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Rangers’ new front-of-shirt sponsorship with Kindred Group cements British football’s longest running partnership
- The Rangers-Kindred relationship first began 10 years ago in 2014
- Unibet and Zero% Mission branding are the primary front of shirt sponsor for all four kits – with sister brand 32Red supporting the club as the Training and Warm Up Kit Sponsor
- EPIC Risk Management Gambling and money management workshop made available to all Rangers players.
- Unibet continues to be the only operator to include a responsible gambling message on its front-of-shirt branding
- As part of the agreement, Kindred has renewed its funding of men’s mental health initiative – Team Talk – which will be delivered by the Rangers Charity Foundation
Kindred Group – home to Unibet and 32Red brands in the UK – has agreed a substantial new front-of-shirt sponsorship deal with Rangers FC, cementing the partnership as the longest running in British football.
Kindred have already partnered with Rangers for 10 seasons, significantly investing into the club’s outreach work in the local community. The partnership will continue to fund Rangers Charity Foundation’s delivery of Team Talk – a men’s mental health initiative. Team Talk leverages the club and its players, manager and staff as a mechanism to engage with men about their mental well-being.
The Group’s Unibet brand will adorn first team shirts while 32Red – which was the previous front-of-shirt sponsor – will continue to support the club as Training and Warm Up Kit Sponsor.
“Zero% Mission”, which is Kindred’s Responsible gambling message, will also appear on the new shirts which are available now. Kindred remains the only gambling operator to feature safer gambling messaging on front-of-shirt advertising in the UK.
Part of the company’s ‘Journey towards Zero’, Kindred’s Zero% Mission represents the brand’s ambition to reach 0% of its revenue derived from harmful gambling. It is based on educating fans and players about the tools available to keep gambling safe and enjoyable – and to signpost where to go if there are problems.
Sam Mead, General Manager UK, Kindred Group, said: “Kindred’s partnership with Rangers is British football’s longest running and one of the most impactful. Rangers are a club with a rich history, who have a passionate and loyal fanbase – so we are delighted to be partnering with the team once again.
We join the supporters in wishing the team the very best in the ongoing season – together, we hope we can make it another successful one.
“We recognise that we are in the privileged position to support clubs and their communities – a responsibility we take very seriously. That’s why since we began working with Rangers, the basis of the partnership has always been to showcase the Rangers Charity Foundation’s wide-ranging work that is so important – including the men’s mental health initiative Team Talk. This fantastic work will continue over the course of our latest partnership.”
Rangers Chief Commercial Officer, Karim Virani, commented: “Everyone at the club is absolutely delighted to extend our longstanding partnership with the Kindred Group. This partnership is the longest running of its kind in British football – and has helped the club enormously over what will be 15 years at the end of the deal we’ve announced today.
“Most importantly, we’d like to thank them for continuing their vital support of the club’s Foundation – especially through the Team Talk mental health initiative. The health and wellbeing of our local community is very important to ourselves and Kindred. We are all looking forward to the opportunity to continue driving forward new initiatives that will benefit both our supporters and the people of Glasgow.”
The post Rangers’ new front-of-shirt sponsorship with Kindred Group cements British football’s longest running partnership appeared first on European Gaming Industry News.
affiliate program
All Roads Lead to the Helicopter — N1 Partners Turns SiGMA Central Europe 2025 into a Pit Stop for Deals
Reading Time: 2 minutes
N1 Partners is heading to SiGMA Central Europe 2025 with Booth 5056 G, charged with drive, precision, and the spirit of being first — presenting its top offers, products, and entering the final lap of the N1 Puzzle Promo before the grand finale.
After hitting the road in London and conquering the waves in Lisbon, N1 Partners is taking off to the sky — straight to SiGMA Central Europe 2025 in Rome. This time, all roads truly lead to the helicopter.
Inspired by Italian sports car engineering and the spirit of competition, with a true vibe of drive — from Ferrari and Maserati to Formula 1 — the N1 Partners stand merges speed, precision, and style in every detail, creating a space where affiliates can recharge, connect, and explore new opportunities.
Step Up to the HeliRun Challenge
Visitors can take on the HeliRun Challenge — a mechanical time-trial maze where accuracy and focus are key and winners will receive branded mini-helicopters and other limited prizes.
Win a Ferrari
One lucky guest will drive away with a Ferrari — in LEGO form, but full of prestige.
Simply collect a branded card at the booth, follow N1 Partners on social media, and drop your entry into the prize drum.
The draw will take place on Day 3 at 16:00, with results announced on Instagram.
What Awaits at Booth 5056 G
- Meet the N1 Partners team to discuss insights and top-tier deals.
- Enjoy aperol & gelato sessions and exclusive giveaways.
- Take part in interactive activations and surprise drops throughout the event.
- Get exclusive N1 merch featuring the Puzzle Piece — your link to future N1 Puzzle Promo prizes.
Every detail is designed for speed, style, and engagement — making the booth a must-visit destination in Rome.
Why Meet N1 Partners in Rome
For more than eight years, N1 Partners has been accelerating affiliate growth, uniting 14+ licensed casino and betting brands across Tier-1 markets.
The program offers:
- Flexible deals: RevShare up to 45% / Hybrid / CPA up to €700 for partners with top-performing traffic
- Transparent terms: no shave, no delays, guaranteed payouts
- Exceptional performance: Reg2Dep up to 70%
At Booth 5056 G, the team will present personalized offers and partnership opportunities for affiliates working with SEO, PPC, FB, or mixed traffic.
With N1 Partners, you don’t just work with the number one — you become one.
Don’t wait — book your meeting now and take off with N1 Partners.
Next Lap: Helicopter.
The post All Roads Lead to the Helicopter — N1 Partners Turns SiGMA Central Europe 2025 into a Pit Stop for Deals appeared first on European Gaming Industry News.
Latest News
All Roads Lead to the Helicopter — N1 Partners Turns SiGMA Central Europe 2025 into a Pit Stop for Deals
N1 Partners is heading to SiGMA Central Europe 2025 with Booth 5056 G, charged with drive, precision, and the spirit of being first — presenting its top offers, products, and entering the final lap of the N1 Puzzle Promo before the grand finale.
After hitting the road in London and conquering the waves in Lisbon, N1 Partners is taking off to the sky — straight to SiGMA Central Europe 2025 in Rome. This time, all roads truly lead to the helicopter.
Inspired by Italian sports car engineering and the spirit of competition, with a true vibe of drive — from Ferrari and Maserati to Formula 1 — the N1 Partners stand merges speed, precision, and style in every detail, creating a space where affiliates can recharge, connect, and explore new opportunities.
Step Up to the HeliRun Challenge
Visitors can take on the HeliRun Challenge — a mechanical time-trial maze where accuracy and focus are key and winners will receive branded mini-helicopters and other limited prizes.
Win a Ferrari
One lucky guest will drive away with a Ferrari — in LEGO form, but full of prestige.
Simply collect a branded card at the booth, follow N1 Partners on social media, and drop your entry into the prize drum.
The draw will take place on Day 3 at 16:00, with results announced on Instagram.
What Awaits at Booth 5056 G
- Meet the N1 Partners team to discuss insights and top-tier deals.
- Enjoy aperol & gelato sessions and exclusive giveaways.
- Take part in interactive activations and surprise drops throughout the event.
- Get exclusive N1 merch featuring the Puzzle Piece — your link to future N1 Puzzle Promo prizes.
Every detail is designed for speed, style, and engagement — making the booth a must-visit destination in Rome.
Why Meet N1 Partners in Rome
For more than eight years, N1 Partners has been accelerating affiliate growth, uniting 14+ licensed casino and betting brands across Tier-1 markets.
The program offers:
- Flexible deals: RevShare up to 45% / Hybrid / CPA up to €700 for partners with top-performing traffic
- Transparent terms: no shave, no delays, guaranteed payouts
- Exceptional performance: Reg2Dep up to 70%
At Booth 5056 G, the team will present personalized offers and partnership opportunities for affiliates working with SEO, PPC, FB, or mixed traffic.
With N1 Partners, you don’t just work with the number one — you become one.
Don’t wait — book your meeting now and take off with N1 Partners.
Next Lap: Helicopter.
Reading Time: < 1 minute
LEON Esports is excited to announce a new partnership with GamerLegion’s Counter-Strike 2 team — a leading German esports organization ranked among the top 15 teams in the world, renowned for its consistent top-tier performances.
This collaboration marks a new chapter for LEON Esports, as the brand continues to expand its presence in competitive gaming. Over the years, LEON has become an active force in esports — supporting professional teams and hosting its own tournaments across titles like CS2, Dota, Free Fire and Deadlock.
Together with GamerLegion, LEON Esports aims to bring even more action and engagement to fans — with exclusive offers, special markets, social media giveaways, and more challenges made for true esports and betting enthusiasts.
This partnership follows LEON’s successful collaborations with other major esports organizations such as SAW (Portugal), FlyQuest (Australia), and NFA (Brazil) — strengthening its position as one of the key players in the global esports scene.
Get ready for the next level — follow the action on our channels:
The post LEON Esports announces partnership with GamerLegion’s CS2 team appeared first on European Gaming Industry News.
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