Daniel De Souza joins as the Vice President of Commercial, marking another pivotal moment  for Flows as it continues to accelerate growth and enhance its services to leading operators and suppliers throughout the industry. This strategic addition reflects Flows’ commitment to expanding amongst industry leading businesses delivering even greater value through its innovative platform.

Daniel brings a wealth of experience from his time at Optimove, where he played a key role in driving commercial success, enhancing customer portfolios, and strengthening relationships with numerous operators and platforms. His prior operator background gives him a unique advantage in understanding customer needs and identifying practical use cases, which will be pivotal in enhancing Flows’ usability going forward.

Daniel also has a proven track record of driving revenue growth and forging strategic partnerships on a global scale. With over a decade of operational experience, including working at Betway, his expertise in scaling brands and entering new markets will be invaluable as Flows continues to expand its presence. Additionally, his strong ability to leverage data-driven insights to optimise commercial performance and spearhead large-scale digital transformations will play a key role in enhancing Flows’ platform to meet the evolving demands of top-tier clients.

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James King, CEO at Flows, Said : “Dan is a fantastic addition to the team. His experience, industry knowledge and vast network is exactly what we’ve needed to hypercharge our commercial efforts. I’m really excited to see the impact Dan will have with us, having witnessed his many successes in previous roles he’s held. Look out for Dan at SBC Lisbon and for the many great news pieces and client signing announcements to follow his start with Flows.”

Daniel De Souza, VP Commercial at Flows, said: “I’ve had an incredible few years with Optimove, and I’m truly grateful for the opportunity to work with such a fantastic company. However, with the industry rapidly evolving—driven by advancements in AI, increased automation, and major global opportunities as new territories open up—the timing felt right for a new challenge. Flows will revolutionise the way businesses automate and manage their operations, and I look forward to joining the most talked-about startup in the industry, and having the chance to showcase the product’s potential for both new and established operators, was an opportunity I couldn’t resist!