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DraftKings Names Set Free Richardson Creative Director of NBA Culture

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Over the past two years, DraftKings has teamed up with hoops culture crafter Set Free Richardson to create an award-winning (2023 Clio Sports Bronze), multi-dimensional game plan that helped connect DraftKings to basketball culture through music, fashion, meaningful conversations with all-star athletes and celebrities, and more, amplifying the brand’s initiative to deliver fans more exciting offerings both on and off the court.

As we approach the 2024 NBA Finals, DraftKings is excited to announce Set Free as the brand’s first-ever Creative Director of NBA Culture. In this role, Set Free will be instrumental in continuing to drive fresh opportunities and ideas that engage basketball fans and further elevates DraftKings as an innovator within this space.

“Set Free has an incredible track record for bringing creative ideas, brands and people together with the purpose to connect to culture through art, fashion, music, sports and more,” said Michael Shonkoff, DraftKings Vice President of Brand Marketing. “We are thrilled to continue to work closely with Set Free in this newly created role to deliver elevated basketball experiences for our customers.”

Fans can expect more collaborations with artists, exclusive DraftKings hoops-inspired merchandise, events and more.

If you are interested in learning more Set Free’s role at DraftKings, or would like additional information about our NBA initiatives, please feel free to reach out.

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DraftKings Becomes Official Sportsbook of Live! Casino & Hotel Louisiana

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Live! Casino & Hotel is set to open on February 13, 2025, and the company has announced that the space will feature a retail DraftKings Sportsbook inside of the highly anticipated $270+ million casino project.

The DraftKings Sportsbook strategically located within Sports & Social, the premier sports bar and restaurant in the US, will offer guests an immersive sports entertainment atmosphere highlighted by a state-of-the-art LED media wall, made-from-scratch dining options and expertly crafted cocktails. Gamedays at Sports & Social feature an electric environment with elements such as emcees and DJs, competitions and games, and industry-leading audio and visual displays including music and light effects.

“Live! Casino & Hotel Louisiana will redefine entertainment in the region by offering everything under one roof – from fine dining and live entertainment to top-tier casino games. With the addition of the DraftKings Sportsbook, we are elevating the experience for sports fans, connecting them to a new level of engagement across some of America’s most popular leagues, including the NFL, NBA and more. From cheering on the Dallas Cowboys to the LSU Tigers and every team in between, the new retail DraftKings Sportsbook will be an incredibly popular entertainment option for the entire Ark-La-Tex region,” said John J. Chaszar, Executive Vice President and General Manager of Live! Casino & Hotel Louisiana.

DraftKings will offer Live! Casino & Hotel Louisiana customers comprehensive betting offerings and options, including live wagers and player proposition bets. Louisiana sports fans aged 21 and over will be able to place bets on various professional and other sports leagues, ensuring a wide range of choices for enthusiasts, all while viewing multiple games live.

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“We are excited to expand our relationship with The Cordish Companies and open a new retail DraftKings Sportsbook at Live! Casino & Hotel Louisiana. With a shared commitment to innovation and entertainment, our latest retail sportsbook will deliver a premier sports betting experience just in time for fans to cheer on their favorite college basketball teams during March Madness,” said Michael Kibort, VP of Product Operations at DraftKings.

The post DraftKings Becomes Official Sportsbook of Live! Casino & Hotel Louisiana appeared first on Gaming and Gambling Industry in the Americas.

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Play’n GO celebrates clean sweep five-state launch with DraftKings and Golden Nugget

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Swedish-founded gaming giant live in New Jersey, Michigan, Connecticut, and now Pennsylvania and West Virginia with top-tier operators 

Play’n GO, the world’s leading casino entertainment provider, has today announced a five-state partnership with leading US operator DraftKings, which also includes its sister brand, Golden Nugget. 

Having launched in New Jersey, Michigan, and Connecticut earlier this year, today marks a clean sweep of five regulated states where Play’n GO is active and in partnership with DraftKings. To date, DraftKings players in the aforementioned states have enjoyed classic Play’n GO titles such as Piggy Blitz, Fire Joker, and the game taking the US by storm, Colt Lightning Firestorm, all of which are now available in Pennsylvania and West Virginia too.  

Play’n GO first partnered with DraftKings in May 2024, and have wasted no time in launching in each regulated state. Having first launched in the US in July 2022, Play’n GO is now live in five US states with multiple operators.  

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Magnus Olsson, Chief Commercial Officer at Play’n GO, commented “The DraftKings and Golden Nugget brands are synonymous with gaming in the US, and we are excited to further strengthen our partnership with both brands by expanding into these fourth and fifth states together. We believe our games portfolio, our preference for direct integration, and our commitment to listening to our customers all make us the best casino entertainment provider in the world, and the ideal partner for any operator. We are proof that a sustainable, entertainment-led business model is the key to success in the long-term, and we believe that this will allow us to continue providing world-class content in the US and beyond for many years to come.” 

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EveryMatrix live in Ontario with DraftKings

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DraftKings, one of North America’s leading operators, has gone live with EveryMatrix casino content in Ontario, Canada – the tier-1 supplier’s latest entry into a large iGaming jurisdiction in North America.

EveryMatrix will provide DraftKings customers in Canada’s largest province with games from its in-house studios including Armadillo Studios via seamless integration with SlotMatrix, its proprietary B2B aggregation and content provision offering.

The Ontario launch is the second North American territory to see EveryMatrix content go live with DraftKings, following New Jersey in June last year.

The leading iGaming technology provider is the industry’s largest content aggregator and has secured commercial agreements with several tier-1 operators in the US through SlotMatrix.

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EveryMatrix has more than 300 global customers with North American licences in Ontario, New Jersey, Michigan, West Virginia, Connecticut and Pennsylvania.

Erik Nyman, President, EveryMatrix Americas, said: EveryMatrix is thrilled to expand our partnership with DraftKings into Canada and the largest province, Ontario.

“This means we now reach half of the country’s population and marks yet another important milestone for the company. DraftKings is one of the largest iGaming and sportsbook operators in North America and we are one step closer to full market penetration with them.”

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