Latest News
Betano Celebrates UEFA EURO 2024™ and CONMEBOL Copa America™️ 2024 with Latest Marketing Campaigns
360° campaigns further promote the brand’s role as the official global sponsor of this year’s biggest football competitions
The Summer of Football is in full swing and Kaizen Gaming’s premium brand Betano is celebrating the excitement and unifying quality of UEFA EURO 2024™️ and CONMEBOL Copa America™️ 2024 with two unique 360° marketing campaigns.
Launched first, and at the heart of Betano’s UEFA EURO 2024™️ campaign, is its new video advert, broadcast on TV channels and published online in Portugal, Germany, Romania, Czechia, Bulgaria, and Ontario, Canada, throughout the tournament. Betano’s latest advert transports viewers to a fictional universe where characters such as Big Foot, super villains, wrestlers and rocket scientists remind each other to “hold it” because the European Championship is here. Instead of their usual activities, it’s time to have fun, hang out with friends and enjoy watching Europe’s greatest players battle it out in Germany.
Pablo Puertas, Marketing Director of Kaizen Gaming, commented, “The UEFA EURO 2024™️ is all about bringing people together to celebrate and enjoy the beautiful game. With high cinema-like production values, a diverse casting selection and strong brand visual cues, our campaign brings the excitement of UEFA EURO 2024 to life across Europe. Being the first official gaming and betting partner of the European Championship, we are proud to be playing an important part in promoting and supporting one of football’s premium competitions.”
Also, getting the Betano treatment this year is the CONMEBOL Copa America™️ 2024. Focusing on dispelling the many myths around football in the Americas, Betano’s new campaign challenges the views expressed by people like French star, Kylian Mbappe, who have suggested that football is less competitive and developed than in Europe.
“The idea that football in the Americas is anything other than as advanced, exciting and competitive as anywhere else in the world is absurd,” said Pablo Puertas. “When these comments were made, footballers and fans throughout the Americas united and responded to defend the quality, the level and the football passion on the continent. As a company heavily invested in Latin America we wanted to create a campaign that would speak to the hearts and minds of all the fans. It also served us as a way of introducing our ‘Confia’ creative platform across the continent, product of our recent collaboration with Wieden+Kennedy”.
Betano’s Summer of Football campaigns go beyond the traditional formats, aiming to engage audiences through multiple touchpoints including radio, OOH and experiential activations, which focus on creating memorable experiences for fans in every country Betano is present.
The brand is hosting Fan Zones in Germany (Berlin, Munich, and Dortmund) and in Bulgaria (Sofia) while in Portugal (Lisbon) the Betano Euro Village is stealing the limelight. Providing giant screens showing all the tournament matches and a festival-like atmosphere, fans can also purchase food and enjoy live entertainment. Over in Romania and Czechia, Betano is working with local influencers to further promote EURO 2024TM through online activations that unite more people in the celebration of football.
Of course, Betano is also present in Copa América Fan Zones too, with the most prominent among them being the one in Rio de Janeiro, Brazil. The fan zone, which Betano is sponsoring, is located at the Copacabana beach and is very popular with fans. In Brazil’s three matches of the group stage, over 21 thousand fans attended the venue, while TV stations were there, covering the fans’ reactions.
The post Betano Celebrates UEFA EURO 2024™ and CONMEBOL Copa America™️ 2024 with Latest Marketing Campaigns appeared first on European Gaming Industry News.
Latest News
NdP INTERAZAR 2026 – Participación de Melilla en Interazar
Interazar reunirá de nuevo a Operadores, empresas y administraciones en Madrid los próximos días 28 y 29 de abril
Interazar volverá a ser el gran escaparate donde se mide el pulso real de la industria nacional, y en esta nueva edición contará nuevamente con la participación activa de la Ciudad Autónoma de Melilla, que refuerza así su compromiso con un Sector clave para su estrategia de crecimiento económico y tecnológico.
En este contexto, Melilla llega a la Feria Española del Juego los próximos días 28 y 29 de abril con la intención de seguir ganando visibilidad como destino atractivo para el Juego online y para las empresas tecnológicas que orbitan en torno al Sector. La ciudad ha ido construyendo un entorno competitivo basado en un marco fiscal favorable, acompañamiento institucional y una apuesta clara por la innovación aplicada al Juego.
Interazar se presenta, así, como un escenario natural para seguir avanzando en esta estrategia. La participación de Melilla refleja una estrategia continuada, con resultados visibles, que busca afianzar su posición como uno de los polos emergentes del Juego online y la innovación en España.
The post NdP INTERAZAR 2026 – Participación de Melilla en Interazar appeared first on Americas iGaming & Sports Betting News.
Conferences
SportsGrid to return to NEXT NYC 2026
Tuesday 3rd March 2026 – SportsGrid has confirmed its renewed media partnership with NEXT.io and will attend NEXT Summit: New York to cover key discussions and insights from North America’s premier iGaming and sports betting event. The content will be syndicated across SportsGrid’s streaming and digital platforms.
NEXT Summit: New York, in partnership with Morgan Stanley, will take place from 10–11 March at Convene 225 Liberty Street, bringing together 1,400 senior-level delegates for two days of high-impact content and networking.
This year, Emerging Verticals will accompany NEXT Summit: New York, providing a dedicated focus on the fast-growing sectors reshaping the industry — including sweepstakes, micro-markets, crypto, esports, new betting formats, and the evolving intersection of technology and capital.
Now in its fifth edition, the Summit continues to deliver insider knowledge, high-level networking, and direct access to the latest innovations shaping the future of the industry.
Across the two days, leaders from the most influential operators, investment firms, regulators, and technology providers will take to the stage.
Confirmed speakers include:
- Adam Greenblatt, CEO of BetMGM;
- Adam Rosenberg, Senior Advisor, Gaming & Leisure at Blackstone;
- Benjie Cherniak, Principal at Avenue H Capital;
- Lloyd Danzig, Managing Partner at Sharp Alpha Advisors;
- Roger Ehrenberg, Managing Partner at Eberg Capital;
- Ramy Ibrahim, Managing Director at Moelis & Company;
- Joey Levy, Founder and CEO of Betr;
- and Gavin Isaacs, Former CEO of Entain.
The programme will also feature voices from across the regulatory, legal and association landscape including:
- Tres York, VP of Government Relations at the American Gaming Association;
- Paul Burns, President & CEO of the Canadian Gaming Association;
- Kelci S. Binau, Gaming Law Attorney at McDonald Carano;
- and Katie Lever, General Counsel, Chief Privacy Officer & Corporate Secretary at Great Canadian Gaming Corporation.
From the casino floor to emerging tech and capital markets, sessions will also include:
- Brooke Hilton, Head of Casino at PointsBet Canada;
- Chris Garrow, Director of Gaming at Prairie Band Casino & Resort;
- Davis Catlin, Managing Partner at Discerning Capital;
- Jeffrey Haas, Venture Partner at DreamCraft VC;
- Jamison Selby, CEO of Rubystone;
- Desiree Dickerson, Founder of THNDR;
- Kevin Scott, Chief Technology Officer at PGA of America;
- and Darren Woodson, Former NFL Player.
“NEXT Summit: New York continues to set the standard as North America’s premier meeting point for senior leaders in online sports betting and iGaming. With Emerging Verticals joining the Summit this year, the conversations are expanding into some of the most disruptive and fast-moving areas of the industry. We’re excited to once again partner with NEXT.io and bring on-the-ground coverage of the event’s most important discussions to a wider audience across SportsGrid’s streaming and digital platforms,” commented Jeremy Stein, CEO, SportsGrid, Inc.
“NEXT Summit: New York is where the industry’s biggest names come together to define the future of online gaming and sports betting,” said Pierre Lindh, Co-Founder & Managing Director at NEXT.io. “With Emerging Verticals accompanying the Summit this year, and more than 1,400 senior decision-makers attending, having SportsGrid on-site strengthens our mission to share critical insights and discussions with the broader iGaming community.”
SportsGrid will be on the ground at NEXT Summit: New York, covering conference sessions, interviews, and key discussions. Content from the event will be syndicated across its streaming video network and relevant media channels, extending the reach of discussions to a broader audience.
This initiative marks the continuation of a long-term collaboration between SportsGrid and NEXT.io, with plans to provide rich, curated content exploring the latest trends, innovations, and developments shaping the global gaming industry.
For more information on NEXT Summit: New York and to register for the event, visit: next.io/summits/newyork/
The post SportsGrid to return to NEXT NYC 2026 appeared first on Americas iGaming & Sports Betting News.
Latest News
GR8 Tech at SAGSE Latam: Where Platform for Champions Meets the Region
GR8 Tech will exhibit at Booth 103 at SAGSE Latam on March 18–19 in Buenos Aires, Argentina.
With Latin America a major growth market for the company, GR8 Tech brings regional expertise and the full platform ecosystem to the floor to showcase capabilities that turn ambitious operators into the next iGaming Champions.
Five flagship solutions make up the lineup, each built for operators competing in dynamic, high-growth markets:
- ULTIM8 Sportsbook—Flexible, high-performance sportsbook perfect for fast-moving Latam markets
- Hyper Turnkey—End-to-end iGaming business infrastructure for fast, reliable market entry and operations
- Crypto Turnkey—A platform built to attract and retain VIP and crypto-first players
- Aff.Tech—Affiliate management that tracks performance and optimizes acquisition across channels
- Infinite Casino Aggregation—A wide game catalog accessible through a single integration
Each solution is part of GR8 Tech’s Platform for Champions—a proposition that goes beyond technology into expertise, genuine partnership, and a community built around pushing each other to the top.
“When people talk about Latam iGaming, Brazil often gets most of the attention, but the opportunity across the rest of the region is substantial and largely underserved by platforms built for larger markets,” said Yevhen Krazhan, CSO at GR8 Tech. “SAGSE Latam is the right room to bring the conversation to the potential of markets like Argentina, Chile, Colombia, Paraguay, Peru, Uruguay, and we’re looking forward to connecting with new partners.”
Book a meeting with the GR8 Tech team at SAGSE Latam and start your move to dominate the region.
The post GR8 Tech at SAGSE Latam: Where Platform for Champions Meets the Region appeared first on Americas iGaming & Sports Betting News.
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