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ICONIC21 expands C-Suite amid rebrand, gearing up for significant growth

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BETER Live has officially rebranded as ICONIC21 following its independence from parent company BETER.

This transformation marks a significant milestone, allowing ICONIC21 to pursue its own vision with a sharper focus. The company has several exciting updates lined up, including a more personalized service, faster feature rollouts, and a greater emphasis on strategic partnerships to drive growth for both ICONIC21 and its clients.

ICONIC21 will also expand its product portfolio, offering a wider variety of innovative content and game features to engage a broader audience. A particular focus will be placed on unique formats and bonus features, with an emphasis on enhancing the live gameshow segment. Additionally, the company’s promotional engine will be upgraded with new tools, empowering partners to run highly targeted and effective campaigns.

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To support these changes, ICONIC21 has revamped its leadership team, appointing a new CEO that has built a close relationship with the existing team, through his work with the JKR Investment Fund. The team brings decades of iGaming expertise, with Alina Popa as CCO leading the commercial team and Edvardas Sadovskis as CPO heading product development, alongside several key hires in the pipeline.

While the rebrand and independence have brought about several changes, ICONIC21 is stronger than ever, with a consolidated leadership team and ample resources to invest. The company has numerous product launches, event appearances, and expansion plans in store for the near future, signaling an exciting new chapter.

Alina Popa, CCO at ICONIC21 commented: “Joining the company during this transformative period, I knew what to expect with the rebrand, and I can confidently say that ICONIC21 is poised for success. With the exceptional team we’ve assembled, the strategic plans we’ve put in place, and the unmatched quality of our products, ICONIC21 is set to become a leading force in the industry. The journey has been remarkable, and we’ve now refined our formula and have a clear direction for the future.”

ICONIC21 has ambitious plans to expand its team even further, with both the product and commercial roadmaps packed with exciting developments in the coming months.

The post ICONIC21 expands C-Suite amid rebrand, gearing up for significant growth appeared first on European Gaming Industry News.

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Latest News

N1 Puzzle Promo: Complete Challenges, Earn Puzzles, and Get a Chance to Win a VR Pilot Course!

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The N1 Puzzle Promo from N1 Partners affiliate program is picking up pace — and the competition for the main prize, a real helicopter Robinson R22 Beta II, is getting serious.

One of the best casino affiliate programs N1 has launched a special activity for participants, offering a chance to earn extra puzzle pieces and try their luck in a draw for awesome prizes! Simple as that.

Campaign period: August 15 – November 15, 2025.

All the details are below.

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To earn additional puzzle pieces and improve your position on the leaderboard, you need to complete the following challenges:

  1. Be a registered participant of the N1 Puzzle Promo and have minimum one puzzle piece already earned for traffic
  2. Post positive reviews about your cooperation with N1 Partners on 4 websites: Business of Apps, Affpaying, CPA.Club, and Trustpilot (direct links to N1 Partners profiles below):
  1. Subscribe to N1 Partners’ social media:
  1. Take part in the N1 Partners survey

Here come the rewards.

In addition to three extra puzzle pieces for the main leaderboard, all participants will enter a giveaway for a home VR flight training set — the “Pilot Course”.

What’s inside the set?

  • Meta Quest 3 (128 GB) 
  • Licensed VR simulator
  • PC-compatible cable

Find more details about the special tasks on our website at the following link: https://n1.partners/news-page/n1-puzzle-promo-challenge

N1 Puzzle Promo: More traffic → More puzzles → Closer to the winning!

The post N1 Puzzle Promo: Complete Challenges, Earn Puzzles, and Get a Chance to Win a VR Pilot Course! appeared first on European Gaming Industry News.

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SOFTSWISS Heads to SBC Summit Lisbon 2025 with Driven & Ambitious Mindset

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SOFTSWISS, a global tech provider with over 15 years of iGaming expertise, has announced its participation in SBC Summit Lisbon 2025 on 16–18 September. A key highlight will be Ivan Montik and Rubens Barrichello sharing the stage for an exclusive fireside chat, bridging the worlds of technology and motorsport.

SOFTSWISS will showcase its cutting-edge solutions, reinforcing its reputation as a leading tech partner with 99.999% product uptime and a 100% team commitment to reliability and support. H1 2025 saw the Game Aggregator reaffirm its position as the largest content hub in the industry, now featuring a portfolio of over 35,000 games. This growth reflects broader momentum across the entire SOFTSWISS product ecosystemincluding the Sportsbook, Jackpot Aggregator, Affilka, and Casino Platform all built to scale with clients’ needs.

SOFTSWISS arrives with a bold and technically driven creative concept – ‘Driven & Ambitious’, which reflects the company’s belief that, in iGaming, strong business stays solid in the long run and at any speed. 

“Our concept this year reflects the essence of who we are: a tech company focused on reliability, performance, and long-term vision. We don’t just develop software – we build reliable and balanced iGaming engines that can maintain high performance in any market. This approach is exactly what makes us a reliable business partner providing support at every stage of their journey,” shared Olga Resiga, Chief Business Development Officer at SOFTSWISS.

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On the opening day, 16 September, Ivan Montik, Founder of SOFTSWISS, and Rubens Barrichello, Formula One legend and SOFTSWISS Non-Executive Director in Latin America, will hold an exclusive fireside chat on the Superstage. Together, they will explore unique perspectives on leadership, innovation, and high-performance business strategy drawn from their respective worlds of technology and motorsport.

Dario Leiman, Head of Business Development in Latin America, will also contribute to the SBC Leaders Summit by taking part in a panel discussion about how Latin American gaming markets can drive home-grown innovation. The discussion will focus on leveraging cultural touchpoints to drive innovation and reinforce the region’s leadership.

Over the past six months, SOFTSWISS has continued to strengthen its presence in new regions, with active expansion across Latin America and Africa. Certifications in Brazil, Peru, and Estonia mark another step in meeting the highest industry standards and unlocking new opportunities.

Visitors are welcome to book a meeting with the SOFTSWISS team at Stand B160 to explore collaboration opportunities and share industry best practices.

 

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About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 35,000 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.

The post SOFTSWISS Heads to SBC Summit Lisbon 2025 with Driven & Ambitious Mindset appeared first on European Gaming Industry News.

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Latest News

N1 Puzzle Promo: Complete Challenges, Earn Puzzles, and Get a Chance to Win a VR Pilot Course!

Published

on

n1-puzzle-promo:-complete-challenges,-earn-puzzles,-and-get-a-chance-to-win-a-vr-pilot-course!

The N1 Puzzle Promo from N1 Partners affiliate program is picking up pace — and the competition for the main prize, a real helicopter Robinson R22 Beta II, is getting serious.

One of the best casino affiliate programs N1 has launched a special activity for participants, offering a chance to earn extra puzzle pieces and try their luck in a draw for awesome prizes! Simple as that.

Campaign period: August 15 – November 15, 2025.

All the details are below.

To earn additional puzzle pieces and improve your position on the leaderboard, you need to complete the following challenges:

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)
  1. Be a registered participant of the N1 Puzzle Promo and have minimum one puzzle piece already earned for traffic
  2. Post positive reviews about your cooperation with N1 Partners on 4 websites: Business of Apps, Affpaying, CPA.Club, and Trustpilot (direct links to N1 Partners profiles below):
  1. Subscribe to N1 Partners’ social media:
  1. Take part in the N1 Partners survey

Here come the rewards.

In addition to three extra puzzle pieces for the main leaderboard, all participants will enter a giveaway for a home VR flight training set — the “Pilot Course”.

What’s inside the set?

  • Meta Quest 3 (128 GB) 
  • Licensed VR simulator
  • PC-compatible cable

Find more details about the special tasks on our website at the following link: https://n1.partners/news-page/n1-puzzle-promo-challenge

N1 Puzzle Promo: More traffic → More puzzles → Closer to the winning!

The post N1 Puzzle Promo: Complete Challenges, Earn Puzzles, and Get a Chance to Win a VR Pilot Course! appeared first on Gaming and Gambling Industry in the Americas.

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