Latest News
Betano Celebrates UEFA EURO 2024™ and CONMEBOL Copa America™️ 2024 with Latest Marketing Campaigns
360° campaigns further promote the brand’s role as the official global sponsor of this year’s biggest football competitions
The Summer of Football is in full swing and Kaizen Gaming’s premium brand Betano is celebrating the excitement and unifying quality of UEFA EURO 2024™️ and CONMEBOL Copa America™️ 2024 with two unique 360° marketing campaigns.
Launched first, and at the heart of Betano’s UEFA EURO 2024™️ campaign, is its new video advert, broadcast on TV channels and published online in Portugal, Germany, Romania, Czechia, Bulgaria, and Ontario, Canada, throughout the tournament. Betano’s latest advert transports viewers to a fictional universe where characters such as Big Foot, super villains, wrestlers and rocket scientists remind each other to “hold it” because the European Championship is here. Instead of their usual activities, it’s time to have fun, hang out with friends and enjoy watching Europe’s greatest players battle it out in Germany.
Pablo Puertas, Marketing Director of Kaizen Gaming, commented, “The UEFA EURO 2024™️ is all about bringing people together to celebrate and enjoy the beautiful game. With high cinema-like production values, a diverse casting selection and strong brand visual cues, our campaign brings the excitement of UEFA EURO 2024 to life across Europe. Being the first official gaming and betting partner of the European Championship, we are proud to be playing an important part in promoting and supporting one of football’s premium competitions.”
Also, getting the Betano treatment this year is the CONMEBOL Copa America™️ 2024. Focusing on dispelling the many myths around football in the Americas, Betano’s new campaign challenges the views expressed by people like French star, Kylian Mbappe, who have suggested that football is less competitive and developed than in Europe.
“The idea that football in the Americas is anything other than as advanced, exciting and competitive as anywhere else in the world is absurd,” said Pablo Puertas. “When these comments were made, footballers and fans throughout the Americas united and responded to defend the quality, the level and the football passion on the continent. As a company heavily invested in Latin America we wanted to create a campaign that would speak to the hearts and minds of all the fans. It also served us as a way of introducing our ‘Confia’ creative platform across the continent, product of our recent collaboration with Wieden+Kennedy”.
Betano’s Summer of Football campaigns go beyond the traditional formats, aiming to engage audiences through multiple touchpoints including radio, OOH and experiential activations, which focus on creating memorable experiences for fans in every country Betano is present.
The brand is hosting Fan Zones in Germany (Berlin, Munich, and Dortmund) and in Bulgaria (Sofia) while in Portugal (Lisbon) the Betano Euro Village is stealing the limelight. Providing giant screens showing all the tournament matches and a festival-like atmosphere, fans can also purchase food and enjoy live entertainment. Over in Romania and Czechia, Betano is working with local influencers to further promote EURO 2024TM through online activations that unite more people in the celebration of football.
Of course, Betano is also present in Copa América Fan Zones too, with the most prominent among them being the one in Rio de Janeiro, Brazil. The fan zone, which Betano is sponsoring, is located at the Copacabana beach and is very popular with fans. In Brazil’s three matches of the group stage, over 21 thousand fans attended the venue, while TV stations were there, covering the fans’ reactions.
The post Betano Celebrates UEFA EURO 2024™ and CONMEBOL Copa America™️ 2024 with Latest Marketing Campaigns appeared first on European Gaming Industry News.
David Nilsen Editor-in-Chief at Kongebonus
Kongebonus Awards 2025 Winners Announced
Kongebonus, the premier provider of iGaming news and all things casino and betting in Norway, has revealed the winners of the Kongebonus Awards 2025, with this year’s outcomes disclosed alongside ICE Barcelona.
The Kongebonus Awards, the sole iGaming awards from Norway, are determined by a mix of votes from actual players nationwide and editorial assessments, with this year’s edition reflecting a noticeable change in both reach and participation. The awards garnered a total of 1,192 verified votes, reflecting a 25% rise from the previous year, highlighting their increasing significance for players and industry stakeholders.
Among those rejoicing in triumph this year, Print Studios earned the prestigious Best New Slot award for Uncle Profit. Filip Wargeus, Chief Commercial Officer at Print Studios, stated: “This is incredibly meaningful to us. It’s a genuine reflection of the entire team that our efforts are succeeding and are valued by fans, players, and communities.
ELK Studios was acknowledged as the Most Innovative Game Developer, obtaining 24.75% of the votes, with Jacob Nordwall, Head of Marketing at ELK Studios, stating: “Winning the Most Innovative Game Provider award in 2025 from the Kongebonus Awards is significant for us, particularly since it is solely determined by the Norwegian player community. This strongly shows that our efforts are valued and genuinely connect with players in Norway, and that our commitment to remaining innovative and advancing the industry is being acknowledged.”
Other significant winners featured Push Gaming, recognized as Best Game Developer 2025, while Pragmatic Play’s Gates of Olympus earned the Readers’ Hall of Fame accolade. In contrast to the other categories, the Hall of Fame honors games that have established enduring popularity and attained legendary status throughout time.
David Nilsen, Editor-in-Chief at Kongebonus, said: “The purpose of the Kongebonus Awards is to showcase which studios, games and suppliers have genuinely stood out over the past year. We are not only looking at commercial success, but at quality, innovation and how well experiences are delivered to players. Because the results are shaped by open voting from Norwegian players, the awards reflect what truly resonates with the community while still maintaining a strong industry perspective.”
The post Kongebonus Awards 2025 Winners Announced appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
155.io
155.io Breaks the Mold Again, Introducing the CCTV Game Genre via Rush Hour
155.io, the live content studio transforming real-world games, has launched CCTV.Game, an innovative genre created entirely from live CCTV footage collected worldwide. The category debuts with its inaugural title, Rush Hour. The live game operates around the clock to convert real-life traffic into immediate viewing and wagering entertainment.
The CCTV Game signifies a new path for 155.io, broadening its chaos-oriented philosophy into completely live, real-world settings. Created using numerous live CCTV feeds from around the globe, the game transforms everyday activities into quick, engaging, and immediately bettable entertainment.
Running nonstop, Rush Hour enables players to wager on straightforward, distinct results during rounds lasting under a minute – such as the number of cars that cross a junction or the quantity that turns left or right within a specified timeframe. Each round is dynamic, spontaneous, and influenced by the organic rhythms of the world, instead of standard RNG methods.
Rush Hour’s live recordings feature diverse locations such as Sydney, Swindon, Arizona, and Taipei, as well as landmarks like Patong Beach in Thailand and Abbey Road in London. From everyday crossroads to landmark locations, the entire world transforms into the game board. Crafted for mobile devices, Rush Hour is immediately comprehensible and genuinely engaging, providing a much-needed option to conventional casino formats. CCTV Game embodies 155.io’s fundamental philosophy: chaotic reality, straightforward games, and entertainment designed primarily for mobile.
The launch enhances 155.io’s attraction to the upcoming player generation, merging live-stream culture with instant betting features.
CCTV Game and Rush Hour can now be accessed via Hub88 or through direct integration.
Sam Jones, Founder & CEO of 155.io, commented: “Rush Hour is the first expression of our CCTV Game genre – think Big Brother blended with Polymarket. It’s completely live, and the world is now our studio. CCTV.game takes real-world chaos and turns it into something instantly playable and genuinely entertaining – this is content the next generation will queue up to try.”
He added: “Once you realise the entire world can be a live game feed, there are no boundaries. Live traffic content is just the start – from live wildlife to iconic sporting locations – we’re only just setting off on our journey of what real-world chaos entertainment can be.”
The post 155.io Breaks the Mold Again, Introducing the CCTV Game Genre via Rush Hour appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Latest News
MGA Games Launches Poseidon’s Orb Slot Featuring Sticky Wilds and Free Spins
MGA Games, a prominent Spanish firm specializing in content creation for international casino operators, will debut Poseidon’s Orb on January 28, its latest video slot for the .com markets. This title encourages players to join an explorer on an epic quest to find the legendary city of Atlantis.
The game is a Video Slot with 5 reels and 3 rows, offering 10 paylines, and includes Wild and Scatter symbols that activate Free Spins. A remarkable aspect is the Sticky Wilds mechanic in the Free Spins round—an inventive element that boosts thrill and raises winning possibilities. It additionally includes an optional purchase of Free Spins, adjustable for each operator.
The theme of Poseidon’s Orb, drawn from global myths and legends, aims to attract a diverse audience of players. Its stunning visuals and film-inspired score further guarantee an engaging experience brimming with thrills and rewards.
Classified under popular themes like “Adventure,” “Mythology,” “Treasures,” and “Fantasy,” this latest MGA Games Video Slot serves as a valuable enhancement to any operator’s collection, improving player retention and profits, while the Free Spins purchase feature offers an extra revenue opportunity.
The post MGA Games Launches Poseidon’s Orb Slot Featuring Sticky Wilds and Free Spins appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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