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SBC Summit Tbilisi to Educate Companies on Mastering Emerging Tech

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While emerging technologies are providing brands with a range of solutions to diversify their offerings and improve customer experiences, making the right choices can be challenging. At SBC Summit Tbilisi, delegates will benefit from the insights of speakers with expertise in Eastern European and Central Asian markets, helping them identify the most effective strategies for their businesses.

The conference program will include panel discussions focused on how brands can integrate cutting-edge technology into their daily operations, enhance user experience, and identify the latest market trends, all with the goal of driving growth in the markets of interest.

The specialised “Strategy & Growth” content track is scheduled to take place on Wednesday, 26th of June, at the Sheraton Grand Tbilisi Metechi Palace, featuring a lineup of seven panels for in-depth discussions.

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The panel titled ‘NextGen Affiliate: New Trends & Marketing Evolution’ will examine the latest trends and content strategies shaping affiliate marketing. Marketing experts Eugene Ravdin (Communications & Marketing Manager, MightyTips), Teimuraz Pataridze (Founder, Slotstate), Viktorija Ratomskė  (Co-Founder & CEO, PartnerGap) and panel moderator Lasha Gogiberidze (Founder & Managing Partner, BraveRave), will explore optimal marketing approaches for attracting diverse regional audiences, identify outdated trends and examine the evolving role of streamers and influencers in affiliate marketing.

The ‘Elevating Consumer Experience with Innovative Payment Offerings’ panel will discuss how brands can utilise seamless and innovative payment methods to enrich the user experience. Experts Nana Oniani (Head of Shared Platform and Data Products, Adjarabet), Irakli Kikoria (Business Development Director, Payze), Irakli Zenaishvili (Head of Risk, Anti-Fraud and RG Management, AirBet) and moderator Pavel Dergachev (Co-Founder, 4H Agency) will delve what makes certain platforms popular among users, discuss new technologies like digital wallets and mobile payments, and assess their broader effects on user experience and transaction security.

The panel ‘TechFuel: Role of Technology in Market Development’ will explore how implementing emerging trends and new technologies can aid brands in broadening their reach. Rafael Kobalyan (Head of Technology, Vbet), Gary Sonyak (CEO, Gamerpro), Kristijan Rusu (Technical Architect, Singular) and moderator Denis Karpovich (CTO, Euro Games Technology Georgia (EGT Georgia), will analyse case studies from leading tech companies and explore the practical applications of artificial intelligence (AI) in improving customer experience, personalisation, and game development.

Speakers David Nozadze (Head of CRM, Leaderbet), Maia Odishelidz (CEO, Port:80), Giorgi Nadaraia (CMO, Betlive) and moderator Irakli Davarashvii (Ex-CMO, Adajrabet), will discuss audience segmentation, tracking, real-time performance optimisation, and how to maximise return on investment during the Data-Driven iGaming: Optimising Marketing Performance During Major Sports Tournaments’ panel. The experts will also explore the key data that brands can leverage to strengthen the impact of their iGaming marketing campaigns during sports events.

Alongside access to a wealth of knowledge from a comprehensive conference agenda, attendees will have the chance to network and explore the latest industry offerings firsthand on the exhibition floor, where over 30 local and global brands will be showcasing their innovations.

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Conferences in Europe

Endorphina Goes Viral With Baywatch-inspired SBC Lisbon Posters

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The leading slot game provider, Endorphina, continues to make waves in the iGaming industry, announcing its presence at the highly anticipated SBC Lisbon with a big splash. From September 16-18, Endorphina’s stand, number B590, will bring the ultimate beach escape at the Feira Internacional de Lisboa & Meo Arena. 

To further tease its presence at the upcoming beach-themed booth at SBC Summit Lisbon, Endorphina created a campaign inspired by the popular TV show Baywatch. The company organized a special photoshoot with its employees dressed as lifeguards patrolling the beaches of Lisbon. In addition, Endorphina designed special posters that play with the aesthetics of 80s and 90s posters and VHS tapes. 

This announcement from Endorphina immediately captured the attention of the iGaming world, with the posts receiving 5x more engagement than usual on LinkedIn. The photoshoot featured employees from various departments, including Kirill Miroshnichenko, CCO; Irina Veselkova, Marketing Strategy Coordinator; Dejan Vranjanin, Head of Account Development; Mihail Cojocaru, Team Lead Client Success Management; Marie Eliseeva, Account Manager; and Svetlana MD Masud, Partnership Manager. 

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This campaign teases Endorphina’s booth at SBC Summit Lisbon, which will be themed to bring the ultimate beach paradise straight to Portugal. The company promises unique activities and a memorable experience for visitors, inviting them to visit booth B590, meet the Endorphina team, and immerse themselves in the beach-themed atmosphere.

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HEAVYWEIGHT CHAMP. ACTIVATED: Oleksandr Usyk Joins GR8 Tech at SBC Summit 2025

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The wait is over: the Heavyweight Champ is Activated. On September 17, GR8 Tech brings Oleksandr Usyk, undisputed heavyweight champion and co-founder of Ready to Fight, to the stage at SBC Summit 2025 for a full day of heavyweight action.

From the Super Stage to the Stand

The day begins on the Super Stage at 11:45 with The Heavyweight Playbook: Building Businesses That Perform When It Matters Most. Usyk joins forces with Yevhen Krazhan, CSO at GR8 Tech, and Kyrylo Korobka, Executive Director at Ready to Fight, to explore how discipline, resilience, and execution power success in the ring and the boardroom.

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But the action doesn’t end there. A striking walk show with Usyk at the center takes the spotlight across the exhibition floor—to GR8 Tech’s booth C350.

Heavyweight Activation at Booth C350

At the stand, the Heavyweight Champ. Activated. program unfolds:

  • Live challenge with iGaming’s top executives: industry heavyweights stepping into the spotlight alongside Usyk to test their strength and mindset in front of the crowd. (Names to be revealed live, so don’t miss the surprise.)
  • Exclusive opportunity to win signed gloves from Oleksandr Usyk—a collector’s prize for those who show up when it matters.

Back to the Core: Heavyweight Solutions That Deliver

While the champ brings the spotlight, GR8 Tech delivers the results. Live demos across our high-performance stack showcase what it means to operate at the heavyweight standard:

  • Hyper Turnkey: end-to-end iGaming precision, no-code frontend, AI CRM, and geo-specific presets for instant market entry.
  • ULTIM8 Sportsbook iFrame: customizable, fast-to-market, and margin-tight with AI features.
  • Infinite Providers Aggregation: single-API access, advanced promo tools, and deep analytics for smarter monetization.

Book a meeting with GR8 Tech at Booth C350 during SBC Summit 2025, September 16–18, join the Heavyweight Club and be a part of the exclusive community that sets the bar for all the industry to match.

 

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GR8 Tech. Platform for Champions

GR8 Tech is an award-winning provider, delivering high-performance sportsbook and iGaming solutions that empower operators to lead and win in competitive markets. Key elements of GR8 Tech’s comprehensive portfolio include the Hyper Turnkey solution, ULTIM8 Sportsbook iFrame, Infinite Providers Aggregation, and Platform Acceler8 suite, featuring its proprietary affiliate management platform, Aff.Tech.

With a geo-specific approach to solutions, a focus on practical innovations, and an operator-first mindset, GR8 Tech helps its clients achieve measurable results in their target markets quickly and efficiently. Trusted by top operators worldwide, GR8 Tech has over 100 successful cases and earned multiple recognitions, including the title of the Best Sports Betting Provider in CEE by GamingTECH Awards 2025.

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BC.GAME to Showcase at SBC Summit 2025 in Lisbon

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BC.GAME, the award-winning online gaming platform, is going to participate in SBC Summit 2025 in Lisbon, Portugal, one of the most influential global events for the iGaming and sports betting industry. The company will welcome visitors at Booth F350, presenting its latest innovations, compliance strategies and regional growth plans.

Europe remains one of the fastest-expanding iGaming regions, with Portugal standing out as a market that combines strong revenue growth with a well-structured regulatory environment. Lisbon has increasingly become a hub for industry dialogue, connecting European operators with global partners. At this year’s summit, BC.GAME will highlight how it aligns with Europe’s evolving compliance standards while delivering engaging experiences for its worldwide community.

At Booth F350, BC.GAME will showcase how it is tailoring its platform to meet the expectations of both regulators and players in Europe. This includes:

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• Compliance-first approach to match European regulatory standards.

• Localisation efforts for Portuguese- and Spanish-speaking communities, bridging Europe with Latin American markets.

• Community-driven features that enhance user experience across regulated environments.

BC.GAME views Lisbon not only as an entry point into Europe but also as a strategic bridge to Portuguese-speaking regions in Latin America and Africa. By emphasizing compliance, localisation and innovation, the company aims to expand its presence across multiple continents.

BC.GAME’s Head of Affiliates said: “SBC Summit 2025 is the ideal venue to showcase our vision and connect with partners across Europe and beyond. We invite everyone to visit us at Booth F350, where we will present the next steps of our global growth journey.”

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