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Slotsjudge and Onlyplay Set a New Standard in their latest iGaming Collaboration

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Slotsjudge and Onlyplay get together not only to discuss the latest gambling trends and the provider’s products but also to cook the traditional Ukrainian Borsch during the video interview. Krista Iljina, Slotsjudge streamer and game expert, interviews Alena Tsuranova, Head of Sales at Onlyplay, and learns more about the traditional Ukrainian dish which inspired Onlyplay to release the Lucky Borsch slot and combine cultural heritage with game development.

The Unique Collaboration

Slotsjudge experts decided to make the next video interview more creative to fully delve into the plots used by Onlyplay for its software development. The format of this interview is very different and creative since instead of a regular online call, Krista and Alena got together to learn more about cooking the traditional Ukrainian Borsch and discuss why this dish inspired the Onlyplay team to develop the Lucky Borsch slot.

Main Discussion Points

Since Krista and Alena were cooking during the entire interview, they had enough time to learn more about the importance of this dish for Ukrainians, including those working at Onlyplay. Alena told more about the right way of making borsch, its origin, and recipe variations.

Moreover, she covered the unique features and mechanics that make the Lucky Borsch slot so outpacing, including the combination of soup plates launching the bonus game and the Borsch Collect Symbol.

Alena is sure that the game’s design is vibrant to influence players’ emotions and convey the feeling of warmth and comfort associated with Borscht in Ukrainian culture.

The Significance of This Collaboration

Such collaborations bring affiliate interviews to a very new level. This approach allows Slotsjudge experts to better understand providers and their products and deliver this information to players, keeping them engaged even more.

This interview format is unique and ultimate since no other affiliate in the world has been cooking Ukrainian borsch with a provider while discussing the brand’s features and further plans. This creates an entirely new kind of entertainment, bringing more attention from players, partners, and everyone else involved in the iGaming industry.

In the future, the Slotsjudge team is looking forward to having more creative and innovative collaborations like this.

Jekaterina Dubnicka, Marketing and Communications Manager at Slotsjudge, said about this: ‘This collaboration is revolutionising the iGaming industry. We are setting a new standard in collaborations between affiliates and game providers.’

Alena Tsuranova, Head of Sales at Onlyplay, added: It was truly an unusual and unique experience for the Onlyplay team. We can proudly say that our slot game, Lucky Borsch, is the most appetizing game on the market. For those who have never tried borsch, the number one dish in Ukrainian cuisine, this is an opportunity to get acquainted with its diverse ingredients while playing. And for those who already know how rich the taste and aroma of Ukrainian borsch are, the game inspires you to head to the kitchen and cook a big pot for family and friends. That’s exactly what we joyfully did together with Slotsjudge!”

The post Slotsjudge and Onlyplay Set a New Standard in their latest iGaming Collaboration appeared first on European Gaming Industry News.

eSports

Esports Foundation names Faker Game Ambassador for EWC and ENC through 2028

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Lee “Faker” Sang-hyeok joins Cristiano Ronaldo and Magnus Carlsen in the Esports Foundation’s Ambassador Program.

The Esports Foundation (EF) has appointed Lee “Faker” Sang-hyeok as a Game Ambassador for the Esports World Cup (EWC) and Esports Nations Cup (ENC) through 2028, the organization said on July 15, 2026 in a statement issued from Riyadh and Paris.

EF said Faker joins Cristiano Ronaldo, listed as the Foundation’s Global Ambassador, and Magnus Carlsen as part of the Esports Foundation Ambassador Program. The Foundation said Faker will represent “the perspective of esports players” across its international events, athlete initiatives, media engagements and leadership forums.

“You can’t talk about esports without mentioning Faker. He is the defining athlete of competitive gaming: a champion whose excellence, discipline and longevity have inspired an entire generation,” said Ralf Reichert, Chief Executive Officer of the Esports Foundation. “As our Game Ambassador, Faker represents something fundamental to the Ambassador Program: esports creates its own global sporting icons. Across EWC, ENC and NGSC, he will help ensure that the players who built this sport have a voice in shaping where it goes next.”

Faker said: “Competition has shaped my life, and I am proud to join the Esports Foundation as Game Ambassador. I want to continue competing for the biggest titles with T1 while representing the players and fans who have helped esports grow worldwide. Through the Esports World Cup, Esports Nations Cup and the Foundation’s wider platforms, I hope to inspire the next generation to pursue excellence, remain resilient and believe in how far competitive gaming can take them. There is still much more to achieve.”

EF highlighted Faker’s competitive record, describing him as a six-time League of Legends World Champion, EWC 2024 winner, two-time MSI champion and ten-time domestic champion with T1. The Foundation also said Faker became the first esports athlete to receive the Blue Dragon Medal in 2026, describing it as the Republic of Korea’s highest sporting honor awarded by President Lee Jae-myung.

The post Esports Foundation names Faker Game Ambassador for EWC and ENC through 2028 appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Brand Partnerships

Midnite signs as Middlesbrough FC principal partner for 2026/27 season

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Midnite has agreed a partnership with Middlesbrough FC that will see the UK bookmaker become the club’s principal partner and front-of-shirt sponsor for the 2026/27 campaign, which Middlesbrough describes as its landmark 150th season.

The companies announced the deal alongside a fan activation at Riverside Stadium on Thursday, July 9, branded “This Season’s On Us”. The initiative offered supporters prizes including 2026/27 season tickets, 2026/27 shirts, match tickets, or a £25 club shop voucher, with fans required to answer Middlesbrough trivia and complete a football challenge.

Middlesbrough former players Craig Hignett and David Wheater attended the event, and, according to the company, took bonus attempts on behalf of participants who missed out.

Andrew Mook, Midnite’s Head of Brand Marketing, said:

“Middlesbrough have a storied history and we’re delighted to announce this partnership during such a monumental year with the club celebrating their 150th anniversary.

“It was great to see so many Middlesbrough fans at the “This Season’s On Us” activation, we hope they enjoyed taking part and meeting club legends, with David Wheater hitting top bins on several occasions and allowing fans to win big with season tickets.

“We can’t wait to get to Riverside Stadium in August to kick-off a new season and we’re excited to say that we have plenty of new and captivating campaigns planned.”

Lee Fryett, Middlesbrough FC Chief Commercial Officer, added:

“We’re delighted to welcome Midnite as our new Principal Partner.

“We’re looking forward to working closely with Midnite to develop engaging campaigns, content and unique experiences that bring our fans even closer to the club.

“We’re confident this partnership will provide real value for our supporters while supporting our ambitions both on and off the pitch.”

The post Midnite signs as Middlesbrough FC principal partner for 2026/27 season appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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AGCO

ThrillTech secures AGCO supplier licence for Ontario launch

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ThrillTech has been awarded a Gaming-Related Supplier licence by the Alcohol and Gaming Commission of Ontario (AGCO), clearing the company to launch in Ontario’s regulated market.

The licence allows ThrillTech to deploy its opt-in side bet jackpots technology with regulated online casino, sports betting and lottery operators across the province.

Benjamin Bradtke, Co-Founder of ThrillTech, said: “Securing our AGCO licence is a major step in our mission to transform how jackpots are delivered at scale across regulated markets. This latest certification is testament to our robust technology and trusted compliance frameworks, allowing us to continue our global growth trajectory. We are thrilled to bring our proven, compliant jackpot technology to Ontario, empowering locally licensed operators to uplift revenue without cannibalising existing spend.”

The company said its “ThrillPots” mechanics sit as an independent, player-funded side bet and do not alter the underlying game’s return-to-player mathematics.

ThrillTech said the Ontario approval enables its existing multinational partners that also operate in the province to launch its side bet jackpots locally, while it also holds talks with potential new operator partners. The company lists its regulated footprint as including the United Kingdom, Sweden, the Netherlands, Romania, Malta, Gibraltar, Brazil and Peru.

The post ThrillTech secures AGCO supplier licence for Ontario launch appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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