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BGaming supports local street artist as part of ongoing creative project in Lisbon

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Popular iGaming content provider BGaming has teamed up with Portuguese street artist Gonçalo MAR to create floral artwork as part of its creative initiative dedicated to the participation of iGaming exhibitions.

Through the ‘When Art Meets Gaming’ series, BGaming teamed up with local graffiti artist Gonçalo MAR, who has combined elements of comic book, floral and street art styles to produce vibrant and surreal pieces. For 25 years this talented creator has participated in group exhibitions, art festivals and solo showcases all over Portugal, and in 2022, received the Medal of Cultural Merit from the Municipal Chamber of Seixal.

For BGaming’s 7th art collaboration, street artist Gonçalo MAR used leaves and flowers designs and combined them with BGaming’s most loved characters from games such as Aztec Clusters, Elvis Frog Trueways, Aztec Magic Megaways, and Book of Cats, ahead of SBC Summit 2024 in Lisbon.

Alongside artwork to be displayed at BGaming’s stand, the provider has also developed branded merchandise and gifts for the partners and attendees of the event, which runs from 24th to 26th September.

For this partnership, the games studio will make a donation to the European Intercultural Club, a Portuguese non-profit association founded in 1998, that supports youth education, training, and employability. The Club organises activities that respect values and principles such as democracy, human rights, solidarity, equality, interculturality, respect, and appreciation for differences.

BGaming continues to support local street artists in the countries hosting some of the industry’s biggest events, ensuring their presence benefits local communities.

Kate Puteiko, CMO at BGaming, said: “This latest collaboration continues to build on BGaming’s reputation as a modern creative game provider that is open to collaborations and co-creation. We love to experiment, as is demonstrated in our striking games and history of unique exhibition art.

“We are thrilled that Gonçalo MAR will be giving our iconic characters a makeover once more, this time as they prepare to appear at SBC Summit 2024.”

Street artist Gonçalo MAR said: “I consider myself a street artist for the simple reason that my work communicates very well on the streets and I am passionate about social commentary. I like the idea of viewing the streets as open-air art galleries.

“This partnership with BGaming arose from the connection the company has with street art and I am very proud to have been chosen. The challenge of transforming the game characters into my style gave me immense pleasure and the process of deconstructing the characters went far beyond what I expected in a very positive and rewarding way.”

The post BGaming supports local street artist as part of ongoing creative project in Lisbon appeared first on European Gaming Industry News.

EGT

EGT opens Netherlands office in Den Bosch

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EGT has officially opened a new office in the Netherlands in ’s-Hertogenbosch (Den Bosch). The launch was marked with an event on May 13 attended by representatives of local operators, partner companies and industry professionals, the company said.

Guests toured the office showroom and were introduced to EGT’s latest land-based and iGaming solutions offered on the Dutch market.

Yuliana Ilieva, Director of EGT Netherlands, said: “I would like to thank everyone who is here with us tonight to celebrate this milestone for EGT Netherlands. The opening of the office in Den Bosch – the capital of North Brabant province and a strategic location in the country – is an important step for EGT and clearly states the company’s long-term commitment to this market, where we already have a strong footprint in both the land-based and online segments. Our new local presence will allow us to be closer to our current and future clients and to develop our partnerships here even more effectively. Despite the challenges of the highly regulated Dutch gaming environment, we are confident that our personal approach to each customer, combined with our products, developed specifically for the Netherlands, will contribute to the growth and success of both our and operators’ business.”

Nadia Popova, Chief Revenue Officer and VP Sales & Marketing at EGT, added: “We see enormous potential in the Dutch market and are ready to invest in our sustainable development here. I believe that our new office, with its strategic location and talented and dedicated team, will play a key role in achieving our main goals of expanding and solidifying EGT’s positions as a preferred gaming provider in the country.”

The post EGT opens Netherlands office in Den Bosch appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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QTech Games adds PLAYSTAR content in new aggregation deal

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QTech Games has signed a provider partnership with PLAYSTAR (PS) to add the supplier’s slots and card games to QTech’s aggregation platform.

Under the deal, QTech’s operator clients can access PLAYSTAR titles including Deng Deng, Super Gems, Lucky Ace 2, and Mahjong Origin, alongside card games such as Tui Dummy and Hi-Low.

The companies positioned the agreement as part of PLAYSTAR’s expansion beyond Asia, with QTech highlighting distribution into emerging markets including Africa and Latin America.

Angel, BD at PLAYSTAR, said: “QTech is a natural habitat for our superior content which awaits players every time they enter through an online casino’s digital doors. After initial success in our home territories over our first decade of operations, PLAYSTAR is now broadening our reach across emerging markets via QTech’s flexible gateway to high-potential regions.”

Philip Doftvik, CEO at QTech Games, said: “It’s a feather in our cap to have integrated more premium content from PLAYSTAR. They’re a proven performer who prioritise the immersive experience that users enjoy at the heart of every game. Recent industry recognition as a rising-star supplier underscores their ascendant curve, and we’re delighted to have added PS to QTech’s stable of stars.

“We now look forward to showcasing these games across new markets which, in most cases, break new ground for PS.”

The post QTech Games adds PLAYSTAR content in new aggregation deal appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Altenar

Altenar rolls out World Cup Lobby event hub for sportsbook operators

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Altenar has launched a dedicated World Cup Lobby designed to help sportsbook operators package World Cup content in a single event hub during this summer’s tournament.

The company said the lobby is built for high-traffic periods, with a curated destination where operators can surface relevant markets, statistics, promotions and betting opportunities in one place. Altenar pointed to a “record 104 matches” across 16 cities as the context for simplifying tournament discovery and navigation.

The World Cup Lobby combines Altenar’s sportsbook with widgets and navigation built for major tournaments. Altenar said interactive team and player carousels surface BetCards, markets and promotions via swipeable feeds, with team and player pages providing access to statistics and related betting opportunities.

Other features include integrated standings, knockout trees and outright markets, aiming to keep users moving between matches, teams, players and selections without switching across multiple pages. Altenar said operators can localise the lobby by prioritising teams, competitions and markets for regional audiences, and use player behaviour to surface personalised recommendations.

Nikos Zygouris, Head of Sportsbook Product at Altenar, said: “Major tournaments such as this year’s World Cup create huge engagement and our goal with the new lobby is to build an environment where players can explore everything around the competition in one place.

“The World Cup Lobby brings together markets, statistics, teams and personalised recommendations into a single experience, helping operators to deliver a more intuitive and engaging sportsbook during the biggest moments in the sporting calendar.”

The post Altenar rolls out World Cup Lobby event hub for sportsbook operators appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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