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Betano Celebrates UEFA EURO 2024™ and CONMEBOL Copa America™️ 2024 with Latest Marketing Campaigns
360° campaigns further promote the brand’s role as the official global sponsor of this year’s biggest football competitions
The Summer of Football is in full swing and Kaizen Gaming’s premium brand Betano is celebrating the excitement and unifying quality of UEFA EURO 2024™️ and CONMEBOL Copa America™️ 2024 with two unique 360° marketing campaigns.
Launched first, and at the heart of Betano’s UEFA EURO 2024™️ campaign, is its new video advert, broadcast on TV channels and published online in Portugal, Germany, Romania, Czechia, Bulgaria, and Ontario, Canada, throughout the tournament. Betano’s latest advert transports viewers to a fictional universe where characters such as Big Foot, super villains, wrestlers and rocket scientists remind each other to “hold it” because the European Championship is here. Instead of their usual activities, it’s time to have fun, hang out with friends and enjoy watching Europe’s greatest players battle it out in Germany.
Pablo Puertas, Marketing Director of Kaizen Gaming, commented, “The UEFA EURO 2024™️ is all about bringing people together to celebrate and enjoy the beautiful game. With high cinema-like production values, a diverse casting selection and strong brand visual cues, our campaign brings the excitement of UEFA EURO 2024 to life across Europe. Being the first official gaming and betting partner of the European Championship, we are proud to be playing an important part in promoting and supporting one of football’s premium competitions.”
Also, getting the Betano treatment this year is the CONMEBOL Copa America™️ 2024. Focusing on dispelling the many myths around football in the Americas, Betano’s new campaign challenges the views expressed by people like French star, Kylian Mbappe, who have suggested that football is less competitive and developed than in Europe.
“The idea that football in the Americas is anything other than as advanced, exciting and competitive as anywhere else in the world is absurd,” said Pablo Puertas. “When these comments were made, footballers and fans throughout the Americas united and responded to defend the quality, the level and the football passion on the continent. As a company heavily invested in Latin America we wanted to create a campaign that would speak to the hearts and minds of all the fans. It also served us as a way of introducing our ‘Confia’ creative platform across the continent, product of our recent collaboration with Wieden+Kennedy”.
Betano’s Summer of Football campaigns go beyond the traditional formats, aiming to engage audiences through multiple touchpoints including radio, OOH and experiential activations, which focus on creating memorable experiences for fans in every country Betano is present.
The brand is hosting Fan Zones in Germany (Berlin, Munich, and Dortmund) and in Bulgaria (Sofia) while in Portugal (Lisbon) the Betano Euro Village is stealing the limelight. Providing giant screens showing all the tournament matches and a festival-like atmosphere, fans can also purchase food and enjoy live entertainment. Over in Romania and Czechia, Betano is working with local influencers to further promote EURO 2024TM through online activations that unite more people in the celebration of football.
Of course, Betano is also present in Copa América Fan Zones too, with the most prominent among them being the one in Rio de Janeiro, Brazil. The fan zone, which Betano is sponsoring, is located at the Copacabana beach and is very popular with fans. In Brazil’s three matches of the group stage, over 21 thousand fans attended the venue, while TV stations were there, covering the fans’ reactions.
The post Betano Celebrates UEFA EURO 2024™ and CONMEBOL Copa America™️ 2024 with Latest Marketing Campaigns appeared first on European Gaming Industry News.
Big Daddy Gaming
Big Daddy Gaming® goes live with casino games aggregator St8
Big Daddy Gaming® has entered a content distribution partnership with St8, a fast-growing casino aggregator with a strong footprint across regulated European markets and a recent expansion into Canada.
Under the agreement, Big Daddy Gaming’s early portfolio will be integrated into St8’s single-API platform, providing operators with seamless access to the studio’s distinctive Reel Fun. Real Value. content offering.
This partnership is part of Big Daddy Gaming’s ongoing commercial momentum, supporting the newly launched studio’s expansion into key regulated European markets.
As part of the rollout, St8 will onboard an initial selection of Big Daddy Gaming’s early titles, including Going Ape, Legacy of Desperados, and Redneck Dynamite, all featuring high-impact mechanics designed to maximize operator value.
Leveraging St8’s established presence in multiple regulated markets and reputation for fast, stable integrations, the partnership offers Big Daddy Gaming® a scalable distribution channel to accelerate its European growth strategy.
Erland Hellström, CEO at Big Daddy Gaming®, said: “Partnering with St8 is a big step forward for us at this early stage. Their compliance credentials and strong operator network make them an ideal aggregator to help deliver our content to the right markets quickly and reliably. We are delighted to be working together and look forward to seeing our first titles go live through St8’s platform.”
Vladimir Negine, CEO at St8, added: “Big Daddy Gaming® is one of the standout new studios to launch this year, and their early portfolio shows real promise. Their creative DNA and focus on delivering genuinely entertaining content make them a valuable addition to our offering. We’re excited to introduce their first wave of titles to our operator partners and expect a strong reception from players.”
The post Big Daddy Gaming® goes live with casino games aggregator St8 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Denmark
ELA Games Strengthens Danish Market Presence via Stake.dk Tie-Up
The partnership enhances ELA’s European strategy, bringing its high-quality creative portfolio to an important market.
ELA Games is excited to reveal a significant collaboration with Stake.dk, the Danish division of the globally recognized betting brand, Stake. The agreement will incorporate the creative excellence and strong performance of ELA Games’ expanding portfolio into the Stake.dk platform, enhancing the operator’s localized content selection.
With this collaboration, Stake.dk players will receive instant access to ELA Games’ distinctive “WinPot” features and narrative-based slots. The integration features the studio’s best-selling games alongside the visually captivating journey, Wealth of Legends. This partnership allows Stake’s Danish clients to access the same high-quality, engaging content that is contributing to ELA Games’ achievements throughout Europe.
Collaborating with a brand as internationally acknowledged as Stake marks a significant achievement in ELA’s growth approach, confirming its status as a preferred provider for Tier-1 operators in regulated markets such as Denmark.
“At Stake Denmark we are thrilled to welcome ELA Games as we continue to elevate our offering to the Danish market. Our goal has always been to provide local players with a world-class gaming experience, and integrating ELA Games’ high-performance portfolio, including fan favorites like Wealth of Legends is a major step toward that. Their unique mechanics and immersive storytelling perfectly complement our brand’s innovative edge, and we look forward to seeing our players engage with this exciting new content,” said Peter Eugen Clausen, Managing Director of Stake.dk
Marharyta Yerina, Managing Director of ELA Games, added: “Stake is one of the most bold and recognizable names in our industry, so launching with Stake.dk is a massive achievement for us. We know their players expect fast-paced, high-quality action, which is exactly what titles like It’s Shark Time and Cash of Gods deliver. We are thrilled to bring our vision of immersive gaming to their expanding Danish community.”
The post ELA Games Strengthens Danish Market Presence via Stake.dk Tie-Up appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Brazilian market
ThrillTech enters Brazilian market with EstrelaBet
ThrillTech, a global leader in side-bet jackpot technology for iGaming operators and game studios, has partnered with EstrelaBet to launch ThrillPots in the regulated Brazilian market. EstrelaBet has established a strong presence in Brazil by embracing innovation and collaborating with international technology partners, making it an ideal launch partner for ThrillTech’s market entry.
This partnership marks ThrillTech’s first operator deal in Brazil and follows the company’s expansion into the market under a regulated framework. Through the agreement, ThrillPots will be integrated into EstrelaBet’s platform as ThrillTech continues to grow its presence across Latin America’s regulated iGaming markets.
The EstrelaBet collaboration builds on a year of robust momentum for ThrillTech, following recent operator launches including a deal with NordPlay. In 2025, the company expanded its regulatory footprint to 10 jurisdictions, achieved ISO 27001 certification, and strengthened its senior leadership team in preparation for further geographic growth. ThrillTech’s ThrillPots and ThrillDrops products are now deployed across 10 regulated markets worldwide.
Ben Bradtke, Co-Founder of ThrillTech, said: “This partnership brings ThrillTech into Brazil, which is a market that’s developed fast and is setting the pace for regulated growth in the region. EstrelaBet knows the market inside out, and together, we’re bringing ThrillPots live and opening up new jackpot experiences for Brazilian players.”
Pedro Schmidt, Chief Commercial Officer for EstrelaBet, added: “This partnership introduces a new jackpot technology to the Brazilian regulated market. We are pleased to be among the first operators to make this solution available locally, expanding the range of experiences offered to our players while maintaining our commitment to responsible gaming.”
The post ThrillTech enters Brazilian market with EstrelaBet appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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