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SOFTSWISS Brings the Red Light District Atmosphere to iGB L!VE 2024

Published

2 years ago

July 30, 2024

Malta, June 24, 2024 – SOFTSWISS, an international technology company with over 15 years of experience in software development for iGaming, has introduced the most daring creative concept at iGB L!VE 2024.

Last week, one of the most anticipated industry events of the year, iGB L!VE 2024, was held in Amsterdam for the final time. In a special tribute to a city that hosted the exhibitions for many years, SOFTSWISS delivered a vibrant creative concept inspired by one of Amsterdam’s most iconic symbols – the Red Light District.

SOFTSWISS’ attendance at the expo was fruitful both in terms of business cooperation and stand appearance. The team of 60 experts held nearly 200 meetings over two busy days. The media present at the event named the company’s stand among the most eye-catching at the expo.

The SOFTSWISS team implemented an entirely new approach to the exhibition stand design. Within a 160 square metre exhibition area, the company fully immersed itself in the atmosphere of one of Amsterdam’s most iconic locations. Music, lighting, visual content, and gourmet treats engaged nearly all the senses of standvisitors, creating a memorable and captivating experience.

With each press of the big red button, the stand transformed into an audio-visual themed experience for 15 seconds. The team created this dynamic effect using three ton professional stage equipment and 70 square metres of LED screens.

A renowned local confectionery prepared an exquisite delicacy for the stand’s guests – 24 kilograms of chocolate-covered strawberries. They also aligned gifts for SOFTSWISS’ long-term partners with the creative concept. Adding an element of surprise, participants drew cards with the names of their gifts from a velvet bag.

Andrey Starovoitov, Co-CEO at SOFTSWISS, shares his impressions: “We took a bold step by trying something very unconventional this year, and it paid off. Our company’s stand stood out significantly at the exhibition, thanks to a unique and creative concept that garnered high praise from our partners and captured the attention of many attendees. This might be the most striking concept we have implemented to date.”

SOFTSWISS is gearing up for the esteemed SBC Summit Lisbon 2024. Partners and expo visitors can expect an equally exciting concept that will fully capture the festive atmosphere of the company’s anniversary year.

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Casino Platform, the Game Aggregator with over 23,500 casino games, the Affilka affiliate platform, the Sportsbook software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.

Related Topics:Andrey Starovoitov Co-CEO at SOFTSWISS

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Latest News

N1 Traffic Cups: The Year of Traffic Tournaments Starts soon

Published

1 hour ago

February 18, 2026

Wladimir P.

n1-traffic-cups:-the-year-of-traffic-tournaments-starts-soon

N1 Partners is launching a new series of traffic competitions, N1 Traffic Cups, with the first tournament set to begin this March. The 2026 program will feature multiple promotional events, including standalone cups and a global championship, offering partners new opportunities to scale performance and compete on an international stage.

The initiative builds on the success of the year-long N1 Puzzle Promo in 2025. Drawing on participant feedback and proven mechanics from that campaign, N1 Partners has developed a refreshed competitive format designed to reward consistent growth, efficiency, and strategic traffic management.

The season opens with the N1 SEO Traffic Cup, introducing a dedicated leaderboard with a tiered performance system and a structure focused on real traffic efficiency rather than scale alone. The spring launch sets the tone for what promises to be a highly competitive year for SEO teams and traffic specialists.

Alexa Bond, Head of Affiliates at N1 Partners, comments on the upcoming launch:
“There are plenty of races and battles in the industry, but it was important for us to create a format that stands out in both spirit and approach. We’re not just preparing another competition – we’re building a story with character, centered around strategy, structure, and true competitive drive.

2026 is a year of major sporting events: the Olympics and the FIFA World Cup. The spirit of competition and top-level achievement perfectly aligns with the DNA of N1 Partners: energy, high performance, and healthy competitive ambition are what motivate and push both us and our partners forward.”

To learn more about the tournament launch, contact N1 Partners Leadgen Manager, Kristina:
Email: [email protected]
Telegram: https://t.me/Christina_N1L
LinkedIn: https://www.linkedin.com/in/christina-ladik-6a7068206/

N1 Partners supports affiliates with a portfolio of more than 14 casino and sportsbook brands, coverage across 10+ Tier-1 GEOs, and commission models including CPA up to €700, RevShare up to 45%, and hybrid options.

The post N1 Traffic Cups: The Year of Traffic Tournaments Starts soon appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Latest News

N1 Traffic Cups: The Year of Traffic Tournaments Starts soon

Published

1 hour ago

February 18, 2026

GamingAmericas.com

N1 Partners is launching a series of traffic tournaments N1 Traffic Cups – with the first one kicking off this March. Throughout 2026, partners can expect a variety of promo activities: from standalone cups to a global championship.

This marks a logical continuation of N1 Partners’ community-focused initiatives. Recently, the team summed up the results of N1 Puzzle Promo – a top-tier promotion in the iGaming industry that ran for almost the entire year of 2025. After gathering participant feedback, consolidating the best practices from the successful campaign, and enhancing it with new engaging mechanics and a fresh perspective, N1 Partners developed a brand-new concept. The traffic tournament series will provide additional opportunities for teams working with traffic and focused on consistent performance growth and scaling results.

SEO teams, get ready – the first stage will be the N1 SEO Traffic Cup, opening the new season and setting the tone for the entire 2026 tournament series. A dedicated leaderboard with a tiered level system based on performance, a new competitive format, and a focus not only on scale but also on real traffic efficiency – this spring promises to be truly competitive.

Alexa Bond, Head of Affiliates at N1 Partners, comments on the upcoming launch:

“There are plenty of races and battles in the industry, but it was important for us to create a format that stands out in both spirit and approach. We’re not just preparing another competition – we’re building a story with character, centered around strategy, structure, and true competitive drive.
2026 is a year of major sporting events: the Olympics and the FIFA World Cup. The spirit of competition and top-level achievement perfectly aligns with the DNA of N1 Partners: energy, high performance, and healthy competitive ambition are what motivate and push both us and our partners forward.”

We’ll reveal all the details very soon…
Stay tuned to N1 Partners’ social media channels and follow the latest updates in iGaming media.