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BGaming supports local street artist as part of ongoing creative project in Lisbon
Popular iGaming content provider BGaming has teamed up with Portuguese street artist Gonçalo MAR to create floral artwork as part of its creative initiative dedicated to the participation of iGaming exhibitions.
Through the ‘When Art Meets Gaming’ series, BGaming teamed up with local graffiti artist Gonçalo MAR, who has combined elements of comic book, floral and street art styles to produce vibrant and surreal pieces. For 25 years this talented creator has participated in group exhibitions, art festivals and solo showcases all over Portugal, and in 2022, received the Medal of Cultural Merit from the Municipal Chamber of Seixal.
For BGaming’s 7th art collaboration, street artist Gonçalo MAR used leaves and flowers designs and combined them with BGaming’s most loved characters from games such as Aztec Clusters, Elvis Frog Trueways, Aztec Magic Megaways, and Book of Cats, ahead of SBC Summit 2024 in Lisbon.
Alongside artwork to be displayed at BGaming’s stand, the provider has also developed branded merchandise and gifts for the partners and attendees of the event, which runs from 24th to 26th September.
For this partnership, the games studio will make a donation to the European Intercultural Club, a Portuguese non-profit association founded in 1998, that supports youth education, training, and employability. The Club organises activities that respect values and principles such as democracy, human rights, solidarity, equality, interculturality, respect, and appreciation for differences.
BGaming continues to support local street artists in the countries hosting some of the industry’s biggest events, ensuring their presence benefits local communities.
Kate Puteiko, CMO at BGaming, said: “This latest collaboration continues to build on BGaming’s reputation as a modern creative game provider that is open to collaborations and co-creation. We love to experiment, as is demonstrated in our striking games and history of unique exhibition art.
“We are thrilled that Gonçalo MAR will be giving our iconic characters a makeover once more, this time as they prepare to appear at SBC Summit 2024.”
Street artist Gonçalo MAR said: “I consider myself a street artist for the simple reason that my work communicates very well on the streets and I am passionate about social commentary. I like the idea of viewing the streets as open-air art galleries.
“This partnership with BGaming arose from the connection the company has with street art and I am very proud to have been chosen. The challenge of transforming the game characters into my style gave me immense pleasure and the process of deconstructing the characters went far beyond what I expected in a very positive and rewarding way.”
The post BGaming supports local street artist as part of ongoing creative project in Lisbon appeared first on European Gaming Industry News.
As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.
Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.
The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.
Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.
Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.
The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.
The post What Does a Win Feel Like? WinSpirit Is Trying to Find Out appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.
Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.
The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.
Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.
Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.
The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.
The post What Does a Win Feel Like? WinSpirit Is Trying to Find Out appeared first on Americas iGaming & Sports Betting News.
As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.
Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.
The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.
Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.
Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.
The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.
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