince Saini aka Prinxz, captain of S8UL’s Free Fire Max roster said, “What makes this team special is the chemistry we’ve developed over time. We have a shared understanding of how we want to approach the game, and that allows us to stay composed and adapt quickly in different situations. Qualifying for the Esports World Cup is an important milestone for us, and doing so as part of S8UL makes the opportunity even more exciting. We are looking forward to representing the organization on the global stage and showing what this roster can achieve against some of the best teams in the world.”
S8UL Co-founder and CEO Animesh Agarwal aka 8Bit Thug linked the qualification to the wider Indian mobile esports ecosystem, saying, “Free Fire MAX has been one of the driving forces behind the growth of mobile esports in India, helping create a highly competitive ecosystem and a pipeline of talented players. When those players get the opportunity to compete at an event like the Esports World Cup, it is not just a milestone for the team but also a reflection of how far the Indian scene has come. Facing the world’s best teams provides invaluable experience and helps raise the overall standard of competition back home. At S8UL, we remain committed to identifying and supporting Indian talent, and we are proud to see our Free Fire MAX roster earn the chance to represent both the organization and the country on one of esports’ biggest stages,”. The organisation added it is also confirmed for EWC 2026 in Apex Legends, Chess, Fortnite, Honor of Kings and Trackmania, and remains in contention in EA SPORTS FC, Fatal Fury, Street Fighter 6 and Tekken 8. EWC 2026 runs July 6 to August 23 with a stated total prize pool of USD 75 million (~INR 714 crore).
The post S8UL qualifies for Esports World Cup 2026 Free Fire after FFMIC runner-up finish appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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