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Rightlander enhances Soft2Bet’s marketing compliance across multiple jurisdictions

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Partnership will strengthen marketing compliance in key markets including Italy, Sweden, Denmark, Romania and Ontario.

Soft2Bet, a leading provider of iGaming turnkey solutions, is pleased to announce a strategic partnership with Rightlander, a leading provider of compliance and monitoring solutions for the iGaming and affiliate marketing industries.

The partnership will strengthen Soft2Bet’s commitment to maintaining the highest standards of marketing compliance across key markets such as Italy, Sweden, Denmark, Romania, Ontario, Greece and Ireland.

Under the terms of the partnership, Rightlander will deploy its advanced compliance monitoring technology to ensure Soft2Bet adheres to affiliate and iGaming marketing regulations in those jurisdictions. Rightlander’s comprehensive suite of services will include website and social media monitoring and will provide Soft2Bet with robust tools to detect and manage compliance risks effectively.

This proactive approach will help identify and rectify any non-compliant content swiftly, ensuring Soft2Bet’s operations remain within regulatory frameworks.

The partnership will concentrate on ensuring compliance in key markets where regulatory scrutiny is particularly stringent. Rightlander’s expertise in these jurisdictions will provide Soft2Bet with the assurance that it is meeting all local regulatory requirements.

Jonathan Elkin, Sales Director, Rightlander, commented on the partnership: “We are thrilled to partner with Soft2Bet, a company that shares our commitment to high compliance standards. Our technology will provide Soft2Bet with the tools needed to navigate complex regulatory environments effectively and maintain their reputation for integrity and trustworthiness.”

David Yatom Hay, General Counsel of Soft2Bet, added: “Ensuring compliance is a core component of our business strategy as we expand into new markets. Partnering with Rightlander gives us confidence that we can uphold these standards across all our operations, delivering a safe and secure experience for our customers.”

The post Rightlander enhances Soft2Bet’s marketing compliance across multiple jurisdictions appeared first on European Gaming Industry News.

American online gambling

New Analysis Shows Majority of Online Gambling Operators Targeting U.S. Players are Unlicensed

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According to Blask’s latest analysis of the U.S. iGaming landscape, 290 out of 362 operators active in the American online gambling ecosystem (approximately 80%) are offshore platforms operating outside domestic regulatory frameworks. The data highlights a structural reality of the U.S. market: while regulation has expanded significantly over the past decade, offshore operators still dominate the competitive landscape in terms of brand presence.

This dominance is not limited to the number of operators. It also translates into a substantial share of total market value. Blask estimates that the total U.S. online gambling market reached approximately $79.8B in Competitive Earning Baseline (CEB) in 2025. Of that total, only around $25.2B was captured by licensed domestic operators, while the majority flowed to offshore platforms.

In other words, roughly three quarters of the U.S. market value remains outside the regulated ecosystem, despite more than a decade of state-by-state legalization.

The persistence of offshore dominance is closely tied to the fragmented structure of U.S. gambling regulation. Several of the country’s largest markets still operate without any online gambling legalization, while many regulated states allow sports betting but not online casinos — creating structural gaps that offshore platforms continue to fill.

States that offer full online gambling regulation, including both sports betting and casino, show significantly lower offshore penetration. Markets such as New Jersey and Michigan capture roughly three quarters of their online gambling value domestically, demonstrating that comprehensive regulation can meaningfully increase channelization. However, no U.S. jurisdiction has fully eliminated offshore activity.

The post New Analysis Shows Majority of Online Gambling Operators Targeting U.S. Players are Unlicensed appeared first on Americas iGaming & Sports Betting News.

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Baltics

Expanse Studios Secures Certification for Estonia and Latvia Markets

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Expanse Studios, a subsidiary of Meridian Holdings, announced that it has received certification enabling the commercial deployment of its content across Estonia and Latvia.

Gaming Associates, a UKAS-accredited testing laboratory (accreditation number 9263), certified Candy’s Bonanza and Leprechaun’s Wish as compliant with the technical standards established by Baltic regulatory authorities. This certification allows the games to be deployed on licensed gaming platforms operating within these jurisdictions.

The Baltic certifications advance Expanse Studios’ systematic expansion across regulated European markets where formal certification processes create entry barriers for B2B content providers. Estonia and Latvia operate structured regulatory frameworks requiring independent technical verification before content deployment on licensed platforms.

Regulatory certification processes in European markets typically require 8-12 months and substantial compliance investment, creating competitive advantages for studios maintaining multi-jurisdictional certification capabilities.

“This certification gives us a solid foundation for further growth in this part of Europe. The approvals in the Baltics allow operators to go live more quickly, and they reflect the way we approach regulated markets. We focus on building compliant, reliable distribution capabilities that create real long-term value,” said Damjan Stamenkovic, CEO of Expanse Studios.

The post Expanse Studios Secures Certification for Estonia and Latvia Markets appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Compliance Updates

NCPG Strongly Endorses Introduction of Bipartisan POINTS Act

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The National Council on Problem Gambling (NCPG) endorsed the introduction of the bipartisan Providing Opportunities for Individuals In Need of Treatment & Support (POINTS) Act, led by Rep. Erin Houchin (R-IN), Rep. Andrea Salinas (D-OR), Rep. Troy Carter (D-LA), and Rep. Mariannette Miller-Meeks (R-IA). The POINTS Act is the first bipartisan legislation introduced in Congress in 15 years to address problem gambling among the general population.

The legislation would create the first dedicated federal funding stream to support prevention, screening, intervention, and treatment services for individuals at risk of or experiencing gambling addiction. If passed, the POINTS Act would reallocate one-third of the existing federal excise tax on sports wagers (0.25% of handle), generating an estimated $100 million annually without raising or creating new taxes. Federal excise tax revenue from sports wagering exceeded $150 million in FY2024 and reached an estimated $300 million in FY 2025.

“Gambling addiction can quietly devastate families. The financial damage and emotional strain often build over time and affect far more than the person placing the bet. I’ve seen how those consequences can impact loved ones and communities. As access to sports betting and online gambling grows, we have a responsibility to confront the addiction that can follow. The POINTS Act directs existing federal gaming revenue toward prevention, treatment, and recovery programs to help people get back on their feet,” said Rep. Erin Houchin.

“As sports betting and online gambling continue to expand across the country, we have a responsibility to ensure people struggling with addiction are not left behind. Gambling addiction can devastate individuals and families, yet too many communities still lack the resources needed to provide prevention, treatment, and recovery support. The POINTS Act helps close that gap by investing existing gambling excise tax revenue into programs that expand care, raise awareness, and connect people to the help they need,” said Rep. Andrea Salinas.

“The POINTS Act recognizes that gambling addiction is a public health issue requiring a coordinated national response. States and tribes need stable federal support to expand access to prevention, treatment, and recovery services. This legislation provides a responsible and sustainable funding mechanism to meet that need,” said Heather L. Maurer, Executive Director of NCPG.

The post NCPG Strongly Endorses Introduction of Bipartisan POINTS Act appeared first on Americas iGaming & Sports Betting News.

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