Latest News
Unveiling Social Casino Trends: Insights into Player Behaviour
Who plays social casino games, and when and how do they engage? SOFTSWISS, a global tech company with over 15 years of expertise in iGaming, has analysed the data of about 700,000 SpinArena.net users to present major social casino gaming patterns and trends.
SOFTSWISS recently announced the acquisition of a stake in Ously Games GmbH, the German provider of the fastest-growing European social casino, SpinArena.net. SOFTSWISS experts explored the data provided by its partner to uncover major trends in social casino gaming and its differences compared to traditional online casinos.
Who is a Social Casino Player?
When discussing the social casino player profile, it is essential to highlight that over 80% of users conceal their age and gender. Among those who reveal this information are young men under 30.

Naturally, the majority of SpinaArena players are from Germany. The United Kingdom of Great Britain and Northern Ireland takes second place in the ranking, followed by players from other European countries, such as the Netherlands, Latvia, Italy, Greece and Poland.
For the sake of analysis, it is essential to consider that downloading applications for social casino games does not require age verification or the mandatory disclosure of a player’s gender or country of residence. Therefore, the analysis assumes that the data provided by players who chose to share their information is accurate.
When Do People Play in Social Casinos?
According to SpinArena.net data, the average player session lasts about 47 minutes. The longest player session recorded in 2024 exceeded 12 hours.
Players are most active during the day and in the evenings. The largest number of players is registered from 4 p.m. to 9 p.m., while the fewest – from 2 a.m. to 5 a.m. The activity is almost three times higher in the evenings than at night, and it is worth highlighting that judgement.

During the week, players are usually more active on Fridays and Sundays, while less activity is observed on Mondays. At the same time, the difference between the most and the least active days of the week is only around 10%.
Regarding the retention rate, SpinArena.net can boast intriguing figures. Data from German users shows that almost 40% of players are active on the first day after installing the application, while by the thirtieth day, this figure equals 14%.
The analysis of player gaming habits revealed that average users’ activity follows predictable patterns and fully aligns with human biorhythms and social responsibilities.
Most Popular Social Casino Games
The largest European social casino by the number of slot games, SpinArena.net, has a robust collection of over 3,000 games from almost 40 providers. Half of all gaming sessions are spent playing the top 15 games.
In SpinArena.net, the top 5 most popular games make up one-third of all games played. Like in traditional online casinos, slots are the most common choice among players. Certain popular games such as Gates of Olympus, Sweet Bonanza and Sugar Rush are favourites in both social and traditional online casinos.

Ously Games GmbH Founder Jochen Martinez comments: “This analysis perfectly illustrates how social casinos fulfil the same player needs as traditional casinos, offering a safer gaming experience. Combining gaming with social interactions provides a unique environment and neutralises financial risks. Players can enjoy activities like connecting with friends while playing their favourite games.”
Vitali Matsukevich, COO at SOFTSWISS, summarises: “Social casinos are part of the mega trend in the global entertainment industry, where player behaviour coincides with those in traditional online casino gaming. Anticipating social casinos’ evolution and integration with iGaming, SOFTSWISS partnered with Ously Games GmbH to present a new B2B software product – a comprehensive platform for social casinos.”
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 20,000 casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
About Ously Games
Ously Games is a German enterprise, the provider of SpinArena.net, Europe’s largest social casino by number of slots. It boasts an extensive collection of over 3000 games from 40 renowned providers. With an annual turnover exceeding a million euros, Ously Games is driven by a team of 20 professionals.
The post Unveiling Social Casino Trends: Insights into Player Behaviour appeared first on European Gaming Industry News.
Firecracker Frenzy™ Money Toad™
Ancient fortune explodes to life in Greentube’s Firecracker Frenzy™: Money Toad™
Greentube is leading players on a memorable adventure through ancient China with Firecracker Frenzy
Money Toad
, its newest five-reel slot game where rockets and pathways spark exciting action with each spin.
Set against the stunning scenery of China, the game features the mythical Money Toad, leading players through a realm of amazement and wealth.
The Firecracker Frenzy
Trail aspect is central to the gameplay experience and may result in the potent Lock ‘N’ Spin bonus. In this area, players can hit Mystery Rocket symbols that randomly disclose purple, red, or green rockets. Every disclosed rocket might add to its respective trail as players progress towards earning bonus rewards.
When one or more trails are finished, the Lock ‘N’ Spin activates with unique modifiers in effect (Extra Rows, Zone Boost & Coin Boost). By accumulating sufficient coins in the marked areas on the reels, a multiplier beside the area increases certain coin values and boosts a random count of coins on the reels by one or more.
In the Lock ‘N’ Spin bonus, every spot on the grid turns into a separate reel. The feature starts with three spins and resets to three each time a new symbol lands, keeping the action ongoing as Coin symbols, Mystery Coins, Trail Feature symbols, and Jackpot symbols show up.
Jackpots can be won by gathering all matching Jackpot Letter symbols, and at the conclusion of the bonus, all Coin values displayed on the screen are summed up, including any finished jackpots, to yield potentially impressive payouts.
In certain markets, participants can also instantly unlock the Lock ‘N’ Spin bonus through the well-known Bonus Buy feature.
Firecracker Frenzy
Money Toad
represents the newest addition to Greentube’s expanding collection of high-quality slot games, succeeding recent launches like Gorilla Cash
and Enchanted Pegasus
BOOM.
Richard Ganster, Director of Games Strategy and Games Portfolio Management at Greentube, said: “Firecracker Frenzy
Money Toad
delivers an exciting blend of mythology, atmosphere and innovative bonus mechanics and features. The slot also boasts visually stunning graphics that perfectly captures the magic of ancient China.
“The Firecracker Frenzy
Trails bring a fresh sense of anticipation to every spin, while the Lock ‘N’ Spin feature offers multiple ways to unlock wins.”
The post Ancient fortune explodes to life in Greentube’s Firecracker Frenzy™: Money Toad™ appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Aurimas Šilys
REEVO Announces Partnership with Betsafe
REEVO has announced a new partnership with Betsafe, strengthening REEVO’s growing presence across regulated European markets and reinforcing its expansion strategy in the Baltics region.
Through this collaboration, REEVO’s aggregation platform will support Betsafe’s casino offering in Estonia and Latvia, enabling access to a wide range of premium third-party content through a streamlined integration. The partnership reflects REEVO’s continued commitment to providing operators with scalable technology and an efficient route to expanding their game portfolio.
Betsafe is part of the Betsson Group, a global online gambling company operating more than 20 gaming brands across multiple markets. In the Baltics, Betsson Group operates under the Betsafe brand in Estonia and Latvia, offering a trusted and dynamic entertainment experience.
This partnership marks another important step forward for REEVO as it continues to grow as an aggregator and strengthen its reputation as a trusted partner for leading operators in key regulated territories.
Karl Grech, Head of Business Development at REEVO, said: “Estonia and Latvia are exciting markets with strong growth potential, and partnering with Betsafe is a fantastic milestone for REEVO. Betsafe is a well-established and trusted brand in the Baltics, and we’re proud to support their expansion through REEVO’s aggregation platform. This collaboration is another clear step forward in our growth strategy and reinforces our commitment to delivering efficient, high-performance solutions that help operators enhance their casino offering.”
Aurimas Šilys, Managing Director Baltics at Betsson Group, said: “Our collaboration with REEVO opens so many doors for Betsson Group brands in Baltics to onboard and launch more game providers and have the biggest and widest casino selection in Baltics markets.”
The post REEVO Announces Partnership with Betsafe appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Africa
Meridianbet Marks 17 Years in Tanzania with Over 500 Community Initiatives
When Meridianbet’s Tanzania operations spoke at the American Chamber of Commerce Appreciation Dinner last week, the presentation opened with a single number: 500.
That’s how many community initiatives the sports entertainment company has completed across Tanzania since 2009. Education programmes. Small business training. Youth sports sponsorship. Public health awareness campaigns. Local infrastructure support.
For a gaming company operating under a NASDAQ-listed parent, sustained community investment at this scale is unusual. The industry has a reputation for extracting value. Meridianbet’s seventeen-year presence in Tanzania tells a different story.
The Social Model
“We’re in the business of friends gathering at local clubs to watch matches, share a drink, and place small stakes on the outcome. The betting is part of the experience. The gathering is the real value,” a company representative said at the event.
The framing matters because it shapes operational decisions. Meridianbet Tanzania, as is the case worldwide, structures its platform to encourage many customers placing small amounts. The alternative would be concentrating revenue among high-stakes players. That model creates problems. Problem gambling. Revenue volatility. Regulatory scrutiny.
Small-stake betting spread across many customers creates different dynamics. Lower risk per individual. More stable revenue. Better alignment with Tanzania’s consumer protection regulations.
The company’s responsible gaming protocols reflect this approach. Early intervention when betting patterns suggest trouble. Support resources in Swahili and English. Limits designed to keep stakes small and entertainment value high.
Community Ambassadors
The scale of Meridianbet’s community programmes drew attention at the AmCham dinner. What got people talking was who runs them.
The company built a network of “community ambassadors.” These are customers who participate in CSR initiatives as partners. They identify needs in their neighbourhoods. They volunteer in education programmes. They mentor local entrepreneurs. They organise school supply drives and coach youth sports teams.
This shifts how corporate social responsibility works. Traditional CSR runs top-down. Companies donate money. Communities receive it. The relationship is transactional.
Meridianbet’s model distributes responsibility. Customers become patrons of community development. The company provides platform and resources. The customers craft the donation policy.
“When a customer helps fund a school program or mentors a young business owner, they’re building their own community. We make it possible,” the representative said.
Seventeen years and 500 initiatives suggest the model works. Whether it scales beyond Tanzania remains to be seen. For now, it appears to have created genuine community ties rather than performative charity.
The Gender Metric
One data point from the presentation got repeated in conversations after the event: 70% of managerial positions across Meridianbet’s African operations are held by women.
The gaming industry globally runs around 30% women in leadership roles. East African businesses average 35%. Meridianbet’s 70% is an outlier.
The company implements a performance-based hiring and promotion. No quotas. Just competence rewarded. Whether that’s the full story or not, the outcome is measurable. Management teams reflect the communities they serve. Diversity intentions are easy to state. Diversity outcomes are harder to deliver. The Company’s numbers show outcome.
Seventeen Years
Tanzania’s gaming market has grown considerably since 2009. Mobile penetration increased. Disposable incomes rose among the middle class. International operators entered. Some stayed. Many left when margins compressed or regulations tightened.
Meridianbet stayed. Seventeen years. 200 employees. Hundreds of local retail partnerships. That longevity suggests the company views Tanzania as infrastructure, not opportunity.
American companies face pressure to demonstrate ESG commitments in emerging markets. Words are easy. Execution is hard. Meridianbet’s Tanzania operations show what seventeen years of execution looks like.
The post Meridianbet Marks 17 Years in Tanzania with Over 500 Community Initiatives appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
-
Canada7 days agoGaming Corps takes flight in Ontario with High Flyer Casino partnership
-
CRM7 days agoTitan 3.0 Launch Marks Finnplay’s Biggest Platform Overhaul
-
Christer Fahlstedt7 days agoPaf has halved its loss limit since 2018
-
Canada7 days agoCasinoCanada and GG.BET Forge Strategic Alliance
-
Latest News6 days agoWinSpirit’s UnValentine’s Day: A New Take on February Engagement
-
AGLC7 days agoContinent 8 set to back Alberta’s iGaming operators and suppliers
-
Denmark5 days agoRoyalCasino Partners with ScatterKings for Company’s Danish Launch
-
Aphrodite’s Kiss4 days agoLove on the Reels: Slotland Introduces “Aphrodite’s Kiss”



