Hard Rock Digital and GeoComply announced an expansion of their long-standing partnership, deepening Hard Rock Bet’s use of GeoComply’s digital identity platform across onboarding, fraud prevention and compliance.

The expanded agreement reflects a long-term commitment to a unified identity infrastructure that continuously assesses trust across the player journey. As fraud becomes more sophisticated and increasingly AI-driven, GeoComply combines machine learning with real-world signal intelligence to detect threats in real time. At the core of this platform is IDComply, which integrates KYC data with deep device intelligence, precise location signals (down to 5m), and real-time behavioural analytics to deliver continuous identity verification.

“Hard Rock Bet players expect a world-class experience from the moment they engage with us. By integrating identity verification, KYC, fraud signals, and geolocation compliance into a single platform, we have created a more seamless experience for our players,” said Mike Primeaux, Hard Rock Digital Executive Managing Director & Chief Operating Officer.

“In today’s environment, operators are recognizing that fragmented identity and location intelligence solutions create both risk and friction. Hard Rock Bet figured out early that security and growth move together. By bringing together geolocation, fraud, and digital identity in a single platform, operators can detect emerging threats faster and make more accurate decisions at scale,” said Kip Levin, CEO of GeoComply.

Fazi has strengthened its presence in Latin America through a new strategic partnership with BetPlay, Colombia’s leading operator and one of the most recognized brands in the country’s regulated iGaming market.

Through this collaboration, a selection of Fazi’s certified games for Colombia is now live on BetPlay’s platform, giving local players access to a diverse portfolio of titles developed with a strong focus on quality, compliance, and market adaptability.

Colombia remains one of the most mature and relevant regulated markets in Latin America, and this partnership represents an important milestone in Fazis regional expansion strategy. By joining forces with BetPlay, Fazi significantly expands its reach in the country and strengthens its ability to connect with a broad, active, and highly engaged player base.

The partnership brings together BetPlay’s deep local expertise and strong market leadership with Fazi’s experience in delivering certified gaming content tailored to regulated environments. This combination creates a solid foundation for long-term cooperation, sustainable growth, and continued value creation for both companies.

Bojan Mitic, CEO of Fazi, said:‍ “We are pleased to partner with BetPlay, one of the leading operators in Colombia. This collaboration represents an important step in strengthening our position in the market and expanding the reach of our certified content through a trusted platform. We see strong potential for continued growth through this partnership.”

Fabián Mesa, Director of Product and Operations at BetPlay, and Luis Geovanni Florez Diaz, Senior Director of Operations and Product at BetPlay, added: “Adding Fazi’s certified games to our platform supports our commitment to continuously enhancing our entertainment offering within the regulated Colombian market. Fazi’s portfolio brings variety and quality to our content library, and we look forward to developing this partnership further as we continue to deliver value to our players.”