Latest News
ZITRO ESTABLISHES ESG COMMITTEE TO ENHANCE SUSTAINABILITY EFFORTS
In a significant move towards a more sustainable business model, Zitro announces the creation of an Environmental, Social, and Governance (ESG) Corporate Committee, an Environment, Health, and Safety (EHS) department, and a dedicated department for Integrated Management Systems (IMS). These specialized teams will lead the company’s transformation towards a more sustainable business model.
The ESG Committee will guide Zitro’s efforts in integrating sustainability practices across all its operations, focusing on environmental responsibility, social impact, and ethical governance. The EHS department oversees Environmental, Health, and Safety concerns, and promotes sustainable practices, as well as social responsibility initiatives and circularity principles.
Under Zitro’s Integrated Management System, four new sub-departments have been established to support these initiatives: the ISO Standards Management Office (IMO), the Climate Change Office (CCO), the Project Management Office (PMO), and the Jira Customization Office (JCO).
The ISO Standards Management Office (IMO) ensures all ESG actions are certified and aligned with relevant ISO standards. The department is responsible for the quality, documentation, maintenance, improvement, and coordination of the ISO standard throughout the company. Additionally, the IMO conducts internal audits on ISO processes and manages ISO audits.
The Climate Change Office (CCO) is dedicated to combating climate change by focusing on calculating and continuously improving Zitro’s emissions footprint. This department conducts regular energy efficiency audits to identify and implement further sustainability measures.
The Product Management Office (PMO) plays a vital role by integrating sustainability factors throughout the software development lifecycle. This includes tracking time and costs associated with sustainability efforts within projects, collaborating with the Climate Change Office and other departments to implement sustainable practices, and facilitating continuous improvement in Zitro’s software footprint.
The Jira Customization Office (JCO) supports Zitro’s sustainability efforts by continuously improving the company’s Sustainable Calculation Platform, a custom carbon footprint tracking solution integrated into Zitro’s product. This platform supports project planning, carbon footprint calculations, and automation of processes based on ISO standards to effectively track and manage the company’s environmental impact.
Establishing the ESG Committee, and both the EHS and IMS departments underscores Zitro’s proactive approach to integrating sustainable practices into its core business operations. By consolidating these efforts under the oversight of the ESG Corporate Committee, Zitro aims to set industry benchmarks for corporate responsibility and sustainable development.
“We are proud to launch these initiatives as part of our ongoing commitment to sustainability,” said Johnny Viveiros Ortiz, Founder of Zitro. “With the establishment of the ESG Corporate Committee and the dedicated departments, we are poised to lead by example in our industry, driving meaningful change towards a more sustainable future.”
The post ZITRO ESTABLISHES ESG COMMITTEE TO ENHANCE SUSTAINABILITY EFFORTS appeared first on European Gaming Industry News.
Traffy, a performance marketing agency specializing in in-app traffic, has seen a clear shift in how iGaming campaigns scale today.
The era of “launch and forget” in iGaming is over. The market has become more competitive, and users are more demanding than ever. Scaling campaigns is no longer just about volume — success now depends on the depth of analytics, the speed of response to user behavior, and traffic quality.
Market Transformation
In the past, scaling followed a simple logic: more traffic meant more conversions. Today, that approach no longer works. Users have become more selective, and both CPA and ROI are directly tied to post-deposit behavior.
If advertisers fail to track key performance indicators within the first 72 hours — including user activity, repeat deposits, and conversion to FTD — budgets are spent without control, and scaling turns into guesswork.
New Requirements for Scaling
Scaling campaigns today requires a much more structured approach:
- Funnel analysis within the first 72 hours to quickly identify effective setups
- Traffic segmentation and strict quality control
- Continuous monitoring of user activity, repeat deposits, and FTD conversion rates
If there is no positive performance trend within the first three days, the setup is stopped immediately. This allows teams to minimize losses and reallocate budgets toward high-performing campaigns.
Common Pitfalls of Legacy Approaches
Many operators and affiliates still rely on outdated strategies that limit their ability to scale effectively:
- Focusing solely on CPA without considering unit economics and profitability
- Scaling broadly without proper traffic segmentation
- Lack of predictive analytics in the early stages of campaigns
- Underestimating traffic quality and fraud risks
These issues lead to unstable performance, rising CPI, and a loss of control over ROI.
The Traffy Approach
At Traffy, we build scalable infrastructure designed to manage in-app traffic with a performance-first mindset.
- Traffic quality control: black and white lists, ongoing audits, and integrated fraud analytics
- AI-driven optimization: algorithms that predict campaign performance and dynamically reallocate budgets toward the most efficient setups
- Performance focus: real-time analysis of the first 72 hours, deep segmentation, and continuous monitoring of key metrics and ROI
This approach allows us to scale only the traffic that is proven to be profitable, reducing risks and improving predictability at scale.
Conclusion
A performance-driven approach has become essential for scaling In-App campaigns in iGaming. The key to success lies in deep analytics, traffic segmentation, predictive modeling, and strict control within the first 72 hours.
The market has changed — and those who succeed are not the ones who scale volume, but those who scale quality traffic.
At Traffy, this approach is at the core of how we build and scale campaigns, ensuring sustainable growth and measurable performance for our partners.
The post Scaling In-App Traffic in iGaming: A Performance-Driven Approach appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Traffy, a performance marketing agency specializing in in-app traffic, has seen a clear shift in how iGaming campaigns scale today.
The era of “launch and forget” in iGaming is over. The market has become more competitive, and users are more demanding than ever. Scaling campaigns is no longer just about volume — success now depends on the depth of analytics, the speed of response to user behavior, and traffic quality.
Market Transformation
In the past, scaling followed a simple logic: more traffic meant more conversions. Today, that approach no longer works. Users have become more selective, and both CPA and ROI are directly tied to post-deposit behavior.
If advertisers fail to track key performance indicators within the first 72 hours — including user activity, repeat deposits, and conversion to FTD — budgets are spent without control, and scaling turns into guesswork.
New Requirements for Scaling
Scaling campaigns today requires a much more structured approach:
- Funnel analysis within the first 72 hours to quickly identify effective setups
- Traffic segmentation and strict quality control
- Continuous monitoring of user activity, repeat deposits, and FTD conversion rates
If there is no positive performance trend within the first three days, the setup is stopped immediately. This allows teams to minimize losses and reallocate budgets toward high-performing campaigns.
Common Pitfalls of Legacy Approaches
Many operators and affiliates still rely on outdated strategies that limit their ability to scale effectively:
- Focusing solely on CPA without considering unit economics and profitability
- Scaling broadly without proper traffic segmentation
- Lack of predictive analytics in the early stages of campaigns
- Underestimating traffic quality and fraud risks
These issues lead to unstable performance, rising CPI, and a loss of control over ROI.
The Traffy Approach
At Traffy, we build scalable infrastructure designed to manage in-app traffic with a performance-first mindset.
- Traffic quality control: black and white lists, ongoing audits, and integrated fraud analytics
- AI-driven optimization: algorithms that predict campaign performance and dynamically reallocate budgets toward the most efficient setups
- Performance focus: real-time analysis of the first 72 hours, deep segmentation, and continuous monitoring of key metrics and ROI
This approach allows us to scale only the traffic that is proven to be profitable, reducing risks and improving predictability at scale.
Conclusion
A performance-driven approach has become essential for scaling In-App campaigns in iGaming. The key to success lies in deep analytics, traffic segmentation, predictive modeling, and strict control within the first 72 hours.
The market has changed — and those who succeed are not the ones who scale volume, but those who scale quality traffic.
At Traffy, this approach is at the core of how we build and scale campaigns, ensuring sustainable growth and measurable performance for our partners.
The post Scaling In-App Traffic in iGaming: A Performance-Driven Approach appeared first on Americas iGaming & Sports Betting News.
Traffy, a performance marketing agency specializing in in-app traffic, has seen a clear shift in how iGaming campaigns scale today.
The era of “launch and forget” in iGaming is over. The market has become more competitive, and users are more demanding than ever. Scaling campaigns is no longer just about volume — success now depends on the depth of analytics, the speed of response to user behavior, and traffic quality.
Market Transformation
In the past, scaling followed a simple logic: more traffic meant more conversions. Today, that approach no longer works. Users have become more selective, and both CPA and ROI are directly tied to post-deposit behavior.
If advertisers fail to track key performance indicators within the first 72 hours — including user activity, repeat deposits, and conversion to FTD — budgets are spent without control, and scaling turns into guesswork.
New Requirements for Scaling
Scaling campaigns today requires a much more structured approach:
- Funnel analysis within the first 72 hours to quickly identify effective setups
- Traffic segmentation and strict quality control
- Continuous monitoring of user activity, repeat deposits, and FTD conversion rates
If there is no positive performance trend within the first three days, the setup is stopped immediately. This allows teams to minimize losses and reallocate budgets toward high-performing campaigns.
Common Pitfalls of Legacy Approaches
Many operators and affiliates still rely on outdated strategies that limit their ability to scale effectively:
- Focusing solely on CPA without considering unit economics and profitability
- Scaling broadly without proper traffic segmentation
- Lack of predictive analytics in the early stages of campaigns
- Underestimating traffic quality and fraud risks
These issues lead to unstable performance, rising CPI, and a loss of control over ROI.
The Traffy Approach
At Traffy, we build scalable infrastructure designed to manage in-app traffic with a performance-first mindset.
- Traffic quality control: black and white lists, ongoing audits, and integrated fraud analytics
- AI-driven optimization: algorithms that predict campaign performance and dynamically reallocate budgets toward the most efficient setups
- Performance focus: real-time analysis of the first 72 hours, deep segmentation, and continuous monitoring of key metrics and ROI
This approach allows us to scale only the traffic that is proven to be profitable, reducing risks and improving predictability at scale.
Conclusion
A performance-driven approach has become essential for scaling In-App campaigns in iGaming. The key to success lies in deep analytics, traffic segmentation, predictive modeling, and strict control within the first 72 hours.
The market has changed — and those who succeed are not the ones who scale volume, but those who scale quality traffic.
At Traffy, this approach is at the core of how we build and scale campaigns, ensuring sustainable growth and measurable performance for our partners.
-
Asia4 days agoSkyesports and GodLike signs MoU with Maharashtra Cyber to promote esports and cyber hygiene in Maharashtra
-
eSports7 days ago
Esports community establishes Latin-American Esports Institute (ILAE)
-
AGLC4 days ago
Bede Gaming cleared for Alberta market entry
-
Central Europe4 days ago
Casino Interlaken teams up with Wazdan to bolster Swiss market presence
-
Africa4 days ago
TaDa Gaming Officially Enters the Regulated South African Market
-
Andrzej Hyla4 days ago
Wazdan Releases its Latest Slot “Easter Coins”
-
Central Europe4 days ago
Sportradar Extends its Data and Audiovisual Betting Rights Agreement with Deutscher Fussball-Bund
-
Australasian Hospitality & Gaming Expo4 days ago
Light & Wonder to Showcase its Latest Gaming Innovations at AHGE 2026
