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Betano Celebrates UEFA EURO 2024™ and CONMEBOL Copa America™️ 2024 with Latest Marketing Campaigns

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360° campaigns further promote the brand’s role as the official global sponsor of this year’s biggest football competitions

The Summer of Football is in full swing and Kaizen Gaming’s premium brand Betano is celebrating the excitement and unifying quality of UEFA EURO 2024™️ and CONMEBOL Copa America™️ 2024 with two unique 360° marketing campaigns.

Launched first, and at the heart of Betano’s UEFA EURO 2024™️ campaign, is its new video advert, broadcast on TV channels and published online in Portugal, Germany, Romania, Czechia, Bulgaria, and Ontario, Canada, throughout the tournament. Betano’s latest advert transports viewers to a fictional universe where characters such as Big Foot, super villains, wrestlers and rocket scientists remind each other to “hold it” because the European Championship is here. Instead of their usual activities, it’s time to have fun, hang out with friends and enjoy watching Europe’s greatest players battle it out in Germany.

Pablo Puertas, Marketing Director of Kaizen Gaming, commented, “The UEFA EURO 2024™️ is all about bringing people together to celebrate and enjoy the beautiful game. With high cinema-like production values, a diverse casting selection and strong brand visual cues, our campaign brings the excitement of UEFA EURO 2024 to life across Europe. Being the first official gaming and betting partner of the European Championship, we are proud to be playing an important part in promoting and supporting one of football’s premium competitions.”

Also, getting the Betano treatment this year is the CONMEBOL Copa America™️ 2024. Focusing on dispelling the many myths around football in the Americas, Betano’s new campaign challenges the views expressed by people like French star, Kylian Mbappe, who have suggested that football is less competitive and developed than in Europe.

“The idea that football in the Americas is anything other than as advanced, exciting and competitive as anywhere else in the world is absurd,” said Pablo Puertas. “When these comments were made, footballers and fans throughout the Americas united and responded to defend the quality, the level and the football passion on the continent. As a company heavily invested in Latin America we wanted to create a campaign that would speak to the hearts and minds of all the fans. It also served us as a way of introducing our ‘Confia’ creative platform across the continent, product of our recent collaboration with Wieden+Kennedy”.

Betano’s Summer of Football campaigns go beyond the traditional formats, aiming to engage audiences through multiple touchpoints including radio, OOH and experiential activations, which focus on creating memorable experiences for fans in every country Betano is present.

The brand is hosting Fan Zones in Germany (Berlin, Munich, and Dortmund) and in Bulgaria (Sofia) while in Portugal (Lisbon) the Betano Euro Village is stealing the limelight. Providing giant screens showing all the tournament matches and a festival-like atmosphere, fans can also purchase food and enjoy live entertainment. Over in Romania and Czechia, Betano is working with local influencers to further promote EURO 2024TM through online activations that unite more people in the celebration of football.

Of course, Betano is also present in Copa América Fan Zones too, with the most prominent among them being the one in Rio de Janeiro, Brazil. The fan zone, which Betano is sponsoring, is located at the Copacabana beach and is very popular with fans. In Brazil’s three matches of the group stage, over 21 thousand fans attended the venue, while TV stations were there, covering the fans’ reactions.

The post Betano Celebrates UEFA EURO 2024™ and CONMEBOL Copa America™️ 2024 with Latest Marketing Campaigns appeared first on European Gaming Industry News.

CT Interactive

CT Interactive Launches New Titles on Ifortuna.sk

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CT Interactive has announced the expansion of its presence in the regulated Slovak market through the launch of a selected portfolio of the company’s top-performing games on Ifortuna.sk, part of the Fortuna Entertainment Group.

Slovak players can now enjoy some of the company’s most popular titles, including 50 Treasures, Fruits & Sweets Buy Bonus, 100x Crypto Magic, Duck Of Luck Buy Bonus, 20 Mega Star, 100x Fresh, Dancing Dragons, Nanook The White Ghost Buy Bonus and The Big Chili. Several of these games feature the company’s engaging Buy Bonus mechanics, offering players enhanced interactivity and greater control over their gameplay.

“The expansion of our content offering on Ifortuna.sk represents a major step in our broader international growth strategy. We are delighted to provide our valued partner with a compelling and diverse portfolio of games, while reinforcing our long-term commitment to the Slovak market,” said Martin Ivanov, Chief Operating Officer at CT Interactive.

“Our newly certified portfolio brings a fresh and dynamic gaming experience tailored specifically to the Slovak audience. Each title has been carefully developed to boost player retention while delivering a more personalized and engaging gaming experience,” added Ivan Zoumpalov, Regional Manager for the Czech Republic and Slovakia at CT Interactive.

The post CT Interactive Launches New Titles on Ifortuna.sk appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Amusnet

Connecting Business and Diplomacy: Amusnet Supports BBLF’s Annual Meeting of the Diplomatic Corps

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Amusnet has supported the 10th Annual Meeting between the Bulgarian Business Leaders Forum (BBLF) and the Diplomatic Corps, reaffirming its commitment to initiatives that foster dialogue, responsible business and Bulgaria’s long-term economic development.

Held at InterContinental Sofia, this year’s high-level forum brought together ambassadors, senior government officials and executives from leading Bulgarian and international companies under the theme “Bulgaria: Prospects for Rapid Economic Transformation”. The discussions explored the country’s potential to accelerate economic growth through innovation, digitalisation, strategic investments and stronger collaboration between the public and private sectors.

As a long-standing partner of the Bulgarian Business Leaders Forum, Amusnet continues to support initiatives that create meaningful dialogue around the future of Bulgaria’s economy and business environment. The annual meeting serves as one of the country’s most important platforms for exchanging ideas between the diplomatic community, institutional leaders and the business sector.

“Supporting initiatives that encourage collaboration and forward-looking dialogue is part of our commitment to responsible business. We believe that sustainable economic growth is driven by strong partnerships and a shared vision for the future,” said Ivo Georgiev, CEO of Amusnet.

This year’s forum focused on topics including Bulgaria’s investment attractiveness, technological advancement, talent development and the opportunities created by closer cooperation between business, government and international partners. The event once again highlighted the importance of building an environment that encourages competitiveness and sustainable growth.

For Amusnet, supporting the BBLF Annual Meeting reflects the company’s broader commitment to contributing to Bulgaria’s business ecosystem beyond its core operations. As one of the country’s leading software companies, Amusnet continues to stand behind initiatives that promote responsible leadership and long-term economic progress.

The partnership further strengthens Amusnet’s collaboration with BBLF and underscores the company’s belief that sustainable growth is achieved through dialogue, shared expertise and collective action.

The post Connecting Business and Diplomacy: Amusnet Supports BBLF’s Annual Meeting of the Diplomatic Corps appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Andrzej Hyla

Wazdan Launches First Stage of Summer Network Promotion with Mystery Drop

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Wazdan, the leading gain-focused developer, has launched the first stage of its summer-long Network Promotion campaign to partner operators from 29th June to 19th July 2026.

As part of a wider three-stage seasonal campaign running throughout the summer, the opening phase centres around Mystery Drop, one of Wazdan’s established promotional tools designed to enhance player engagement through an additional reward layer during gameplay.

During active game sessions, Mystery Drop gives players the opportunity to win cash or physical prizes. Once the feature is triggered, players select one of nine Mystery Boxes to reveal their reward, adding an extra level of anticipation and entertainment to the gameplay experience.

Designed as a ready-to-use promotional solution for operators, Mystery Drop requires no additional integration and does not impact the RTP of the base game. Powered by a certified independent RNG engine, the tool can also be tailored to meet the requirements of individual casinos and regulated markets.

The first stage of the Wazdan Summer Drop marks the beginning of a wider summer initiative, with additional campaign phases featuring further engagement mechanics set to launch later in the season.

Andrzej Hyla, Chief Commercial Officer at Wazdan, said: “Remaining an innovative supplier in an increasingly competitive market means continuously delivering engaging experiences that resonate with both players and operators.

“Mystery Drop has proven to be an effective promotional tool for our partners, adding an extra layer of excitement to gameplay while remaining simple to activate and fully customisable for different markets. We are excited to launch the first stage of this summer campaign and continue supporting our partners with memorable promotional experiences throughout the season.”

The post Wazdan Launches First Stage of Summer Network Promotion with Mystery Drop appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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