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EGT Digital is ready with another dose of innovative iGaming products for iGB Live Amsterdam 2024
For another year in a row EGT Digital will gather operators, players and industry experts at its stand 12-G40 during iGB Live Amsterdam 2024. The guests will be able to explore the novelties in the Bulgarian provider’s portfolio along with the latest upgrades of its well-known bestsellers.
The company will present its rich gaming world, including the 4 top-performing jackpots Bell Link, High Cash, Clover Chance and Single Progressive Jackpot, as well as over 100 in-house developed casino games, which are already popular in more than 50 markets worldwide. Among the main highlights in the slot display will be the football title Burning Goals, the latest addition to Clover Chance. Just a few days after the end of the European Championship, the football lovers will have one more chance to feel the atmosphere of a real match with just a click on their screen. The double chance feature will add even more thrill to the game by providing players with additional opportunities of winning one of the big prizes.
The gaming diversity will be complemented by EGT Digital’s instant games. They never cease to fascinate the fans of instant winnings with their original eye-catching design, classic rules, smooth gameplay and the attractive Mystery Jackpot.
EGT Digital’s in-house developed “all-in-one” betting platform X-Nave will also be on display to demonstrate its 4 main modules: CRM Engine, Sport product, Gaming Aggregator and Payment Gateway. Each of them can function as part of the complete solution or operate independently, as they allow integration with developments of third-party providers.
The CRM Engine will show new and more exciting competition opportunities between players, including various games and tournaments, as well as а prize drop on all providers on a platform level. Visitors will also be able to learn more about the newly added options for more detailed segmentation of players, as well as with the simplified process for the player to choose an offer at the time of making deposit. A new AI/ML module for individually selected casino games based on player’s behavior and an AI/ML chatbot will be also presented.
The Sport product is enriched with new features too. It now offers a Customizable tournament page, which enhances user engagement and simplifies navigation. Players can easily access relevant information and place bets. The page is divided into various tabs: Lobby, Matches, Boosted, Outrights, Bet Feed, Teams, Groups, Brackets, Promotions, and Quiz, which ensures that all essential information is available and users will enjoy a more personalized and engaging betting experience.
EGT Digital’s Sport product is now also equipped with an automatic cashout option, where players will be able to set an amount and after reaching it their bet will be closed automatically.
Players will be able to share their bets on various social networks through Share my bet functionality. The module is provided with Bet feed, a container that will be filled with bets from players who are marked as “tipster”.
X-Nave’s Gaming Aggregator will showcase its expanded range of over 12,000 titles (slots, live games, table games, bingo, lottery, Poker, TV games, skill-based games) from more than 110 popular providers. In addition to the variety of casino widgets, next to the jackpot updates, last winners, most played, favorites, in-game notifications, now a leaderboard widget is also available to operators.
EGT Digital’s Payment Gateway will showcase its enriched portfolio of payment methods, which already includes Open Banking. Users from Latin America, especially Mexico and Brazil, will be able to take advantage of multiple payment methods integrated for this region. The visitors will also become familiar with the Quick Deposit feature – a small Cashier that can be opened directly from the casino games, which doesn’t require from the players to leave the game.
“We will be very happy to welcome our partners and friends on our stand at iGB Live,” shared Tsvetomira Drumeva, Head of Sales at EGT Digital. “We will be waiting for them on July 17 and 18 to reveal the huge potential of their business that can be unlocked with our products.”
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Major findings from the newly launched report include playable ads having the potential to deliver impression-to-install rates 16 times that of non-playable formats for emerging gaming apps and a 20% increase in spending on interactive ads year over year.
Liftoff, a leading AI-enabled growth platform for the mobile app economy, has published its seventh annual Mobile Ad Creative Index. The report explores top creative trends that are attracting and scaling in ad spend across consumer apps and games. It also highlights the expanding role of AI in creative production, testing, and optimization.
This year’s Mobile Ad Creative Index specifically analyzes creative concepts that have excelled in scale for Liftoff’s highest-spending advertisers over the past 12 to 48 months. It is based on findings from over 4.7 trillion impressions, 263 billion clicks, and 1.1 billion installs between 1 January 2023 and 31 May 2025.
Highlights from the report include:
Top consumer apps are investing in interactive ads to compete for engagement
In 2024, the share of spend on interactive ads for top apps increased by 20% year over year. The share of spend increased by 2% for spenders outside the top tier. Top-spending apps differentiate their campaigns by adding innovations to evergreen concepts such as social scrollers, carousels, and scratch-offs.
Playable ads deliver returns across ad budgets for mobile game advertisers
In 2024, the share of spend on playable ads for top games averaged 35% higher than other games. Across all ad budgets, however, playable ads delivered higher conversion rates. Impression-to-install rates were 8 times that of non-playable formats for top spenders and 16 times that of non-playable formats for other game advertisers.
Tailoring “metaplay” elements to motivations can improve performance
“Metaplay” elements—gameplay that diverges from an app’s core design to appeal to a broader audience—are widespread, but top games gain an edge by tailoring their metaplay ads to the publisher audience. The report found that aligning “metaplay” creative with publisher audiences resulted in a 93% increase in installs-per-mille.
UGC is becoming a key differentiator in driving scale for consumer apps
The share of spend on user-generated content (UGC) increased 11% for top-spending apps, with social and utility apps seeing the most significant jump of nearly 30% between 2023 and 2024.
Widespread adoption of Gen AI leads to more customized ad experiences
Creative teams increasingly leverage AI to enhance top-performing assets with 3D and motion and to create and test variations. Top advertisers also use AI to recombine their assets in customized ad experiences that break away from standard video to playable formats.
Yann Zeller, Chief of Staff, Creative at Liftoff, said: “Today’s creative landscape is shaped by a single, powerful truth: attention is the commodity, and brands, games, and influencers are all vying for it. Great mobile ad experiences can earn attention by aligning context with behavior. As ad formats become richer and AI expands our ability to personalize and adapt creatives at scale, we’re able to unlock new insights into user behavior and motivation. We see users spend meaningful stretches with the right content, sometimes 60 to 90 seconds when the ad feels personal or prompts meaningful participation. This isn’t just a better way to advertise—it’s a better way to tell stories and the most exciting brief we’ve had in years.”
Soren Steelquist, Director of Creative Production, said: “The proof is in the data—more and more consumer apps are incorporating UGC into every stage of their marketing, and programmatic is no different. UGC works because it’s authentic and relatable, and users are more likely to be influenced by ad when it’s coming from a trustworthy source. To see higher impact from UGC creatives, work with a partner that can match the right creator with your brand and develop winning concepts that resonate with audiences.”
The post Liftoff’s 2025 Mobile Ad Creative Index Reveals UGC Is a Key Differentiator for Top Apps appeared first on Gaming and Gambling Industry in the Americas.
Affilka by SOFTSWISS, an affiliate management software platform, has secured the title of Affiliate Software Supplier at the prestigious EGR B2B Awards for the second consecutive year. The awards ceremony took place on 3 July at London’s iconic The Roundhouse, where the iGaming industry gathered to celebrate the most successful and innovative companies of the past year.
The consecutive win reinforces Affilka’s growing leadership in iGaming affiliate marketing software. Over the past 12 months, the product has consistently evolved, launching a series of powerful new features.
Among the recent updates is the Cross-Brand Player Duplicate Detection tool, which identifies overlapping player accounts across different casino brands within a single affiliate program. The platform also introduced the new Traffic Report, which provides real-time, click-to-registration and click-to-FTD metrics with multi-dimensional filters. Another new feature allows affiliates to access data on their marketing campaigns and tracking links directly via API, enabling automated data extraction and custom integrations.
At the end of last year, Affilka rolled out the Geo-Distributed Redirect feature, which boosts site visits by reducing redirect times from 1.5 seconds to 300–500 milliseconds, and the Cohort Analysis Report, which offers deeper insights into player behaviour.
Anastasia Borovaya, Head of Affilka by SOFTSWISS, commented on the recognition: “Winning this award two years in a row is an incredible achievement for our team. It reflects our hard work, creativity, and deep commitment to the continuing improvement of our platform. What makes this win special is knowing that the tools we build are already helping our partners solve real challenges. Whether refining traffic strategies or making smarter, data-driven decisions, we’re proud Affilka plays a part in their success.”
Thanks to ongoing updates and the introduction of new innovative features, Affilka by SOFTSWISS now supports over 450 brands, 400 thousand affiliate accounts, and 98 million player registrations.
Earlier in June, SOFTSWISS won two prestigious trophies at another EGR Ceremony – Marketing & Innovation Awards 2025. The company’s marketing department received the Marketing Team of the Year Award for its bold creative approach and effective use of new technologies and data analytics. In addition, Valentina Bagniya, CMO at SOFTSWISS, was named B2B Marketer of the Year for transforming the company’s marketing function into a powerful brand engine within the iGaming industry.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 30,000 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team counts over 2,000 employees.
The post Affilka by SOFTSWISS Wins at EGR B2B Awards for Second Year Running appeared first on European Gaming Industry News.
As summer reaches its peak, so do the opportunities for operators partnering with Spinmatic. The premium Slot developer has launched two new exclusive offers as part of its ongoing Rock the Month campaign – a high-impact promotional series featuring targeted incentives, exclusive discounts and seasonal themes designed to support long-term operator growth.
After a strong debut in July with Fruit Fiesta and Summer Splash, Rock the Month has quickly become a key initiative for many partners, offering unique commercial advantages each month, exclusively to Spinmatic clients.
For August, the provider turns up the heat with two new offers: Summer Crash and Freespin Hype. Both are available to apply for until July 25 and designed to help operators during the summer’s most critical weeks.
This August’s promotions offer Spinmatic’s partners the chance to unlock up to 60% off in Revenue Share, depending on the offer selected. Full activation details – including game selection and placement requirements – are reserved exclusively for Spinmatic’s operator network.
“Our goal with Rock the Month is to bring consistent value to our partners,” said Norbert Mathies, Managing Director at Spinmatic. “We know operators are constantly under pressure to keep players engaged, so with our monthly promotions, we aim to offer something that’s genuinely useful. With two offers available each month, operators can choose the one that best fits their market. At the same time, we’re helping them get more out of their campaigns and explore new games with reduced risk.”
Spinmatic encourages operators and industry stakeholders to stay tuned, as new Rock the Month promotions will continue to be rolled out monthly. For those looking for innovative ways to increase player loyalty and revenue, now is the perfect time to get involved.
The post “Rock the Month”: Spinmatic’s monthly promos to power operator growth appeared first on European Gaming Industry News.
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