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Evolution

Evolution to Showcase World-Class Online Casino Products at G2E Las Vegas 2024

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Evolution, the world’s leading provider of innovative online gaming products, is excited to announce its return to the Global Gaming Expo (G2E) in Las Vegas where it will showcase its extensive portfolio of live dealer casino games, game shows, RNG titles, and slots on stand #4430 from all eight brands within the Evolution Group: Evolution, NetEnt, Red Tiger, Ezugi, Big Time Gaming, Nolimit City, DigiWheel, and Livespins.

Building on Evolution’s tradition of innovation, the stand will highlight several new global titles and soon-to-be-released games for North America.

Among these, Lightning Storm, which was first introduced as the headliner at ICE 2024 London and officially launched in July, is the Group’s “biggest most epic Lightning game yet” in the multi award-winning Lightning family of games and features a money wheel using DigiWheel-patented technology.

Crazy Balls, another exciting global release, is an innovative live game show that blends bingo-style gameplay with Crazy Time’s four Bonus games.

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Soon to be launched in North America, the highly anticipated Red Door Roulette will take centre stage. This live roulette game combines the popular award-winning Lightning Roulette concept with the experience of Crazy Time’s most exciting bonus game. Additionally, there will be a US specific release of the globally popular, Stock Market, where players can immerse themselves in the world of stock trading and predict stock values in the game’s virtual financial market.

Also to come globally is NetEnt’s Starburst Galaxy, a sequel to the beloved classic slot game Starburst, as well as other new titles from the Group’s other slot brands – Red Tiger, Big Time Gaming, Nolimit City.  

Jacob Claesson, Chief Executive Officer Evolution North America, said “We’re thrilled to be back at G2E for a third year, showcasing some of our most innovative and exciting games yet. We’ve come a long way since last year, having launched three separate Crazy Time builds across five different markets just in the US alone, and we’re excited to continue that momentum with the US release of Red Door Roulette and Stock Market, and the recent launch of the global hit Lightning Storm. We truly have something for everyone and can’t wait to meet with our customers and partners to show how hard we’ve been working to deliver the best possible gaming experiences for them and their players.”

Evolution

Evolution and PokerStars Extend Partnership in North America

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Evolution announced a renewed agreement with PokerStars for North America. Under the new agreement, Evolution becomes the exclusive provider of Live Casino for PokerStars in the United States.

PokerStars operates one of the world’s most popular online poker and casino brands and is part of Flutter Entertainment.

As part of the partnership, PokerStars players in New Jersey, Michigan, Pennsylvania, and Ontario will have access to Evolution’s full portfolio of industry-leading live dealer casino games and game shows. This includes player favourites such as Crazy Time, Lightning Roulette, and Craps, as well as a wide variety of Blackjack, Roulette, and Baccarat games. More exciting live casino content will be made available to PokerStars players in the near future.

Marcus Huber, Chief Commercial Officer North America at Evolution, said: “We are delighted to be continuing our long-standing partnership with PokerStars. This agreement is a testament to the strength of our relationship and our shared commitment to delivering the very best Live Casino experience to players across the U.S.”

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The post Evolution and PokerStars Extend Partnership in North America appeared first on Gaming and Gambling Industry in the Americas.

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Brazil

Evolution Launches First Live Casino Studio in Brazil

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Evolution has announced the launch of its first-ever live casino studio in São Paulo, Brazil, marking a significant milestone in the company’s expansion in Latin America. The cutting-edge facility is purpose-built to meet the unique demands of Brazil’s rapidly expanding regulated iGaming market.

Following the regulation of Brazil’s online gaming sector in January 2025, Evolution became the country’s first licensed supplier on day one of the new legal framework. The opening of this studio further underscores Evolution’s commitment and investment in the region.

The new state-of-the-art studio will initially offer multiple variants of native Brazilian Portuguese-speaking Blackjack tables, including Blackjack Clássico, Blackjack Illimitado, and Brazilian Blackjack.

Global fan-favourites such as Crazy Time, and XXXtreme Lightning Roulette will be fully localised and launched in Brazil – delivering world-class entertainment with a distinctly Brazilian flavour. Rounding out the line-up, ICE Fishing – Evolution’s flagship global release for 2025 – will also be customised for the local market and streamed from the new Brazil-based studio.

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Natalia Torres, Evolution’s Head of Region Latin America, commented: “We are proud to unveil Brazil’s first fully localised live casino studio. This is a major milestone not only for Evolution but also for the future of regulated iGaming in Brazil. With our industry-proven formats, robust local infrastructure, and unwavering commitment to regulatory compliance, we’re empowering operators to go live with content that genuinely connects with Brazilian players.”

Torres added: “The new studio affords us full flexibility to customise everything – from game selection and dealer language to branding and marketing support. It sets a new benchmark for quality and localisation in Brazil, enabling our partners to deliver a premium, trusted, and highly engaging player experience from day one.”

The post Evolution Launches First Live Casino Studio in Brazil appeared first on Gaming and Gambling Industry in the Americas.

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Aristocrat Technologies

Hasbro Strikes New Multi-Year Casino Licensing Partnerships

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Hasbro, a leading games, IP, and toy company, announced a new slate of multi-year licensing partnerships aimed at transforming and expanding its most popular brands across the casino category. After a comprehensive review and market evaluation, Hasbro has selected Aristocrat Technologies, Evolution, Galaxy Gaming, and Bally’s as its newest partners in casino licensing. The new partners join existing licensee Sciplay.

The announcement underscores Hasbro’s “Playing to Win” strategy, revealed in February 2025, which focuses on innovation, partnerships, and bringing beloved brands to life across more formats than ever.

“We’re all about play—and that means meeting our fans wherever they are, from the game table to the casino floor. These visionary new partners have the expertise and imagination to reimagine our brands in bold, exciting ways for adult audiences,” said Claire Hunter Gregson, Director of Gaming Relationships.

Hasbro has a nearly 30-year history of licensing its age-appropriate IP to the gambling sector. With this new lineup of partners, the company is expanding access to entertainment experiences that reimagine its brands for a growing base of adult fans and gamers.

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Following is the list of partners:

• Aristocrat Technologies – B2B manufacturer land-based slot machines (MONOPOLY)

• Evolution – B2B developer for online slots and live casino (MONOPOLY, Hasbro Games)

• Galaxy Gaming – B2B developer and manufacturer for casino table games (MONOPOLY, YAHTZEE, BATTLESHIP)

• Bally’s – B2C Online casino operator (MONOPOLY)

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With new titles launching in January 2026, adult fans will see some of Hasbro’s beloved brands integrated into new and existing casino formats, including land-based gaming slots, online gaming slots, casino table games, and online casinos.

The post Hasbro Strikes New Multi-Year Casino Licensing Partnerships appeared first on Gaming and Gambling Industry in the Americas.

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