SOFTSWISS, an international technology expert with over 15 years of experience providing innovative iGaming solutions, launched a new sportsbook project within 14 calendar days. The company shares sports betting insights on the last quarter and the results of its Sportsbook.

In Q2 2024, the SOFTSWISS Sportsbook team launched 22 new projects across 11 casino platforms, including the SOFTSWISS Casino Platform. It highlights the full compatibility of the sports betting platform by SOFTSWISS with the casino platforms on the market.

Alexander Kamenetskyi, Head of SOFTSWISS Sportsbook, adds, “The SOFTSWISS Sportsbook team finished this quarter with outstanding results. We boosted our margin and achieved a 149% increase in revenue quarter-on-quarter and a 403% year-on-year growth. Additionally, we set a new record by launching a project in just 14 calendar days from the date of signing the contract to the first bet. I want to extend my gratitude to our team and partners for their exceptional work.” 

Football remains the top choice for bettors, accounting for 55% of all bets and gaining six percentage points in GGR to Q1 2024. Tennis and basketball also rank among the top three sports for betting. Q2 2024 was notably marked by the UEFA Euro 2024, which boosted football higher than usual and is likely to be the most significant sporting event of the year.

Major events like the European football contest continue to draw newcomers to the platform, with 8% of players being first-time bettors. The most popular betting markets were match results and the number of goals. The match between Portugal and Slovenia emerged as the most profitable, delivering a 55.4% return.

“Football will remain the leading sport for the next three to five years until the esports generation matures,” said Alexander Kamenetskyi, Head of SOFTSWISS Sportsbook. “Traditionally, football serves as an entry point into the betting world. Players often start with popular football markets before exploring other sports. This year’s UEFA Euro 2024 has been pivotal for the industry, prompting us to launch 18 new projects in the month leading up to the tournament and with the remaining 4 launched well in advance of the tournament.”

Betting trends continue to show a strong preference for mobile devices, with 89% of bets placed via mobile and 11% via desktop. It is worth noting that working adults, professional bettors, and scammers are more likely to use desktops for betting. 

SOFTSWISS recently introduced a valuable tool for those considering a sports betting project launch. The Sportsbook Budget Calculator is designed to help with budgeting, containing a convenient P&L and a list of practical tips.

About SOFTSWISS 

SOFTSWISS is an international tech company supplying software solutions for managing iGaming projects. The expert team, which counts over 2,000 employees, is based in Malta, Poland and Georgia. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform, and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a Bitcoin-optimised online casino solution.