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The Argentine Football Association announces the renewal of SmartSoft as the regional sponsor in Europe

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The Argentine Football Association (AFA) and SmartSoft, the next-level online casino games provider, have renewed their agreement, with SmartSoft advancing to become the regional sponsor in Europe. This new agreement extends the original partnership, where SmartSoft served as a digital sponsor for the European market.

Building on a successful year of partnership, both parties have agreed to continue their collaboration and expand it to a larger scale. This partnership will open up additional opportunities for SmartSoft to drive innovation and offer even more enjoyable experiences for its partners.

AFA’s global expansion marks a new chapter today, highlighted by the agreement on the European continent. The commercial appeal of the Argentine National Football Teams continues its growth and is strengthened by agreements focused on reaching fans.

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SmartSoft is the next-level casino games provider, erasing the boundaries between gaming and gambling.

Founded in Georgia in 2015 by industry experts, SmartSoft set out to create a one-of-a-kind casino games provider that offers high-quality gaming experiences worldwide. By combining interactive features with captivating visuals, SmartSoft blends gaming and gambling to deliver more engaging, entertaining, and superior experiences.

By extending these exceptional games to partners worldwide, SmartSoft not only reshapes the gaming landscape but also establishes new standards resonating throughout the global gaming community.

SmartSoft was founded in Georgia in 2015 by industry veterans with the goal of establishing a unique iGaming software studio that provides high-quality games to players worldwide. SmartSoft’s commitment is to create innovative and unforgettable gaming experiences for the players while offering top-quality software and services to its partners.

Thanks to this agreement with SMARTSOFT, AFA brings European audiences closer to the stars of the World Champion Argentine National Team. SMARTSOFT’s partners will have access to autographed jerseys, match tickets, and exclusive access to the national teams.

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AFA consolidates its position of global leadership and confirms its intention to continue enhancing its commercial activity internationally, growing in leading markets such as Europe.

Claudio Tapia, President of AFA, highlighted the importance of this new commercial agreement: “We are very happy that SmartSoft is renewing its regional sponsorship with the Argentine Football Association. The partnership opens a new category for us to connect with fans in the old continent. As a result, our association continues to strengthen its international growth, and it is a pride for us. Today we welcome SmartSoft as a regional sponsor in the European continent and wish them the greatest success.

Leandro Petersen, AFA’s Commercial and Marketing Manager, said: “Over the past few years, we have established a strategic vision and goal for our Association to restore international prestige and global commercial appeal. This sponsorship agreement in the European territory with SmartSoft is the confirmation of our strategy. In this direction, the expansion plan continues to show signs of global consolidation. We are pleased that SmartSoft has chosen the Argentine National Team among so many diverse leading competitors in Europe and has today become a regional sponsor in the European territory. Together with SmartSoft, we will continue to develop commercial and marketing actions both in the digital realm and in international industry events. In this way, AFA will be present at multiple global events alongside a technology leader like SmartSoft.”

Guga Gotsadze, CEO of SmartSoft, emphasized: “Through this renewal with the Argentine Football Association and the Argentine National Team, we continue on a journey that combines passion and excellence, where the worlds of business and gaming converge with the magic of

Argentine football. We are delighted to continue as the gaming partner in Europe for the Argentine National Team, and we are confident that this collaboration will drive our company and our games to new horizons.Football has a unique power to unite people, and we strive to be present at these signifcant moments. Sponsoring the Argentine national team and being a member of the World Champions Family are proof of our commitment. Through these initiatives, we aim to spread the spirit of football, which brings people together and fosters a sense of community

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Additionally, we plan new content and marketing actions with the stars of the national team.”

This exciting news is another big step for SmartSoft, showcasing its ongoing commitment to reaching new heights and expanding its portfolio.

The post The Argentine Football Association announces the renewal of SmartSoft as the regional sponsor in Europe appeared first on European Gaming Industry News.

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EGT Digital to reveal its highly advanced gaming solutions at SBC Summit Lisbon 2024

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EGT Digital is ready to reveal the enormous potential of its products during this year’s SBC Summit, which will be held on September 24-26 in the Portuguese capital. The company’s stand A100 will become a meeting point for operators, players, and industry experts and according to Ms. Tsvetomira Drumeva, Head of Sales at EGT Digital, “will be one of the most visited places during the event.”

The company will dive the guests into its enthralling portfolio of casino solutions, currently featuring the 4 popular jackpots Bell Link, Hich Cash, Clover Chance and Single Progressive Jackpot, as well as more than 100 titles on different themes The first instant game in Clover Chance – Burning Hot Instant, will stand out among them. Created in the spirit of classic instant games and inspired by EGT Digital’s well-known eponymous slot series, the latest addition to the bestselling jackpot will catch players’ attention with its numerous immediate rewards and the chance to win some of the mystery jackpot levels.

The visitors will be able to learn more about the iGaming platform X-Nave as well. It will present its 4 main modules: Sport Product, CRM Engine, Gaming Aggregator, and Payment Gateway, each of which can be part of the turnkey solution or function separately, as they allow integration with developments of third-party providers.
X-Nave’s Sport Product will present its latest novelty: the new Customizable tournament page, which aims to enrich user engagement and simplify navigation. Thanks to it, players will have the opportunity to access relevant information and place bets very easily. The page is divided into different tabs to provide users with all the data they need: Lobby, Matches, Boosted, Outrights, Bet Feed, Teams, Groups, Brackets, Promotions, and Quiz. This guarantees that users will enjoy more personalized and engaging betting experience.

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EGT Digital’s CRM Engine will demonstrate many new competition opportunities between players, including various games and tournaments, as well as а prize drop on all providers on a platform level. Operators will also have more options to make more detailed player segmentation, as well as an AI/ML chatbot and a new AI/ML module for casino games, which will be selected on the basis of visitors’ behavior.

The Gaming Aggregator will show its enriched portfolio, currently containing over 12,000 titles, including slots, live games, table games, bingo, lottery, Poker, TV games, and skill-based games from more than 110 popular providers. The variety of casino widgets available to operators is now complemented by a leaderboard widget, which will also be available to the visitors.

X-Nave’s Payment Gateway will introduce its vast array of payment methods, which already includes Open Banking. The guests will also learn more about the Quick Deposit feature – a small Cashier that can be opened directly from the casino games, i.e. the players don’t have to leave the game in order to take advantage of it.

“It is always a pleasure for us to participate in the SBC Summit”, concluded Ms. Drumeva. “This is among the biggest events in the digital industry, where we have the opportunity to become aware of the latest trends in the iGaming world and, at the same time meet with our valued current and future customers and show them how we can make the results of their business even better.”

The post EGT Digital to reveal its highly advanced gaming solutions at SBC Summit Lisbon 2024 appeared first on European Gaming Industry News.

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EveryMatrix Press Releases

EveryMatrix levels up player experiences with new LoyaltyEngine gamification suite

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EveryMatrix has launched LoyaltyEngine, a cross-vertical suite of tools empowering operators to strengthen the bond between players and brands, significantly boosting player engagement, retention and lifetime value.

LoyaltyEngine allows operators to easily configure levels, set earnings rules for experience points (XP) and coins with the ability to configure prizes for any campaign across any gaming vertical, incentivising and motivating players to unlock exciting rewards.

It blends unique gamification elements including clear progression paths with advanced algorithms to incentivise players to climb the ranks and unlock and redeem personalised rewards within a shop-based system. These include bespoke bonuses, tailored promotions, and exclusive VIP perks such as branded merchandise and goods.

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Seamlessly integrating with EveryMatrix’s 30,500+ games and 330+ game studio partnerships, LoyaltyEngine also provides access to real-time player behaviour analytics and insights.

This means customers can immediately understand what drives engagement and brands can instantly identify high value players, enabling them to make rapid, data-driven decisions to optimise loyalty strategies.

Stian Enger Pettersen, CEO Casino, EveryMatrix, said: “LoyaltyEngine will have an instant EveryMatrix effect on our customers’ brands, strengthening the relationship they have with their players by offering richer experiences through gamification and personalised rewards, while equally benefiting operators with seamless integration and real-time data insights and reporting.

“For many years EveryMatrix has pioneered cross-vertical bonusing, loyalty and gamification tools developed to empower our customers and enhance player experiences. LoyaltyEngine will continue this proud tradition by offering a premium loyalty solution with clear progression paths and enticing rewards leading to significant benefits for our customers and their players.”

Join the EveryMatrix team at stand B105 at SBC Lisbon September 24th to 26th to experience LoyaltyEngine’s features and enter a competition with a chance to win amazing prizes.

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Shape Games signs sportsbook front-end services agreement with Paf

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Paf becomes the latest Kambi partner to leverage Kambi Group company Shape Games’ UX and UI services, harnessing Shape Games’ native sportsbook software development kit

Shape Games, an award-winning provider of front-end solutions to the betting and gaming industry and part of the Kambi Group, has agreed a long-term partnership with Paf, one of the leading operators in the Nordics.

Under the terms of the deal – delivered via Shape Games’ next generation sportsbook software development kit (SDK) – Paf will gain access to Shape’s full suite of UX development and player engagement services, leveraging Shape Games’ front-end expertise to enhance its user interface and unlock superior product journeys.

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The agreement sees Paf become the latest Kambi partner to leverage Shape Games’ highly customisable front-end technology and extensive customer engagement suite, joining operators including BetCity, betJACK, BetWarrior and Svenska Spel.

Martin Mouroux Dam, Managing Director at Shape Games, said: “We are delighted to have put pen to paper on this partnership with Paf, collaborating on compelling user journeys with one of Europe’s leading operators via our next generation sportsbook SDK.

“Paf was Kambi’s first customer signing back in 2010, and it is a fantastic landmark for Shape Games to have deepened the Kambi Group’s relationship with one of its most long-standing customers.”

Sara Björk-Södergård, Chief Information Officer at Paf, said: “We are always looking for ways to enhance the products and services we offer to our customers. Partnering with Shape Games to boost our customer engagement capabilities with their fully-native front-end technology was a natural choice.

“We look forward to working closely with Shape Games as we deliver a top class betting experience for our customers”.

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The post Shape Games signs sportsbook front-end services agreement with Paf appeared first on European Gaming Industry News.

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