EveryMatrix has obtained official licensing consent to provide its complete platform technology in South Africa, with its client pipeline quickly expanding throughout the continent and significant customer launches approaching.

EveryMatrix South Africa (EMSA) has obtained a manufacturer’s license from the Western Cape Gambling and Racing Board and is now permitted to offer its modular and turnkey platform solutions in sports, casino, player account management (PAM), payments, and affiliate management to top local and international operators.

The tier-1 technology provider has achieved considerable progress throughout Africa recently, collaborating with numerous local brands and finalizing agreements with several others set to launch in the upcoming months.

The purchase of FSB Technology has also given it additional access to South Africa and various other developed and developing iGaming markets on the continent.

An increasing number of major local and global tier-1 operators, as well as World Lottery Association member organizations in essential regulated markets, are choosing EveryMatrix’s turnkey platform technology.

Mark Schmidt, Managing Director, Africa, EveryMatrix, said: “Bringing our full suite of turnkey platform products into South Africa under our new licence is enabling us to power some of the biggest brands here, giving them access to technology that will instantly unlock their potential and drive market growth. In the coming weeks and months, we’ll be announcing some major deals so watch this space.

“Our casino, sports, PAM, payments, games and content aggregation and affiliate management solutions, supported by our local experts who understand their needs and challenges are providing an offering no one else has been able to offer so far in South Africa and across the continent.”

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When Meridianbet’s Tanzania operations spoke at the American Chamber of Commerce Appreciation Dinner last week, the presentation opened with a single number: 500.

That’s how many community initiatives the sports entertainment company has completed across Tanzania since 2009. Education programmes. Small business training. Youth sports sponsorship. Public health awareness campaigns. Local infrastructure support.

For a gaming company operating under a NASDAQ-listed parent, sustained community investment at this scale is unusual. The industry has a reputation for extracting value. Meridianbet’s seventeen-year presence in Tanzania tells a different story.

The Social Model

“We’re in the business of friends gathering at local clubs to watch matches, share a drink, and place small stakes on the outcome. The betting is part of the experience. The gathering is the real value,” a company representative said at the event.

The framing matters because it shapes operational decisions. Meridianbet Tanzania, as is the case worldwide, structures its platform to encourage many customers placing small amounts. The alternative would be concentrating revenue among high-stakes players. That model creates problems. Problem gambling. Revenue volatility. Regulatory scrutiny.

Small-stake betting spread across many customers creates different dynamics. Lower risk per individual. More stable revenue. Better alignment with Tanzania’s consumer protection regulations.

The company’s responsible gaming protocols reflect this approach. Early intervention when betting patterns suggest trouble. Support resources in Swahili and English. Limits designed to keep stakes small and entertainment value high.

Community Ambassadors

The scale of Meridianbet’s community programmes drew attention at the AmCham dinner. What got people talking was who runs them.

The company built a network of “community ambassadors.” These are customers who participate in CSR initiatives as partners. They identify needs in their neighbourhoods. They volunteer in education programmes. They mentor local entrepreneurs. They organise school supply drives and coach youth sports teams.

This shifts how corporate social responsibility works. Traditional CSR runs top-down. Companies donate money. Communities receive it. The relationship is transactional.

Meridianbet’s model distributes responsibility. Customers become patrons of community development. The company provides platform and resources. The customers craft the donation policy.

“When a customer helps fund a school program or mentors a young business owner, they’re building their own community. We make it possible,” the representative said.

Seventeen years and 500 initiatives suggest the model works. Whether it scales beyond Tanzania remains to be seen. For now, it appears to have created genuine community ties rather than performative charity.

The Gender Metric

One data point from the presentation got repeated in conversations after the event: 70% of managerial positions across Meridianbet’s African operations are held by women.

The gaming industry globally runs around 30% women in leadership roles. East African businesses average 35%. Meridianbet’s 70% is an outlier.

The company implements a performance-based hiring and promotion. No quotas. Just competence rewarded. Whether that’s the full story or not, the outcome is measurable. Management teams reflect the communities they serve. Diversity intentions are easy to state. Diversity outcomes are harder to deliver. The Company’s numbers show outcome.

Seventeen Years

Tanzania’s gaming market has grown considerably since 2009. Mobile penetration increased. Disposable incomes rose among the middle class. International operators entered. Some stayed. Many left when margins compressed or regulations tightened.

Meridianbet stayed. Seventeen years. 200 employees. Hundreds of local retail partnerships. That longevity suggests the company views Tanzania as infrastructure, not opportunity.

American companies face pressure to demonstrate ESG commitments in emerging markets. Words are easy. Execution is hard. Meridianbet’s Tanzania operations show what seventeen years of execution looks like.

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Amusnet has announced a new strategic partnership with Betway in South Africa, one of the leading brands in the industry. This collaboration significantly strengthens the provider’s presence in South Africa, as its top-notch casino content is now live and available on both betway.co.za and Jackpotcity.co.za. Betway is a market leader not only in South Africa, its largest operation, but also across the UK, LATAM, Spain, Italy and other key African markets.

“This project has been a long time in the making – one that required dedication, teamwork, and persistence across every stage, from negotiation to launch. Having our content now on both Betway and JackpotCity in South Africa reinforces our position as a trusted partner and paves the way for even greater growth across the region,” said David McBryne, Senior Commercial Account Manager at Amusnet.

The new collaboration enables Amusnet to showcase its commitment to delivering high-quality entertainment through an exciting selection of titles. South African players can now enjoy slots such as Shining Crown, 40 Burning Hot, 100 Super Hot and Burning Hot 6 Reels. The launch also includes other fan-favourite titles, such as 20 Golden Coins, 100 Bulky Fruits, Candy Palace and the popular Virtual Roulette.

Candy Palace – it provides special features, such as the Toppling Reels, candy-jar multipliers, Free Spins and the chance to win progressive jackpots.

20 Golden Coins – the slot game captivates with its impressive visuals, elegant design and vibrant animations. It features 20 paylines and 5 reels, along with special bonus features such as Bonus Coins and Mystery Nudge.

This strategic partnership is a testament to Amusnet’s commitment to expanding its global footprint in regulated markets. The company is poised to deliver its high-performing portfolio to a broader audience in the African market.

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