GeoComply
Hero Group Successfully Completes Acquisition of Betting Hero with GeoComply Backing
Betting Hero, the premier live activation affiliate in the North American iGaming industry, and GeoComply, the global leader in geolocation compliance, anti-fraud, and identity technology, today announced the successful closing of the acquisition of Betting Hero by Hero Group Corp., a newly incorporated entity controlled by Betting Hero’s co-founders, Jai Maw and Jeremy Jakary, with strategic financial backing from GeoComply. For further details about the transaction, please refer to GeoComply’s June 27th press release. The new ownership and investment structure leaves Betting Hero in a strong financial position to enter its next growth phase.
“When PASPA was repealed in 2018, Jeremy and I had a vision of helping more people safely learn how to enjoy the incredible digital experience offered by our customers. Six years later, we’ve activated over 500,000 players across the nation, and with the GeoComply relationship, we have the firepower to offer more to the industry and our customers. GeoComply and Betting Hero see the world in a similar way, and we’re excited to have their backing to scale through our next growth phase of Betting Hero,” said Jai Maw, Co-Founder and President of Betting Hero.
The announcement follows Betting Hero’s 2024 SBC Casino Affiliate of the Year and EGR North America’s Diversity and Inclusion Model of the Year honors. Betting Hero is a live activation and research services company leveraging its extensive “Hero” network to engage players directly through dynamic, face-to-face interactions at casinos, arenas, and partnered bars. The company’s hands-on approach is proven to be the most effective in the Affiliate market, delivering an 80%+ conversion rate from registration to active depositing customers—far exceeding industry averages.
In addition to the company’s unprecedented customer acquisition success, leading operators and suppliers in the iGaming industry rely on Betting Hero to provide actionable intelligence and insights through its purpose built, and industry specific consumer insights and testing division; Betting Hero Research. “As a leading operator in the hyper-competitive North American digital markets, PENN Entertainment relies on the Betting Hero Research division as a trusted partner, delivering timely, relevant, and actionable information that accelerates our digital transformation. Their insights are invaluable,” said William Zeralsky, Vice President Marketing Strategy & Performance – PENN Entertainment
“GeoComply shares Jai and Jeremy’s vision to deliver the very best player experience for our industry. While digital analytics alone can offer great insights, they lack the in-person experience for operators to see, hear, and learn from real customer interactions. Betting Hero bridges that gap by delivering exceptional real-world UX insights. We experienced that firsthand ourselves as customers of their Research division, and now we’re excited to support Betting Hero in using that expertise to drive even greater growth,” said Anna Sainsbury, CEO of GeoComply.
Compliance Updates
GeoComply Launches Unified Identity Platform for Brazil
GeoComply has launched a unified identity platform for Brazil, bringing KYC verification, anti-fraud intelligence, and geolocation compliance together in a single value package designed specifically for the country’s regulated iGaming market.
“Brazil is one of the most complex and fast-moving regulated markets in the world, and operators there are dealing with challenges that off-the-shelf solutions simply aren’t built for. We’ve taken the same approach that has delivered industry-leading pass rates across more than 30 jurisdictions—custom-built, locally tuned, obsessively optimized—and applied it to Brazil. The result is a single platform that solves KYC, fraud, and compliance together, so operators can focus on growth instead of managing vendor sprawl,” said Kip Levin, CEO of GeoComply.
The platform is designed to make trust-versus-risk decisions clear from the first interaction—helping operators welcome legitimate players quickly while acting decisively against fraud.
Best-in-Class Pass Rates, Made Easy
At the core of the Brazil launch is a managed, local KYC waterfall delivered through one endpoint. Instead of stitching together fragmented vendor integrations and inconsistent onboarding flows, operators gain access to leading Brazilian data sources through a continuously optimized identity infrastructure.
Players experience a streamlined registration journey with docless flows that leverage CPF validation, while operators achieve stronger pass rates without increasing operational complexity or manual review queues.
This same identity framework has delivered pass rates above 95% across U.S. states and above 90% in the UK, demonstrating a repeatable model for improving conversion in regulated markets.
“As we grow internationally, we know we can trust GeoComply to deliver excellent results and show up as a strategic partner that is focused on our success. Their team’s expertise and dedication to getting it right have helped us achieve high pass rates and an excellent player experience in Brazil and Argentina, all while giving the entire team at Betano peace of mind that we are meeting evolving regulatory standards,” said George Moschetas, Director of Product at Kaizen Gaming, the parent company of Betano.
Fraud Intelligence That Extends Beyond Registration
What differentiates GeoComply from standalone KYC vendors is what happens after verification. The platform applies real-time device, location, and behavioral intelligence throughout the player lifecycle—helping operators detect deepfakes, local mule rings, and account takeover attempts without disrupting legitimate users.
Machine learning models trained specifically for Brazil analyze device manipulation, high-risk location activity, and cross-account linkages in real time—while supporting AML compliance requirements through continuous monitoring.
One Platform. One Partner.
Rather than layering separate KYC vendors, fraud tools, and geolocation providers, operators gain a unified identity infrastructure and a single operational partner.
GeoComply manages vendor relationships, waterfall optimization, regulatory alignment, and continuous model tuning—supported by a dedicated Fraud and Risk team that works alongside operators as threats evolve. The platform delivers up to 99.7% geolocation pass rates and 99.999% uptime reliability in regulated environments.
The post GeoComply Launches Unified Identity Platform for Brazil appeared first on Americas iGaming & Sports Betting News.
Compliance Updates
Dabble introduces GeoComply’s digital identity platform, achieving 90%+ KYC pass rates and gaining deeper fraud visibility through device and location intelligence
Dabble, the fast-growing social-first sports betting operator, today announced it has now introduced precise device and location intelligence into its KYC process—an innovative move that has enabled the operator to achieve KYC pass rates above 90% while gaining unprecedented visibility into identity theft and fraud threats. In partnership with GeoComply, these results demonstrate a new model for regulated market entry, where operators can meet strict UKGC compliance requirements while simultaneously reducing friction and strengthening fraud defenses.
GeoComply’s Digital Identity Platform combines identity verification with device integrity, precise location signals, behavioural intelligence, and network-level insights from more than 200 million devices—powering a deeper, real-world view of identity that static, documentation-based KYC checks routinely miss. Dabble selected GeoComply to strengthen its KYC framework with this real-world identity model, ensuring full UKGC alignment while moving beyond traditional approaches that rely solely on documents and databases.
“We didn’t just want to tick a regulatory box,” said Anthony Cugnetto, Head of Product at Dabble. “Having worked with GeoComply in the US, we understood the potential of grounding identity in precise device and location intelligence — not only for compliance and anti-fraud, but for growth.”
“By integrating these real-world signals into our KYC process, we’re seeing higher pass rates, lower friction, and far greater visibility into the funnel earlier in the user journey — allowing us to detect highly advanced identity misuse that traditional UK checks simply can’t see. GeoComply gives us a level of confidence in user identity that wasn’t possible before.”
Precise location, device, and behavioural data reveal previously undetected patterns
Within the first weeks of rollout, GeoComply surfaced coordinated patterns of fraudulent activity—insights that legacy KYC approaches built on static, point-in-time identity checks typically cannot detect:
- A single residential address in Preston was home to +250 “unique” devices, revealed to be a bonus-abuse cluster. GeoComply detected device manipulation across identical device models, upon which +250 accounts were created using inconsistent identity attributes—behaviour aligned with stolen or synthetic ID use. This group was actively exploiting Dabble’s welcome and referral promotions.
- What looked like ~2,000 “unique” devices turned out to be a concentration of emulator- and VM-like environments in central London. GeoComply’s precise location and device integrity signals surfaced advanced spoofing patterns and anomalous device behaviour associated with mass account-creation attempts. These attempts would have bypassed traditional geolocation and KYC controls used by others in the UK market, but were exposed through GeoComply’s device integrity and anti-spoofing controls.
- Stolen and synthetic identities that would have passed traditional KYC checks were surfaced, revealed when cross-referenced against GeoComply’s device integrity signals, behavioural markers, location consistency, and high-risk email-domain correlation.
- Email-intelligence signals showed 97–98% precision, correlating with accurate location and device risk signals to reinforce suspicious clusters and providing early-stage validation of identity misuse.
These findings were detected even before automated blocking was enabled, proving the power of grounding identity in real-world signals rather than static data sources.
High conversion, low friction — a breakthrough for regulated market entry
Despite exposing sophisticated identity misuse, legitimate players moved through onboarding seamlessly:
- KYC pass rates of +90%
- 80–85% voluntary opt-in to device and location checks
- Low false positives, enabling faster approvals and fewer manual reviews
- Minimal engineering lift, thanks to Dabble’s existing integration with GeoComply in the US
“Dabble’s innovative approach proves what operators everywhere are beginning to realize: the old way of doing things is broken,” said Kip Levin, CEO of GeoComply. “Fraudsters can fake documents, manipulate devices, and spoof IP—but they can’t fake physics. By grounding identity in real-world signals, Dabble has set a new benchmark for how operators can protect users, increase trust, and accelerate onboarding. And they’re doing it without adding friction.“
Dabble creates a repeatable blueprint for global expansion
Dabble’s UK entry showcases a new industry standard for regulated market launches:
- Identity verification that supports high conversion
- Real-world identity signals that fraudsters cannot fake
- A modular platform that scales across jurisdictions
- A unified, truth-based view of users from the first interaction
Together, these capabilities provide operators with a repeatable, scalable model for entering new regulated markets with confidence.
The post Dabble introduces GeoComply’s digital identity platform, achieving 90%+ KYC pass rates and gaining deeper fraud visibility through device and location intelligence appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Canada
GeoComply welcomes Kip Levin as CEO, driving customer-focused innovation and growth
GeoComply, the global leader in geolocation security and fraud prevention, today announced the appointment of Kip Levin as its new Chief Executive Officer, effective Tuesday, March 4th. This strategic move reinforces GeoComply’s commitment to delivering cutting-edge solutions and driving success for its customers.
Kip Levin brings a wealth of experience to GeoComply, having served in various senior leadership roles at Flutter Entertainment over the past decade including CEO of the US business and President of FanDuel. Prior to that he spent 12 years at Ticketmaster where he led the product and ecommerce teams and oversaw the company’s expansion into mobile and resale. His proven track record in driving growth and innovation within dynamic, technology-driven markets positions him to enhance GeoComply’s ability to serve its customers.
This transition allows co-founder Anna Sainsbury to step into the role of Executive Chairman, where she will focus on strategic vision and governance, ensuring GeoComply continues to anticipate and meet the evolving needs of its customers. Co-founder David Briggs will shift his focus to Product and Innovation, leveraging his expertise to drive cutting-edge solutions as he moves from his previous role as CPTO.
“We are thrilled to welcome Kip Levin to GeoComply,” said Anna Sainsbury, Executive Chairman. “His extensive experience and strategic vision are perfectly aligned with our commitment to delivering exceptional value to our customers. I am confident that under his leadership, GeoComply will continue to innovate and expand its global footprint, ensuring we remain at the forefront of geolocation security and fraud prevention. This transition enables me to dedicate more time to our long-term strategic direction, focusing on how we can better serve our partners.”
Kip Levin expressed his enthusiasm for joining GeoComply, stating, “I am incredibly excited to join GeoComply, a company with a strong reputation for innovation and a commitment to customer success. The opportunities in this space are immense, and I look forward to working with Anna, David, and the entire GeoComply team to build on the company’s success and drive further growth for our clients. My experience in scaling businesses and driving product innovation will be instrumental as we navigate the evolving landscape of geolocation technology, ensuring we provide our customers with the most reliable and effective solutions.”
David Briggs, focusing on Product and Innovation, added, “With Kip joining us, I am eager to dedicate my full attention to driving innovation and developing groundbreaking solutions that directly address our customers’ challenges. This is an exciting time for GeoComply, and I am confident that our combined expertise will enable us to deliver even greater value to our clients, strengthening our partnerships.”
GeoComply is poised for continued success as it leverages Kip Levin’s leadership and the founders’ renewed focus on strategic vision and innovation. The company remains committed to providing its clients with the most reliable and advanced geolocation security and fraud prevention solutions, acting as a trusted partner in their success.
The post GeoComply welcomes Kip Levin as CEO, driving customer-focused innovation and growth appeared first on Gaming and Gambling Industry in the Americas.
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