ProgressPlay, recognised as one of Europe’s Top 10 Casino Tech Solutions Providers in 2024 and a finalist in the EGR B2B Awards, has broadened its game portfolio by adding a diverse range of new titles from its extensive network of game studios. This strategic expansion is a significant milestone for ProgressPlay as a B2B provider, underscoring its commitment to equipping operators with diverse, high-quality gaming content that enhances player engagement and satisfaction.

Since early 2024, ProgressPlay has collaborated closely with top game developers to introduce a variety of new games designed to cater to different player preferences and trends in the online gambling market. These additions include immersive video slots, innovative table games, and more, all crafted with state-of-the-art graphics, compelling narratives, and unique gameplay mechanics to deliver exceptional entertainment value. By expanding its game offerings, ProgressPlay aims to help operators retain players longer and increase their lifetime value.

Some of ProgressPlay’s content portfolio includes absolutely world-class producers such as Bally Wulff, Merkur Gaming, Evolution Gaming, Microgaming, NetEnt, Play’nGo, Yggdrasil, Habanero, TVBet and Evoplay Entertainment, amongst a core community of almost 50 top games studios with Synot, Greentube and BF Games added this year, amongst others.

“Our expanded game portfolio reflects our dedication to meeting the evolving needs of our operators and their players,” said Marina Nahhas, Sales and Marketing Manager at ProgressPlay. “We carefully select each title to ensure it aligns with our high standards for entertainment and quality. This portfolio expansion not only broadens our market reach but also reinforces our position as a content platform in the online gambling industry.”

The newly added games are a result of a strategic partnership with game developers who share ProgressPlay’s vision for innovation and excellence in gambling entertainment. Each new title is designed to be highly engaging, providing operators with the tools they need to offer an unparalleled gambling experience. The games are accessible across all platforms; desktop, tablet, and mobile; ensuring that players can enjoy them anywhere, anytime.

This portfolio expansion is expected to enhance ProgressPlay’s market position by deepening its relationships with operators and providing them with a more comprehensive and diverse game selection. As a result, operators can better cater to a wider audience, offering a richer variety of games that appeal to different player demographics and preferences.

ProgressPlay’s CEO, Itai Loewenstein, emphasised the importance of this expansion: “By continually adding new and innovative games, we are helping our operator partners differentiate themselves in a competitive market. Our focus on quality and variety ensures that players receive the best gambling experience, which ultimately drives operator success.”

Over 150 online casino and sportsbook brands currently leverage ProgressPlay’s robust platform, benefiting from a unique combination of casino games and sports betting services. The platform features a sophisticated AI-driven user interface and user experience (UI/UX), extensive value-added services, and a vast library of casino games including slots, online casino games, live casino options, poker, table games, and a sportsbook offering over 30,000 live betting markets across 20 languages.

Looking forward, ProgressPlay is committed to further expanding its game portfolio by bringing new releases to the market from their game studio partners as well as partnering with more innovative developers and introducing even more exciting titles. This ongoing dedication to growth and excellence ensures that ProgressPlay remains a leading B2B provider in the online gambling industry, offering unmatched entertainment experiences to players worldwide.