Amusnet has announced its participation in the 23rd edition of G2E Las Vegas (Global Gaming Expo) at The Venetian Expo from October 7-10. As one of the largest expos globally, G2E provides a platform for the company to showcase products across its Online Casino, Live Casino, and Land-based verticals, positioning Amusnet as a prominent all-casino provider in the competitive iGaming industry.

“We are excited to attend G2E Las Vegas 2024 to present our latest online casino portfolio and Type S slot cabinets: our first-ever product series for Land-based casinos, designed to offer a competitive edge by combining Amusnet’s top-notch game portfolio with an immersive player experience. Our focus is on delivering solutions that maximize performance and cater to the evolving needs for both online and land-based casinos,” said Borislav Marinov, Head of Business Development, Land-based, at Amusnet.

Alongside its technical excellence, the premium Type S series showcases the company’s award-winning titles, including 20 Golden Coins, Extra Crown, Fruits & Gold, and Cocktail Rush. It also features Amusnet’s popular four-level bonus game, Jackpot Cards, along with other exciting features like Free Spins, Buy Bonus, Pick Me Bonus, and Symbol Upgrade.

Amusnet will host an activation featuring its premium slot cabinets at the upcoming expo, offering attendees the opportunity to experience the thrill of Type S in real time and win exciting gifts.

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Amusnet, a leading provider of online casino games, has reaffirmed its commitment to the entertainment and gaming industry in Mexico by actively participating as a member in the Second Assembly of the year of the Association of Permit Holders and Providers of the Entertainment and Betting Industry in Mexico (AIEJA). The event took place on Wednesday, August 28, at the Club de Empresarios de Bosques in Santa Fe, Mexico City.

During the assembly, crucial topics for the betting community in the Mexican market were discussed, focusing on the political and economic landscape anticipated for the upcoming presidential term. Amusnet’s participation in such events highlights its dedication to meeting industry standards and promoting responsible and ethical gaming.

“Membership in associations like AIEJA is fundamental for Amusnet, as it allows us to safeguard the interests of the community and the industry as a whole. We are committed to promoting responsible gaming, and participating in events of this nature is key to strengthening our relationships with clients in the region and consolidating our presence in one of the largest and most competitive markets in Latin AmericaAmerica,” said Hillary Flores, LATAM Marketing Manager for Amusnet.

Iraid Rosales, the new Country Manager for Mexico and a native of Guadalajara, Daniel de los Ríos from Colombia, who leads the Commercial, Marketing, and Account Management departments in the region, and the most recent hire, Costa Rican Hillary Flores, attended this Second Annual Assembly on behalf of Amusnet.

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The company’s membership in AIEJA underscores its intention to remain a key player in the Mexican market, connecting with clients and strengthening ties in a region essential for Amusnet’s continued expansion and success.

Amusnet, in collaboration with Betplay, celebrated the success behind the slot game Cocktail Rush by Melissa Martínez. On August 24, Bogotá hosted an exclusive event that left an indelible mark on the memories of Betplay’s VIP customers. The leading gaming provider continues to solidify its position in Latin America as an innovative and reliable partner, standing out for its ability to create personalized client experiences.

Cocktail Rush by Melissa Martínez was exclusively branded for Betplay, inspired by the charismatic brand ambassador Melissa Martínez. With over 3 million followers on Instagram, Melissa is one of Colombia’s most influential and beloved public figures. She embodies a vibrant and driven attitude that aligns with the company’s brand values.

Since its debut in March, the branded slot has captured local players’ attention and become one of the most popular games on the platform. The Bogota event commemorated this success and offered attendees the unique opportunity to meet their favourite celebrity. Guests enjoyed an exclusive meet-and-greet with Melissa, where they shared moments, took photos, enjoyed live music, and indulged in a delicious selection of food.

This event clearly reflects what Amusnet can offer its commercial partners: effective B2C strategies that enhance customer loyalty and create unforgettable experiences that strengthen brand loyalty. With Cocktail Rush by Melissa Martínez, Amusnet launched a game and an experience that has redefined the connection between players and their favourite gaming platforms.

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Cocktail Rush is a video slot offering a tropical getaway to island shores, rewarding everybody with delicious cocktails. The game has a recognisable colourful design and cheerful sound effects that complement the player experience. Players should watch for the two Scatter symbols and the Expanding Wild across the 5 reels and 10-fixed lines, where a bunch of special features are also available to bring them extra rewards.