ComeOn Group owned brand ComeOn! has launched an exciting new 30-second ad in Sweden featuring Hollywood actor and Golden Globe award winner Jeremy Piven. Piven is best known for his role as Ari Gold in the comedy series Entourage, for which he won a Golden Globe Award and three consecutive Emmy Awards.

The new campaign includes several creative outtakes and is another strategic step towards establishing ComeOn! as a preferred sports betting operator.

Efi Peleg, Chief Marketing Officer at ComeOn Group, said: “We are really excited to work with Jeremy Piven, who is the perfect match in delivering the story that we want to share. We are confident that our target audience will like the ad and all the exciting new additions to our product proposition”

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ComeOn Group has invested strongly in its own proprietary sports betting platform and trading capability which was launched last year and is now making several additions to further enhance the sportsbook player experience with more markets to bet on, more personalisation features and an exciting new odds game called MILLEN, where players are guaranteed 1 million SEK if they get 9 betting questions correct.

Daniela Forsgård joins Paf as a new Member of the board, succeeding Birgitta Eriksson who has held the position for many years. She joins Paf from Optinova, where she served as Chief Financial Officer (CFO), but she began her career at Paf as Group Controller in 2007. The following year she became Paf’s Head of Finance.

“It feels great to be back, it almost seems unreal,” says Daniela Forsgård, Member of the board.

She worked as Head of Finance at Paf for six years before being recruited by the Optinova Group. At Optinova, Daniela worked as CFO for nearly a decade before deciding to start her own business. Today, Daniela Forsgård works as a CFO consultant.

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“Paf has changed and it is not the same company it was ten years ago, but the market is not the same either. It will be interesting to sit on the board and see how Paf operates today”

Paf’s strengths are clarity and honesty

With extensive experience from international companies, group management roles and finance, Daniela looks forward to tackling new challenges.

“It’s impressive to see how well prepared Paf has become to enter various markets. Paf’s strengths are clarity and honesty. It is an experienced company, and we will ensure that we are also financially prepared for a licensed Finnish market,” says Daniela Forsgård.

As CFO at Optinova, she also served as the board’s secretary and worked closely with Paf’s current Chairman of the Board, Jan-Mikael von Schantz, when he was chairman of Optinova.

“I appreciate Jan-Mikael’s approach of working on boards, so the decision was easy when I was asked if I was interested in a board position at Paf.”
“I look forward to meeting both new and familiar faces at Paf,” says Daniela Forsgård.

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OdiBets, one of Africa’s largest and most trusted betting operators announces new partnership with leading B2B games provider and acquisition and retention specialists, Incentive Games.

Through this collaboration, Incentive Games will integrate their bespoke Velocity crash games system to OdiBets’ platform, launching in the summer of 2024.

The launch will encompass a dynamic mix of gaming options, including:

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• Free-to-play Velocity crash game: This engaging format will allow players to experience the excitement of crash gameplay without financial risk.
• Several pay-to-play crash games: OdiBets’ customers will have access to a selection of thrilling pay-to-play crash games, offering a chance to win cash prizes.

Incentive Games’ expert developers have meticulously crafted this suite to seamlessly align with OdiBets’ platform, guaranteeing a smooth player experience. Once live, the Incentive Labs team – a dedicated group of R&D, data, and AI specialists – will work behind the scenes to analyse user behaviour and preferences. This allows for ongoing optimisation and personalisation, ensuring OdiBets’ players receive the most engaging and rewarding crash game experience.

John Gordon, CEO of Incentive Games, said, “We are delighted to partner with OdiBets, a leading force in the African gaming market. Their commitment to providing an exceptional player experience aligns perfectly with our vision at Incentive Games. We’re confident that our innovative crash games will provide an entirely new level of entertainment and help solidify their position as a top gaming destination in Africa.”

Wilson Gichuki, Head of Product at OdiBets, said, “We are thrilled to join forces with Incentive Games. Their expertise in gamification will significantly enrich our platform, offering our users more interactive and enjoyable betting experiences. This alliance aligns with Odibets’ goal to deliver cutting-edge gaming solutions and diversify its entertainment options for its customers and the gaming industry.”