Latest News

ZITRO ESTABLISHES ESG COMMITTEE TO ENHANCE SUSTAINABILITY EFFORTS

Published

2 years ago

July 11, 2024

zitro-establishes-esg-committee-to-enhance-sustainability-efforts

Reading Time: 2 minutes

In a significant move towards a more sustainable business model, Zitro announces the creation of an Environmental, Social, and Governance (ESG) Corporate Committee, an Environment, Health, and Safety (EHS) department, and a dedicated department for Integrated Management Systems (IMS). These specialized teams will lead the company’s transformation towards a more sustainable business model.

The ESG Committee will guide Zitro’s efforts in integrating sustainability practices across all its operations, focusing on environmental responsibility, social impact, and ethical governance. The EHS department oversees Environmental, Health, and Safety concerns, and promotes sustainable practices, as well as social responsibility initiatives and circularity principles.

Under Zitro’s Integrated Management System, four new sub-departments have been established to support these initiatives: the ISO Standards Management Office (IMO), the Climate Change Office (CCO), the Project Management Office (PMO), and the Jira Customization Office (JCO).

The ISO Standards Management Office (IMO) ensures all ESG actions are certified and aligned with relevant ISO standards. The department is responsible for the quality, documentation, maintenance, improvement, and coordination of the ISO standard throughout the company. Additionally, the IMO conducts internal audits on ISO processes and manages ISO audits.

The Climate Change Office (CCO) is dedicated to combating climate change by focusing on calculating and continuously improving Zitro’s emissions footprint. This department conducts regular energy efficiency audits to identify and implement further sustainability measures.

The Product Management Office (PMO) plays a vital role by integrating sustainability factors throughout the software development lifecycle. This includes tracking time and costs associated with sustainability efforts within projects, collaborating with the Climate Change Office and other departments to implement sustainable practices, and facilitating continuous improvement in Zitro’s software footprint.

The Jira Customization Office (JCO) supports Zitro’s sustainability efforts by continuously improving the company’s Sustainable Calculation Platform, a custom carbon footprint tracking solution integrated into Zitro’s product. This platform supports project planning, carbon footprint calculations, and automation of processes based on ISO standards to effectively track and manage the company’s environmental impact.

Establishing the ESG Committee, and both the EHS and IMS departments underscores Zitro’s proactive approach to integrating sustainable practices into its core business operations. By consolidating these efforts under the oversight of the ESG Corporate Committee, Zitro aims to set industry benchmarks for corporate responsibility and sustainable development.

“We are proud to launch these initiatives as part of our ongoing commitment to sustainability,” said Johnny Viveiros Ortiz, Founder of Zitro. “With the establishment of the ESG Corporate Committee and the dedicated departments, we are poised to lead by example in our industry, driving meaningful change towards a more sustainable future.”

The post ZITRO ESTABLISHES ESG COMMITTEE TO ENHANCE SUSTAINABILITY EFFORTS appeared first on European Gaming Industry News.

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AI in gaming

ZingBrain AI Boosts Hondubet Engagement

Published

3 hours ago

April 9, 2026

Wladimir P.

ZingBrain AI Drives Hondubet Growth with Real-Time Personalisation

ZingBrain AI is reshaping the iGaming landscape by delivering measurable performance gains for Hondubet through advanced real-time personalization technology.

By replacing its manually curated casino lobby with a fully automated, API-driven solution, Hondubet has unlocked a new level of player engagement and operational efficiency. The AI-powered system dynamically adapts content to individual player behaviors, ensuring that each user encounters games tailored to their unique preferences.

Significant Performance Gains Across Player Segments

Data from a controlled A/B test comparing the legacy manual lobby with the new personalized system highlights substantial improvements:

A 25% increase in Gross Gaming Revenue (GGR) and turnover among newly registered players
A 10% rise in total bets placed by returning users
A 25% boost in the number of unique games explored across the player base

These results underscore the effectiveness of AI-driven personalization in enhancing both user engagement and revenue generation.

From Manual Management to Intelligent Automation

Previously, Hondubet relied heavily on manual processes to manage its casino lobby, requiring constant updates and resource-intensive oversight. According to Julian Pareja Garcia of Hondubet, the shift to ZingBrain AI has been transformative.

The automated system continuously learns from player interactions, refining game recommendations and lobby sections without human intervention. This allows the operator’s team to focus on strategic initiatives rather than routine maintenance.

Smarter Player Experiences Through AI Innovation

Oleg Smolerov emphasized the collaborative approach between the two companies, highlighting a shared commitment to innovation and product excellence.

Rather than static content placement, the AI engine ensures that every element of the lobby evolves in response to real-time data. This creates a more intuitive and engaging user experience, where players are presented with content that feels both relevant and natural.

Aligning Commercial Goals with User Experience

Beyond engagement metrics, the integration also supports Hondubet’s commercial strategy. Through ZingBrain AI’s Game Promotion tool, priority titles can be strategically surfaced within personalized sections.

Crucially, the system evaluates performance continuously. Games that fail to resonate with players are automatically deprioritized and replaced with more relevant options. This ensures a balance between promotional objectives and player satisfaction, maximizing both retention and monetization.

A New Standard for iGaming Personalisation

The success of this integration signals a broader shift within the iGaming industry toward intelligent automation and data-driven experiences. By leveraging AI to personalize every touchpoint, operators like Hondubet are setting new benchmarks for engagement, efficiency, and revenue growth.

As competition intensifies, solutions like ZingBrain AI are poised to become essential tools for operators seeking to deliver meaningful, high-performing user experiences at scale.

The post ZingBrain AI Boosts Hondubet Engagement appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Gambling in the USA

AGS Interactive Announces Launch of Cash Cow Bonus Wheel

Published

3 hours ago

April 9, 2026

GamingAmericas.com

ags-interactive-announces-launch-of-cash-cow-bonus-wheel

AGS yesterday announced the launch of Cash Cow Bonus Wheel marking the North American debut of AGS Interactive’s newest character-driven franchise, now available in all licensed real-money online gaming markets.

The title expands AGS’ stepper portfolio and introduces Bartholomoo the Cash Cow — a fresh, fully marketable character designed to anchor a multi-title franchise. Powered by AGS’ proven math models and player-favorite mechanics, Cash Cow Bonus Wheel delivers a contemporary take on the classic 3-reel stepper experience with energetic game play and an approachable design.

“We are so excited to introduce this innovative, character-driven game to the online gaming world,” said Zoe Ebling, Vice President of Interactive at AGS. “With Cash Cow Bonus Wheel, we are leveraging our proven performance-validated math models to reduce performance risk for operators, while pairing that strong foundation with a deliberate, recognizable character and IP strategy. This approach enables us to create franchise assets built for marketing impact, player delight, and scalable, long-term operator success – well beyond the lifecycle of a single title.”

The launch serves as the first chapter in AGSi’s new Cash Cow franchise, a long-term strategy built on character recognition, scalable assets, and compounding operator value. The franchise roadmap includes a buildable ecosystem designed to span multiple formats, channels, and promotional opportunities.

Additionally, Cash Cow Bounty Board will be available in all licensed real-money online gaming markets April 15, with the Cash Cow 3-pot game to follow later in the year.

For more information, visit newsroom.playags.com.

©2026 AGS LLC. All® notices signify marks registered in the United States. All notices signify trademarks, which are not registered on any country-wide basis. Products referenced herein are sold by AGS LLC or other subsidiaries of PlayAGS, Inc.

The post AGS Interactive Announces Launch of Cash Cow Bonus Wheel appeared first on Americas iGaming & Sports Betting News.

Latest News

N1 Partners at Search iGaming Conference 2026 in Limassol

Published

8 hours ago

April 9, 2026

Wladimir P.

n1-partners-at-search-igaming-conference-2026-in-limassol

The N1 Partners team will attend the Search iGaming Conference 2026, held on April 16 in Limassol, Cyprus.

The conference will bring together more than 1,200 professionals in SEO and iGaming, including PPC experts, ASO teams, and affiliate programs representatives for networking and sharing insights.

At the event, the N1 Partners team will not only be an active participant but also a conference bags sponsor for guests. This is the part of a comfortable event experience that helps participants focus on networking and knowledge-sharing.

The conference is a perfect place to discuss profitable deals and SEO traffic, as well as learn more about the N1 SEO Traffic Cup, the first tournament in the N1 Traffic Cups global promo series from N1 Partners. The team will explain how to enter the promotion with highest efficiency at the final stage — there’s still a chance to join the tournament until April 30th.

Participate in the largest SEO tournament in the industry this spring and acquire generous prizes!

In addition to the current promo, N1 Partners affiliate managers will be happy to discuss working with any of the 14+ brands in the portfolio, top Tier-1 GEOs, as well as individual payment terms and payment models.