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Lisbon’s streets set the pace for Season 2 of GR8 Tech’s Bet It Drives—the drive-time podcast where iGaming’s most interesting voices speak freely. Hosted by Yevhen Krazhan, Chief Sales Officer at GR8 Tech, each episode captures raw insight, candid stories, and the energy you can only find on the road.

Episode 4 of the Season 2 finale puts the spotlight on Kelly Kehn, founder, board member, and startup advisor in gaming. As co-founder of Defy the Odds (DTO), she’s building a launchpad and community connecting startups, investors, and operators—with a focus on female and minority founders. Previously, she co-founded the All-In Diversity Project, held ecosystem roles at happyhour.io and SBC, and serves on boards including FUNNZ.

During the ride, Kelly opens up about:

• Why iGaming events matter: the community, access, and acceleration you only get in the room.
• Defy the Odds (DTO): why she and her co-founders built it, what it is, and how founders plug in.
• Women in iGaming: real challenges and how to lower the barrier to entry; inclusion as a growth strategy.
• Pitch ideas that paid off and common startup pitch mistakes.
• The next possible unicorn in iGaming and what makes it possible.
• Soundtrack to success: the song for a win, the pre-coaching track, and the one that sums up her career.
• The boldest ideas: intention, asking for help, and doing the homework.
• The unwritten rule of iGaming.
• Halloween rubric: the scariest moments in life and career, and why saying the hard thing out loud matters.
• Kelly’s Champion Rule: Be kind to yourself and to others.

“As Kelly said, ‘When we open the space to more people and more perspectives, we all win and the pie gets bigger.’ This episode was the perfect finish of our Season 2 in Lisbon,” said Krazhan.

Watch or listen to Season 2, Episode 4 with Kelly Kehn on:

• YouTube
• Spotify
• Apple Podcasts

Season 2 of Bet It Drives launched with Rasmus Sojmark, kept pace with Tiago Pereira and Kyrylo Korobka, and now crosses the line with Kelly Kehn in the finale. But still, don’t unbuckle yet: Season 3 is coming soon with more interesting conversations and more reasons to hit play. Follow GR8 Tech to stay in the loop.

The next chapter of iGaming belongs to champions who play smart and bold. Join GR8 Tech at SiGMA Central Europe 2025, Rome, November 3–6, booth 5028-2, and discover the Heavyweight Rulebook—built for operators ready to scale, localize, and win.

The post GR8 Tech’s Bet It Drives Season 2 Finale: Kelly Kehn on Opening iGaming to New Founders appeared first on European Gaming Industry News.

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GR8 Tech is adding a knockout dimension to its SiGMA Central Europe presence with Behind the Gloves. On November 3–6 in Rome, booth 5028-2 visitors can take up a challenge and train like a champion with Lee McFarland, iGaming veteran and founder of the Behind The Glove initiative.

Step Into the Ring

Each day at GR8 Tech’s booth 5028-2, Lee McFarland will lead 15-minute boxing training sessions on specialized pads, giving participants a taste of the discipline, focus, and resilience that define both elite athletes and elite operators. Sessions run:

• 11:00 AM – 12:00 PM: Morning knockout slot
• 2:00 PM – 4:00 PM: Afternoon power rounds

With a limited capacity of 12 slots per day, pre-registration is required at this LINK. Slots are available for individuals or pairs looking to share the experience.

Champions Train Together

The collaboration between GR8 Tech and Behind the Gloves is a natural fit. Lee McFarland, a British military veteran turned iGaming consultant, created the initiative to combine boxing with corporate wellness and social responsibility, proving that strong businesses are built on strong people and stronger communities.

“At Behind The Gloves, we’ve always believed in the power of sport to connect people, energize communities, and tell authentic stories. Partnering with GR8 Tech at SiGMA Central Europe is a natural fit; they’re known as the ‘heavyweight of iGaming,’ and our activations are built around that same spirit of strength, discipline, and drive. Together, we’re creating more than just a stand experience—we’re building a moment that unites delegates through energy, fun, and purpose”, said Lee McFarland.

The activation reinforces GR8 Tech’s Platform for Champions positioning and the elite Heavyweight Club community of operators who are ready to lead, not follow. The company’s boxing-themed booth and partnership with Ready to Fight by Oleksandr Usyk embody the same champion’s mindset: resilience, high performance, and the relentless pursuit of excellence.

“Champions don’t talk about performance—they live it,” said Yevhen Krazhan, CSO at GR8 Tech. “Bringing Behind The Gloves to our booth embodies the discipline and drive we build into our technology. If you want to compete at the highest level, you have to train like it.”

Where Business Meets the Ring

The Behind The Gloves sessions complement GR8 Tech’s showcase of the ULTIM8 Sportsbook and The Heavyweight Rulebook—a collection of Champions’ Rules gathered from iGaming’s top performers. Together, they create an immersive experience where attendees don’t just learn about championship-level technology—they feel first-hand what it takes to be a champion.

Visit GR8 Tech at booth 5028-2, SiGMA Central Europe 2025 in Rome, November 3–6.

The post GR8 Tech Brings Behind The Gloves Boxing Experience to SiGMA Central Europe 2025 appeared first on European Gaming Industry News.

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This Halloween season, GR8 Tech dares the iGaming world to face its darkest fears. The company has launched an interactive campaign titled “What Scares Operators Most?”, inviting operators to explore the challenges that haunt their daily operations—and to discover how the right solution can turn those fears into fuel for growth.

The mysterious, immersive journey highlights iGaming’s most chilling pain points, and each revealed fear leads to actionable insights and practical solutions, guiding operators toward the tools and strategies that keep their businesses bulletproof, no matter what monsters lurk in the data.

“Fear is a powerful teacher,” said Yevhen Krazhan, CSO at GR8 Tech. “Every operator faces moments that test their systems and their strategy. Our Halloween campaign acknowledges those fears and shows that with the right partner, they’re entirely conquerable.”

On the GR8 Tech website, visitors can flip cards, uncover their personalized iGaming “fear,” access GR8 Tech’s expert take on how to overcome it, and view materials that discuss the problem in more detail. They can also share their results or book a meeting to discuss real-world solutions.

Operators brave enough to fight their fears are encouraged to continue the conversation in person at SiGMA Central Europe 2025, Booth 5028. Because in the world of iGaming, even the scariest nightmares can turn into winning stories.

The post GR8 Tech Challenges Operators to Face Their Fears This Halloween appeared first on European Gaming Industry News.