Conferences
EGT’s to heat up the atmosphere with its highly-advanced gaming solutions at G2E Las Vegas 2024
EGT will stay true to itself and will once again turn heads at G2E Las Vegas 2024 with a fascinating selection of its latest highly-advanced gaming solutions alongside its well-established bestsellers. They will be available to the event guests at booths 2452 and 3352.
Among the developments that are expected to generate the greatest interest during the show is the latest addition to EGT’s absolute bestseller Bell Link – the multigame Bell Link 2. Including 10 titles, 5 of which brand-new, the mix will enrich even further the gaming diversity of the jackpot and will quickly become a preferred choice for players and operators alike.
Another high-potential jackpot solution, that will be available to the visitors to the booth, will be Bell Link Boost. With its 6 fascinating games and the option to be connected with Gods & Kings Link jackpot, it will offer an exciting experience, providing players with the chance to earn even bigger winnings thanks to the Boost feature, amplifying the amount of the highest Major and Grand levels.
During this year’s G2E Las Vegas EGT will present one more brand-new Asian-themed jackpot product: the 4-level Zhao Cai Shuang Yu. The players will have the opportunity to win at any bet level, with higher stakes increasing the likelihood of hitting the highest Grand Jackpot. Zhao Cai Shuang Yu’s 2 attractive titles Rising Coins and Prosperity Strike will further enhance the chances of winning with their Keep & Spin bonus and Free Spins & Wheel feature.
The display of new products for the show will be complemented by the other newly-added Asian-themed jackpot of EGT Sheng Sheng Bu Xi, which made its successful debut several months ago, as well as the Supreme Green Selection and Mega Supreme Fruits Selection multigames from the latest Supreme Selection Series, featuring some of the most popular slots of the company’s portfolio.
The visitors will be able to see also well-known slot solutions like General Series multigame mixes, the jackpots Cai Fu Tian Jiang, Supreme Combo Link, Ultra Tap Link, 9 Crystal Bonanza, 2 Happy Hits, High Cash, as well as the General and Phoenix slot cabinets.
EGT will present its ETG products as well. The well-known S32, G 27 T and G 32 T terminals, the roulette center G RSA and G R6 C, offering American roulette wheel, will be available to the guests to reveal their great flexibility and multiple options to connect to different devices. They will dive the players into the exciting world of Jackpot Cards, the Supreme and Power Series multigame mixes.
The casino management system of EGT Spider will demonstrate its 15 modules, which make the management of the daily activities in the gaming establishments easier and more effective.
EGT Digital will showcase its wide range of iGaming solutions, including instant and slot games, as well as the in-house developed “all-in-one” betting platform X-Nave, providing operators with the technology and tools they need to build and maintain a successful online business.
“We are happy to have the opportunity to participate in G2E Las Vegas once again and showcase the exciting innovations that we have added to our portfolio during the past 12 months,” shared Nadia Popova, Chief Revenue Officer and VP Sales & Marketing at EGT. “I believe that our product selection for the show will present attractive offers to all current and potential new customers coming to our booth no matter which part of the world they are from.”
Moving away from clean and predictable exhibition formats, Endorphina has designed an immersive booth that resembles a lived-in apartment taken over by cockroaches. The insects appear throughout the space – in the interior design, visual details, and creative Meet Us banners, where cockroaches crawl across the faces of Endorphina’s team members.
The concept reflects the spirit behind Cockroach Fortune and the brand’s approach to creative marketing: bold, playful, and impossible to ignore. Known for their resilience and ability to survive in any environment, cockroaches serve as a visual metaphor for standing out in a competitive iGaming landscape.
Visitors to the booth can expect interactive elements inspired by the game’s universe, unexpected details around every corner, and a layout designed to encourage relaxed, informal conversations rather than traditional stand meetings.
The post Cockroach Chaos Takes Center Stage as Endorphina Hits ICE Barcelona appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
In what has become the most competitive selection process in the event’s history, Tugi Tark has been chosen as one of just 12 startups to present at Pitch ICE 2026 during ICE Barcelona, the iGaming industry’s flagship global event.
This year’s competition saw a 200% increase in applications compared to the previous year, reflecting the heightened interest in ICE Barcelona as a launching platform for emerging technology companies. From hundreds of applicants worldwide, Tugi Tark was selected to make its case for how AI agents purpose-built for iGaming can transform player support at scale.
What is Pitch ICE?
Pitch ICE has established itself as one of the industry’s most watched startup competitions. The event brings together emerging iGaming companies and a carefully selected jury of industry leaders, successful entrepreneurs, and active investors who shape the direction of iGaming innovation.
Previous Pitch ICE competitions have launched companies that went on to secure significant funding rounds and major partnerships. This year’s competition format gives each of the 12 selected companies three minutes to pitch, followed by a live Q&A session with the jury. The challenge isn’t just to explain what the technology does, but to demonstrate why it matters to the future of iGaming, and why now.
Standing out in a crowded field
The 200% increase in applications reflects the surge of innovation happening across the iGaming industry. Startups are tackling everything from payments and marketing to game development and player protection. The competition includes companies at various stages, working on diverse problems across the iGaming value chain.
The selection committee’s choice to include Tugi Tark among the 12 finalists signals recognition that customer service, often overlooked as infrastructure, is becoming a strategic differentiator as operators compete on player experience.
Rather than positioning AI as a replacement for human support teams, the pitch emphasizes how AI agents can remove friction from growth, enabling operators to scale across markets, languages, and brands without sacrificing service quality or regulatory compliance.
The Stakes: €15,000 in AWS credits and industry recognition
The winner of Pitch ICE 2026 will receive €15,000 in AWS credits, sponsored by AWS, along with the Pitch ICE 2026 Trophy. But for most participants, the real value extends beyond the prize.
Harpo Lilja, CEO of Tugi Tark, reflected on what the selection means for the company: “Pitch ICE is highly competitive, so being selected, especially in a year with such a sharp increase in applications, is a strong signal. It shows there’s real interest in AI solutions that are built specifically for iGaming, not adapted from other industries.”
He continued: “We’re not pitching AI as a buzzword or a futuristic concept. We’re showing operators how AI agents can realistically handle player support in a regulated, high-expectation environment, and where human oversight still plays a critical role. That balance is what operators are looking for right now.”
When and where to see Tugi Tark at ICE Barcelona
All 12 Pitch ICE finalists will present on Tuesday, January 20th, 2026, from 11:00 a.m. to 12:30 p.m. on the Pitch ICE stage. Tugi Tark will present at 11:19am for exactly three minutes!
Following the pitches, attendees can meet the Tugi Tark team and explore the AI platform in person at Stand PI03 in the Pitch ICE exhibition area, located between Halls 4 and 5.
The post Smart, AI-enhanced customer service firm Tugi Tark selected for Pitch ICE Barcelona 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
With Finland set to re-regulate its iGaming market this year, Gaming in Europe, in close collaboration with local stakeholders, has decided to host a Gaming in Finland Evening Conference at ICE Barcelona 2026.
The event will take place on January 19, 2026, from 18:00 until 22:00, at a location close to the main ICE venue.
Topics and speakers
At present, the following sessions have been confirmed:
Legal & regulatory update: Preparing your entry into the regulated Finnish iGaming market
Pekka Ilmivalta, Head of Finnish Office, Nordic Legal; Morten Ronde, Founding Partner, Nordic Legal
What sets Finland apart: The unique characteristics of the Finnish gambling market
Jari Vähänen, Founding Partner, The Finnish Gambling Consultants
Will the Finnish market be profitable? A scenario: 2027-2031
Mika Kuismanen, CEO, The Finnish Trade Association for Online Gambling
The Finnish iGaming market in numbers
Josh Hodgson, COO, H2 Gambling Capital
Knowns and unknowns of Finnish gambling compliance & how to prepare in the meantime
Niklas Bondestam, CEO, Ubetec; Jessica Maier, Co-Founder, EGARA; Paul Foster, CEO, Crucial Compliance
Gaming in Europe founder Willem van Oort commented: “I am extremely pleased that we managed to bring all these experts together. If you are interested in the Finnish market and would like to personally meet with local stakeholders, the Gaming in Finland Evening Conference @ICE is undoubtedly the place to do it. I think Finland is going to be an exciting market and I am happy that – here, too – Gaming in Europe can play a role in creating important connections between domestic and international stakeholders.”
When & where
The event takes place Monday, January 19, 2026, from 18:00 until 22:00 at the five-star Renaissance Barcelona Hotel – close to the Fira de Barcelona, where the main ICE event is located.
Please note that only those who have received definitive confirmation of their attendance will be allowed access to this event.
Register your interest now
Places at the inaugural Gaming in Finland event are strictly limited. If you are considering attending this event, please register your interest through this link: www.gamingineu/finland. We will let you know as soon as possible whether we have a seat available for you.
At present, 100+ decision makers have already confirmed their attendance!
Join our Gaming in Finland LinkedIn group
In the meantime, feel free to join our Gaming in Finland LinkedIn group, where we will share the latest news and updates on the Finnish market.
Sponsorship opportunities available
Sponsorship and media partnership opportunities are available. Please contact Willem van Oort at [email protected] for more information.
The post Gaming in Finland @ICE announces program appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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