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Unveiling Social Casino Trends: Insights into Player Behaviour

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Who plays social casino games, and when and how do they engage? SOFTSWISS, a global tech company with over 15 years of expertise in iGaming, has analysed the data of about 700,000 SpinArena.net users to present major social casino gaming patterns and trends.

SOFTSWISS recently announced the acquisition of a stake in Ously Games GmbH, the German provider of the fastest-growing European social casino, SpinArena.net. SOFTSWISS experts explored the data provided by its partner to uncover major trends in social casino gaming and its differences compared to traditional online casinos.

 

Who is a Social Casino Player?

When discussing the social casino player profile, it is essential to highlight that over 80% of users conceal their age and gender. Among those who reveal this information are young men under 30.

 

Naturally, the majority of SpinaArena players are from Germany. The United Kingdom of Great Britain and Northern Ireland takes second place in the ranking, followed by players from other European countries, such as the Netherlands, Latvia, Italy, Greece and Poland.

For the sake of analysis, it is essential to consider that downloading applications for social casino games does not require age verification or the mandatory disclosure of a player’s gender or country of residence. Therefore, the analysis assumes that the data provided by players who chose to share their information is accurate.

 

When Do People Play in Social Casinos?

According to SpinArena.net data, the average player session lasts about 47 minutes. The longest player session recorded in 2024 exceeded 12 hours.

Players are most active during the day and in the evenings. The largest number of players is registered from 4 p.m. to 9 p.m., while the fewest – from 2 a.m. to 5 a.m. The activity is almost three times higher in the evenings than at night, and it is worth highlighting that judgement.

 

During the week, players are usually more active on Fridays and Sundays, while less activity is observed on Mondays. At the same time, the difference between the most and the least active days of the week is only around 10%.

Regarding the retention rate, SpinArena.net can boast intriguing figures. Data from German users shows that almost 40% of players are active on the first day after installing the application, while by the thirtieth day, this figure equals 14%.

The analysis of player gaming habits revealed that average users’ activity follows predictable patterns and fully aligns with human biorhythms and social responsibilities.

 

Most Popular Social Casino Games

The largest European social casino by the number of slot games, SpinArena.net, has a robust collection of over 3,000 games from almost 40 providers. Half of all gaming sessions are spent playing the top 15 games.

In SpinArena.net, the top 5 most popular games make up one-third of all games played. Like in traditional online casinos, slots are the most common choice among players. Certain popular games such as Gates of Olympus, Sweet Bonanza and Sugar Rush are favourites in both social and traditional online casinos.

 

Ously Games GmbH Founder Jochen Martinez comments: “This analysis perfectly illustrates how social casinos fulfil the same player needs as traditional casinos, offering a safer gaming experience. Combining gaming with social interactions provides a unique environment and neutralises financial risks. Players can enjoy activities like connecting with friends while playing their favourite games.”

Vitali Matsukevich, COO at SOFTSWISS, summarises: “Social casinos are part of the mega trend in the global entertainment industry, where player behaviour coincides with those in traditional online casino gaming. Anticipating social casinos’ evolution and integration with iGaming, SOFTSWISS partnered with Ously Games GmbH to present a new B2B software product – a comprehensive platform for social casinos.”

 

 

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 20,000 casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.

About Ously Games
Ously Games is a German enterprise, the provider of SpinArena.net, Europe’s largest social casino by number of slots. It boasts an extensive collection of over 3000 games from 40 renowned providers. With an annual turnover exceeding a million euros, Ously Games is driven by a team of 20 professionals.

 

 

The post Unveiling Social Casino Trends: Insights into Player Behaviour appeared first on European Gaming Industry News.

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Wings of Heroes raises the stakes with campaigns, jets and deeper progression

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The second quarter of 2026 marked one of the most important development periods for Wings of Heroes to date. The game introduced a new campaign system, expanded PvE gameplay, added new battle formats and began a strategic shift in player progression and the in-game economy. The last update continues this direction by expanding the campaign system with time-limited jet campaigns, including the first F-16 campaign, alongside a new skill-based game mode – Time Trial, and further improvements to gameplay variety.

Wings of Heroes is entering a new stage of development. In recent months, the team behind the mobile air combat game introduced a broad set of features designed to increase gameplay depth, strengthen long-term engagement and test new growth opportunities for the title. These include campaigns, expanded PvE experiences, a plane rarity system, a major economy rebalance, larger battle formats and additional gameplay modes.

The update reflects more than a regular content expansion. It marks a strategic shift in the way Wings of Heroes builds progression, engagement and monetization. While the game remains rooted in dynamic World War II-inspired aerial combat, the new systems add more structure, context and variety to the player journey. They also create new ways to build limited-time events, communicate aircraft value and develop stronger LiveOps mechanics around specific goals, rewards and aircraft types.

“- Over the last three months, we have been reshaping Wings of Heroes from a title built mainly around individual battle sessions into a broader, more scalable gameplay ecosystem. Campaigns, plane rarities, economy rebalance and new modes are not separate additions – they are connected systems designed to strengthen progression, give players more reasons to return and open new monetization opportunities,” said Michał Szurma, Product Owner of Wings of Heroes. “- This is an important strategic step for the game. We are testing new engagement and monetization levers, while at the same time making the player journey clearer, deeper and more rewarding.”

One of the key features introduced in the second quarter of 2026 was the campaign system. Campaigns bring a new PvE layer to Wings of Heroes, built around sets of missions connected by historical context and scenario-based progression. Instead of focusing only on standard battles, players can now progress through defined mission sequences, complete specific objectives and experience more immersive combat scenarios.

Depending on the campaign and the country of origin of the aircraft in the player’s hangar, players can also be supported by scenario-specific assistants, who guide them through the mission and strengthen the feeling of being part of a larger historical scenario. This gives the game a more narrative-driven layer and allows the team to develop content that combines action, progression and atmosphere.

Campaigns also introduce a new structure for temporary events. Some campaigns can become permanent parts of player progression, unlocked as players advance through tiers, while others can be time-limited. This creates new opportunities for LiveOps, goal-based engagement and monetization, as players are encouraged to complete missions, secure rewards and progress within a specific timeframe.

The June 30 update expands this system further with a new time-limited jet campaign. For the first time, players can take part in a special campaign-style experience featuring modern jets, with the first campaign centered around the F-16. Unlike regular battles, where players use aircraft from their hangar, jet campaigns are built around one specific aircraft provided within the campaign. Other jets may appear as enemies, but the player uses one dedicated jet during the experience.

Jets are one of the most distinctive additions to Wings of Heroes so far. With campaigns focused around modern jet fighters, the game moves beyond its classic World War II-based aerial combat formula for the first time, adding modern aircraft, a new visual layer and a different type of combat experience. This also creates an opportunity to reach new groups of players. At this stage, jets are available only within campaigns, allowing the team to test the format in a controlled, time-limited environment.

Together with jets, Wings of Heroes is also introducing a new Time Trial mode, where precision flying and maneuvering skills are key. Players navigate a specially designed route with a series of gates, aiming to pass through them as accurately as possible within a set time limit. The run ends when the player reaches the end of the route, the timer runs out, or the aircraft crashes. This single-player mode focuses on control, precision and mastery of flight, offering a skill-based experience built around piloting ability rather than direct combat.

Another important addition is Team Deathmatch, a more classic team-based mode in which players can return to combat with the same aircraft after being shot down and compete to reach the target team score.

In recent months, the team also expanded its game mode capabilities with NvN formats, including larger battles such as 10v10 gameplay. This system allows Wings of Heroes to create variations of existing modes with different numbers of players per team. The feature gives the team more flexibility in shaping future events and battle formats.

Alongside new gameplay features, Wings of Heroes introduced a significant change to aircraft progression through the plane rarity system. Aircraft are now assigned one of four rarity levels: Common, Rare, Epic or Legendary. The aim is to make progression smoother, aircraft value clearer and rewards more meaningful for different groups of players.

The rarity system was accompanied by a broad economy rebalance and changes in blueprint distribution, unlock costs and upgrade pacing. Common aircraft are easier to unlock, while rarer planes become more clearly differentiated within each tier.

Wings of Heroes also introduced in-game commendations, a new battle element that highlights combat actions such as double or triple kills. Commendations can be earned multiple times during a single battle and are designed to make combat feel more dynamic, interactive and rewarding.

“- Wings of Heroes has a strong foundation, but the next stage of development is about understanding how far we can take it,” added Michał Szurma. “- The systems introduced in recent months give us more room to experiment with events, aircraft formats, progression and player motivation. This creates a stronger framework for learning what drives engagement, what supports monetization and where the game’s further growth potential may come from.”

Together, these initiatives point to a broader strategic direction for Wings of Heroes. The game is expanding beyond standard battle loops into more structured progression, richer PvE, time-limited campaign experiences and clearer monetization systems. The end of June update is designed to help the team test what drives engagement and where the title’s further growth potential may come from.

The post Wings of Heroes raises the stakes with campaigns, jets and deeper progression appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Kongebonus becomes first Norwegian affiliate to win Best Casino Affiliate at iGB Affiliate Awards 2026

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Kongebonus has become the first Norwegian affiliate to win Best Casino Affiliate at the iGB Affiliate Awards 2026, a landmark recognition that names the independent Norwegian guide as the world’s leading casino affiliate for 2026.

The award was presented on 2 July during iGB L!VE London, where the iGB Affiliate Awards celebrated the affiliates, programmes, networks, suppliers and individuals helping to drive the iGaming sector forward.

iGB Affiliate described first-time contestant Kongebonus as a “Norwegian local hero”, noting that the platform claimed the award in a close race and ended Gambling.com Group’s two-year reign in the highly competitive category. Independent judges praised Kongebonus’ “super smart” approach, highlighting its combination of innovation, engaged player community, and strong editorial presence across Google News and the media.

The recognition reflects Kongebonus’ focus on detailed operator testing, transparent casino reviews, community-led content and player protection. The platform tests casinos with its own money before reviewing them, publishes its full methodology and continues to invest in responsible gambling resources, including practical guidance and support signposting for players.

 

David Nilsen, Editor-in-Chief at Kongebonus, said: “Winning Best Casino Affiliate at the iGB Affiliate Awards is a huge moment for Kongebonus and for everyone who has helped build the platform. To be recognised in a category alongside some of the biggest and most respected names in the affiliate industry is something we are incredibly proud of.

“I’ve spent more than ten years on the inside of this industry, and I’ve seen how big the gap can be between what a casino promises and what the player is actually left with. Closing that gap is the whole reason we test the way we do.

“What this award tells us is that being the most trusted guide matters more than being the biggest one, and that’s the only thing we’ve ever set out to build.”

The post Kongebonus becomes first Norwegian affiliate to win Best Casino Affiliate at iGB Affiliate Awards 2026 appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Ariel Reem CEO at Games Valley

Games Valley adds BGaming titles to aggregation platform

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Games Valley has signed a content aggregation partnership with BGaming, adding the studio’s online casino portfolio to the Games Valley platform.

Under the agreement, operators connected to Games Valley will be able to access BGaming titles via a single integration. The content slated for distribution includes slots, crash games, casual games and other online casino titles.

Games Valley and BGaming marked the partnership during NEXT Summit Valletta, where both companies supported the BGaming Charity Gala in aid of DAR Bjorn.

Ariel Reem, CEO at Games Valley, said: “BGaming has built a strong reputation as one of the most creative and dynamic studios, with games that combine strong visual identity, engaging mechanics and genuine player appeal. At Games Valley, our role is to help operators access the content that delivers real value to their players and their business, quickly and efficiently through a single integration. We’re delighted to welcome BGaming to the Games Valley platform, and we’re especially pleased that this partnership has grown from a relationship rooted in shared values.”

Marina Ostrovtsova, CEO at BGaming, added: “Games Valley has established itself as a modern and ambitious aggregation partner, helping operators access high-quality casino content with speed, flexibility and reliability. This partnership allows us to bring BGaming’s portfolio to a wider network of operators through a platform that shares our focus on innovation, strong partnerships and long-term industry growth.”

The post Games Valley adds BGaming titles to aggregation platform appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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