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The Argentine Football Association announces the renewal of SmartSoft as the regional sponsor in Europe
The Argentine Football Association (AFA) and SmartSoft, the next-level online casino games provider, have renewed their agreement, with SmartSoft advancing to become the regional sponsor in Europe. This new agreement extends the original partnership, where SmartSoft served as a digital sponsor for the European market.
Building on a successful year of partnership, both parties have agreed to continue their collaboration and expand it to a larger scale. This partnership will open up additional opportunities for SmartSoft to drive innovation and offer even more enjoyable experiences for its partners.
AFA’s global expansion marks a new chapter today, highlighted by the agreement on the European continent. The commercial appeal of the Argentine National Football Teams continues its growth and is strengthened by agreements focused on reaching fans.
SmartSoft is the next-level casino games provider, erasing the boundaries between gaming and gambling.
Founded in Georgia in 2015 by industry experts, SmartSoft set out to create a one-of-a-kind casino games provider that offers high-quality gaming experiences worldwide. By combining interactive features with captivating visuals, SmartSoft blends gaming and gambling to deliver more engaging, entertaining, and superior experiences.
By extending these exceptional games to partners worldwide, SmartSoft not only reshapes the gaming landscape but also establishes new standards resonating throughout the global gaming community.
SmartSoft was founded in Georgia in 2015 by industry veterans with the goal of establishing a unique iGaming software studio that provides high-quality games to players worldwide. SmartSoft’s commitment is to create innovative and unforgettable gaming experiences for the players while offering top-quality software and services to its partners.
Thanks to this agreement with SMARTSOFT, AFA brings European audiences closer to the stars of the World Champion Argentine National Team. SMARTSOFT’s partners will have access to autographed jerseys, match tickets, and exclusive access to the national teams.
AFA consolidates its position of global leadership and confirms its intention to continue enhancing its commercial activity internationally, growing in leading markets such as Europe.
Claudio Tapia, President of AFA, highlighted the importance of this new commercial agreement: “We are very happy that SmartSoft is renewing its regional sponsorship with the Argentine Football Association. The partnership opens a new category for us to connect with fans in the old continent. As a result, our association continues to strengthen its international growth, and it is a pride for us. Today we welcome SmartSoft as a regional sponsor in the European continent and wish them the greatest success.
Leandro Petersen, AFA’s Commercial and Marketing Manager, said: “Over the past few years, we have established a strategic vision and goal for our Association to restore international prestige and global commercial appeal. This sponsorship agreement in the European territory with SmartSoft is the confirmation of our strategy. In this direction, the expansion plan continues to show signs of global consolidation. We are pleased that SmartSoft has chosen the Argentine National Team among so many diverse leading competitors in Europe and has today become a regional sponsor in the European territory. Together with SmartSoft, we will continue to develop commercial and marketing actions both in the digital realm and in international industry events. In this way, AFA will be present at multiple global events alongside a technology leader like SmartSoft.”
Guga Gotsadze, CEO of SmartSoft, emphasized: “Through this renewal with the Argentine Football Association and the Argentine National Team, we continue on a journey that combines passion and excellence, where the worlds of business and gaming converge with the magic of
Argentine football. We are delighted to continue as the gaming partner in Europe for the Argentine National Team, and we are confident that this collaboration will drive our company and our games to new horizons.Football has a unique power to unite people, and we strive to be present at these signifcant moments. Sponsoring the Argentine national team and being a member of the World Champions Family are proof of our commitment. Through these initiatives, we aim to spread the spirit of football, which brings people together and fosters a sense of community
Additionally, we plan new content and marketing actions with the stars of the national team.”
This exciting news is another big step for SmartSoft, showcasing its ongoing commitment to reaching new heights and expanding its portfolio.
The post The Argentine Football Association announces the renewal of SmartSoft as the regional sponsor in Europe appeared first on European Gaming Industry News.
G2E Las Vegas 2025 is set to host the first-ever US Dealer Championship, and TCSJOHNHUXLEY is delighted to announce its sponsorship of this landmark event. The championship, which celebrates the skill and professionalism of casino dealers, will take place at The Venetian Expo from October 7-9, 2025.
The G2E Dealer Championship will bring together the nation’s top casino dealers to compete for the title of “Best Dealer.” Contestants will be judged on their technical precision, game knowledge, and ability to provide a superior player experience.
As a proud sponsor TCSJOHNHUXLEY will be supplying all the Roulette tables for the competition, ensuring the highest standard of equipment for the championship. This not only highlights the company’s commitment to the dealers but also provides the perfect platform to showcase its renowned manufacturing expertise. TCSJOHNHUXLEY’s world-class Roulette tables are testament to the precision engineering and superior craftsmanship that has set the industry standard for decades.
Phil Lee, TCSJOHNHUXLEY Chief Financial Officer & Managing Director Americas comments, “We are delighted to be a part of the first G2E Dealer Championship, an event that truly celebrates the invaluable role of casino dealers. Dealers are the heart of the live gaming experience, and we are committed to supporting their success. Our outstanding Roulette tables will provide the perfect platform for these talented professionals to showcase their artistry and skill.”
The G2E Dealer Championship will take place at Booth #5225, located in The Strip at G2E.
The sponsorship underscores TCSJOHNHUXLEY’s unwavering commitment to the live gaming sector and the professionals who drive its success. The company invites all attendees to witness the championship and visit its stand at Booth #4439 during the expo to see its full range of innovative solutions.
The post TCSJOHNHUXLEY to Sponsor Inaugural G2E Dealer Championship appeared first on Gaming and Gambling Industry in the Americas.
Peru and Brazil to provide launchpad for Latam expansion as ThrillTech strengthens presence in emerging regulated markets
ThrillTech, the B2B jackpot specialist, has taken a significant step forward in its international growth strategy after securing a B2B licence in Peru and regulatory certification in Brazil.
The approvals clear the path for ThrillTech to launch its proprietary player-funded jackpot solutions in Latin America for the first time, bringing its flagship ThrillPots product to one of the world’s most exciting and emerging regions for iGaming.
Latin America has become a focal point for operators in recent years, with Brazil’s market liberalisation and Peru’s structured regulatory framework, as set out by the country’s ministry of foreign trade and tourism (MINCETUR), providing fertile ground for innovative engagement tools.
By working tirelessly to secure entry into both countries, ThrillTech is positioning itself to support operators with compliant, performance-driven jackpot mechanics that can drive revenue and enhance retention.
Peter Mares, CTO and co-founder of ThrillTech, said: “Expanding into Latin America is a milestone moment for us. The region is bursting with opportunity, but it also demands solutions that are flexible, transparent, and built to scale. With a licence in Peru and certification in Brazil, we are ready to deliver the same measurable revenue impact to operators in Latam that we’ve already proven in Europe.
ThrillTech’s products are designed to provide operators with new revenue streams through side-bet jackpots, while also offering real-time engagement mechanics via cash-only rewards.
Already integrated with multiple tier-one operators in Europe, ThrillTech is now primed to replicate that success in Latam by delivering regulator-approved solutions to local operators.
The post ThrillTech secures regulatory approvals to launch jackpots in Latam appeared first on Gaming and Gambling Industry in the Americas.
The studio’s latest game blends nostalgic themes and engaging features
The vast plains are alive with the sound of rampant hooves, the roar of predators, and helpful animals along the way. ELA Games proudly presents its latest release, Buffalo Force, an energetic game that celebrates the sheer power of nature.
The Call of the Wild
In Buffalo Force, players roam alongside fearsome buffalo, fierce bears, cunning wolves, and soaring eagles as they work together to hunt for big rewards. The game features 3 energetic mechanics:
- Free Spins: Land 3 Scatter symbols to enter the game’s primary bonus feature. All Wilds pay 2x here.
- Hold & Win Bonus: Unlock this lucrative feature for a shot at powerful coin prizes and even a chance at one of the mighty jackpots!
- Jackpot: Three jackpots give you the chance for mega wins: Minor (25x), Major (100x), and Grand (1000x).
Each spin holds the spirit of the wilderness, blending high-action gameplay with the studio’s signature visually-rich aesthetics.
Join the Herd
Buffalo Force combines visually stunning animations, high-performance mechanics, and well-crafted environmental design to transport players to the heart of the North American wilderness. The studio’s attention to detail and storytelling prowess immerses players as they become part of the stampede, on the hunt for wild riches.
Marharyta Yerina, ELA Games’ Managing Director, commented on the release, “Buffalo Force represents the studio’s passion for creating visually striking and memorable games that players love. We focused a lot on the game’s visuals and environmental design to immerse players in the North American wild, which helps create an emotional connection and encourages high-performance engagement. We’re excited to see the reception Buffalo Force will receive, and we have many more exciting games in the works!”
Will You Answer the Call?
The raw wilderness is waiting for you. Will you join the herd and hunt for your fortunes and a life of freedom?
The post Answer the Call of the Wild: ELA Games Unveils Its Latest Game “Buffalo Force” appeared first on European Gaming Industry News.
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