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SOFTSWISS Wins B2B Marketing Campaign in iGaming Again in 2024

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SOFTSWISS, a leading software provider with over 15 years of experience in iGaming, grabs success in the B2B Marketing Campaign category at the EGR Marketing & Innovation Awards for the second year in a row.

The EGR Marketing & Innovation Awards is one of the most prestigious events, spotlighting pioneers of innovation and creativity in online gaming. It honours outstanding companies that have shown commercial success, game-changing innovation, exceptional customer service and marketing prowess during the past 12 months.

The award-winning ‘Grab Success’ campaign was launched in October 2023 to elevate SOFTSWISS’ brand visibility and reputation in Malta. This strategic initiative was meticulously crafted to amplify brand awareness and cultivate client engagement.

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SOFTWISS created a dynamic and memorable campaign inspired by the local ecosystem. Featuring the Maltese crab as a symbol of determination and success, the concept resonated with the target audience and embodied the company’s innovative spirit within the competitive iGaming industry. Highlighting C-level representatives helped build trust, while AR videos added an engaging touch to the digital promotion.

Valentina Bagniya, Chief Marketing Officer at SOFTSWISS, shares her delight: “We are honoured to stand among the industry’s best and brightest. Our team is proud that SOFTSWISS’ ‘Grab Success’ campaign has left a lasting mark on the discerning iGaming public. This award validates the efforts of our entire marketing team and serves as a testament to our creativity, dedication, and relentless pursuit of excellence. The recognition will definitely fuel our commitment to setting new benchmarks and enhancing marketing standards in the iGaming industry.”

The recent recognition at the EGR Marketing & Innovation Awards is a significant addition to the SOFTSWISS team’s growing collection of marketing accolades. Last year, the company was honoured as Brand Idol of the Year at the iGaming IDOL and received awards for B2B Marketing Campaign at the EGR Marketing & Innovation Awards, as well as Best Marketing Campaign at EiGE Awards 2023.

 

About SOFTSWISS

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SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 20,000 casino games, the Affilka affiliate platform, the Sportsbook software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.

The post SOFTSWISS Wins B2B Marketing Campaign in iGaming Again in 2024 appeared first on European Gaming Industry News.

Balkans

SAVE THE DATE! The Prestigious BEGE AWARDS 2025 are coming on November 26th!

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BALKAN GAMING AND ENTERTAINMENT EXPO (BEGE) is excited to announce the date for this year’s highly anticipated event: the BEGE AWARDS 2025 will take place on November 26th in Sofia, Bulgaria. This premier occasion celebrates excellence, innovation, and achievement within the industry, bringing together nominated companies, exhibitors, sponsors, and partners for an unforgettable evening.

The event promises a glamorous award ceremony recognizing outstanding accomplishments, complemented by a themed party designed to elevate the celebration. Attendees will have the opportunity to support meaningful causes, as participating companies will be announced for their donations during the evening.

Following the awards, guests can look forward to the legendary BEGE PARTY, a high-energy celebration featuring great music, vibrant entertainment, and a lively atmosphere that will truly bring down the roof.

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The night will also include delicious food, refreshing drinks, and numerous opportunities for networking with industry leaders and peers. BEGE aims to create an engaging experience filled with surprises and memorable moments.

Nominations for the awards will open soon, and official invitations with further details will be sent out shortly.

Save the date, and stay tuned for more updates!

The post SAVE THE DATE! The Prestigious BEGE AWARDS 2025 are coming on November 26th! appeared first on European Gaming Industry News.

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eSports

BETER Wins Esports Betting Supplier Award at the EGR B2B Awards 2025

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BETER, the in-demand provider of fast-betting content, data, and odds for esports and sports, has been awarded Esports Betting Supplier at the prestigious EGR B2B Awards 2025.

It is the first time BETER has received this award, marking a significant milestone in the company’s journey and reflecting the growing demand for its fast-paced esports products.

The EGR B2B Awards celebrate the companies powering the global iGaming industry, recognizing excellence and rewarding those leading in innovation, reliability, and client service.

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BETER’s esports offering features the fan-favorite ESportsBattle tournaments, providing non-stop betting action across popular disciplines such as eFootball, eBasketball, and eHockey, with eTennis set to become available to all partners soon. It means bettors can wager on approximately 500,000 matches annually, with up to 50 markets per event, while operators benefit from an average margin of 7.5%.

In addition, BETER provides a comprehensive Esports Odds Feed, delivering market-leading odds for over 40,000 pre-match and live events per year. These odds are calculated using official data and compiled by a team of expert traders.

With a team of over 130 esports traders, BETER ensures that players across all partner operators can place bets on the provider’s events with more than 90% uptime.

All ESportsBattle`s matches come with 24/7 live streaming, real-time data and odds, and are closely monitored by BETER’s in-house Integrity team to ensure strict adherence to fair play standards. As a result, only 0.01% of matches have been flagged as suspicious in the past 12 months.

Gal Ehrlich, CEO of BETER, said: “We are incredibly proud of the entire BETER team for the hard work that led to this achievement.

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“Their tireless efforts to deliver best-in-class esports products for the next generation of bettors have paid off—not just in winning this award, but in delivering a top-tier product and experience to our partners and their players, consistently exceeding expectations.

“This award rounds off an incredible six months for BETER, and we head into the second half of the year with strong momentum behind us.”

Adam Conway, General Manager of Esports Business Division at BETER, added: “Our esports betting products are unmatched—led, of course, by our ESportsBattle tournaments.

“These tournaments truly set the standard for what a fast-betting esports experience should be, and we’re thrilled to see that recognized by the EGR B2B Awards judges.

“Our Esports Odds Feed is equally impressive and has become an essential tool for operators looking to offer the best accurate odds in the industry.

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“I’d like to thank the entire BETER team for their dedication and to EGR for this recognition. We couldn’t be happier to add our first EGR B2B Award to the trophy shelf.”

The post BETER Wins Esports Betting Supplier Award at the EGR B2B Awards 2025 appeared first on European Gaming Industry News.

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Industry Awards

CT Interactive nominated for Ortak x B.F.T.H. Arena Awards 2025

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CT Interactive is thrilled to announce its nomination for the prestigious Ortak x B.F.T.H. Arena Awards 2025, with two standout titles: Macho Wild and Three Crowns Kingdom. This recognition cements CT Interactive’s reputation as a leading provider of premium, innovative content in the competitive iGaming market.

The Ortak x B.F.T.H. Arena Awards are a key industry platform that brings together developers, operators, investors, and technology partners to celebrate cutting-edge innovation, share insights, and forge valuable strategic partnerships.

Monika Zlateva, Chief Commercial Officer at CT Interactive, expressed her excitement: “Being nominated alongside some of the industry’s most forward-thinking studios is a true honor. Macho Wild and Three Crowns Kingdom represent the passion and creativity of our team, and we remain committed to delivering immersive, high-quality gaming experiences that resonate with players worldwide.”

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The winners will be revealed at Harmony Meetup V on July 10th — a premier event focused on networking and driving business growth across the iGaming ecosystem.

The post CT Interactive nominated for Ortak x B.F.T.H. Arena Awards 2025 appeared first on European Gaming Industry News.

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