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Kaizen Foundation and UEFA Foundation for Children Partner for 10,000 Smiles Project for UEFA EURO 2024™

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Kaizen Foundation, the Social Purpose Foundation funded exclusively by Kaizen Gaming, is today announcing its inaugural partnership with the UEFA Foundation for Children, supporting the “10,000 Smiles” project. This initiative will provide 10,000 UEFA EURO 2024™ match tickets to associations working with vulnerable children, bringing them joy and unforgettable experiences.

The UEFA Foundation for Children is offering EURO 2024™ match tickets to children aged 8 to 16 from underprivileged backgrounds and children with disabilities from 8 to 21 years old. Selection is coordinated with each host city based on their unique priorities.

We are truly honoured to become partners of an organisation, such as the UEFA Foundation for Children. We are a very young organisation, but from the very beginning, the Kaizen Foundation has shown its commitment to improving the lives of children. With grants surpassing €4 million in recent months, we have launched the renovation of the Penteli Children’s General Hospital in Greece and we have completed the renovation of a critical section of the Pitesti Pediatric Hospital in Romania. Now, we will be supporting the UEFA Foundation for Children in helping 10,000 kids smile. The work UEFA is doing to ensure this year’s tournament leaves a lasting legacy is so important in ensuring all children everywhere have the opportunity to enjoy football”, said Panos Konstantopoulos, Kaizen Foundation President.

Through this partnership, Kaizen Foundation and UEFA Foundation for Children will host 10,000 children across 40 matches in 10 different stadiums. The host cities and federal ministries will ensure compliance with child safety legislation, including calculating the number of adults needed to accompany the children and ensuring stadium accessibility. Special accommodations will be made for children with specific needs, including adapted seats, entrances, and travel arrangements. The host cities will also organise transportation to and from the stadiums and obtain parental authorisation in cooperation with partner organisations.

Working with the Kaizen Foundation for our 10,000 Smiles project has been amazing. It was clear from day one that its team shared our vision and dedication to bring the joy and excitement of live football to children from disadvantaged backgrounds and those with disabilities,” said Kluser Urs, General Secretary of UEFA Foundation for Children. “Having support from organisations like the Kaizen Foundation is critical in allowing us to achieve our goal of improving access to sport and bringing smiles and hope to children who need it most. We are looking forward to collaborating with the Kaizen Foundation for more initiatives in the future”.

The post Kaizen Foundation and UEFA Foundation for Children Partner for 10,000 Smiles Project for UEFA EURO 2024™ appeared first on European Gaming Industry News.

Eastern Europe

ELA Games reports 244.52% active user growth in Romania

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Supplier links the uplift to classic-style slots with modern features, including Joker Winpot, as bet counts rise 239.74%.

ELA Games says it has expanded in Romania after rolling out titles that pair classic slot aesthetics with modern gameplay features.

The supplier reported a 244.52% increase in active users in Romania and a 239.74% rise in bet counts. The company attributed the performance to what it described as a “natural path” for traditional players to move into more feature-led play.

Marharyta Yerina, Managing Director of ELA Games, said: “It is great to see how Romanian players are enjoying the way we combine classic symbols with modern features. Joker Winpot works well for those who love the traditional look but actually want more excitement from their play. We also see that once players feel comfortable with these mechanics, they are happy to explore our other top titles which have proved to be successful in Romania like Cash of Gods and Flames Fruit Frenzy. It proves that respecting what players like is the best way to introduce new ideas to the market.”

ELA Games did not disclose the timeframe for the reported increases, which operators it works with in Romania, or how the metrics were calculated.

The post ELA Games reports 244.52% active user growth in Romania appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Belatra

Belatra Games confirms Lima trip for Peru Gaming Show 2026

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Slots developer plans partner meetings and private events around PGS on 17-18 June at the Jockey Exhibition Center.

Belatra Games will attend Peru Gaming Show (PGS) 2026 in Lima on 17-18 June, with the company confirming plans to use the event for meetings with existing clients and prospective partners.

PGS, now in its 23rd year, will be held at the Jockey Exhibition Center. Belatra said it will have a team present throughout the show to discuss its slots portfolio and explore commercial opportunities in Peru as part of its broader Latin America strategy.

Alongside the trade show schedule, Belatra said it will host a private “Belatra Cocktail Experience” for partners and run a watch party on 16 June for Argentina’s match against Algeria.

The company also noted it will attend SBC Americas in Fort Lauderdale ahead of PGS, describing the event as an opportunity to meet operators from North and Latin America and present “LatAm-ready content”.

Lucila M. Barletta, Head of Accounts LatAm at Belatra, said: “Peru is an exciting and growing market and PGS is the perfect place to build on our relationships with partners already working with us and to connect with new ones. We look forward to an amazing couple of days in Lima and, of course, rooting for Argentina with our friends and partners throughout the evening. It’s going to be a special occasion all around.”

The post Belatra Games confirms Lima trip for Peru Gaming Show 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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BC.GAME

BC.GAME adds BETBY to BC Engine as staker rewards pass $2.5m

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BC.GAME has partnered with sportsbook supplier BETBY, bringing the supplier into BC Engine, the platform’s rewards and participation model powered by its native $BC token.

BC Engine launched in April and is positioned by BC.GAME as a mechanism that links platform-generated profits and activity to ongoing rewards for $BC holders. Under the model, players earn $BC by playing casino games on BC.GAME, with tokens allocated and staked in BC Engine. Rewards are then distributed based on users’ holdings.

BC.GAME said stakers have earned more than $2.5 million in rewards since launch. The company also cited on-platform data showing more than $74.3 million in total wager and over 5.8 million bets.

Kar Kheng Giam, Chief Executive Officer of BC.GAME, said: “Our vision for BC Engine has always been to create a model where platform growth and player participation are more closely aligned.

“The addition of BETBY is significant because it demonstrates how the ecosystem can continue to expand through strategic partnerships. Every new contributor helps strengthen the engine, creating additional utility for $BC and reinforcing the long-term sustainability of the model.

“As we continue to grow the network, our focus remains on delivering a simpler and more transparent rewards experience that allows players to participate more directly in the success of the ecosystem.”

Christos Nikolopoulos, Chief Commercial Officer at BETBY, said: “We’re pleased to become part of the BC Engine ecosystem and support an initiative that brings a different approach to player engagement.”

“At BETBY, innovation has always been at the heart of our business, and BC Engine represents an interesting evolution in how gaming platforms can connect product performance, community participation and rewards. We look forward to contributing to its continued growth.”

BC.GAME said the BETBY deal is part of a wider push to expand $BC utility and add more ecosystem partners contributing to BC Engine. The company also pointed to recent international expansion, including moves in Africa via Nigeria and Kenya, alongside initiatives in Latin America.

The post BC.GAME adds BETBY to BC Engine as staker rewards pass $2.5m appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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