Latest News
SBC Launches WE Initiative to Empower Women in Gaming, Backed by Dedicated Allies

SBC doubles down on its mission to uplift women in sports betting, iGaming, and related fields with the launch of the Women Empowerment Initiative (WE).
WE aims to connect, educate, and empower women, fostering a community of strong, inspired leaders ready to make an impact.
Starting this September, SBC will roll out a special program at the SBC Summit, held at Feira Internacional de Lisboa on 24-26 September.
Groups such as All-In Diversity Project, Brazil-focused Association of Women in the Gaming Industry (AMIG), LATAM-facing Asociación Femenina de Gaming (ASFEG), Global Gaming Women (GGW), SheEOs, Malta-based Women in Gaming Group, and Women in Gaming – African Chapter are already backing this effort to unite and empower women.
Lucía Mouriño, VP Relationships LatAm, SBC: “Drawing 25,000 delegates from around the world, this flagship event is the perfect opportunity for us at SBC to partner up with leading organisations, associations, and groups dedicated to empowering women.
“As an event organiser, we are committed to providing a space for women in our male-dominated industry to discuss what matters to them. We are very pleased with the overwhelming support from our allies worldwide.”
SBC has a history of actively raising awareness about the challenges women in the industry face by hosting networking breakfasts at all its events and curating conferences specifically designed to unite women through mentorship, tailored content, and special features.
Notably, the latest edition of CasinoBeats Summit in May dedicated an entire day to women in gaming, starting with a relaxing yoga session and ending with a poker tournament, providing a holistic, empowering, and fun experience.
With the Lisbon conference less than two months away, SBC is now expanding its mission. Formalising this initiative by giving it a name and purpose marks the first step in showcasing the company’s commitment to creating a year-round support network that extends beyond SBC Summit and other events.
The SBC Summit 2024 itinerary will feature a robust program designed to foster connections among women. Highlights include a dînatoire, a dedicated meet-up on the expo floor with curated ice-breakers, the beloved GGW breakfast tradition, and conference content addressing the most relevant issues facing women in our industry.
Furthermore, SBC will hold a small special recognition ceremony for two outstanding women in the industry who have not only excelled professionally but have also dedicated themselves to mentoring and advocating for women in sports betting and iGaming.
Mouriño added: “As we embark on this initiative, it’s important to honour and celebrate both an established legacy and an emerging star committed to empowering her peers, without waiting for everything to be perfectly in place.”
The post SBC Launches WE Initiative to Empower Women in Gaming, Backed by Dedicated Allies appeared first on European Gaming Industry News.
Latest News
The Free Bet Wheel: Betting.bet Increases Player Engagement with New Gamification Tool

One of the UK’s leading betting aggregators, betting.bet, has introduced the Free Bet Wheel, a new free-to-play tool designed to increase user retention and interaction. Tied to the weekend’s Premier League football, this gamified feature offers users the opportunity to earn free bets and a weekly £100 cash reward.
At a time when most iGaming affiliates are focused on developing foreign markets such as Latin America and Africa, the function illustrates betting.bet’s ongoing commitment to the UK.
About the Free Bet Wheel
-
Weekend Availability: The Free Bet Wheel runs every weekend, aligned with major Premier League and international football matches.
-
Multiple Chances to Win: Players receive up to four spins to try their luck each weekend.
-
Winning Free Bets: Match three free bet colours within five spins to win a free bet on the featured match.
-
£100 Cash Jackpot: Land on the jackpot segment five times consecutively to win £100 in cash.
-
Loyalty Rewards: Players also collect bCoins, Betting.bet’s exclusive loyalty currency, which can be redeemed for a range of prizes, vouchers and rewards.
Strengthening Operator Partnerships Through Enhanced User Experience
By launching the Free Bet Wheel, betting.bet is not only elevating the player experience but also delivering tangible benefits to its network of partner operators. The feature offers a new avenue to profile selected betting partners, direct qualified traffic to safe free bets and reinforce affiliate partnerships through increased user activity and conversions.
Steve Gummer, Director of Betting.bet, stated: “We at betting.bet are dedicated to developing products and experiences that not only interest players but also provide clear value to our partners. Designed to benefit our UK community in a fun, frictionless manner, the Free Bet Wheel also supports important weekend traffic and sportsbook conversions.”
Driving Retention Through Gamification
This launch is part of a broader strategic focus on gamification and loyalty at betting.bet, aligning user enjoyment with commercial objectives. As the UK version of the platform continues to grow, features like the Free Bet Wheel are designed to support player acquisition, maximise LTV and drive weekend re-engagement.
The Free Bet Wheel is now live at betting.bet and available to all UK users aged 18+,
The post The Free Bet Wheel: Betting.bet Increases Player Engagement with New Gamification Tool appeared first on European Gaming Industry News.
Latest News
GR8 Tech Powers Smarter Betting with New Match Trackers

GR8 Tech has unveiled a powerful new upgrade to its high-performance sportsbook platform: high-quality, real-time Match Trackers—designed to bring more action, insight, and excitement to players. Match Trackers are available across all of GR8 Tech’s sportsbook solutions, including iFrame and the Hyper Turnkey.
“We’re always looking for ways to elevate the player experience and give our partners a competitive edge,” said Denys Parkhomenko, CPO at GR8 Tech. “Match Trackers have smart features that drive engagement, boost retention, and power faster betting decisions in real-time.”
With broad coverage across football, basketball, tennis, hockey, volleyball, and handball, the trackers are live for pre-match analytics and in-game updates. Key features include:
- Detailed Stats: From xG in football to rebounds in basketball and aces in tennis, players get live and historical stats tailored to each sport.
- Key Moments & Summaries: Goals, assists, red cards, substitutions, and more delivered in real-time.
- Pitch Animation: A dynamic, visual alternative to video streaming, showing key moments as they unfold on the field.
- Lineups & Live Updates: Full team sheets, coaches, and live substitutions, so players are always in the know.
- Live Standings: Updated rankings and tournament tables across all supported sports.
By providing operators with the tools to deliver everything players need in one place, GR8 Tech enhances the sportsbook user experience, enabling more confident betting and driving longer player sessions.
The launch of Match Trackers marks another step in the company’s long-term strategy to deliver a best-in-class, sportsbook-driven platform and become the leading sportsbook provider by 2028. Coverage will soon expand to even more sports to meet operators’ needs.
The post GR8 Tech Powers Smarter Betting with New Match Trackers appeared first on European Gaming Industry News.
Latest News
Midnite creates free limited-edition beer for fans to enjoy at World Snooker Championship

Midnite is the new official UK betting and casino partner of the World Championship, Snooker’s greatest event, which will run from April 19 to May 5.
To celebrate the partnership, Midnite has created a FREE limited edition lager – with one free beer available per person – which will be served at a local pub throughout the tournament.
The one-off lager will be served at The Graduate, an iconic Sheffield pub a short walk from The Crucible, with fans able to enjoy a new beer on tap while the World Championship comes to the city.
Midnite has partnered with London-based brewery Drop Project to bring the concept to life. Drop Project creates the freshest, premium flavoursome beers with consistent high-quality results, and pushes creative boundaries and brews the beers that both inspire their passions for the industry and our lifestyles.
A Midnite spokesperson, commented: “We have worked with Drop Project to bring fans a Midnite lager that they can enjoy throughout the whole tournament. We wanted to create something tangible that snooker fans can enjoy throughout, and to have been able to create our own beer is something we’re pleased with.
“The World Snooker Championship brings real excitement to the city, and fans can head straight from The Crucible, to The Graduate and enjoy a pint or two of our specially brewed lager, just for the occasion.”
Midnite is providing the beer free of charge – one free drink per person of Midnite Lager Only and for ticket holders to the Snooker World Championship (18+). Redeem by showing your matchday ticket at The Graduate. While stock lasts.
The post Midnite creates free limited-edition beer for fans to enjoy at World Snooker Championship appeared first on European Gaming Industry News.
-
Africa5 days ago
INCENTIVE GAMES SIGNS EXCLUSIVE DISTRIBUTION DEAL FOR NORTH AMERICA, EUROPE, SOUTH AFRICA AND UK WITH LIGHT & WONDER
-
Better Collective5 days ago
Network Gaming partners with Better Collective to launch pioneering gaming ecosystem
-
Asia4 days ago
DigiPlus Bags 7 Wins at the 2025 Asia-Pacific Stevie Awards
-
Asia5 days ago
Grand Korea Leisure Partners with Robotis
-
Australia4 days ago
Martin Pakula Named Chair of Crown Melbourne
-
Latest News4 days ago
SCCG Becomes Sponsor of SFT Combat
-
Compliance Updates5 days ago
Navigating Legal Frontiers: Nordic Legal’s Vision for the Finnish Gambling Market
-
Canada5 days ago
Soft2Bet’s ToonieBet Partners with the Ottawa Senators as Official Online Casino Partner