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ZITRO ESTABLISHES ESG COMMITTEE TO ENHANCE SUSTAINABILITY EFFORTS
In a significant move towards a more sustainable business model, Zitro announces the creation of an Environmental, Social, and Governance (ESG) Corporate Committee, an Environment, Health, and Safety (EHS) department, and a dedicated department for Integrated Management Systems (IMS). These specialized teams will lead the company’s transformation towards a more sustainable business model.
The ESG Committee will guide Zitro’s efforts in integrating sustainability practices across all its operations, focusing on environmental responsibility, social impact, and ethical governance. The EHS department oversees Environmental, Health, and Safety concerns, and promotes sustainable practices, as well as social responsibility initiatives and circularity principles.
Under Zitro’s Integrated Management System, four new sub-departments have been established to support these initiatives: the ISO Standards Management Office (IMO), the Climate Change Office (CCO), the Project Management Office (PMO), and the Jira Customization Office (JCO).
The ISO Standards Management Office (IMO) ensures all ESG actions are certified and aligned with relevant ISO standards. The department is responsible for the quality, documentation, maintenance, improvement, and coordination of the ISO standard throughout the company. Additionally, the IMO conducts internal audits on ISO processes and manages ISO audits.
The Climate Change Office (CCO) is dedicated to combating climate change by focusing on calculating and continuously improving Zitro’s emissions footprint. This department conducts regular energy efficiency audits to identify and implement further sustainability measures.
The Product Management Office (PMO) plays a vital role by integrating sustainability factors throughout the software development lifecycle. This includes tracking time and costs associated with sustainability efforts within projects, collaborating with the Climate Change Office and other departments to implement sustainable practices, and facilitating continuous improvement in Zitro’s software footprint.
The Jira Customization Office (JCO) supports Zitro’s sustainability efforts by continuously improving the company’s Sustainable Calculation Platform, a custom carbon footprint tracking solution integrated into Zitro’s product. This platform supports project planning, carbon footprint calculations, and automation of processes based on ISO standards to effectively track and manage the company’s environmental impact.
Establishing the ESG Committee, and both the EHS and IMS departments underscores Zitro’s proactive approach to integrating sustainable practices into its core business operations. By consolidating these efforts under the oversight of the ESG Corporate Committee, Zitro aims to set industry benchmarks for corporate responsibility and sustainable development.
“We are proud to launch these initiatives as part of our ongoing commitment to sustainability,” said Johnny Viveiros Ortiz, Founder of Zitro. “With the establishment of the ESG Corporate Committee and the dedicated departments, we are poised to lead by example in our industry, driving meaningful change towards a more sustainable future.”
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BVGroup’s flagship brand BetVictor has launched a new brand campaign, “For All Your Favourite Things”, backed by what the company said is its largest AV investment to date.
The campaign, created by Barn Door Studios, uses a rewrite of “My Favourite Things” from The Sound of Music over visuals of sporting events. BetVictor said the creative focuses on “the uncomplicated thrill of sport and betting”.
BetVictor is timing the launch around this weekend’s Premier League schedule, with spots running alongside Arsenal vs Newcastle on Saturday evening and Chelsea vs Leeds on Sunday afternoon.
Media planning is led by Bountiful Cow. The plan includes a new partnership with Sky, spanning live sport integrations, on-demand, YouTube channels and targeted digital placements via Sky Advance. BetVictor also outlined a data-led SVOD and BVOD strategy across ITVX, Channel 4, Prime Video and Netflix, plus digital and social.
Richard Walters, Director of Brand and Creative at BetVictor, said:
“‘For All Your Favourite Things’ captures what BetVictor stands for today – a premium, straightforward experience that enhances the thrill of sport.
When done right, we believe that gambling is a simple pleasure; one that we love connecting our customers to. We wanted to celebrate the moments that matter most to sports fans.”
The post BetVictor rolls out new brand campaign with biggest AV spend to date appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
QTech Games has won the Leader in Online Casino award at the Annual Sports Betting East Africa (SBEA+) 2026 Summit in Nairobi, Kenya.
The company said it beat other shortlisted suppliers including SA Gaming, BetConstruct, and DST Gaming. The award is described by the event as recognising the “top all-round online casino platform for innovation, user engagement, and sustained growth” over the past year.
The SBEA+ Eventus Awards focus on the East African igaming and sports betting sector and were presented at a gala ceremony at the Argyle Grand Hotel. QTech Games said the judging period covered 2025/26 and that its aggregation platform performance was ranked highest by the panel.
QTech Games CEO Philip Doftvik said: “We’re thrilled to have walked off with another notable award for the best overall online-casino-platform provision in East Africa. Being shortlisted in such good company was already a result, but victory provides the real validation, particularly after running a great campaign at recent Eventus events in Africa. We’ve been promoting QTech Hybrid, our breakthrough retail solution, to great effect and it’s been fantastic to see that going live with a handful of top-tier clients on this continent has led to such overwhelmingly positive feedback and immediate success cases in the realm of genuine innovation.
“This win is testimony to our diligent team at QTech Games, and to the constantly growing group of innovative suppliers that our platform represents. It’s a truly collaborative effort. We remain committed to rolling out high-quality content that drives revenue for our worldwide partners across Africa and beyond. After all, in today’s marketplace, only premium games of the highest standard will separate you from the crowd, so we were delighted to see the panel acknowledge how our premier platform is delivering across Africa’s eclectic ecosystem. We’ve made our name as the pre-eminent aggregator in these evolving margin markets, delivering localised games that speak to a host of player proclivities. This award win will spur us on to new horizons.”
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Evoplay has signed a content partnership with Brazilian operator Oleybet to distribute 24 slot titles on the brand’s online casino in Brazil’s regulated market.
Oleybet is operated by Lindau Gaming S.A. in Brazil and offers sportsbook, online casino and live casino products. The rollout focuses on Evoplay’s slot portfolio, with the supplier saying the content is intended to support Oleybet’s casino expansion.
The integration is delivered through Sportingtech’s platform, which the companies said is intended to support a streamlined rollout and operational efficiency as Oleybet scales its games catalogue.
Alex Malchenko, Head of Sales at Evoplay, said: “Brazil remains a key focus for Evoplay, and partnering with Oleybet is another key strategic move in strengthening our presence in this dynamic market.
“Our portfolio is designed to deliver strong engagement across diverse player demographics, and we’re confident our games will resonate well with Oleybet’s audience as they continue to grow their offering.”
Robson Salvador, Ombudsman Director at Lindau, added: “We are very pleased to partner with Evoplay, a provider known for innovation and high-quality gaming experiences.
“This collaboration reinforces Oleybet’s commitment to offering a diverse and engaging portfolio to Brazilian players, always aligned with the highest standards of compliance and responsible gaming. We see this partnership as an important step in strengthening our positioning in Brazil’s regulated market.”
The post Evoplay adds 24 slot titles to Oleybet in Brazil deal appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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