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BetMGM Expands Baseball Playoff Presence with League-wide Bullpen Advertisements

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New BetMGM Bullpen Jackpot promotion gives bettors a shot at $50,000 in bonus bets if a player hits a home run into the bullpen

BetMGM, a leading sports betting and iGaming operator, will serve as the official bullpen sponsor and backdrop for some of the most electrifying moments of the 2024 MLB playoffs. Through the partnership, BetMGM signage will be visible in every stadium’s bullpen throughout the postseason.

To celebrate, BetMGM is launching the $50,000 Bullpen Jackpot for the MLB playoffs. When a player hits a home run into the bullpen, all BetMGM customers who placed a qualifying wager on that player to hit a home run that day will win a share of $50,000 in bonus bets (contest not available in Nevada or Puerto Rico; bonus bets are non-withdrawable and expire in seven days).

The new promotion provides another tool for fans to engage with the long ball at BetMGM, succeeding the successful Grand Slam Jackpot promotion which paid out $1.85 million in bonus bets during the 2024 regular season. The integration of Angstrom, Entain’s sports modeling and analytics company, allowed BetMGM to vastly increase the breadth of their home run markets this season, resulting in a 256% increase on home run bets year-over-year.

“Sponsoring the bullpen is an incredible opportunity for BetMGM to expand our brand by being front and center during key playoff action,” said Matt Prevost, Chief Revenue Officer of BetMGM. “We already established ourselves as the home of the regular season home run, and the BetMGM Bullpen Jackpot allows us to build upon that momentum by giving customers a stake in every swing throughout the postseason.”

BetMGM will offer more markets than ever before for the 2024 playoffs, including series home runs for players, series home run leader, head-to-head matchups and more.

Alex Malchenko

Evoplay Strengthens Canadian Presence with BetMGM Partnership

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Evoplay is celebrating another milestone in its regulated-market journey with a new launch in Ontario, teaming up with BetMGM to bring its games to one of Canada’s most dynamic and competitive jurisdictions.

The rollout introduces 18 Evoplay titles to BetMGM Casino in Ontario, carefully selected to deliver long-term engagement and appeal to a wide range of player preferences. The first wave includes proven performers such as:

• Hot Triple Sevens

• Hot Volcano

• Gold of Sirens Bonus Buy

• Inner Fire Bonus Buy.

These are games that have already demonstrated strong results across multiple regulated markets.

This launch marks another confident step in Evoplay’s Canadian expansion, reinforcing the company’s commitment to aligning its content with local market requirements, player expectations, and regulatory standards.

Alex Malchenko, Head of Sales at Evoplay, said: Ontario continues to set a high standard for regulated online casinos, making it a market where the right partnerships truly matter. Collaborating with BetMGM allows us to expand our reach with a portfolio that has already performed strongly across multiple areas and territories.

Oliver Bartlett, VP of Gaming at BetMGM, said: “Partnering with Evoplay adds a strong selection of proven, high-performing titles to our growing portfolio in Ontario.”

The post Evoplay Strengthens Canadian Presence with BetMGM Partnership appeared first on Americas iGaming & Sports Betting News.

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BetMGM Updates Anti-Harassment Policy to Protect Athletes

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BetMGM, a leading sports betting and iGaming operator, has updated its terms of service to explicitly prohibit athlete harassment. Under the revised terms, BetMGM will suspend a customer’s account if the customer is found to have used harassing or abusive language toward athletes, coaches, or team or league personnel.

While the operator’s previous terms allowed account suspension for any lawful reason, including harassment, the update provides even more clarity around the policy and underscores BetMGM’s commitment to sports integrity and player safety. Updates to the terms of service are subject to regulatory approval as required.

“We are unwavering in our commitment to sports integrity — and that commitment extends to safeguarding athletes, coaches and league personnel. Our legal, regulated environment enables us to identify misconduct, investigate reports, and take action when necessary. Any confirmed instance of harassment will result in decisive measures, including account suspension,” said Rhea Loney, BetMGM’s Chief Compliance Officer.

Football legend and BetMGM ambassador Barry Sanders said: “As a professional athlete, I know how important respect is — both on and off the field. BetMGM is sending a strong message that harassment has no place in sports or sports betting. I’m proud to see BetMGM protecting athletes and promoting integrity.”

This update aligns with BetMGM’s broader responsible gambling initiatives, including the integration of educational messaging through GameSense at 10 football stadiums nationwide. GameSense is an industry-leading program developed and licensed to MGM Resorts International and BetMGM by the British Columbia Lottery Corporation. The program is integrated across BetMGM’s mobile and desktop platforms, as well as MGM Resorts properties nationwide, providing practical tips and promoting positive, transparent, and proactive engagement around responsible play. BetMGM offers a variety of responsible gambling tools including the ability to set time and spending limits.

The post BetMGM Updates Anti-Harassment Policy to Protect Athletes appeared first on Americas iGaming & Sports Betting News.

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Octoplay Goes Live in Michigan

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Octoplay is now live in Michigan across BetMGM, FanDuel, Fanatics, and Rush Street Interactive, marking the company’s second U.S. state and largest coordinated market entry to date. The simultaneous go-live with four tier-one operators arrives less than six months after Octoplay’s United States debut in New Jersey.

Since its founding in October 2022, Octoplay has secured active licenses across thirteen regulated jurisdictions, including the United Kingdom, New Jersey, Ontario, Michigan, the Netherlands, Sweden, Denmark, Belgium, Malta, Italy, Greece, Romania, and Slovakia. Michigan extends that momentum into the U.S. As one of the top three states by iGaming revenue, it represents a significant market, and Octoplay enters it with four tier-one operators live from day one.

“Just months after our New Jersey debut, Michigan represents the next phase of our U.S. expansion,” says Ralitsa Georgieva, Director of Business Development at Octoplay. “Launching simultaneously with four leading operators shows the confidence the market has in our content. We expect to carry this momentum into additional states throughout 2025.”

Earlier this year, Octoplay ranked first among U.S. rising suppliers by overall index in H1 according to Eilers & Krejcik, underscoring the company’s accelerating trajectory. With Michigan now live and additional state applications in progress, Octoplay is positioned to extend its North American footprint throughout 2025 and beyond.

The post Octoplay Goes Live in Michigan appeared first on Americas iGaming & Sports Betting News.

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