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IGT Wins Diversity and Inclusion Category at 2024 Women in Gaming Diversity Awards for Second Consecutive Year

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International Game Technology PLC announced that it won the “Diversity and Inclusion” category at the 2024 Women in Gaming (WIG) Diversity Awards last week in London. The annual awards program recognizes individuals and organizations for their outstanding commitment to enhancing diversity, equality, and inclusion within the gaming industry. This marks the second year in a row that IGT has been recognized in the same category.

“Winning the ‘Diversity and Inclusion’ category at the WIG Diversity Awards for the second consecutive year reinforces IGT’s standing as a leading workplace committed to embodying a culture of empowerment for all colleagues globally,” said Brian Blake, IGT Vice President, Diversity, Equity and Inclusion. “We are passionate about embedding equality across all facets of our organization and will continue to raise the standard of excellence in the gaming industry, inspiring our employees, stakeholders and community partners.”

Since IGT created its Office of Diversity & Inclusion in 2018, the Company has executed various programs, policies, and systems that have promoted multiple dimensions of diversity, equity, and inclusion. These include facilitating mandatory and elective employee training courses that support the Company’s anti-discrimination commitments, implementing more inclusive and equitable hiring processes, and offering competitive benefits for same-sex partners.

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IGT has also expanded its global roadmap for its employee-led and executive-sponsored employee impact groups, which include the Women’s Inclusion Network (WIN), ACE (Employees of African descent), PRIDE (LGBTQ+), Wealth of Wisdom (employees 50+), NEXGEN (millennial and Gen Z employees), Military at IGT (supporting those who have served), SuperAbilities (empowering people with disabilities), and Well-Being at IGT (mental health).

The post IGT Wins Diversity and Inclusion Category at 2024 Women in Gaming Diversity Awards for Second Consecutive Year appeared first on European Gaming Industry News.

Industry Awards

SOFTSWISS Wins Double at MiGEA 2024

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SOFTSWISS, a global tech expert with over 15 years of experience in iGaming, won ‘Best Customer Service Support’ and ‘Best Crypto Service Provider’ at Malta’s Gaming Excellence Awards 2024.

Due to its location in Malta, which is home to a wide range of iGaming companies, Malta’s Gaming Excellence Awards has become an important industry event. It rewards companies and individuals who constantly innovate and improve the industry.

Best Crypto Service Provider

SOFTSWISS won the “Best Crypto Service Provider” award due to its Crypto Casino Solution’s comprehensive features, including player management, bonusing, gamification, and reporting. The platform supports major cryptocurrencies, including Bitcoin, Ethereum, Litecoin, Dogecoin, Tether, and others. It provides secure crypto processing, extensive crypto gambling consulting, and in-game currency conversion possibilities.

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Best Customer Service Support

The ‘Best Customer Service Support’ award was granted to SOFTSWISS for its remarkable achievements in enhancing client services. In Q1 2024, Managed Service’s Anti-Fraud team helped SOFTSWISS clients save EUR 4.3 million. One of the innovative features implemented by Managed Services is a proprietary Responsible Gaming Risk Scoring Tool that detects gaming violations using ML algorithms.

SOFTSWISS’ customer support is key to improving user experience and spotting technical errors,  enhancing clients’ financial performance and providing robust fraud protection.

Vitali Matsukevich, Chief Operating Officer at SOFTSWISS, comments: “This recognition underscores SOFTSWISS’ commitment to delivering award-winning solutions and exceptional experiences to its partners. We are proud to be recognised by MiGEA as a leader in both crypto solutions and customer service. Our company would like to thank the organisers, judges, and partners for making this achievement possible.”

On 17–18 July, SOFTSWISS will participate in iGB L!VE in Amsterdam. Following the link, partners and potential clients can book a meeting with SOFTSWISS awards-winning teams at stand 12-F30 to explore its ecosystem of iGaming products and discuss partnership opportunities.

 

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About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 20,000 casino games, the Affilka affiliate platform, the Sportsbook software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.

The post SOFTSWISS Wins Double at MiGEA 2024 appeared first on European Gaming Industry News.

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Industry Awards

Rootz is on an unstoppable path, earning the title of Best Online Casino Operator of the Year

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Rootz continues on an unstoppable trajectory, securing the title of Best Online Casino Operator of the Year in the coveted Malta iGaming Excellence Awards (MiGEA) 2024. The awards ceremony, which took place at The Hilton, St Julian’s, Malta, saw Rootz joining industry leaders on the podium once again, underpinning the company’s mission to become one of the world’s leading provider of entertainment experiences.

Rootz was nominated in four categories, including Best Workplace of the Year, Best Employer Brand of the Year, Best Online Casino Operator of the Year, and Best Gaming Company of the Year, demonstrating its versatility as an online gaming all-rounder and a great place to work.

Hitting all the right notes

Earlier in 2024, Rootz not only celebrated five years of offering world-class products and services but also picked up the accolade of Mobile Operator of the Year at the International Gaming Awards in February. The relatively young company has proven itself capable of standing shoulder-to-shoulder with the industry’s biggest and oldest brands.

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Rootz is better known as the parent company to online casino brands Wildz, Wheelz, Spinz, Caxino and Chipz, offering seamless entertainment via proprietorial software as well as striking brand differentiation, including the Wildz Granny and the notable presence of Wheelz ambassador The Hoff. Spinz continues to break new ground in the world of online streaming while Caxino and Chipz offer popular experiences in their respective markets.

The company has stated that its goal is to “deliver a ground-breaking experience that exceeds expectations, inspiring new standards as creators of the go-to digital playground, where simplicity meets adrenaline”.

Making an impact

Rootz team members represented the company at the event, which showcases organisations and individuals that continue to drive iGaming as one of the country’s leading business sectors. In recent years, Malta has maintained a premier position globally in the industry, owing largely to the Malta Gaming Authority’s reputation as a best-practice regulatory authority.

Despite Malta’s size geographically, the country is a dominant player in regional and international gambling, with many major companies maintaining either headquarters or large regional offices on the island. The MiGEA awards, recognising excellence in this competitive environment, typically honour companies that are challenging competitors on the world stage.

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Rootz CEO Sam Brown says of this latest accolade: “We’re delighted to have won the title of Best Online Casino Operator; it’s a reminder that our peers recognise us as capable of making an impact in Malta and the global markets. As a company, we feel that we’re laying the foundation for long-term success, and we rely on our exceptional teams to bring those goals to life”.

The company has previously stated that it has its sights set on ambitious targets for the remainder of the year; the achievement of two impressive awards showcases its commitment to securing its leadership position.

The post Rootz is on an unstoppable path, earning the title of Best Online Casino Operator of the Year appeared first on European Gaming Industry News.

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Industry Awards

Double Win For Kaizen Gaming at 2024 EGR Marketing & Innovation Awards

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Kaizen Gaming wins ‘Best Native App’ and ‘Responsible Gambling Marketing Campaign’

Kaizen Gaming, one of the world’s largest GameTech companies, has achieved another significant milestone, securing two prestigious wins at the EGR Marketing & Innovation Awards held in London earlier this month. Recognised for ‘Best Native App’ and ‘Responsible Gambling Marketing Campaign’, the double win reaffirms Kaizen Gaming’s steadfast commitment to delivering unparalleled, safe and secure betting experiences for its customers.

The ‘Best Native App’ award is given to the operator that has developed a market-leading native app over the past 12 months. The award highlights the remarkable success of Kaizen Gaming’s and its premium brand’s, Betano, highly engaging mobile-first strategy, resulting from a commitment to ever-improving game play, elevated experiences and a laser sharp focus on customer centricity.

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Kaizen Gaming was also celebrated at the awards for its impactful promotion of responsible gambling. The campaign for Stoiximan, the sports betting and gaming brand Kaizen Gaming operates in Greece and Cyprus, featuring top Stoiximan Super League (Super League Greece)  footballers and the tagline “If you’re always in the game, then it’s not a game anymore,” garnered over one million views on YouTube and extensive media coverage, amplifying its significant success in raising awareness.

Pablo Puertas, Marketing Director of Kaizen Gaming, commented: “Winning twice at this year’s EGR Marketing and Innovation Awards is a fantastic recognition of the hard work and dedication of every single person at Kaizen Gaming. With an exciting summer of sports ahead and a growing number of fans embracing mobile-first entertainment, our team continues to set new standards in delivering the most trusted and exceptional sportsbook experiences available worldwide. Crucially, ensuring strict adherence to regulation and customer access to essential support and tools for responsible gambling will always be our top priority. Working with top sports stars in our awareness campaigns helps us to effectively communicate the importance of participating responsibly in betting activities.”

The EGR Marketing & Innovation Awards honour the most innovative and creative companies in the online gaming industry. Celebrating commercial success, game-changing innovation, exemplary customer service and marketing prowess, the awards highlight companies and individuals who have excelled in the last year.

Kaizen Gaming’s double win at this year’s awards builds on the company reaching new heights in the world of sport with it also becoming the first bookmaker to gain approved partner status for both UEFA EURO 2024™️, and CONMEBOL Copa America™️ 2024. The company also recently joined the English Premier League, with Betano becoming Aston Villa FC’s principal and front-of-shirt sponsor.

The post Double Win For Kaizen Gaming at 2024 EGR Marketing & Innovation Awards appeared first on European Gaming Industry News.

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