Latest News
Unveiling Social Casino Trends: Insights into Player Behaviour
Who plays social casino games, and when and how do they engage? SOFTSWISS, a global tech company with over 15 years of expertise in iGaming, has analysed the data of about 700,000 SpinArena.net users to present major social casino gaming patterns and trends.
SOFTSWISS recently announced the acquisition of a stake in Ously Games GmbH, the German provider of the fastest-growing European social casino, SpinArena.net. SOFTSWISS experts explored the data provided by its partner to uncover major trends in social casino gaming and its differences compared to traditional online casinos.
Who is a Social Casino Player?
When discussing the social casino player profile, it is essential to highlight that over 80% of users conceal their age and gender. Among those who reveal this information are young men under 30.

Naturally, the majority of SpinaArena players are from Germany. The United Kingdom of Great Britain and Northern Ireland takes second place in the ranking, followed by players from other European countries, such as the Netherlands, Latvia, Italy, Greece and Poland.
For the sake of analysis, it is essential to consider that downloading applications for social casino games does not require age verification or the mandatory disclosure of a player’s gender or country of residence. Therefore, the analysis assumes that the data provided by players who chose to share their information is accurate.
When Do People Play in Social Casinos?
According to SpinArena.net data, the average player session lasts about 47 minutes. The longest player session recorded in 2024 exceeded 12 hours.
Players are most active during the day and in the evenings. The largest number of players is registered from 4 p.m. to 9 p.m., while the fewest – from 2 a.m. to 5 a.m. The activity is almost three times higher in the evenings than at night, and it is worth highlighting that judgement.

During the week, players are usually more active on Fridays and Sundays, while less activity is observed on Mondays. At the same time, the difference between the most and the least active days of the week is only around 10%.
Regarding the retention rate, SpinArena.net can boast intriguing figures. Data from German users shows that almost 40% of players are active on the first day after installing the application, while by the thirtieth day, this figure equals 14%.
The analysis of player gaming habits revealed that average users’ activity follows predictable patterns and fully aligns with human biorhythms and social responsibilities.
Most Popular Social Casino Games
The largest European social casino by the number of slot games, SpinArena.net, has a robust collection of over 3,000 games from almost 40 providers. Half of all gaming sessions are spent playing the top 15 games.
In SpinArena.net, the top 5 most popular games make up one-third of all games played. Like in traditional online casinos, slots are the most common choice among players. Certain popular games such as Gates of Olympus, Sweet Bonanza and Sugar Rush are favourites in both social and traditional online casinos.

Ously Games GmbH Founder Jochen Martinez comments: “This analysis perfectly illustrates how social casinos fulfil the same player needs as traditional casinos, offering a safer gaming experience. Combining gaming with social interactions provides a unique environment and neutralises financial risks. Players can enjoy activities like connecting with friends while playing their favourite games.”
Vitali Matsukevich, COO at SOFTSWISS, summarises: “Social casinos are part of the mega trend in the global entertainment industry, where player behaviour coincides with those in traditional online casino gaming. Anticipating social casinos’ evolution and integration with iGaming, SOFTSWISS partnered with Ously Games GmbH to present a new B2B software product – a comprehensive platform for social casinos.”
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 20,000 casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
About Ously Games
Ously Games is a German enterprise, the provider of SpinArena.net, Europe’s largest social casino by number of slots. It boasts an extensive collection of over 3000 games from 40 renowned providers. With an annual turnover exceeding a million euros, Ously Games is driven by a team of 20 professionals.
The post Unveiling Social Casino Trends: Insights into Player Behaviour appeared first on European Gaming Industry News.
John O’Reilly
John O’Reilly Joins UK Tote Group Board as Non-Executive Director
The UK Tote Group has announced the appointment of John O’Reilly as a non-executive director of its Board, effective from 1 May 2026.
John has over 35 years’ experience in the horseracing, betting and gaming sectors, having most recently served as CEO of the Rank Group PLC – the UK’s largest casino and bingo operator. He was formerly a non-executive director of William Hill plc and, between 2011 and 2015, Managing Director of Coral’s digital business. Prior to joining Gala Coral, John was an executive director on the board of Ladbrokes Plc. He has served as a non-executive director of Telecity Group Plc and Chair of the digital design and development business Grand Parade Ltd. He currently serves as Chair of Weatherbys and a trustee of the New Bridge Foundation, alongside his new position as a UK Tote Group board member from next month.
John Williamson, Chairman of the UK Tote Group, said: “We are pleased to welcome John to the UK Tote Group Board. As one of the most experienced and respected leaders in the betting industry, John will provide valuable support to the Tote team, particularly in relation to product development and customer experience. We are delighted to have John join the team, alongside Andrew Weir who joined the UK Tote Group board earlier this month.”
John O’Reilly said: “Like so many people deeply involved in gambling and horseracing, I have had many connections with, and fond memories of the Tote over the years. While the Tote has a century of history, I believe it has a very valuable role to play in the future of horseracing, both in the UK and Ireland and around the globe. The Tote has an impressive story to tell of innovation and growth in recent years, and through further enhancements to the pool product, alongside developing deepening international partnerships, I believe the Tote has its best days ahead of it. I am delighted to have the opportunity to join the UK Tote Group board and to support the Tote’s future success.”
The post John O’Reilly Joins UK Tote Group Board as Non-Executive Director appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Latest News
Reflex Gaming Releases “Piggies Prize Party”
Reflex Gaming, the UK’s largest independently owned omni-channel game supplier, has released its latest video slot “Piggies Prize Party”.
Powered by Yggdrasil, this vibrant video slot reimagines the arcade hit into a highly engaging digital experience designed to drive repeat play with broad player appeal.
Bursting with character and colour, Piggies Prize Party centres around a cheerful piggy bank party theme, combining low-to-medium volatility with frequent wins and smooth, accessible gameplay. Built on a familiar 5×3 reel layout with 25 paylines, the game delivers constant activity on the reels, while layering in a series of feature-driven moments that keep players firmly engaged from spin to spin.
At the heart of the game are four distinct Piggy Bank features, each linked to coloured coins that build anticipation in the base game before unlocking their full potential. Red Coins feed into Red Free Spins, where collected spins accumulate before being awarded in a burst of action. Green coins trigger Elimination Free Spins, stripping symbols from the reels to improve win potential and reshape gameplay. Blue coins power Prize Pot Free Spins, introducing increasing pots that enhance reward opportunities while maintaining a clear and familiar flow.
Adding another dimension, Yellow coins build towards the Wheel feature, where collected Piggies are transformed into a fortune wheel spin offering a mix of multipliers, Free Spins combinations or both. Designed to create standout moments, the Wheel cannot be triggered alongside Free Spins, ensuring each feature lands with its own distinct impact.
For players looking to accelerate the action, Bonus Buy options provide direct access to the Fortune Wheel, with Standard, Mystery and Super Free Spins configurations available depending on player preference and jurisdiction. Meanwhile, Golden Bet can be activated to increase the stake by 50%, boosting the chances of triggering one or more features while keeping all wins aligned to the base game paytable.
Mat Ingram, CPO at Reflex Gaming, said: “Piggies Prize Party has already proven itself as a standout performer on the land-based side, so we’re excited to bring it online.
“The different piggy bank mechanics give the game real variety, while the Wheel adds those big, memorable moments. It’s fun, it’s engaging and it’s built to keep players coming back.”
The launch of Piggies Prize Party further strengthens Reflex Gaming’s omni-channel strategy, delivering consistent, high-performing experiences across both land-based and online environments through its continued partnership with Yggdrasil.
The post Reflex Gaming Releases “Piggies Prize Party” appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
BetConstruct
BetConstruct AI offers operators three months free sportsbook access ahead of World Cup 2026
The deal includes a fee waiver across its core suite plus setup and third-party integration discounts for the first three months.
BetConstruct AI has launched a World Cup 2026-focused commercial offer that waives fees for operators across its sportsbook and other core products for three months.
Under the terms published in the release, the company is offering “Complete fee waiver for the first 3 months across Sportsbook, CreedRoomz, Popok, Pascal, Choice, Virtual Sports, and Poker Network,” alongside a “SETUP DISCOUNT (50%)” for “all global market entry setups.” It is also applying a “3RD PARTY INTEGRATION (51%)” discount to “all 3rd Party Game Providers for the first 3 months.”
BetConstruct AI also included two complimentary add-ons it said would be available at “€0 cost” to partners. “Powerfull (Pre-Tournament)” is scheduled to run “8–10 weeks before kickoff” and is positioned around “weekly turnover challenges,” with prizes including “Free Bets (€1–€1,000) or a World Cup Final ticket,” which the company said are “100% funded by BetConstruct AI.”
The second product, “Bet on League (In-Tournament),” is described as an iFrame-based tournament hub that “requires no UI rebuilds,” with features including “an integrated module resembling a prediction market and personalized bet suggestions driven by AI.”
The company framed the campaign around operators preparing for what it called “the highest-concentration betting opportunity of the next four years,” referring to the 2026 FIFA World Cup.
More data as follows:
- BetConstruct: https://www.betconstruct.com/ Official company site for product and commercial context referenced in the offer.
- FIFA World Cup 2026: https://www.fifa.com/fifaplus/en/tournaments/mens/worldcup/canada-mexico-usa2026 Authoritative tournament reference to support the timing and context of the World Cup 2026 campaign.
- BetConstruct AI: https://www.betconstruct.com/ Use for verification of the ‘BetConstruct AI’ naming and related product descriptions if published on the company domain.
The post BetConstruct AI offers operators three months free sportsbook access ahead of World Cup 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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