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Blaze Gaming now available through eSoftHall

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Rising star content provider ramps up distribution via partnership with innovative technology supplier

Blaze Gaming and eSoftHall have joined forces in a breakthrough partnership for both companies. Under the deal, Blaze will integrate its entire portfolio of slots and casino games into the technology company’s online casino platform.

Blaze Gaming, which is owned by Digient Technologies, has hit the ground running with its games in high demand among both operators and players.

The studio has taken a quality-over-quantity approach to development, with each title combining popular themes with a smart mix of mechanics and bonus combos. Hit titles include Lost Treasures of Egypt and Eat Street.

The studio’s portfolio currently stands at 23 slots, 11 draw games, four table games and five roulette variants, all of which have been integrated into the eSoftHall platform. The deal also includes Blaze Gaming’s soon-to-launch Bull Casino Trading Games.

This is a new game format that combines the excitement of cryptocurrency trading with the thrill of playing wonderfully packaged slot games, making them perfect for operators looking to engage lucrative but hard-to-reach Millennial and Gen Z audiences.

The deal with Blaze helps to further establish eSoftHall as a leading platform and content provider, with its solutions used by operators across the spectrum.

Keith Goddard, CEO of Blaze Gaming, said: “This is a really great deal for Blaze Gaming and eSoftHall, offering huge benefits to us both.

“Our content has proved to be a hit with players because it delivers exciting experiences wrapped in perfectly executed themes that we know players like to engage with. It’s this type of content that platform providers such as eSoftHall want to offer to their partners.

“In addition to our slots, draw and table games, we are really excited about debuting our Bull Casino Trading Games. This is a never-seen-before format that has been designed to allow operators to engage new player audiences and those powered by eSoftHall will be able to do just that.”

Konstantinos Zervos at eSoftHall, added: “We are always looking to add fresh content to our offering and in Blaze Gaming we have a studio that is pushing boundaries while at the same time delivering proven content that players want to play.

“This has resulted in a well-balanced portfolio of slots, draw and table games plus an exciting new format that we know our operator partners will want to add to their lobbies.”

The post Blaze Gaming now available through eSoftHall appeared first on European Gaming Industry News.

David Murray Head of Risk and Trading at AK Bets

AK Bets trading chief says VAR forces more in-play market suspensions

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David Murray tells OLBG video reviews have cut live betting uptime and increased split-second risk decisions for traders.

VAR is reshaping how football is traded in-play, according to David Murray, Head of Risk & Trading at AK Bets, who says video reviews have increased uncertainty and reduced the time live betting markets can stay open.

Speaking to OLBG, Murray said traders now have to suspend markets more often because potential penalties, red cards and offsides can quickly swing outcomes. “Years ago you would only suspend betting for a handful of major incidents,” he said. “Now there are so many situations where something might happen that you’re constantly making judgement calls.”

Murray added that VAR has changed the experience of watching matches for both fans and trading teams. “It’s completely ruined the enjoyment of watching football,” he said. “We’re exactly the same as everybody else. Whether you’ve had a bet yourself or you’re trading the game, you’re afraid to celebrate a goal because you’re immediately wondering whether there’s going to be a VAR check.”

He said the operational impact is stark compared with a decade ago. “If you compare now with 10 years ago, it’s night and day,” Murray said. “The amount of time even the biggest football matches are actually available to bet on has changed because there are simply far more incidents that require markets to be suspended.”

Murray also pointed to scheduled stoppages at this summer’s World Cup, saying hydration breaks can create additional betting moments rather than interrupting activity. “It almost becomes like a mini half-time,” he said. “Customers have a few minutes to think about what they’ve watched, look at the updated prices and decide whether they want to get involved.”

The post AK Bets trading chief says VAR forces more in-play market suspensions appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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N1 Sport Promo: Earn More with Sports Traffic

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With less than two weeks remaining until N1 Sport Promo by N1 Partners comes to an end, the biggest sporting events of July are still ahead: the decisive matches of the FIFA World Cup 2026, the Wimbledon Final, the Formula 1 Belgian Grand Prix, and the closing stages of the Tour de France.

During this period, every additional FTD not only increases your overall payout but also boosts your CPA rate.

  • SEO & PPC+€50 CPA for every 10 FTDs, with no cap on CPA increases.
  • Facebook, In-App, UAC, ASO, Email & SMS+€10 CPA for every 30 FTDs, up to +€100 above your base CPA.

The full promotion terms are available via the link below.

The N1 Partners affiliate team has shared practical recommendations to help affiliates make the most of the final stage of the promotion.

Strengthen Campaigns That Already Deliver Results

The final weeks of N1 Sport Promo are the best time to increase the volume of successful campaigns and take full advantage of the promotion’s progressive CPA mechanics.

Focus on traffic sources and creatives that are already delivering consistent results. Their growth can be supported by expanding into additional GEOs, regularly refreshing creatives, keeping offers up to date, and reacting quickly to major sporting events.

Even a moderate increase in high-quality traffic can significantly improve your final payout: the more FTDs you generate before the promotion ends, the higher your CPA rate becomes.

Speed Is a Competitive Advantage

The strongest results typically come from campaigns launched ahead of key matches and kept relevant throughout the tournament. Preparing campaigns before kickoff and responding quickly to shifts in audience interest helps affiliates capitalize on peaks in sports traffic and generate more high-quality FTDs.

Mobile users deserve particular attention during this period, as a significant share of the audience engages with sports content while matches are taking place.

Player Activity Peaks in the Final Hours Before Kickoff

During major sporting events, many users register just a few hours before a match begins. That’s why timely creative updates and a strong focus on the tournament’s most anticipated fixtures are essential for maintaining campaign performance.

Key Sporting Events Before the Promo Ends

The sports calendar remains packed over the coming weeks:

  • July 9 — France vs Morocco (FIFA World Cup 2026 Quarter-final);
  • July 10 — Spain vs Belgium (FIFA World Cup 2026 Quarter-final);
  • July 11 — Norway vs England (FIFA World Cup 2026 Quarter-final);
  • July 14–15 — FIFA World Cup 2026 Semi-finals;
  • July 19 — FIFA World Cup 2026 Final;
  • July 12 — Wimbledon Final;
  • July 19 — Formula 1 Belgian Grand Prix;
  • Through July 26 — Closing stages of the Tour de France.

Each of these events traditionally drives spikes in search demand, social media engagement, and player interest. As a rule, the best-performing campaigns are those that are already delivering results. The final weeks of the promotion are the ideal time to strengthen them through continuous, data-driven optimization.

Looking for even more scaling opportunities? The N1 Partners team has also prepared a comprehensive July guide featuring the month’s biggest sporting events and practical recommendations to help affiliates plan campaigns more effectively and drive additional Tier-1 traffic.

If you haven’t joined N1 Sport Promo yet, contact your affiliate manager or reach out to LeadGen Chris and make the most of the final weeks of the promotion.

Why choose N1 Partners?

  • 14+ casino and sportsbook brands with high Reg2Dep 
  • 10+ Tier-1 GEOs
  • CPA up to €700 and RevShare up to 55% + NNCO for top partners

Be number one with N1!

The post N1 Sport Promo: Earn More with Sports Traffic appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Continue Reading

Latest News

N1 Sport Promo: Earn More with Sports Traffic

Published

on

n1-sport-promo:-earn-more-with-sports-traffic

With less than two weeks remaining until N1 Sport Promo by N1 Partners comes to an end, the biggest sporting events of July are still ahead: the decisive matches of the FIFA World Cup 2026, the Wimbledon Final, the Formula 1 Belgian Grand Prix, and the closing stages of the Tour de France.

During this period, every additional FTD not only increases your overall payout but also boosts your CPA rate.

  • SEO & PPC+€50 CPA for every 10 FTDs, with no cap on CPA increases.
  • Facebook, In-App, UAC, ASO, Email & SMS+€10 CPA for every 30 FTDs, up to +€100 above your base CPA.

The full promotion terms are available via the link below.

The N1 Partners affiliate team has shared practical recommendations to help affiliates make the most of the final stage of the promotion.

Strengthen Campaigns That Already Deliver Results

The final weeks of N1 Sport Promo are the best time to increase the volume of successful campaigns and take full advantage of the promotion’s progressive CPA mechanics.

Focus on traffic sources and creatives that are already delivering consistent results. Their growth can be supported by expanding into additional GEOs, regularly refreshing creatives, keeping offers up to date, and reacting quickly to major sporting events.

Even a moderate increase in high-quality traffic can significantly improve your final payout: the more FTDs you generate before the promotion ends, the higher your CPA rate becomes.

Speed Is a Competitive Advantage

The strongest results typically come from campaigns launched ahead of key matches and kept relevant throughout the tournament. Preparing campaigns before kickoff and responding quickly to shifts in audience interest helps affiliates capitalize on peaks in sports traffic and generate more high-quality FTDs.

Mobile users deserve particular attention during this period, as a significant share of the audience engages with sports content while matches are taking place.

Player Activity Peaks in the Final Hours Before Kickoff

During major sporting events, many users register just a few hours before a match begins. That’s why timely creative updates and a strong focus on the tournament’s most anticipated fixtures are essential for maintaining campaign performance.

Key Sporting Events Before the Promo Ends

The sports calendar remains packed over the coming weeks:

  • July 9 — France vs Morocco (FIFA World Cup 2026 Quarter-final);
  • July 10 — Spain vs Belgium (FIFA World Cup 2026 Quarter-final);
  • July 11 — Norway vs England (FIFA World Cup 2026 Quarter-final);
  • July 14–15 — FIFA World Cup 2026 Semi-finals;
  • July 19 — FIFA World Cup 2026 Final;
  • July 12 — Wimbledon Final;
  • July 19 — Formula 1 Belgian Grand Prix;
  • Through July 26 — Closing stages of the Tour de France.

Each of these events traditionally drives spikes in search demand, social media engagement, and player interest. As a rule, the best-performing campaigns are those that are already delivering results. The final weeks of the promotion are the ideal time to strengthen them through continuous, data-driven optimization.

Looking for even more scaling opportunities? The N1 Partners team has also prepared a comprehensive July guide featuring the month’s biggest sporting events and practical recommendations to help affiliates plan campaigns more effectively and drive additional Tier-1 traffic.

If you haven’t joined N1 Sport Promo yet, contact your affiliate manager or reach out to LeadGen Chris and make the most of the final weeks of the promotion.

Why choose N1 Partners?

  • 14+ casino and sportsbook brands with high Reg2Dep 
  • 10+ Tier-1 GEOs
  • CPA up to €700 and RevShare up to 55% + NNCO for top partners

Be number one with N1!

The post N1 Sport Promo: Earn More with Sports Traffic appeared first on Americas iGaming & Sports Betting News.

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