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BGaming supports local street artist as part of ongoing creative project in Lisbon
Popular iGaming content provider BGaming has teamed up with Portuguese street artist Gonçalo MAR to create floral artwork as part of its creative initiative dedicated to the participation of iGaming exhibitions.
Through the ‘When Art Meets Gaming’ series, BGaming teamed up with local graffiti artist Gonçalo MAR, who has combined elements of comic book, floral and street art styles to produce vibrant and surreal pieces. For 25 years this talented creator has participated in group exhibitions, art festivals and solo showcases all over Portugal, and in 2022, received the Medal of Cultural Merit from the Municipal Chamber of Seixal.
For BGaming’s 7th art collaboration, street artist Gonçalo MAR used leaves and flowers designs and combined them with BGaming’s most loved characters from games such as Aztec Clusters, Elvis Frog Trueways, Aztec Magic Megaways, and Book of Cats, ahead of SBC Summit 2024 in Lisbon.
Alongside artwork to be displayed at BGaming’s stand, the provider has also developed branded merchandise and gifts for the partners and attendees of the event, which runs from 24th to 26th September.
For this partnership, the games studio will make a donation to the European Intercultural Club, a Portuguese non-profit association founded in 1998, that supports youth education, training, and employability. The Club organises activities that respect values and principles such as democracy, human rights, solidarity, equality, interculturality, respect, and appreciation for differences.
BGaming continues to support local street artists in the countries hosting some of the industry’s biggest events, ensuring their presence benefits local communities.
Kate Puteiko, CMO at BGaming, said: “This latest collaboration continues to build on BGaming’s reputation as a modern creative game provider that is open to collaborations and co-creation. We love to experiment, as is demonstrated in our striking games and history of unique exhibition art.
“We are thrilled that Gonçalo MAR will be giving our iconic characters a makeover once more, this time as they prepare to appear at SBC Summit 2024.”
Street artist Gonçalo MAR said: “I consider myself a street artist for the simple reason that my work communicates very well on the streets and I am passionate about social commentary. I like the idea of viewing the streets as open-air art galleries.
“This partnership with BGaming arose from the connection the company has with street art and I am very proud to have been chosen. The challenge of transforming the game characters into my style gave me immense pleasure and the process of deconstructing the characters went far beyond what I expected in a very positive and rewarding way.”
The post BGaming supports local street artist as part of ongoing creative project in Lisbon appeared first on European Gaming Industry News.
“Cheer Like a Corinthian”
In a World Cup year, Corinthians’ master sponsor uses the unwavering loyalty of the club’s fanbase as an example.
Brazilians’ relationship with the national team and their passion for football take on a new perspective in a World Cup year.
Master sponsor of Corinthians, Esportes da Sorte reinforces the club supporters’ long-standing reputation for unconditional loyalty with the launch of the “Cheer Like a Corinthian” manifesto, a movement aimed at reconnecting Brazilian fans with the national team.
Created by Agência Brenda, the project seeks to redefine the term “to choke” (“amarelar” in Portuguese), transforming it into a call for unwavering belief and determination.
“The campaign draws inspiration from the symbolic strength of Corinthians fans and football’s power to emotionally unite the country.
The idea is to encourage Brazilian supporters to reconnect with the national team through values such as loyalty, presence, and unconditional support,” said Davi Oliveira, Sponsorships Head at Grupo Esportes Gaming Brasil, owner of the Esportes da Sorte brand. Watch the video here.
The campaign debuted on Sunday (10), airing on TV Globo during programs such as Em Família, Eliana, and Fantástico. Simultaneously, the video was displayed on the giant screen at Neo Química Arena during the Corinthians 3–2 São Paulo derby, valid for the 15th round of the Brazilian Championship.
To bring the concept to life, players entered the pitch wearing shirts featuring the phrase “Cheer Like a Corinthian,” which was also displayed across the stadium’s LED boards.
Fans received handheld banners in the stands, while a giant flag bearing the campaign slogan was unveiled by supporters.
Directed by Lucca Meloni and Adriano Alarcon (Nocandy), the film’s visual identity uses symbolic elements to reinforce a sense of persistence.
Rain appears in unexpected settings, while the soundtrack, based on authentic fan chants — creates an immersive sensory atmosphere.
The production also featured real supporters, including historian Fernando Wanner and iconic Corinthians fan Wanda Vitorino, adding authenticity to the message.
“This campaign was developed with great responsibility because we were entering sacred territory. Hearing from legendary players like Marcelinho Carioca that we were on the right path was extremely important,” said Raphael Pinteiro, partner at Agência Brenda.
“Our intention was to inspire Corinthians fans through pride while making supporters of other clubs agree with the message: Brazil’s supporters need this spirit and determination,” added Bernardo Barbosa, also a partner at the agency behind the campaign.
“Convoque” campaign
Also inspired by the World Cup, Esportes da Sorte launched the “Convoque” campaign on Friday (8), using the brand’s iconic blue hat as a portal to a playful universe.
The film features celebrities such as Léo Santana, Jojo Todynho, and Marcelinho Carioca, transforming the user journey into a fun and immersive experience while always promoting responsible gaming.
Esportes da Sorte
Esportes da Sorte is one of Brazil’s leading sports betting platforms, operating entirely within the country and licensed by the Ministry of Finance (SPA/MF) under Esportes Gaming Brasil — the group that also owns the Onabet and Lottu brands.
The company belongs to a Great Place to Work-certified group and generates around 1,000 direct and indirect jobs. Its core pillars include innovation, responsible gaming, and support for market regulation.
Esportes da Sorte maintains strategic partnerships with institutions such as ANJL, IBIA, Sportradar, EBAC, and IAA, strengthening practices related to oversight, gambling harm prevention, and user protection.
Beyond sports betting, the company consistently invests in sports, culture, and social initiatives. It serves as master sponsor of clubs including Corinthians, Ceará, Ferroviária, and Náutico, while also supporting major cultural events such as Galo da Madrugada, Carnival celebrations in Recife, Olinda, Salvador, Maceió, Natal, Caicó, Belo Horizonte, Rio de Janeiro, and São Paulo, as well as the Parintins Festival.
The brand also expands its digital presence through creative campaigns and influencer partnerships, strengthening engagement with audiences across online platforms.
The post Esportes da Sorte campaign celebrates fans’ resilience in support of Brazil appeared first on Americas iGaming & Sports Betting News.
Este artículo de opinión del CEO de Pay4fun, Leonardo Baptista, analiza por qué Pix se ha convertido en una de las herramientas más estratégicas para combatir el mercado ilegal de apuestas en Brasil y por qué el rastreo financiero puede ser más efectivo que simplemente bloquear sitios web.
Segun su publicación en el portal Poder360, existe actualmente una pregunta recurrente cuando hablamos del mercado de apuestas en Brasil: ¿por qué el sector ilegal sigue operando incluso después de la regulación?
La respuesta es simple y, al mismo tiempo, incómoda: porque aún no hemos abordado el problema de la forma más eficiente.
Durante mucho tiempo, los esfuerzos para combatir las apuestas ilegales se centraron en el bloqueo de sitios web. Es una medida importante, pero insuficiente.
La dinámica es conocida: se bloquea un dominio hoy, otro aparece mañana con pequeñas variaciones. Es una tarea casi interminable, a menudo descrita por el propio sector como “una lucha sin fin”.
Si realmente queremos ser efectivos, necesitamos cambiar el enfoque.
El camino es otro: seguir el dinero — y es precisamente aquí donde Brasil tiene una enorme ventaja competitiva: Pix.
Hoy, Pix es el único medio de pago aceptado en el mercado de apuestas del país. Por primera vez, esto proporciona a las autoridades un instrumento capaz no solo de rastrear, sino principalmente de interrumpir el flujo financiero que sostiene estas operaciones.
Cuando se corta el flujo de pagos, se corta el negocio.
Este movimiento ya ha comenzado.
La Secretaría de Premios y Apuestas (SPA) ahora cuenta con herramientas de fiscalización más estrictas contra instituciones que operan de forma ilegal. Las multas pueden alcanzar valores extremadamente significativos.
Al mismo tiempo, el Banco Central ha aumentado sustancialmente los requisitos para las instituciones de pago.
Este segundo punto es fundamental.
En los últimos años, Brasil ha sido testigo de la proliferación de instituciones más pequeñas, muchas veces con estructuras de control débiles.
Con requisitos más estrictos de capital, cumplimiento y prevención de lavado de dinero, muchas de estas operaciones han salido del mercado.
En la práctica, esto ya ha reducido el espacio para la actividad ilegal.
Pero aún no es suficiente. El mercado irregular sigue representando una parte significativa del sector: las apuestas ilegales representan actualmente entre el 41% y el 51% del mercado brasileño, según una investigación de Instituto Locomotiva y LCA Consultoria Econômica.
En otras palabras, estamos hablando de un enorme volumen de recursos que no generan impuestos, empleo ni protección al consumidor — pérdidas que podrían alcanzar hasta R$40 mil millones por año en ingresos fiscales, según las mismas estimaciones del sector.
Esto nos lleva a otro punto importante: no tiene sentido discutir aumentos de carga tributaria o restricciones adicionales para las empresas que operan dentro del mercado regulado mientras una parte tan grande continúa operando fuera de la ley.
Si aumenta la presión sobre los operadores regulados, el efecto es directo: los operadores — y muchas veces los propios usuarios — se desplazan hacia el mercado ilegal.
La forma más eficiente de aumentar la recaudación no es subir impuestos, sino traer la actividad ilegal al mercado legal. Si eso ocurre, el sector regulado prácticamente se duplicaría en tamaño y, con ello, también los impuestos recaudados.
Por eso, el enfoque debe ser claro: fiscalización.
La supervisión de los medios de pago, proveedores y operadores en ambos lados del mercado es esencial. Ya no hay espacio para empresas que permanezcan “en la zona gris”, atendiendo simultáneamente al mercado regulado y al ilegal.
Otro punto que necesita avanzar es la integración regulatoria.
El Banco Central y la Secretaría de Premios y Apuestas deben trabajar cada vez más en conjunto. La lucha contra la ilegalidad depende directamente de esta coordinación.
Brasil ha construido un modelo regulatorio sólido para las apuestas en relativamente poco tiempo. El mercado está funcionando, generando ingresos, empleo y protección al usuario.
Ahora el país entra en una nueva fase: la consolidación.
En esta etapa, no debe haber dudas sobre dónde concentrar los esfuerzos.
La lucha contra el mercado ilegal no ocurrirá en la superficie, simplemente eliminando sitios web. Ocurrirá a través de los flujos financieros. Pix nos da esa posibilidad.
Quizás sea la herramienta más poderosa que tenemos hoy.
La pregunta no es si puede ayudar. La verdadera pregunta es hasta qué punto estamos dispuestos a utilizarla de forma efectiva.
Leonardo Baptista
Es CEO y cofundador de Pay4Fun, una institución de pago reconocida por su tecnología, seguridad y prevención del lavado de dinero en el mercado regulado de apuestas en Brasil.
Con más de 20 años de experiencia en los sectores de gaming y tecnología de la información, creó en 2004 el primer bingo online del país. En 2022 fue nombrado uno de los 10 CEOs más inspiradores por CIO Business Review.
The post ¿Por qué Pix es central en la lucha contra el mercado ilegal de apuestas? appeared first on Americas iGaming & Sports Betting News.
Flashscore has been ranked the fastest sports results platform by UK fans, according to new research into how audiences consume live sport.
In the UK survey of 2,000 sports fans, 46% identified Flashscore as the quickest platform. Flashscore said the pattern was similar in Italy, where 49% of 2,000 respondents named Flashscore the fastest, and in Brazil, where 53% of 3,300 participants reached the same conclusion.
Respondents also associated Flashscore with reliability. In Italy, Flashscore (known locally as Diretta) was recognised as being more accurate than competitors and national broadcasters’ platforms, while in the UK and Brazil it was recognised as being equal to or close to competitors and national broadcasters’ platforms.
Flashscore Director of Engineering Tomáš Kavka said: “It is not one magic technology that solves everything, it is a lot of small and larger right decisions over time.
“Serving a user in South America from Europe is technically possible, but speed is in our DNA. If we want to be the fastest on every continent, we need to be as close as possible to the user. And the data needs to reach that location the moment it appears in our database.”
The company said it continues to scale globally in its 20th year since launch, reporting more than 125 million monthly users worldwide, more than 400 million app downloads across its portfolio, and approximately 145 billion monthly impressions. Flashscore also reported over four million UK downloads, more than two billion monthly impressions, and average daily time spent close to 30 minutes. On infrastructure, Flashscore said it moved to a new data centre in Prague in 2024, tripling processing capacity, and uses a distributed cloud architecture. It added that during a major Champions League matchday earlier this season it handled 34 million users in a day, delivered 700 million notifications, and processed up to 1.3 million requests per second.
The post Flashscore tops speed rankings in UK fan survey ahead of 2026 World Cup appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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