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SBC Launches WE Initiative to Empower Women in Gaming, Backed by Dedicated Allies
SBC doubles down on its mission to uplift women in sports betting, iGaming, and related fields with the launch of the Women Empowerment Initiative (WE).
WE aims to connect, educate, and empower women, fostering a community of strong, inspired leaders ready to make an impact.
Starting this September, SBC will roll out a special program at the SBC Summit, held at Feira Internacional de Lisboa on 24-26 September.
Groups such as All-In Diversity Project, Brazil-focused Association of Women in the Gaming Industry (AMIG), LATAM-facing Asociación Femenina de Gaming (ASFEG), Global Gaming Women (GGW), SheEOs, Malta-based Women in Gaming Group, and Women in Gaming – African Chapter are already backing this effort to unite and empower women.
Lucía Mouriño, VP Relationships LatAm, SBC: “Drawing 25,000 delegates from around the world, this flagship event is the perfect opportunity for us at SBC to partner up with leading organisations, associations, and groups dedicated to empowering women.
“As an event organiser, we are committed to providing a space for women in our male-dominated industry to discuss what matters to them. We are very pleased with the overwhelming support from our allies worldwide.”
SBC has a history of actively raising awareness about the challenges women in the industry face by hosting networking breakfasts at all its events and curating conferences specifically designed to unite women through mentorship, tailored content, and special features.
Notably, the latest edition of CasinoBeats Summit in May dedicated an entire day to women in gaming, starting with a relaxing yoga session and ending with a poker tournament, providing a holistic, empowering, and fun experience.
With the Lisbon conference less than two months away, SBC is now expanding its mission. Formalising this initiative by giving it a name and purpose marks the first step in showcasing the company’s commitment to creating a year-round support network that extends beyond SBC Summit and other events.
The SBC Summit 2024 itinerary will feature a robust program designed to foster connections among women. Highlights include a dînatoire, a dedicated meet-up on the expo floor with curated ice-breakers, the beloved GGW breakfast tradition, and conference content addressing the most relevant issues facing women in our industry.
Furthermore, SBC will hold a small special recognition ceremony for two outstanding women in the industry who have not only excelled professionally but have also dedicated themselves to mentoring and advocating for women in sports betting and iGaming.
Mouriño added: “As we embark on this initiative, it’s important to honour and celebrate both an established legacy and an emerging star committed to empowering her peers, without waiting for everything to be perfectly in place.”
The post SBC Launches WE Initiative to Empower Women in Gaming, Backed by Dedicated Allies appeared first on European Gaming Industry News.
Midnite has agreed a partnership with Middlesbrough FC that will see the UK bookmaker become the club’s principal partner and front-of-shirt sponsor for the 2026/27 campaign, which Middlesbrough describes as its landmark 150th season.
The companies announced the deal alongside a fan activation at Riverside Stadium on Thursday, July 9, branded “This Season’s On Us”. The initiative offered supporters prizes including 2026/27 season tickets, 2026/27 shirts, match tickets, or a £25 club shop voucher, with fans required to answer Middlesbrough trivia and complete a football challenge.
Middlesbrough former players Craig Hignett and David Wheater attended the event, and, according to the company, took bonus attempts on behalf of participants who missed out.
Andrew Mook, Midnite’s Head of Brand Marketing, said:
“Middlesbrough have a storied history and we’re delighted to announce this partnership during such a monumental year with the club celebrating their 150th anniversary.
“It was great to see so many Middlesbrough fans at the “This Season’s On Us” activation, we hope they enjoyed taking part and meeting club legends, with David Wheater hitting top bins on several occasions and allowing fans to win big with season tickets.
“We can’t wait to get to Riverside Stadium in August to kick-off a new season and we’re excited to say that we have plenty of new and captivating campaigns planned.”
Lee Fryett, Middlesbrough FC Chief Commercial Officer, added:
“We’re delighted to welcome Midnite as our new Principal Partner.
“We’re looking forward to working closely with Midnite to develop engaging campaigns, content and unique experiences that bring our fans even closer to the club.
“We’re confident this partnership will provide real value for our supporters while supporting our ambitions both on and off the pitch.”
The post Midnite signs as Middlesbrough FC principal partner for 2026/27 season appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
ThrillTech has been awarded a Gaming-Related Supplier licence by the Alcohol and Gaming Commission of Ontario (AGCO), clearing the company to launch in Ontario’s regulated market.
The licence allows ThrillTech to deploy its opt-in side bet jackpots technology with regulated online casino, sports betting and lottery operators across the province.
Benjamin Bradtke, Co-Founder of ThrillTech, said: “Securing our AGCO licence is a major step in our mission to transform how jackpots are delivered at scale across regulated markets. This latest certification is testament to our robust technology and trusted compliance frameworks, allowing us to continue our global growth trajectory. We are thrilled to bring our proven, compliant jackpot technology to Ontario, empowering locally licensed operators to uplift revenue without cannibalising existing spend.”
The company said its “ThrillPots” mechanics sit as an independent, player-funded side bet and do not alter the underlying game’s return-to-player mathematics.
ThrillTech said the Ontario approval enables its existing multinational partners that also operate in the province to launch its side bet jackpots locally, while it also holds talks with potential new operator partners. The company lists its regulated footprint as including the United Kingdom, Sweden, the Netherlands, Romania, Malta, Gibraltar, Brazil and Peru.
The post ThrillTech secures AGCO supplier licence for Ontario launch appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
ThrillTech said it has been awarded a Gaming-Related Supplier licence by the Alcohol and Gaming Commission of Ontario (AGCO), clearing the company to offer its side-bet jackpot technology to regulated online casino, sports betting, and lottery operators in Ontario.
Benjamin Bradtke, Co-Founder of ThrillTech, said: “Securing our AGCO licence is a major step in our mission to transform how jackpots are delivered at scale across regulated markets. This latest certification is testament to our robust technology and trusted compliance frameworks, allowing us to continue our global growth trajectory. We are thrilled to bring our proven, compliant jackpot technology to Ontario, empowering locally licensed operators to uplift revenue without cannibalising existing spend.”
The company said its ThrillPots product lets operators add player-funded, opt-in side-bet jackpots on top of existing games, without changing gameplay or the underlying return-to-player (RTP) calculations. ThrillTech positions the mechanic as a way to drive incremental engagement and revenue.
ThrillTech said the Ontario licence enables existing multinational partners that also operate in the province to roll out ThrillTech-powered jackpots locally, and added it is in discussions with potential new operator partners. The company listed other regulated jurisdictions it serves as the United Kingdom, Sweden, the Netherlands, Romania, Malta, Gibraltar, Brazil, and Peru.
The post ThrillTech wins AGCO supplier licence to enter Ontario market appeared first on Americas iGaming & Sports Betting News.
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