eSports
stc Group Announced as Elite Partner of First Esports World Cup to Create Unparalleled Gaming Experience
The Esports World Cup Foundation (EWCF) today announced that stc Group, an engine of digital transformation, has been named as the Elite and Founding Partner of the inaugural Esports World Cup (EWC), being hosted at the world-class venue, Riyadh Boulevard City, between 3 July and 25 August. The partnership was announced at an official signing ceremony attended by Faisal Alsaber, Group Chief Commercial Officer and Ralf Reichert, CEO of Esports World Cup Foundation.
Through this partnership, stc Group will provide seamless connectivity across all EWC venues, creating an unparalleled competitive gaming experience. With a remarkable track record of innovation and integration of advanced technologies in gaming across the region, stc Group will elevate both professional and enthusiast gaming esports competitions to new heights.
stc Group is also the naming partner for three key venues at the event, which will showcase dynamic and immersive digital and gaming experiences: stc Arena, stc Play Gaming Hall, and stc TV World Cup Studios. These venues will highlight stc Group’s pivotal role in the festival, reaffirming its commitment to advancing the esports industry in the kingdom. The stc Arena and World Cup Studios will host esports matches, while the Gaming Hall will serve as a hub for participants to join community tournaments and other activations.
“I’m proud to welcome stc Group, a telecommunications giant and digital pioneer, as an Elite and Founding Partner of the Esports World Cup,” said Ralf Reichert, CEO of Esports World Cup Foundation. “stc Group is the digital backbone of our competitions and will bring the EWC content to local and global audiences. Through their festival activation, stc will enable fans visiting the EWC to stay connected with the special stc SIM Card. As one of the largest companies in the MENA region, their support means we’re not only going to offer exceptional digital access for fans and athletes but can take the Esports World Cup to the next level.”
Olayan Alwetaid, stc Group CEO, said: “Our partnership with the Esports World Cup is a testament to our vision for the future of gaming. We are thrilled to be deploying our seamless world-class connectivity, enabling the kingdom to become the premier global hub for gaming. stc Group is committed to bringing this event to life with innovative technological solutions, as well as showcasing the vast scale and scope of its services.”
During the EWC, stc play, the leading gaming platform for amateur and professional gamers, will feature engaging activities, including an ongoing prediction segment for all tournaments. Furthermore, with the stc play app, the participants can register for community tournaments taking place in the stc play Gaming Hall, one of the festival’s major venues.
stc tv, an industry-leading streaming service, will play a pivotal role in streaming all EWC tournaments on its platform, ensuring viewers can watch the action unfold in real-time. This partnership highlights the commitment of both stc Group and the Esports World Cup to advancing the growth of the gaming industry in the Kingdom, contributing to Vision 2030 objectives of becoming a premier gaming hub.
Mark your calendars for July 3, 2024, when the Esports World Cup will turn Riyadh into the heart of esports and gaming culture with an eight-week extravaganza. The Festival will showcase gaming activities, community tournaments, pop culture festivities, international experiences, and more. Fans can partake in these thrilling events and witness top athletes and clubs vie in 20 Game Championships for a share of over $60 million in prize money — the largest prize pool in esports history.
The post stc Group Announced as Elite Partner of First Esports World Cup to Create Unparalleled Gaming Experience appeared first on European Gaming Industry News.
competitive Tekken
Team Vitality Signs 16-Year-Old Tekken 8 Prodigy Neia to Fighting Games Roster
Leading French esports organization Team Vitality has announced the signing of Neia, one of the most promising young talents in Tekken 8, as part of its Fighting Games division.
Following a breakthrough 2025 season and a standout showing at EVO Nice, the 16-year-old phenom has committed to representing Team Vitality for the next two competitive seasons.
Neia now joins an elite lineup within Team Vitality, training alongside renowned Tekken players Jeondding and KingReyJr, as well as the H-DOPE and K-TOPE duo CientifiKOF in Fatal Fury. The signing underlines Team Vitality’s continued ambition to nurture emerging talent while strengthening its presence across the fighting game ecosystem.
A breakout year for a rising Tekken star
Despite her young age, Neia has rapidly established herself as one of France’s most exciting Tekken prospects. Known for her mastery of Lili, she stands out for her aggressive playstyle, creative decision-making, and strong technical execution.
Her rise began on June 8, 2025, during a Kayane Session hosted at V.Hive, Team Vitality’s Paris headquarters. Spotted by French champion and content creator Kayane, Neia impressed immediately by defeating several high-level players, including a professional competitor — a performance that sparked widespread attention within the community.
Strong results on the international stage
Neia’s momentum continued throughout 2025:
- 13th place at Ultimate Fighting Arena (UFA) Paris in September
- 17th place at EVO Nice in October while representing French club BMS, eliminating top international players such as Tibetano
- 4th place at Galaxian Explosion in December, defeating Jodd in the top eight — her best result to date
These performances confirmed her status as a breakout Tekken 8 talent with significant international potential.
The next chapter in yellow and black
For the 2026 season, Neia has chosen to continue her competitive journey with Team Vitality, benefitting from world-class coaching, infrastructure, and performance support. Her next major milestones include Tekken World Tour Sweden (January 2026) and EVO Japan (May 2026).
Team Vitality’s commitment to talent development
As a major force in European esports, Team Vitality places player development at the heart of its strategy. By joining the organization, Neia will train in a high-performance environment alongside seasoned professionals, accelerating her growth on the international fighting game circuit.
Fabien “Neo” Devide, President and Co-Founder of Team Vitality, commented: “We are delighted to welcome Neia to Team Vitality. Her potential, seriousness, and determination fully reflect the club’s mindset. Alongside her mentor Kayane, we are proud to support her in this new phase and confident she will find the ideal conditions to thrive with our fighting game players.”
With Neia’s arrival, Team Vitality strengthens its Fighting Games roster while reinforcing its role in shaping the next generation of esports champions.
The post Team Vitality Signs 16-Year-Old Tekken 8 Prodigy Neia to Fighting Games Roster appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
BETER
BETER dominates ICE Barcelona 2026 with prestigious double esports award win
BETER, a Europe-based provider of live streams, live data, and odds for esports and sports, is celebrating a double award win at ICE Barcelona 2026.
The provider took home the trophy for Best Esports Innovation at the European iGaming Awards 2026 and Esports Innovator of the Year at the International Gaming Awards 2026.
The win marks the second consecutive year that BETER has topped the Esports Innovator category at the International Gaming Awards, driven by its commitment to evolving the iGaming industry with new formats of in-demand, fast-paced content.
BETER’s esports offering sets the standard for others to follow, consisting of its exclusive ESportsBattle tournaments. These tournaments deliver non-stop betting action across popular titles, including eFootball, eBasketball, eHockey, and eTennis, with more than 500,000 events scheduled annually.
Underlining the provider’s commitment to transparency, ESportsBattle recently received the ESIC Gold Standard Accreditation, further establishing BETER as one of the most trusted names in high-frequency content.
Operators can also take advantage of BETER’s Esports Odds Feed, delivering market-leading odds with the highest uptime across more than 450 tournaments globally, covering 40,000+ pre-match and live events annually, all powered by a team of in-house expert traders.
The awards follow a hugely successful period for BETER’s esports division, including the launch of eTennis, the first of its kind in the market, as well as the addition of the European Conference tournament to its eBasketball series.
BETER has also strengthened its position in the US market, where ESportsBattle is already live in New Jersey and Colorado with tier-one operator bet365. Internationally, the product was integrated by leading operators and aggregators, including Entain CCE and Meridianbet in 2025.
Securing two major award wins at ICE Barcelona is a testament to the quality of BETER’s market-leading fast-betting product suite, as well as the dedication and professionalism of its team.
Vladyslav Vitrenko, Public Relations Lead at BETER, said: “Winning two major esports awards at ICE is a significant milestone for BETER and marks an incredibly strong start to the year.
“We have worked hard developing the best fast-betting products in the market, and this award is a testament to the effort put in by the team – effort that we continue to make to ensure more players than ever before can access our products.
“We are constantly developing new products while maintaining a strong public presence, openly showcasing our operations, integrity measures, and product updates to remain transparent and trustworthy for our operator partners and their players.
“The demand for fast-betting content will only continue to rise, and these awards further position BETER as the go-to provider on the market.”
The post BETER dominates ICE Barcelona 2026 with prestigious double esports award win appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
eSports
Esports World Cup 2026 Tickets on Sale Now
First wave of tickets includes Early Bird passes, premium experiences and special travel offers ahead of seven-week competition for a record-breaking $75 million prize pool
The Esports World Cup Foundation (EWCF) officially opened tickets sales for the Esports World Cup 2026 (EWC), the world’s largest esports event, set to return to Riyadh, Saudi Arabia, from July 6 through August 23. The first wave of ticket options for fans is now live at esportsworldcup.com and through international ticketing partners Tixr (US and EU), Webook (Middle East and Saudi Arabia), Platinumlist (Middle East and India), and Damai (China), alongside special travel packages from Saudia Holidays available to first purchasers.
EWC 2026 will feature a record-breaking $75 million prize pool that reflects the evolution of the EWC as a premier sporting event and the anchor multi-title competition within the global esports ecosystem. Over 2,000 players representing more than 200 Clubs and over 100 countries will compete in Riyadh in the industry-leading cross-game Club Championship that is now a focal point of the esports calendar.
Limited-edition goodie bags for Weekly All-Access and Premium Tournament purchases contain a collector coin, trading card, aluminium water bottle, tote bag, T-shirt, fridge magnet, merch voucher, and a collectible pin.
Saudia Holidays, the travel division of Saudia Airlines, the Kingdom’s national carrier, now also offers an all-in-one Early Bird package to experience the Esports World Cup in Riyadh, including return flights, hand-picked hotels near the action, and a free All-Access Pass for the full duration of the stay, with one simple booking and no hidden fees.
Regular Tournament Passes and Daily Passes will be released in the next wave of sales.
The EWCF has officially confirmed the weekly schedule for EWC 2026, locking in seven weeks of world-class competition. Below is the schedule for each EWC tournament, sorted by week.
The post Esports World Cup 2026 Tickets on Sale Now appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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