Latest News
Betano Celebrates UEFA EURO 2024™ and CONMEBOL Copa America™️ 2024 with Latest Marketing Campaigns
360° campaigns further promote the brand’s role as the official global sponsor of this year’s biggest football competitions
The Summer of Football is in full swing and Kaizen Gaming’s premium brand Betano is celebrating the excitement and unifying quality of UEFA EURO 2024™️ and CONMEBOL Copa America™️ 2024 with two unique 360° marketing campaigns.
Launched first, and at the heart of Betano’s UEFA EURO 2024™️ campaign, is its new video advert, broadcast on TV channels and published online in Portugal, Germany, Romania, Czechia, Bulgaria, and Ontario, Canada, throughout the tournament. Betano’s latest advert transports viewers to a fictional universe where characters such as Big Foot, super villains, wrestlers and rocket scientists remind each other to “hold it” because the European Championship is here. Instead of their usual activities, it’s time to have fun, hang out with friends and enjoy watching Europe’s greatest players battle it out in Germany.
Pablo Puertas, Marketing Director of Kaizen Gaming, commented, “The UEFA EURO 2024™️ is all about bringing people together to celebrate and enjoy the beautiful game. With high cinema-like production values, a diverse casting selection and strong brand visual cues, our campaign brings the excitement of UEFA EURO 2024 to life across Europe. Being the first official gaming and betting partner of the European Championship, we are proud to be playing an important part in promoting and supporting one of football’s premium competitions.”
Also, getting the Betano treatment this year is the CONMEBOL Copa America™️ 2024. Focusing on dispelling the many myths around football in the Americas, Betano’s new campaign challenges the views expressed by people like French star, Kylian Mbappe, who have suggested that football is less competitive and developed than in Europe.
“The idea that football in the Americas is anything other than as advanced, exciting and competitive as anywhere else in the world is absurd,” said Pablo Puertas. “When these comments were made, footballers and fans throughout the Americas united and responded to defend the quality, the level and the football passion on the continent. As a company heavily invested in Latin America we wanted to create a campaign that would speak to the hearts and minds of all the fans. It also served us as a way of introducing our ‘Confia’ creative platform across the continent, product of our recent collaboration with Wieden+Kennedy”.
Betano’s Summer of Football campaigns go beyond the traditional formats, aiming to engage audiences through multiple touchpoints including radio, OOH and experiential activations, which focus on creating memorable experiences for fans in every country Betano is present.
The brand is hosting Fan Zones in Germany (Berlin, Munich, and Dortmund) and in Bulgaria (Sofia) while in Portugal (Lisbon) the Betano Euro Village is stealing the limelight. Providing giant screens showing all the tournament matches and a festival-like atmosphere, fans can also purchase food and enjoy live entertainment. Over in Romania and Czechia, Betano is working with local influencers to further promote EURO 2024TM through online activations that unite more people in the celebration of football.
Of course, Betano is also present in Copa América Fan Zones too, with the most prominent among them being the one in Rio de Janeiro, Brazil. The fan zone, which Betano is sponsoring, is located at the Copacabana beach and is very popular with fans. In Brazil’s three matches of the group stage, over 21 thousand fans attended the venue, while TV stations were there, covering the fans’ reactions.
The post Betano Celebrates UEFA EURO 2024™ and CONMEBOL Copa America™️ 2024 with Latest Marketing Campaigns appeared first on European Gaming Industry News.
Acquisitions/Merger
Greentube agrees to buy Czech online operator Kingsbet
Deal gives NOVOMATIC’s digital unit a direct B2C foothold in the Czech Republic, pending regulatory approvals.
Greentube has agreed to acquire Czech online sportsbook and casino operator Kingsbet CZ, moving into the country’s B2C online gaming market. The transaction is a 100% acquisition and is subject to conditions including regulatory approvals.
Greentube, the NOVOMATIC Digital Gaming and Entertainment division, said the deal supports its strategy to expand across regulated European markets.
The company pointed to the scale of the local opportunity, citing official data from the Czech Ministry of Finance that puts 2025 total market value (GGR in CZK) at 68 billion (EUR 2.7 billion), with online gambling accounting for 59.2% of total GGR.
Ronald van den Brink, CCO of Greentube, said: “Entering the Czech market is a natural step in our long-term growth strategy. The Czech Republic stands among the most advanced and well-regulated gaming markets in Europe. By joining forces with Kingsbet, we are gaining a strong local team that will support our expansion.”
David Vaněk, CEO of Kingsbet, added: “We are excited to join the Greentube group. This partnership brings us growth and investment opportunities, and access to advanced technology and globally renowned game studios. It will allow us to deliver an even stronger player experience and continue growing in the Czech Republic.”
The post Greentube agrees to buy Czech online operator Kingsbet appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Alea
Alea sponsors the ALL IN Platform Presidio Trophy as iGaming Leaders Return to the Golf Course
Alea, a leading iGaming aggregator, is sponsoring the second edition of the ALL IN Platform Presidio Trophy, a golf tournament bringing together iGaming executives at the Royal Malta Golf Club on May 11 and 12.
Alea, the leading casino iGaming aggregator, is sponsoring the ALL IN Platform Presidio Trophy, taking place on May 11–12 at the Royal Malta Golf Club.
Now in its second edition, the tournament continues to establish itself as a meeting point for the global iGaming industry.
It brings together competition, partnership, and shared experiences in a setting that extends beyond traditional events.
40 players, six countries, Ryder Cup format
Players from Malta, the UK, Spain, the Netherlands, Dubai, and Canada will take part in a Ryder Cup-style format, with 40 golfers split into two teams competing across singles and doubles matches.
Team Malta, sponsored by ALL IN Platform in association with Alea, returns to defend its title following a tightly contested win in 2025, while Team Shivers, backed by Presidio, looks to reclaim the trophy.
For Alea, sponsoring the tournament with their long-term partner ALL IN Platform, reflects their ongoing effort to reinforce relationships in environments where competition and collaboration naturally intersect.
It’s a format that brings partners together in a more personal manner while still holding onto the competitive edge that defines the industry.
Alongside the tournament, an exclusive iGaming networking event will take place on the evening of May 11, gathering more than 80 industry professionals.
While golf drives the competition, the broader value of the event lies in the relationships it creates and strengthens.
“After the success at Loch Lomond 2025, we wanted to bring that same spirit of partnership to Malta with the ALL IN Platform team.
Excellence is a shared standard for us, both in business and on the green, and the ALL IN Platform Presidio Trophy is the perfect stage to lean into that.
We value the connection of bringing together people who share a sense of precision and purpose.
It’s the ideal moment to celebrate our partners and the journey we’re on together.” — Ramon Glieneke, COO at Alea
“Partnering with Alea on the ALL IN Platform Presidio Trophy reflects exactly how we believe business relationships should evolve—through shared experiences, trust, and a healthy sense of competition.
Alea has been a natural partner for us, aligned in both vision and execution, and this event is a great example of how we can bring the industry together in a way that feels both meaningful and memorable.
It’s not just about the tournament—it’s about strengthening the connections that drive long-term success.” John Foster , CCO at ALL IN Platform
Set just outside Valletta, the Royal Malta Golf Club is one of the oldest in Europe and provides a course that blends history with a layout that rewards consistency and precision.
It’s a setting that mirrors the nature of the event itself: competitive, focused, and built around performance.
As the tournament returns to Malta, the 2026 edition builds on last year’s momentum, bringing renewed rivalries and a growing international presence as the event continues to establish itself as a distinctive fixture within the iGaming calendar.
Alea is a leading iGaming aggregator, offering a customizable platform that provides operators worldwide with seamless access to over 17,000 games from 170+ top-tier providers through a single API integration.
Known for its innovative technology, Alea simplifies the integration journey and delivers a flexible, scalable solution designed to enhance game variety, player experience, and operational efficiency.
Alea is highly committed to a security-first infrastructure, ensuring reliability and trust at every level.
In 2024, the company strengthened its cybersecurity framework through a strategic partnership with Continent 8 and achieved VAPT certification.
The post Alea sponsors the ALL IN Platform Presidio Trophy as iGaming Leaders Return to the Golf Course appeared first on Americas iGaming & Sports Betting News.
game launches
Spinomenal releases 3 Magical Genies slot with Hold & Hit bonus
Spinomenal has released a new slot title, 3 Magical Genies, expanding its content portfolio with an Arabian-themed game built around a Hold & Hit-style Bonus Game.
The supplier said the game’s Wild symbol substitutes for all symbols except the Bonus, Boost, Collect, Multi and Jackpot symbols, with five Wilds on a winning line paying x10 the bet.
3 Magical Genies includes four Special Bonus symbols—Bonus, Boost, Multi and Collect—designed to affect symbol values during the Bonus Game. Spinomenal said a Mystery symbol can also appear in the feature, transforming into a Boost, Multi, Collect or Jackpot symbol.
According to the company, landing six or more qualifying symbols triggers the Bonus Game with three bonus spins and locked triggering symbols. During the feature, prizes can range from x1 to x10 multipliers of the total bet, alongside a Mini Jackpot (x20), Minor Jackpot (x50) or Major Jackpot (x150). Filling the grid awards the Grand Jackpot, set at x3,000 the total bet, Spinomenal said.
Spinomenal CO-CEO, Omer Henya commented: “3 Magical Genies brings the magic of the Arabian world to life, where riches are within reach for those with luck on their side. The Hold & Hit mechanic, alongside the four Special Bonus symbols, makes this a magical ride full of golden promise.”
The post Spinomenal releases 3 Magical Genies slot with Hold & Hit bonus appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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