Latest News
Betano Celebrates UEFA EURO 2024™ and CONMEBOL Copa America™️ 2024 with Latest Marketing Campaigns
360° campaigns further promote the brand’s role as the official global sponsor of this year’s biggest football competitions
The Summer of Football is in full swing and Kaizen Gaming’s premium brand Betano is celebrating the excitement and unifying quality of UEFA EURO 2024™️ and CONMEBOL Copa America™️ 2024 with two unique 360° marketing campaigns.
Launched first, and at the heart of Betano’s UEFA EURO 2024™️ campaign, is its new video advert, broadcast on TV channels and published online in Portugal, Germany, Romania, Czechia, Bulgaria, and Ontario, Canada, throughout the tournament. Betano’s latest advert transports viewers to a fictional universe where characters such as Big Foot, super villains, wrestlers and rocket scientists remind each other to “hold it” because the European Championship is here. Instead of their usual activities, it’s time to have fun, hang out with friends and enjoy watching Europe’s greatest players battle it out in Germany.
Pablo Puertas, Marketing Director of Kaizen Gaming, commented, “The UEFA EURO 2024™️ is all about bringing people together to celebrate and enjoy the beautiful game. With high cinema-like production values, a diverse casting selection and strong brand visual cues, our campaign brings the excitement of UEFA EURO 2024 to life across Europe. Being the first official gaming and betting partner of the European Championship, we are proud to be playing an important part in promoting and supporting one of football’s premium competitions.”
Also, getting the Betano treatment this year is the CONMEBOL Copa America™️ 2024. Focusing on dispelling the many myths around football in the Americas, Betano’s new campaign challenges the views expressed by people like French star, Kylian Mbappe, who have suggested that football is less competitive and developed than in Europe.
“The idea that football in the Americas is anything other than as advanced, exciting and competitive as anywhere else in the world is absurd,” said Pablo Puertas. “When these comments were made, footballers and fans throughout the Americas united and responded to defend the quality, the level and the football passion on the continent. As a company heavily invested in Latin America we wanted to create a campaign that would speak to the hearts and minds of all the fans. It also served us as a way of introducing our ‘Confia’ creative platform across the continent, product of our recent collaboration with Wieden+Kennedy”.
Betano’s Summer of Football campaigns go beyond the traditional formats, aiming to engage audiences through multiple touchpoints including radio, OOH and experiential activations, which focus on creating memorable experiences for fans in every country Betano is present.
The brand is hosting Fan Zones in Germany (Berlin, Munich, and Dortmund) and in Bulgaria (Sofia) while in Portugal (Lisbon) the Betano Euro Village is stealing the limelight. Providing giant screens showing all the tournament matches and a festival-like atmosphere, fans can also purchase food and enjoy live entertainment. Over in Romania and Czechia, Betano is working with local influencers to further promote EURO 2024TM through online activations that unite more people in the celebration of football.
Of course, Betano is also present in Copa América Fan Zones too, with the most prominent among them being the one in Rio de Janeiro, Brazil. The fan zone, which Betano is sponsoring, is located at the Copacabana beach and is very popular with fans. In Brazil’s three matches of the group stage, over 21 thousand fans attended the venue, while TV stations were there, covering the fans’ reactions.
The post Betano Celebrates UEFA EURO 2024™ and CONMEBOL Copa America™️ 2024 with Latest Marketing Campaigns appeared first on European Gaming Industry News.
HIPTHER
HIPTHER Announces Media Partnership with Nightrush Ahead of Prague Summit 2026
HIPTHER is proud to announce a new Media Partnership with Nightrush, officially launching alongside the highly anticipated HIPTHER Prague Summit 2026. The event will take place on 24–25 March 2026 at the OREA Hotel Andels Praha, bringing together leading voices from across Gaming and Technology.
Recognised as one of Europe’s premier boutique events for industry decision-makers, the Prague Summit unites professionals from iGaming, fintech, blockchain, AI, compliance, and digital innovation. Across two immersive days, attendees will engage in expert-led discussions, curated networking opportunities, and hands-on learning experiences designed to address the most pressing challenges and opportunities shaping regulated digital industries.
This new collaboration marks an important step in expanding industry dialogue and strengthening global connections within the iGaming ecosystem.
Strengthening Industry Connections Through Media Collaboration
Nightrush has rapidly established itself as a trusted media platform dedicated to connecting operators, providers, and players through in-depth content, expert reviews, industry news, and community-driven engagement. What began as a focused review platform has evolved into a dynamic hub that promotes collaboration, delivers practical insights, and supports responsible gambling initiatives across the wider iGaming landscape.
Under the leadership of Brand Manager Olesea Naidion, Nightrush continues to expand its influence within the global iGaming community. Olesea will also take the stage at Prague Summit 2026, sharing expertise on brand strategy, digital marketing, user acquisition, and long-term player loyalty.
Through this Media Partnership, HIPTHER and Nightrush will collaborate to amplify key industry conversations, increase visibility for thought leadership, and support meaningful engagement among stakeholders before, during, and beyond Prague Summit 2026.
Prague Summit 2026: Celebrating a Decade of Impact
Marking 10 years of impact across Gaming and Technology, the 2026 edition of the HIPTHER Prague Summit will feature its most ambitious programme to date. The event will host four dedicated stages, covering compliance, expert panels, strategic industry themes, and practical education through the HIPTHER Academy.
Attendees can expect:
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In-depth regulatory and compliance discussions
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Responsible Gaming and Player Safety sessions supported by international regulators
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High-level networking with operators, suppliers, innovators, and policymakers
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The prestigious GamingTECH CEE Awards 2026
Within this context, the partnership with Nightrush will play a key role in advancing knowledge sharing, fostering transparency, and supporting long-term growth across regulated digital industries.
A Shared Vision for the Future
HIPTHER and Nightrush are united by a shared vision: to build stronger connections across the iGaming community and enable collaboration that drives innovation, trust, and sustainable industry development.
The Media Partnership debuting at Prague Summit 2026 represents the start of a broader collaboration focused on year-round content creation, community engagement, and cross-industry dialogue—further strengthening the foundations of the global iGaming ecosystem.
The post HIPTHER Announces Media Partnership with Nightrush Ahead of Prague Summit 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Dream Play
Hyper Gems — A New Cosmic Adrenaline Release from Dream Play
Dream Play continues to grow its lineup with Hyper Gems, a space-themed slot designed around speed, rising tension, and escalating multipliers.
Set within a deep cosmic environment of glowing nebulae and radiant crystal symbols, the game delivers a sharp, modern visual style. The bottom control panel reflects Dream Play’s signature polish — a centered spin button, sleek metallic controls, and a clean layout that keeps attention firmly on momentum and gameplay.
Fast Base Game, Reactive Multiplier
The base game moves at a rapid pace thanks to avalanche mechanics, where winning symbols disappear and new ones fall into place seamlessly.
Multipliers in the base game apply on a per-spin basis.
If a multiplier lands and connects with a win during that same spin, the payout is instantly boosted. Miss the connection, and it resets — keeping each spin dynamic and unpredictable.
The experience feels fast, immediate, and full of energy.

Bonus Game — Where the Adrenaline Builds
The pace shifts dramatically in the Bonus Game.
Once triggered — or activated through the Buy Bonus option — the atmosphere intensifies. The background changes, colors grow bolder, and symbol connections trigger subtle grid shake effects that add impact to every win.
The biggest change comes with the multiplier behavior.
In the bonus round, the multiplier no longer resets. Instead, it accumulates with every spin, even when no win lands. Tension builds as the value climbs spin after spin, until a winning cascade finally connects and the entire payout is multiplied by the full accumulated total.
Several quiet spins can stack significant potential, only for one sudden cascade to unleash it all at once. This is where Hyper Gems delivers its core rush.


Pop-Ups, Sound & Visual Identity
Hyper Gems features distinct Big Win, Epic Win, and Mega Win pop-ups, each with unique animations and visual styling. Transitions are smooth, modern, and fast, designed to maintain momentum rather than disrupt it.
Every win feels lively and visually rewarding.
The soundtrack reinforces the pace with a driving, space-inspired rhythm that rises alongside multiplier growth and intensifies during cascades.


Combined with strong visual effects and subtle grid movement in the bonus round, Hyper Gems delivers a cohesive, high-energy experience.
With its avalanche gameplay, accumulating bonus multiplier, and maximum win potential of x1000, Hyper Gems stands out as a release focused on escalation, tension, and momentum.
Step into the cosmic arena and experience Hyper Gems:
https://api.dreamplay.games/launch/virtual?game=hyper-gems
The post Hyper Gems — A New Cosmic Adrenaline Release from Dream Play appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Dream Play
Hyper Gems — A New Cosmic Adrenaline Release from Dream Play
Dream Play expands its portfolio with Hyper Gems, a space-themed slot built around speed, tension, and multiplier escalation.
Set against a deep cosmic backdrop filled with glowing nebulae and vibrant crystal symbols, the game delivers a sharp, modern presentation.
The bottom control panel follows Dream Play’s polished design approach — centered spin button, smooth metallic controls, clean layout — keeping the focus entirely on action and momentum.
Fast Base Game, Reactive Multiplier
The base game moves quickly thanks to avalanche mechanics — winning symbols disappear and new ones cascade into place without breaking the flow.
Here, the multiplier works per spin.
If it lands and a winning combination connects in that same spin, the payout is instantly amplified. If not, it resets — keeping the gameplay reactive and dynamic.
It’s fast. Immediate. Energetic.
Bonus Game — Where Adrenaline Builds
The real shift happens in the Bonus Game.
Once triggered — or accessed via Buy Bonus — the atmosphere intensifies. The background changes, colors become more aggressive, and during symbol connections the grid adds a subtle shake effect, reinforcing the impact of every hit.
Most importantly, the multiplier no longer resets.
Instead, it accumulates with every spin — even if no win lands. The tension builds. Spin after spin, the number grows. And when a winning combination finally connects, the entire payout is multiplied by the full accumulated value.
Several spins can quietly stack the multiplier — and then one cascade suddenly lands, amplifying the entire win in a single surge.
That is where Hyper Gems delivers its core adrenaline.

Pop-Ups, Sound & Visual Identity
Hyper Gems features distinct Big, Epic and Mega Win pop-ups, each with its own animation style and visual identity. The transitions are dynamic, modern, and fast — designed to enhance momentum rather than interrupt it.
Every win feels energetic and visually impactful.
The soundtrack supports the pace with a driving, space-inspired rhythm, rising alongside multiplier growth and intensifying during cascades.

Together with the visual effects and subtle grid shake in the bonus round, the game creates a cohesive, high-energy presentation.
With its avalanche engine, accumulating bonus multiplier and max win potential of x1000, Hyper Gems stands out as a release built around escalation and momentum.
Step into the cosmic arena and experience Hyper Gems.
https://api.dreamplay.games/launch/virtual?game=hyper-gems
The post Hyper Gems — A New Cosmic Adrenaline Release from Dream Play appeared first on Americas iGaming & Sports Betting News.
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