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The deal was unveiled at SiGMA South America in Brazil, ahead of the 2026 FIFA World Cup.

BGaming has partnered with former Brazil national team goalkeeper Júlio César and will release a new game, Penalty Duel with Júlio César, in June. The company said the collaboration is timed ahead of the 2026 FIFA World Cup.

The partnership was unveiled at SiGMA South America in Brazil in April, with a contract signing at BGaming’s booth. BGaming said the activation also included an autograph and photo session that drew more than 200 visitors.

BGaming said Penalty Duel with Júlio César is an exclusive “#Casual” title inspired by the goalkeeper. Players take the role of the kicker and aim to land multipliers by scoring goals, with gameplay focused on timing and precision.

The game includes two features the company highlighted: “Chance,” which it said increases the likelihood of triggering the Golden Ball, and a “Buy Bonus” option that unlocks a special round featuring a series of penalty kicks alongside Júlio César in a Rio beach setting.

Kate Pateiko, CMO at BGaming, said, “Júlio César is a true legend of Brazilian football, and we are proud to welcome him as a partner. This collaboration goes far beyond a traditional endorsement, it’s about integrating his legacy directly into the product experience.

With Penalty Duel featuring Júlio César, we are creating a game that feels authentic, culturally relevant, and deeply connected to football passion, especially in Brazil. As we continue to strengthen our presence in LATAM, partnerships like this help us engage new audiences and deliver experiences that truly resonate.

With the 2026 FIFA World Cup on the horizon, the timing makes this launch even more exciting.”

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The ex-Wasserman and former Excel Esports partnerships lead joins the London-based group behind the Esports Awards and MOBIES.

The Mobile, Esports and Gaming Alliance (MEGA) has appointed Patrick Collins as Vice President of Growth, the company said on April 15, 2026. Collins will lead growth strategy, including commercial partnerships and new business development, from London.

Collins joins from boutique agency Leapfox, which he founded in early 2022. Prior to that, he led commercial partnerships at UK esports organisation Excel Esports, securing deals with brands including BT, Sony, JD Sports, Neosurf and Chupa Chups, alongside partners such as HyperX, Anda Seat, Belong Gaming Arenas and Chillblast PCs.

Earlier in his career, Collins worked at sports marketing agency Wasserman, where MEGA said he helped secure EE’s six-year partnership with Wembley Stadium and advised brands including American Express, Vodafone and PepsiCo. The company also cited experience working with Premier League football clubs and brands including Barclays, Santander, Under Armour and Puma.

“I’m pleased to officially join MEGA at such an important time for esports and gaming,” said Patrick Collins, VP of Growth at MEGA. “Having worked across traditional sport, esports, and commercial partnerships, and founding Leapfox to bridge these worlds and guide my clients, I’m looking forward to applying my experience to support MEGA and our properties as we continue to grow.”

“We’re delighted to welcome Patrick to MEGA as our new Vice President of Growth,” said Michael Ashford, Co-Founder of MEGA. “His extensive experience, including founding Leapfox, uniquely positions him to shape the future of our company. With Patrick on board, MEGA is determined to accelerate our growth, embark on transformative partnerships, and deliver world-class experiences that will define the next era of esports entertainment.”

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