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Blaze Gaming now available through eSoftHall

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Rising star content provider ramps up distribution via partnership with innovative technology supplier

Blaze Gaming and eSoftHall have joined forces in a breakthrough partnership for both companies. Under the deal, Blaze will integrate its entire portfolio of slots and casino games into the technology company’s online casino platform.

Blaze Gaming, which is owned by Digient Technologies, has hit the ground running with its games in high demand among both operators and players.

The studio has taken a quality-over-quantity approach to development, with each title combining popular themes with a smart mix of mechanics and bonus combos. Hit titles include Lost Treasures of Egypt and Eat Street.

The studio’s portfolio currently stands at 23 slots, 11 draw games, four table games and five roulette variants, all of which have been integrated into the eSoftHall platform. The deal also includes Blaze Gaming’s soon-to-launch Bull Casino Trading Games.

This is a new game format that combines the excitement of cryptocurrency trading with the thrill of playing wonderfully packaged slot games, making them perfect for operators looking to engage lucrative but hard-to-reach Millennial and Gen Z audiences.

The deal with Blaze helps to further establish eSoftHall as a leading platform and content provider, with its solutions used by operators across the spectrum.

Keith Goddard, CEO of Blaze Gaming, said: “This is a really great deal for Blaze Gaming and eSoftHall, offering huge benefits to us both.

“Our content has proved to be a hit with players because it delivers exciting experiences wrapped in perfectly executed themes that we know players like to engage with. It’s this type of content that platform providers such as eSoftHall want to offer to their partners.

“In addition to our slots, draw and table games, we are really excited about debuting our Bull Casino Trading Games. This is a never-seen-before format that has been designed to allow operators to engage new player audiences and those powered by eSoftHall will be able to do just that.”

Konstantinos Zervos at eSoftHall, added: “We are always looking to add fresh content to our offering and in Blaze Gaming we have a studio that is pushing boundaries while at the same time delivering proven content that players want to play.

“This has resulted in a well-balanced portfolio of slots, draw and table games plus an exciting new format that we know our operator partners will want to add to their lobbies.”

The post Blaze Gaming now available through eSoftHall appeared first on European Gaming Industry News.

Anthony Dalla-Giacoma

Swintt serve up a new holiday slot with all the trimmings in Extra Win X Thanksgiving

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Sought-after software provider’s reimagined retro classic delivers a flavourful feast of rewards as full table wins help players on the way to massively multiplied prizes

Get ready to gather the family around the table and celebrate the harvest season in style in Extra Win X Thanksgiving – the new holiday-themed twist on Swintt’s classic retro slot formula where landing full table wins can lead to massively multiplied payouts.

As the latest release in the software provider’s popular Premium range, Extra Win X Thanksgiving combines simple gameplay across three reels and five fixed paylines with a distinctive autumnal aesthetic as golden turkeys, plump pumpkins and cornucopias award huge wins of up to 20,000x.

Building on the popular prize wheel format found in other Extra Win games, in order to unlock Extra Win X Thanksgiving’s most bountiful rewards, players will need to completely fill the reels with any one symbol to activate a bonus round where their winnings can be multiplied indefinitely.

Whenever this happens, all regular payline wins will be calculated and players will be transported to a new screen where they’ll be prompted to spin a wheel to further improve their rewards. With initial prizes including a standard 1x win and a healthy 2x multiplier, players will be able to keep spinning until they land a red “end” segment, at which point they’ll be returned to the base game.

Each wheel will also display an Extra Win X symbol, and if players are lucky enough to land on this special segment, the value of all multipliers will be enhanced and they’ll be able to keep on spinning. Again, this process will continue until they’re forced to exit the bonus round or the max win has been achieved, but all smaller prizes can also be gambled in an additional “Risk” feature.

Anthony Dalla Giacoma Chief Commercial Officer: “Thanksgiving is a time where millions of families across the U.S. gather to enjoy a smorgasbord of tasty treats – and to mark the occasion, we’re serving up all manner of mouthwatering rewards in a new, holiday-themed edition of our popular Extra Win X series . Featuring the same great mechanics as the original game and an improved top prize of 20,000x, we’re sure it’ll give players and operators plenty to be thankful for.”

The post Swintt serve up a new holiday slot with all the trimmings in Extra Win X Thanksgiving appeared first on European Gaming Industry News.

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3 Oaks Gaming

Assessing the Greek iGaming market’s potential

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Greece has quickly become one of Europe’s most closely watched regulated iGaming markets, blending high player engagement with an increasingly mature licensing framework. In this roundtable, Christos Zoulianitis, Chief Commercial Officer at ENJOY, Tassos Theocharidis Senior Sales Executive at Altenar, and Iulian Nedelcu, Account Manager at 3 Oaks Gaming examine the market’s evolution, the trends shaping Greek player behaviour, and the opportunities now open to operators and suppliers, while assessing the regulatory and commercial challenges that will define the next phase of growth.

How has the Greek iGaming market developed over the past few years, and what changes have made the biggest difference?

C: The Greek iGaming market has transformed significantly in a relatively short time. The introduction of a clear and consistent licensing framework has provided the stability needed for long-term growth, giving both operators and suppliers the confidence to invest. From a supplier’s perspective, this regulatory clarity has been instrumental in attracting greater innovation and competition. The influx of new licensees underlines the market’s growing appeal, confirming Greece’s status as one of Europe’s most dynamic regulated markets.

T: Following the launch of Greece’s regulated market in 2021, it has stabilised significantly, with more than two dozen licensed operators now active and licensed by the Hellenic Gaming Commission (HGC). Four years on, Greece’s GGR has grown by more than 25%, with online platforms powering that growth. Since obtaining our Greek licence in May last year, we have witnessed its high potential, with the market’s regulated GGR reaching €751.6 million. This demonstrates the huge potential for licensed operators and suppliers looking to achieve growth in the jurisdiction.

I: The Greek iGaming market has gone from something that seems like the “wild west” to a fully regulated playground. The biggest game-changer was licensing – suddenly, both players and operators knew the rules of engagement. Combine that with stricter compliance, stronger player protections, and improved tech infrastructure, and you have got a market that feels solid and sustainable, one that has matured into a competitive environment where quality and localisation matter more than ever. In short, regulation has turned something that seemed chaotic into a place of ample opportunity.

From a player perspective, what trends or behaviours stand out in Greece compared to other European markets?

C: Greek players are among the most passionate and engaged in Europe, particularly in sports betting and casino entertainment. There is a strong demand for immersive, entertainment-led experiences, especially within live casino and slots. Localisation plays a major role in the live environment – Greek-speaking presenters, for instance, drive deeper connection and retention. Interestingly, while tailored live content performs strongly, slots with wider European themes also enjoy success without the need for heavy localisation. Overall, Greek players are highly discerning and place strong emphasis on quality, fairness and trust – often judging an operator by the strength of the suppliers it partners with.

T: Greek players exhibit distinctive behaviours compared to other European markets, with a rich history of playing games of chance. Sports betting, particularly football and basketball, remains the most popular vertical, and contributes nearly half of all online wagering turnover. There has also been a strong uptake of mobile and live products. Over 60% of iGaming activity now occurs via smartphones, and in-play betting has become one of the key engagement drivers.

This is an area we have heavily invested in at Altenar, and our intelligent bet acceptance logic has improved the user experience by minimising the number of bets which are rejected due to a live bet delay. The unique algorithm means bets can still be placed during a live event if there is no significant change to the odds. The use of official data from the industry’s leading providers also helps to ensure live betting windows are extended and cashout availability is improved.

Compared to other European markets like Italy or France, Greek players tend to bet smaller amounts but more frequently, emphasising the social and entertainment value of betting over purely transactional motives.

I: Greek players are passionate and extremely loyal, they gravitate toward engaging features and jackpots, but what really sets them apart is their appetite for localised content and games that feel culturally familiar, relevant and immersive. They want entertainment with personality, not just another spin on the reels. When features speak the language of Greek players, both culturally and experientially, they drive ongoing engagement rather than a single interaction.

What opportunities do you think the Greek market will offer in the coming years?

T: In line with expected annual growth of around 3.5% up to 2029, the market presents significant opportunities in several areas, and is expanding with a highly engaged player base, long-standing cultural acceptance of gambling and well-developed technical infrastructure.

More so than ever, localisation is key, with Greek language support and tailored payment systems in high demand. Additionally, retail-to-online integration and software expertise are essential to help operators compete.

I:
The opportunities are plentiful if you play it smart. Mobile-first experiences will dominate, as Greek players increasingly engage on the go. Localised campaigns alongside tailored jackpots and features will set successful brands apart. There is also room for growth in gamification and responsible play tools, which are increasingly valued. In short, the companies that succeed will be those that combine smart innovation with a genuine understanding of Greek player preferences. A generic slot experience simply is not enough anymore.

C: As more casinos go live under licence, competition is intensifying, opening fresh opportunities for content providers to help operators stand out. Exclusive titles, premium live content, and branded formats are all becoming key differentiators. For suppliers, there is also scope to add value through localised experiences and innovative promotional features that enhance engagement. With a robust regulatory base and consistent year-on-year growth, Greece is shaping up to be one of Europe’s most promising markets for operators and suppliers alike.

Looking ahead, what hurdles do you think the market will face in the coming years?

T: Despite growth, the market faces some structural challenges. High taxation, with GGR tax rates of up to 35%, among Europe’s highest, compresses operator margins. Meanwhile, illegal gambling continues to siphon away 10% of total wagers, prompting the HGC to establish a dedicated task force to curb unregulated activity.

The need for a refreshed regulatory framework has also become urgent. The HGC itself has noted the limitations of the current structure and advocates for a system ‘built from the ground up’ to align with international best practices.

I: The hurdles are quite clear: stricter regulations, heavier compliance burdens, market saturation, and the not-so-small matter of Greek taxation. Operators will also need to constantly balance innovation with responsibility. Yes, players want excitement, but regulators want safety. Add in fierce competition, and the market can feel like a marathon. The key challenge will be differentiation and standing out without cutting any corners. Those who prioritise sustainable strategy, localised insight and long-term trust will be the ones who move ahead.

C: Despite the strong trajectory, the market is not without its challenges. High taxation, rising operational costs, and strict compliance requirements all put pressure on margins – particularly for smaller operators and studios. Suppliers also face lengthy approval processes from the HGC, which, since 2023, have become more time-consuming. Even so, these measures ultimately uphold market integrity and professionalism, helping to ensure Greece’s long-term sustainability as a regulated market.

With factors such as high taxes and increasing competition, how do you see these shaping the future of the Greek iGaming market?

I: High taxes and competition may seem like a headache, but they are in fact forcing the industry to evolve. Margins are tighter, so operators must focus on efficiency, smarter marketing, and player retention rather than quick wins. Competition, meanwhile, drives creativity and innovation – only the best survive. The result? A leaner, more sophisticated market where localisation, responsible play, and strong brand identity separate the leaders from the pack.

C: These pressures are likely to accelerate the market’s evolution towards greater maturity. Operators will prioritise sustainable growth, efficient operations, and long-term partnerships with trusted suppliers. High-quality, localised content will remain a central advantage, while innovation in promotions and player engagement will continue to separate market leaders from the rest. Despite the challenges, the steady influx of new licensees and consistently high player demand underscore Greece’s strong potential – a compact yet high-performing market that continues to deliver impressive annual results.

T: In the years ahead, Greece’s iGaming ecosystem will reflect the tension between innovation and regulation. High competition and tax pressure will likely push smaller firms out of the market, favouring operators that invest in responsible gaming, advanced technology, and product differentiation.

However, the fundamentals remain promising. With high internet penetration, a digitally engaged population, a clear licensing regime, and a growing reputation as a Mediterranean hub for gaming innovation, Greece’s iGaming market is well-positioned to sustain steady, high-quality growth.

The post Assessing the Greek iGaming market’s potential appeared first on European Gaming Industry News.

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WinSpirit Launches “Wish Express” — A Holiday Campaign Bringing Back the Magic of Dreams

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This festive season, WinSpirit Casino has launched a heartwarming campaign called Wish Express — a New Year campaign that invites players to share their most genuine wishes, with one lucky dream set to be made real by WinSpirit itself.

Inspired by the childhood tradition of writing letters to Santa, this campaign turns nostalgia into an interactive community experience. Instead of mailing wishes to Lapland, participants can now send them aboard a virtual train — the Wish Express — and receive rewards simply for taking part.

Journey of wishes and rewards

The idea is simple yet full of holiday spirit. It brings back that familiar childhood feeling — when the world felt a little more magical, and every twinkle of a holiday light promised something wonderful was about to happen.

This campaign taps into that sense of wonder, inviting players to dream freely and feel the joy of small surprises along the way. Players share a personal wish through a special form, and every step along the way brings something special in return:

  • 20 Free Spins just for sharing your wish.
  • 50 Free Spins if your wish is featured on WinSpirit’s social channels.
  • 100 Free Spins if the community picks your wish as the most inspiring.

And the highlight? One particularly heartfelt wish will be fulfilled in real life, turning a sincere online story into a true holiday miracle.

Celebrating sincerity

Beyond the bonuses, the project’s real goal is to remind players about the joy of believing — not in luck, but in kindness and possibility. Players, streamers, providers and media have already joined the initiative, turning it into a shared celebration of optimism and festive warmth.

Some of the wishes already shared are as heartwarming as they are diverse. One player dreams of a world where everyone does just one good deed a day. Another one wishes to reunite with a sibling they haven’t seen in years. And our partners? They’re dreaming too — from more smiles in 2026 to a future with four-day work weeks and more time to truly live.

WinSpirit invites everyone to take part — not only by sharing their own wish, but also by following the stories of others, discovering what the community dreams about, and voting for the most inspiring ones.

Through its warm storytelling and genuine tone, Wish Express feels less like a promotion and more like a celebration of shared dreams — a reminder that magic still exists when we choose to believe. What’s your wish — the one you’ve held onto for years? Share it with WinSpirit, and let’s see if this holiday season brings it to life.

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