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SOFTSWISS Wins B2B Marketing Campaign in iGaming Again in 2024

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SOFTSWISS, a leading software provider with over 15 years of experience in iGaming, grabs success in the B2B Marketing Campaign category at the EGR Marketing & Innovation Awards for the second year in a row.

The EGR Marketing & Innovation Awards is one of the most prestigious events, spotlighting pioneers of innovation and creativity in online gaming. It honours outstanding companies that have shown commercial success, game-changing innovation, exceptional customer service and marketing prowess during the past 12 months.

The award-winning ‘Grab Success’ campaign was launched in October 2023 to elevate SOFTSWISS’ brand visibility and reputation in Malta. This strategic initiative was meticulously crafted to amplify brand awareness and cultivate client engagement.

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SOFTWISS created a dynamic and memorable campaign inspired by the local ecosystem. Featuring the Maltese crab as a symbol of determination and success, the concept resonated with the target audience and embodied the company’s innovative spirit within the competitive iGaming industry. Highlighting C-level representatives helped build trust, while AR videos added an engaging touch to the digital promotion.

Valentina Bagniya, Chief Marketing Officer at SOFTSWISS, shares her delight: “We are honoured to stand among the industry’s best and brightest. Our team is proud that SOFTSWISS’ ‘Grab Success’ campaign has left a lasting mark on the discerning iGaming public. This award validates the efforts of our entire marketing team and serves as a testament to our creativity, dedication, and relentless pursuit of excellence. The recognition will definitely fuel our commitment to setting new benchmarks and enhancing marketing standards in the iGaming industry.”

The recent recognition at the EGR Marketing & Innovation Awards is a significant addition to the SOFTSWISS team’s growing collection of marketing accolades. Last year, the company was honoured as Brand Idol of the Year at the iGaming IDOL and received awards for B2B Marketing Campaign at the EGR Marketing & Innovation Awards, as well as Best Marketing Campaign at EiGE Awards 2023.

 

About SOFTSWISS

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SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 20,000 casino games, the Affilka affiliate platform, the Sportsbook software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.

The post SOFTSWISS Wins B2B Marketing Campaign in iGaming Again in 2024 appeared first on European Gaming Industry News.

Industry Awards

Harmony Meetup 7 feat. Fasttoken and Ortak x B.F.T.H. Arena Awards 2025

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BetConstruct proudly announces the Harmony Meetup 7 featuring Fasttoken and Ortak x B.F.T.H. Arena Awards 2025, set to take place from 8–11 July in Yerevan, Armenia.

The event will present the concept of FTN’s 7 dimensions as a driving force shaping the future of the digital domain.

Alongside the classic categories of the Ortak x B.F.T.H. Arena Awards, the team will also introduce new ones that reflect the direction adopted by the company.

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Ortak Categories:

  • Best Ortak Estate Collection
  • Best Ortak Casino NFT Collection
  • Best Ortak White-label Unique Collection – Sponsored by VBET – 10 000 FTN prize pool
  • Best Ortak Snowball Collection – Sponsored by PopOK Gaming – 10 000 FTN prize pool
  • Best Ortak Partner
  • Best Ortak Performer
  • Most Traded NFT Collection
  • Best Start-up NFT Collection
  • Most Innovative Business of the Year

 

FTN Categories:

  • FTN Innovation of the Year – Sponsored by Fastex – 10 000 FTN prize pool
  • FTN Casino Supplier of the Year – Sponsored by CreedRoomz – 10 000 FTN prize pool
  • FTN Casino Operator of the Year
  • FTN Platform Provider of the Year – Sponsored by BetConstruct – 10 000 FTN prize pool
  • FTN Game of the Year – Sponsored by Pascal Gaming – 10 000 FTN prize pool
  • Best FTN Game Design
  • Best FTN Game Soundtrack
  • Rising Star in FTN Casino

 

YoDoor Categories:

  • Best YoDoor Space Developer Company – Sponsored by YoDoor – 10 000 FTN prize pool
  • Best YoDoor Casino Space

 

Participation Rules for All Partners

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Rules for Operator Partners

To qualify for participation as Operator Partner, applicants must meet at least one of the following criteria:

  • have an average monthly invoice of 25,000 FTN;
  • hold a minimum of two Ortak Snowball Collections;
  • perform at least one self-initiated campaign utilizing either NFTs or FTN.

 

Rules for Provider Partners

To qualify for participation as Provider Partner, applicants must have executed two or more FTN-based campaigns in collaboration with Operators.

Also, at least one of the following criteria must be met:

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  • an average of 50% of invoices paid via FTN;
  • the release of a Yo or FTN-related game;
  • the issuance of one or more Ortak Multi-Platform Collections.

Within the framework of the Harmony meetup feat. Fasttoken and Ortak x B.F.T.H. Arena Awards 2025, The Last Battle Universe will release a new Universe level for the partners who choose to pay their employee salaries in FTN.

Dates and Deadlines

The application submission will open on May 15th with a final deadline of May 21st, 2025. All the participants should have completed their applications by the set deadline.

Become a Sponsor

Take part in this landmark event by sponsoring a category!

Industry leaders such as BetConstruct, VBet, PopOK Gaming, Pascal Gaming, CreedRoomz, Fastex, and YoSpace are already confirmed sponsors for various categories of the Ortak x B.F.T.H. Arena Awards.

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Each has confirmed a 10,000 FTN prize fund for the winner of the category they are sponsoring, which will be allocated towards the winner’s promotion and business growth.

You too can apply and become a sponsor of a category.

Join Harmony Meetup 7 feat. Fasttoken and Ortak x B.F.T.H. Arena Awards 2025, and discover the 7 dimensions of FTN this July.

The post Harmony Meetup 7 feat. Fasttoken and Ortak x B.F.T.H. Arena Awards 2025 appeared first on European Gaming Industry News.

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Industry Awards

Judging the shortlisted: Casino Guru Awards 2025 evaluation phase begins

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The Casino Guru Awards 2025 have reached an exciting milestone: evaluation time. On April 22 and 23, our esteemed panel of judges will begin conducting online evaluation calls with all shortlisted candidates across various award categories. These 30-minute sessions offer a unique opportunity for nominees to present their work, explain the vision behind their nominations, and engage in open dialogue with our expert judges.
Interactive, insightful, impactful

The evaluation calls, now a signature part of the Casino Guru Awards process, go far beyond reviewing nomination forms. They bring the human element to the forefront, giving judges the chance to hear directly from the people behind the innovations, initiatives, and platforms.

This year’s process again brings together two panels of judges, featuring both internal Casino Guru experts and external professionals from across the iGaming space. While the written nominations set the stage, it’s these calls that allow judges to ask questions, explore specific areas in more detail, and truly assess how well each nominee embodies the values of the Casino Guru Awards: fairness, transparency, innovation, and social responsibility.

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“This part of the process is where the nominations come alive,” says Daniela Sliva, PR & Creative Project Director at Casino Guru and the visionary behind the Awards. “We’re looking for more than good intentions—we want to see passion, preparation, and a deep understanding of what makes an impact in this industry. These conversations are often eye-opening for both sides, and sometimes a call can change the whole perception of a nomination.”

A fair and rigorous selection
All shortlisted candidates will be evaluated through these live sessions, which are a vital piece of the final voting process. After the calls, judges are given time to reflect and reassess, using both written materials and insights gained from the interviews before anonymously casting their votes.

As in previous years, each judge receives three points to distribute among the candidates in each category. The winner is then determined through a transparent point-counting process.
It’s worth noting that even nominees who are unable to attend the calls are still eligible to win—though participating gives them a powerful chance to make their case directly and stand out. The process is intentionally designed to reward engagement, readiness, and integrity.

Looking toward Malta
The anticipation is building toward the Casino Guru Awards 2025 Gala Ceremony, taking place for the first time as a live, invite-only event at the prestigious Hilton Hotel in St. Julian’s, Malta, on June 6, 2025. Here, winners across all categories will be revealed in what promises to be a grand celebration of responsibility and achievement in iGaming.

In addition to the judge-assessed categories, the Players’ Choice and Voice of the People are already open for public voting—further reinforcing the Awards’ mission to reflect both industry expertise and real-world impact.

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As the evaluation calls commence, we at Casino Guru celebrate every shortlisted nominee who has made it this far. Your innovation, effort, and commitment to a better gambling environment have already earned you a place among the industry’s elite.

The post Judging the shortlisted: Casino Guru Awards 2025 evaluation phase begins appeared first on European Gaming Industry News.

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Industry Awards

Wicked Games joins as sponsor for the 2025 Casino Guru Awards

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Casino Guru is excited to announce that Wicked Games will be joining the prestigious list of sponsors for the upcoming 2025 Casino Guru Awards, marking an exciting addition to this highly anticipated event. The awards, which celebrate excellence in the iGaming industry, will take place on June 6, 2025, at the Hilton Hotel in St. Julian’s, Malta.
The 2025 edition of the Casino Guru Awards promises to be a night of exceptional recognition, spotlighting those who lead the way in innovation, social responsibility, transparency, and positive influence within the industry. This year’s event will feature an exclusive live ceremony, offering an unparalleled opportunity to connect, celebrate, and raise the bar for the future of iGaming.
A commitment to excellence
Wicked Games joins a distinguished group of sponsors backing the Casino Guru Awards, an event that upholds the values of fairness, responsible gambling, and ethical business practices. By supporting this important initiative, Wicked Games is reaffirming its commitment to pushing for higher standards within the iGaming sector.
“Wicked Games is proud to support the Casino Guru Awards, an event that recognizes those driving transparency, responsibility, and forward-thinking in iGaming. Celebrating the industry’s best and pushing for higher standards is something worth backing, and we’re looking forward to an incredible evening in Malta,” said Karl von Brockdorff, Wicked Games‘ Head of Brand.
A night to celebrate industry leaders
The Casino Guru Awards 2025 will bring together the brightest minds, innovators, and trailblazers in the iGaming industry for a memorable evening of celebration and recognition. With its commitment to responsible gambling and industry leadership, the event is a must-attend for those dedicated to elevating the standards of the iGaming world.
Wicked Games joins other renowned sponsors including PayOp, Medier, BGaming, Evoplay, PIN-UP Global, and Winfinity, who are instrumental in ensuring the success of the Casino Guru Awards 2025.
The Casino Guru Awards 2025 will honor leaders across ten categories, including the newly introduced Players’ Choice and iGaming Changemaker of the Year awards.

The post Wicked Games joins as sponsor for the 2025 Casino Guru Awards appeared first on European Gaming Industry News.

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