Bally’s Intralot announced that its subsidiary Intralot Ireland Limited has signed a seven year contract extension, through November 2034, with Premier Lotteries Ireland (PLI). The agreement supports PLI’s continued operation of the Irish National Lottery through the remainder of its license period and reinforces Bally’s Intralot’s role as a trusted technology and services partner.

Under the terms of the agreement, Bally’s Intralot will modernise PLI’s technology ecosystem by deploying its next-generation LotosX Omni solution and PlayerX Player Account Management platform. The solution will provide a modern, cloud-based technology foundation supporting lottery operations across retail and digital channels, while incorporating advanced retailer management, instant games management, device management and content management capabilities. The agreement also includes comprehensive support and maintenance services, along with cloud operations and cybersecurity services for the first year, designed to ensure the long-term reliability, security and performance of PLI’s technology environment.

Through this partnership, Bally’s Intralot will support PLI in delivering a future-ready operating environment designed to enhance operational efficiency, accelerate innovation and strengthen player engagement. The modernisation will provide a secure, scalable and resilient platform that enables PLI to continue evolving its offerings while improving time-to-market implementation of new initiatives, along with maintaining the highest standards of reliability and service to players and retailers across Ireland.

“We are pleased to extend our partnership with Bally’s Intralot, a relationship built on trust, commitment to excellence, and shared ambition since 2014. As we look to the future, this agreement provides a strong platform for continued innovation and growth, ensuring we can deliver a modern, secure, and world-class National Lottery that places responsible play at its heart while continuing to benefit communities across Ireland,” said Cian Murphy, CEO of PLI.

Robeson Reeves, CEO of the Bally’s Intralot Group, said: “We are proud to extend our long-standing partnership with Premier Lotteries Ireland for a further seven years. This agreement reflects the strength of our technology and the trust we have built with PLI over more than a decade of collaboration. We look forward to continuing to support the National Lottery of Ireland and to delivering innovative, responsible gaming experiences to players across the country.”

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The European Gaming and Betting Association (EGBA) has announced that Super Technologies has joined its Board of Directors. The appointment reflects Super’s growing contribution to EGBA’s work since joining the association in October 2024 and further strengthens the association’s leadership position with one of Europe’s fastest-growing online gaming and betting operators.

Super joins EGBA’s other Board members in guiding the association’s strategic direction and its work to raise industry standards and promote a well-regulated and sustainable online gambling market in Europe.

Borut Petek, Chief Global Affairs Officer at Super, said: “Joining the EGBA Board is an important milestone for Super. More importantly, it reflects our belief that a strong and trusted industry can only thrive within a robust and well-functioning regulatory framework.

“Europe has the opportunity to set the global benchmark for a well-regulated gambling and betting market. Achieving this requires close cooperation between operators, regulators and policymakers, a commitment to continuously raising standards, and a shared determination to strengthen consumer protection, reinforce market integrity, tackle illegal gambling and ensure that regulated operators remain the safest choice for consumers.

“We are honoured to join the Board and look forward to working closely with our fellow Board members to advance policies that promote high regulatory standards, support sustainable growth and help shape the future of Europe’s regulated gambling and betting market.”

Maarten Haijer, Secretary General of EGBA, said: “Since joining EGBA, Super has been an active and committed member, and we’re delighted to welcome them to our Board. Their perspective and market expertise will be a valuable addition as we continue to promote high industry standards and a safe, competitive and well-regulated online gambling environment in Europe.”

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Meridian Holdings Inc. announced that the Company’s subsidiary Meridianbet has been named Official Sponsor of UFC Fight Night Serbia, a mixed-martial-arts event produced by the Ultimate Fighting Championship (UFC), scheduled for August 1, 2026 at Belgrade Arena in Belgrade, Serbia.

The event will be the first UFC has ever held in Serbia, where Meridianbet will be its exclusive sponsor in the sports-betting category. The sponsorship will include branding inside the Octagon during the event, logo placement across official event marketing (including the fight poster and round cards), an in-venue commercial at Belgrade Arena and a digital and social media campaign across UFC’s web, video and social channels.

The event will air live in the US on Paramount+ and will be distributed internationally through UFC’s broadcast partners, reaching a global audience.

“Serbia is where Meridianbet’s story began 25 years ago, and there is no bigger stage to mark that anniversary than UFC’s first-ever event in the country. Combat sports sponsorship has long been part of our brand strategy, and partnering with one of the most-watched properties in global sports is a natural next step as we continue to build visibility for our firm across the region and the world,” said William Scott, Chief Executive Officer of Meridian Holdings.

Meridianbet was founded in Serbia in 2001 and has since operated in the market continuously. The sponsorship deal with UFC marks the brand’s most visible association with a global sports property to date.

Meridianbet has sponsored combat sports for years, from elite professional cards to grassroots martial arts events, and the category remains one of the brand’s most visible. The partnership also reflects a long-running commitment to sport in the communities where the brand operates: across its markets, Meridianbet supports clubs, youth academies and local sports programmes, from grassroots level to elite competition, alongside community initiatives in health and education.

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