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GR8 Tech at SBC Summit Lisbon 2024: Record Engagement, Silver Award Win, and Global Insights

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At SBC Summit Lisbon 2024, the GR8 Tech booth buzzed with constant activity, as hundreds of industry professionals stopped by to explore our cutting-edge iGaming solutions. From live demos to in-depth discussions of specific cases, visitors saw firsthand how GR8 Tech’s technology empowers operators to elevate their businesses. GR8 Tech’s sales team held over 80 meetings, leading to 20 strong prospects—a result that clearly underscores the effectiveness of the team’s efforts and the strong interest in GR8 Tech’s offerings.

“Over the past year, we refined our offerings for the market and arrived at SBC Lisbon with a clear vision of the value we provide to potential clients. Our focus was evident in the increased number of meetings and leads at our booth. As a result, I believe we are on track to secure numerous new contracts,” said Evgen Belousov, GR8 Tech CEO.

GR8 Tech also got recognition at the SBC Awards, scoring Silver as the Best Platform Provider of the Year. It demonstrated the company’s commitment to advancing the iGaming industry with top-of-the-line software solutions and services.

Yevhen Krazhan, CBDO, added: “The strong engagement we saw at SBC 2024 shows our message is resonating. As we establish ourselves as a top provider of the high-performance Sportsbook and iGaming platform, we’re attracting the right audience eager to learn more.”

GR8 Tech Emphasizes Geo-Specific Innovation and Player-Focused Strategies

At the summit, GR8 Tech highlighted the importance of tailoring solutions to specific market and client needs. During a compelling fireside chat on the SBC Superstage, GR8 Tech CEO Evgen Belousov and Paris Anatolitis, CEO of Moja Group, presented an exclusive case study titled “Getting Geo-Specific in Africa: Tailoring Tech for Success.”

The session showcased how GR8 Tech’s geo-specific solutions tackle the challenges of the African market, helping operators like Mojabet acquire and retain players. A standout example was the custom-designed lightweight frontend, which cut Mojabet’s load times from over 10 seconds to 1.5 seconds, boosting user experience and engagement. The discussion also explored how GR8 Tech’s geo-specific solutions helped operators in various regions worldwide, leaving attendees with valuable insights of how tailored technology can drive success in the iGaming industry.

Vlad Andrusenko, GR8 Tech’s Head of Product (Sport), participated in the dynamic panel discussion, “Average Joe… The Sportsbook Experience for Recreational Customers.” Andrusenko took a practical, product-focused approach, sharing insights based on real user research conducted on the GR8 Tech platform. He highlighted how sportsbooks are adapting products, risk management, and market pricing to meet the needs of value-conscious customers, emphasizing new ways operators are keeping casual bettors engaged through a personalized, user-friendly experience.

Expanding Global Reach with Strategic Engagements and Upcoming Events

Reflecting on the success of SBC Summit Lisbon 2024, GR8 Tech is poised to build on the strong connections established during the event. Looking ahead, the company is excited to continue engaging with partners and clients while showcasing its flagship GR8 Sportsbook platform at upcoming global events, including SiGMA Europe from November 11-14.

 

The post GR8 Tech at SBC Summit Lisbon 2024: Record Engagement, Silver Award Win, and Global Insights appeared first on European Gaming Industry News.

Brand Partnerships

Midnite signs as Middlesbrough FC principal partner for 2026/27 season

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Midnite has agreed a partnership with Middlesbrough FC that will see the UK bookmaker become the club’s principal partner and front-of-shirt sponsor for the 2026/27 campaign, which Middlesbrough describes as its landmark 150th season.

The companies announced the deal alongside a fan activation at Riverside Stadium on Thursday, July 9, branded “This Season’s On Us”. The initiative offered supporters prizes including 2026/27 season tickets, 2026/27 shirts, match tickets, or a £25 club shop voucher, with fans required to answer Middlesbrough trivia and complete a football challenge.

Middlesbrough former players Craig Hignett and David Wheater attended the event, and, according to the company, took bonus attempts on behalf of participants who missed out.

Andrew Mook, Midnite’s Head of Brand Marketing, said:

“Middlesbrough have a storied history and we’re delighted to announce this partnership during such a monumental year with the club celebrating their 150th anniversary.

“It was great to see so many Middlesbrough fans at the “This Season’s On Us” activation, we hope they enjoyed taking part and meeting club legends, with David Wheater hitting top bins on several occasions and allowing fans to win big with season tickets.

“We can’t wait to get to Riverside Stadium in August to kick-off a new season and we’re excited to say that we have plenty of new and captivating campaigns planned.”

Lee Fryett, Middlesbrough FC Chief Commercial Officer, added:

“We’re delighted to welcome Midnite as our new Principal Partner.

“We’re looking forward to working closely with Midnite to develop engaging campaigns, content and unique experiences that bring our fans even closer to the club.

“We’re confident this partnership will provide real value for our supporters while supporting our ambitions both on and off the pitch.”

The post Midnite signs as Middlesbrough FC principal partner for 2026/27 season appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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ThrillTech secures AGCO supplier licence for Ontario launch

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ThrillTech has been awarded a Gaming-Related Supplier licence by the Alcohol and Gaming Commission of Ontario (AGCO), clearing the company to launch in Ontario’s regulated market.

The licence allows ThrillTech to deploy its opt-in side bet jackpots technology with regulated online casino, sports betting and lottery operators across the province.

Benjamin Bradtke, Co-Founder of ThrillTech, said: “Securing our AGCO licence is a major step in our mission to transform how jackpots are delivered at scale across regulated markets. This latest certification is testament to our robust technology and trusted compliance frameworks, allowing us to continue our global growth trajectory. We are thrilled to bring our proven, compliant jackpot technology to Ontario, empowering locally licensed operators to uplift revenue without cannibalising existing spend.”

The company said its “ThrillPots” mechanics sit as an independent, player-funded side bet and do not alter the underlying game’s return-to-player mathematics.

ThrillTech said the Ontario approval enables its existing multinational partners that also operate in the province to launch its side bet jackpots locally, while it also holds talks with potential new operator partners. The company lists its regulated footprint as including the United Kingdom, Sweden, the Netherlands, Romania, Malta, Gibraltar, Brazil and Peru.

The post ThrillTech secures AGCO supplier licence for Ontario launch appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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ThrillTech wins AGCO supplier licence to enter Ontario market

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ThrillTech said it has been awarded a Gaming-Related Supplier licence by the Alcohol and Gaming Commission of Ontario (AGCO), clearing the company to offer its side-bet jackpot technology to regulated online casino, sports betting, and lottery operators in Ontario.

Benjamin Bradtke, Co-Founder of ThrillTech, said: “Securing our AGCO licence is a major step in our mission to transform how jackpots are delivered at scale across regulated markets. This latest certification is testament to our robust technology and trusted compliance frameworks, allowing us to continue our global growth trajectory. We are thrilled to bring our proven, compliant jackpot technology to Ontario, empowering locally licensed operators to uplift revenue without cannibalising existing spend.”

The company said its ThrillPots product lets operators add player-funded, opt-in side-bet jackpots on top of existing games, without changing gameplay or the underlying return-to-player (RTP) calculations. ThrillTech positions the mechanic as a way to drive incremental engagement and revenue.

ThrillTech said the Ontario licence enables existing multinational partners that also operate in the province to roll out ThrillTech-powered jackpots locally, and added it is in discussions with potential new operator partners. The company listed other regulated jurisdictions it serves as the United Kingdom, Sweden, the Netherlands, Romania, Malta, Gibraltar, Brazil, and Peru.

The post ThrillTech wins AGCO supplier licence to enter Ontario market appeared first on Americas iGaming & Sports Betting News.

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