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SOFTSWISS Wins B2B Marketing Campaign in iGaming Again in 2024

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SOFTSWISS, a leading software provider with over 15 years of experience in iGaming, grabs success in the B2B Marketing Campaign category at the EGR Marketing & Innovation Awards for the second year in a row.

The EGR Marketing & Innovation Awards is one of the most prestigious events, spotlighting pioneers of innovation and creativity in online gaming. It honours outstanding companies that have shown commercial success, game-changing innovation, exceptional customer service and marketing prowess during the past 12 months.

The award-winning ‘Grab Success’ campaign was launched in October 2023 to elevate SOFTSWISS’ brand visibility and reputation in Malta. This strategic initiative was meticulously crafted to amplify brand awareness and cultivate client engagement.

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SOFTWISS created a dynamic and memorable campaign inspired by the local ecosystem. Featuring the Maltese crab as a symbol of determination and success, the concept resonated with the target audience and embodied the company’s innovative spirit within the competitive iGaming industry. Highlighting C-level representatives helped build trust, while AR videos added an engaging touch to the digital promotion.

Valentina Bagniya, Chief Marketing Officer at SOFTSWISS, shares her delight: “We are honoured to stand among the industry’s best and brightest. Our team is proud that SOFTSWISS’ ‘Grab Success’ campaign has left a lasting mark on the discerning iGaming public. This award validates the efforts of our entire marketing team and serves as a testament to our creativity, dedication, and relentless pursuit of excellence. The recognition will definitely fuel our commitment to setting new benchmarks and enhancing marketing standards in the iGaming industry.”

The recent recognition at the EGR Marketing & Innovation Awards is a significant addition to the SOFTSWISS team’s growing collection of marketing accolades. Last year, the company was honoured as Brand Idol of the Year at the iGaming IDOL and received awards for B2B Marketing Campaign at the EGR Marketing & Innovation Awards, as well as Best Marketing Campaign at EiGE Awards 2023.

 

About SOFTSWISS

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SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 20,000 casino games, the Affilka affiliate platform, the Sportsbook software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.

The post SOFTSWISS Wins B2B Marketing Campaign in iGaming Again in 2024 appeared first on European Gaming Industry News.

Compliance Updates

Vixio Announces Winners for the 2024 Global Regulatory Awards

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Vixio, a leading provider of regulatory intelligence solutions, unveiled its 2024 Global Regulatory Awards (GRAs) winners last night during an event in London.

More than 300 industry leaders, regulatory experts, and esteemed professionals of the global gambling industry attended the prestigious event. The independently judged GRAs recognise and celebrate the achievements of individuals, teams, and organisations in the gambling industry who have excelled in compliance, corporate social responsibility, and safer gambling.

The eighth annual awards ceremony recognised winners across 20 categories. Notable winners on the evening included Betsson Group, Mindway AI, and Paysafe, each winning two awards. Vixio also recognised outstanding individuals, such as Jessica Feil of OpenBet, named Compliance Professional of the Year, and Laura McAllister Cox of Rush Street Interactive, awarded Chief Compliance Officer of the Year. “A big thank you to everyone who attended last night’s Global Regulatory Awards event in London. Vixio has been proud to host independently judged awards for the last eight years. Our selection process ensures that each winner is the best in class and has displayed clear dedication to trustworthy gambling and regulatory compliance, so huge congratulations to all the winners.stated Mike Woolfrey, CEO of Vixio.

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Docaposte, Draft Kings, eCOGRA, Gaming Associates, Scientific Games, and charity partner Ygam were among the sponsors for this year’s Global Regulatory Awards. The 2025 Global Regulatory Awards presentation will take place on November 19th, returning to the De Vere Grand Connaught Rooms in London.

The official 2024 winners are as follows:

AML or MLR Professional of the Year – Brian Doran, Metropolitan Gaming

Award for Commitment to Compliance by an Operator – Betsson Group

Chief Compliance Officer of the Year – Laura McAllister Cox, Rush Street Interactive

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Compliance Innovator of the Year – Mindway AI

Compliance Professional of the Year – Jessica Feil, OpenBet

Compliance Lifetime Achievement Special Award – David Rebuck

Compliance Rising Star Special Award – Jamie Delaney, Apricot

Compliance Team of the Year – Betsson Group

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Head of Regulatory Affairs or Government Relations of the Year – Martin Lycka, Entain

Legal Team of the Year – Paysafe

Outstanding Contribution to Safer Gambling – Flutter Entertainment

Outstanding Contribution to Sports Betting Integrity – Entain

Outstanding Individual Contribution to Safer Gambling – Paul Buck, EPIC Global Solutions

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Payment Service or Solution Provider of the Year – Paysafe

RegTech Provider of the Year – Mindway AI

Regulatory Initiative of the Year – National Voluntary Self-Exclusion Program, idPair

Regulatory Law Firm of the Year – Bird & Bird

Regulatory Lawyer or In-House Counsel of the Year – Sue Dawson, Light & Wonder

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Responsible Gambling Service or Solution Provider of the Year – BetBuddy by Playtech

Testing Service or Solution Provider of the Year – BMM Testlabs

The post Vixio Announces Winners for the 2024 Global Regulatory Awards appeared first on European Gaming Industry News.

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EGT Digital won the “Online Provider of the Year” prize from BEGE Awards 2024

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EGT Digital celebrates being named the “Online Provider of the Year” at the 15th edition of the prestigious BEGE Awards competition. The official ceremony was held on November 27 and accolades in 32 categories were presented to individuals and companies for their exceptional achievements in the gaming and entertainment industry.

EGT Digital took the award in recognition of the wide variety of iGaming products and services it offers. The company’s ever-growing portfolio of casino games enjoys great popularity in a number of markets around the world. Players appreciate their perfect combination of eye-catching genuine design, high winning chances, and many captivating bonus features. The in-house developed “all-in-one” betting platform X-Nave is a versatile solution, providing the advanced technology and tools operators need to ensure the success of their online business.

Vladimir Dokov, CEO of EGT Digital, said: “Thanks to its forward-thinking developments, EGT Digital has quickly established itself as a preferred iGaming provider both locally and globally. This award is a very valuable distinction for us and reaffirms our commitment to creating innovative products and promoting responsible gaming.”

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EGT secures four prestigious accolades at BEGE Awards 2024

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BEGE Awards 2024 brought well-deserved recognition for EGT, providing the company with 4 prizes. At an official ceremony, held on 27 November, the company received accolades in the categories “Slot Machine of the Year”, “Jackpot System of the Year,” and “Corporate Social Responsibility of the Year”.

The fourth and special award “CEO of the Year” was presented to EGT’s CEO Vladimir Dokov. This distinction highlights his strategic vision, which has positioned the company as one of the leading manufacturers and suppliers of gaming equipment on a global level.

“It is a great honor for me to receive this award for the second year in a row,” said Mr. Dokov. “This is eloquent testimony that with motivation, devotion and the support of a team of talented and ambitious professionals any challenge is surmountable and any goal is achievable.”

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The “Slot Machine of the Year” award was presented to EGT in recognition of its slot cabinets from General Series, which had many installations in 2024, demonstrating excellent performance in a number of gaming establishments around the world.

The absolute bestseller Bell Link has earned the company the “Jackpot System of the Year” prize. Featuring 4 exciting jackpot levels and numerous attractive bonuses, this product has quickly become players’ favorite wherever it has been installed.

EGT was also honored with the “Corporate Social Responsibility of the Year” acknowledgment for its dedication to supporting various charity and sports initiatives, as well as its consistent policy for environmental protection implemented in its production processes and overall activities.

“The BEGE Awards serves as a benchmark for industry achievements, and we are proud that EGT took all these prestigious prizes. They inspire us to continue pursuing gaming excellence,” concluded Mr. Dokov.

The post EGT secures four prestigious accolades at BEGE Awards 2024 appeared first on European Gaming Industry News.

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