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Xanada Investments Makes Strategic Investment in Promofy

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Xanada Investments, an ideological investment fund, has announced a strategic first round investment in Promofy, a cutting-edge no-code platform revolutionizing gamification tools for the iGaming industry.

Promofy distinguishes itself with AI-driven gamification solutions tailored for casinos, sportsbooks, sports media, streaming services, and sports clubs to enhance user retention, foster loyalty, and attract new audiences through customizable gamification features.

Promofy has already gained significant traction, particularly during UEFA Euro 2024 in CIS with its “Free-to-Play” Suite integrated into sportsbooks that effectively engaged bettors as well as attracted players from other verticals.

Xanada Investments sees significant potential in Promofy’s gamification solutions, both for casinos and sportsbooks. This strategic investment aims to support Promofy’s expansion efforts into European markets following its successful debut in CIS Region, starting with the Georgian market.

With Xanada Investments’ backing, solid B2B expertise and wide network, Promofy is poised to redefine gamification strategies for casinos and sportsbooks globally, offering tailored solutions that drive customer loyalty and acquisition.

Vladimir Malakchi, CEO & Managing Partner of Xanada Investments, shared his views on the investment: “Investing in Promofy is not just a wise choice; it’s a strategic move to support a game-changer in the iGaming sector. We see AI-driven gamification as a major force in evolving player analytics and engagement, particularly in sportsbooks, where Promofy’s offerings provide a genuine business advantage in today’s market.

We’re confident that our experience in business scaling, as well as our global partnership network, will advance Promofy and help them establish themselves as a trusted partner in the industry’s gamification.”

Irakli Darashvilli, CEO of Promofy, responded to the new investment: “Promofy is leveling up, and with the power-up from Xanada Investments, we’re set for a game-changing growth in the near future. This investment is our ultimate combo move, fueling our AI-enhanced technology and boosting our market reach with innovative gamification strategies.

We’re already making waves in the Georgian market with our F2P Suite for UEFA Euro 2024 campaigns, and with Xanada’s expertise, we’re ready to take our game to the next level, scaling our product across global markets.”

 

About Xanada Investments

Xanada Investments is an ideological investment fund led by industry visionaries, targeting PreSeed, Seed, and Series A funding of promising projects and their leaders who resonate with their ethos.

The fund’s goal is to build an excellent xanadu-like business ecosystem, which will ideologically and strategically bond leaders into one community for the global idea of mutual prosperity.

About Promofy

Promofy stands at the forefront of technological innovation in the iGaming and sports betting sectors. They specialize in offering an AI-Driven Gamification Suite, a no-code design solution that significantly enhances user retention and revenue generation for businesses.Their platform is enabling casino, sportsbooks and sport media brands to seamlessly integrate innovative world-class gamification features into their product offering.

The post Xanada Investments Makes Strategic Investment in Promofy appeared first on European Gaming Industry News.

Free Ticket Drops

GGPoker Brings Back WSOP Super Circuit with Record $180M Guarantee

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GGPoker, the world’s largest online poker platform, is set to host the highly anticipated 2026 WSOP Super Circuit online tournament series, running from March 1 to March 31.

This year’s edition features an unprecedented $180 million in guaranteed prizes, solidifying GGPoker’s reputation as the premier global poker destination.

Players will compete across 18 WSOP Gold Ring events, offering the chance to win one of poker’s most prestigious trophies and significant cash prizes.

Key Events & Highlights:

  • #5: $525 Mystery Millions [Final Stage] – March 9, $525 buy-in, $10M GTD ($1M Top Bounty)
  • #13: WSOP Super Circuit MAIN EVENT [Day 2] – March 23, $1,700 buy-in, $15M GTD
  • #18: GGMillion$ High Roller [Day 2] – March 30, $10K buy-in, $10M GTD

Exclusive Champion Perks
Winners of all 18 Gold Ring events receive:

  • A $5K WSOP Paradise package
  • Recognition on the official WSOP Rankings leaderboard

$3 Million in Free Ticket Drops
Participants in any WSOP Super Circuit event can win WSOP Express tickets, $5K Ring Passes, or $10K Bracelet Passes. Tickets will be awarded randomly throughout the series, totaling $3 million in free prizes.

Live Coverage
Final tables for the Main Event (#13) and High Roller (#18) will be streamed live on GGPoker.TV and YouTube, hosted by Jeff Gross, with commentary by Daniel Negreanu for the High Roller.

Player and Ambassador Excitement
Daniel Negreanu said: “The 2026 WSOP Super Circuit at GGPoker is absolutely massive. With $180M in total guarantees, including $15M Main Event and $10M Mystery Millions, it’s the perfect time to compete for record-breaking prizes.”

The post GGPoker Brings Back WSOP Super Circuit with Record $180M Guarantee appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Casino Bonus Features

PopOK Gaming Unveils Macaco Millionario Dual-Grid Slot

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PopOK Gaming has launched Macaco Millionario, a vibrant online slot inspired by Chinese symbolism and designed with an innovative double-grid bonus feature.

Rich red and gold visuals, lucky symbols, and a playful Macaco character combine to deliver a visually engaging and rewarding gaming experience.

The game features a 5×3 layout with 30 fixed paylines and two types of Wilds, including Double Wilds that count as two symbols for higher winning potential. The Double Fortune Free Spins round introduces an extra 5×3 reel set, allowing players to spin two grids simultaneously. Wins across both grids trigger multipliers up to x20, and retriggers extend the bonus for bigger payouts.

With a maximum multiplier of x1,732, Macaco Millionario delivers exciting bonus features, including Free Spins, Double Free Spins, Double Win Multipliers, Extra Spins, and a jackpot option. The game offers an RTP of 96.56% and supports bets from EUR 0.02 to EUR 100, fully optimized for web and mobile play. Multi-language support includes English, Brazilian Portuguese, Spanish, Chinese, and Hindi.

“Macaco Millionario blends cultural familiarity with a unique bonus structure that delivers thrilling moments in every spin,” said Tsovinar Elchyan, Head of Partnerships at PopOK Gaming. “The double-grid feature sets it apart from traditional slots, offering operators and players something truly innovative.”

The slot is now live and available for integration across all platforms supporting PopOK Gaming content. Operators interested in adding Macaco Millionario to their portfolios can contact PopOK Gaming directly.

The post PopOK Gaming Unveils Macaco Millionario Dual-Grid Slot appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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AI in lottery

Scientific Games Appoints Rich Wasserman as Senior Vice President of Product Engineering

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Scientific Games has appointed Rich Wasserman as Senior Vice President of Product Engineering, reinforcing its commitment to advancing lottery systems technology and digital innovation.

Based in Atlanta, the global lottery provider continues to expand its technology leadership as one of the fastest-growing suppliers of retail and digital lottery solutions worldwide.

Leadership Experience from Amazon, Facebook and Stitch Fix

Wasserman brings more than 20 years of experience leading engineering, data science and product teams across high-performance technology platforms.

He previously held senior leadership roles at:

  • Amazon
  • Facebook
  • Stitch Fix

At Stitch Fix, he served as Vice President of Engineering and Data Science, leading automation, AI-driven systems and platform optimization initiatives. Wasserman holds a Ph.D. in Electrical Engineering and a Computer Science degree from the University at Buffalo.

Driving Innovation Across Global Lottery Platforms

In his new role, Wasserman will oversee Product Engineering across Scientific Games’ global portfolio serving more than 150 government-regulated lotteries. His responsibilities include advancing:

  • Retail lottery systems
  • Digital lottery platforms
  • Hardware and software innovation
  • Data analytics and AI capabilities
  • Consumer engagement technologies

CEO Pat McHugh stated that Wasserman’s experience scaling AI-powered platforms at world-class technology firms will help accelerate innovation and deliver next-generation lottery solutions focused on sustainable growth.

Strengthening Lottery Technology Leadership

Scientific Games continues to invest in technology, analytics and digital transformation to enhance consumer experiences across retail and online lottery channels. The appointment underscores the company’s strategy to integrate advanced analytics and machine learning into its global lottery ecosystem.

The post Scientific Games Appoints Rich Wasserman as Senior Vice President of Product Engineering appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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