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Unveiling Social Casino Trends: Insights into Player Behaviour
Who plays social casino games, and when and how do they engage? SOFTSWISS, a global tech company with over 15 years of expertise in iGaming, has analysed the data of about 700,000 SpinArena.net users to present major social casino gaming patterns and trends.
SOFTSWISS recently announced the acquisition of a stake in Ously Games GmbH, the German provider of the fastest-growing European social casino, SpinArena.net. SOFTSWISS experts explored the data provided by its partner to uncover major trends in social casino gaming and its differences compared to traditional online casinos.
Who is a Social Casino Player?
When discussing the social casino player profile, it is essential to highlight that over 80% of users conceal their age and gender. Among those who reveal this information are young men under 30.
Naturally, the majority of SpinaArena players are from Germany. The United Kingdom of Great Britain and Northern Ireland takes second place in the ranking, followed by players from other European countries, such as the Netherlands, Latvia, Italy, Greece and Poland.
For the sake of analysis, it is essential to consider that downloading applications for social casino games does not require age verification or the mandatory disclosure of a player’s gender or country of residence. Therefore, the analysis assumes that the data provided by players who chose to share their information is accurate.
When Do People Play in Social Casinos?
According to SpinArena.net data, the average player session lasts about 47 minutes. The longest player session recorded in 2024 exceeded 12 hours.
Players are most active during the day and in the evenings. The largest number of players is registered from 4 p.m. to 9 p.m., while the fewest – from 2 a.m. to 5 a.m. The activity is almost three times higher in the evenings than at night, and it is worth highlighting that judgement.
During the week, players are usually more active on Fridays and Sundays, while less activity is observed on Mondays. At the same time, the difference between the most and the least active days of the week is only around 10%.
Regarding the retention rate, SpinArena.net can boast intriguing figures. Data from German users shows that almost 40% of players are active on the first day after installing the application, while by the thirtieth day, this figure equals 14%.
The analysis of player gaming habits revealed that average users’ activity follows predictable patterns and fully aligns with human biorhythms and social responsibilities.
Most Popular Social Casino Games
The largest European social casino by the number of slot games, SpinArena.net, has a robust collection of over 3,000 games from almost 40 providers. Half of all gaming sessions are spent playing the top 15 games.
In SpinArena.net, the top 5 most popular games make up one-third of all games played. Like in traditional online casinos, slots are the most common choice among players. Certain popular games such as Gates of Olympus, Sweet Bonanza and Sugar Rush are favourites in both social and traditional online casinos.
Ously Games GmbH Founder Jochen Martinez comments: “This analysis perfectly illustrates how social casinos fulfil the same player needs as traditional casinos, offering a safer gaming experience. Combining gaming with social interactions provides a unique environment and neutralises financial risks. Players can enjoy activities like connecting with friends while playing their favourite games.”
Vitali Matsukevich, COO at SOFTSWISS, summarises: “Social casinos are part of the mega trend in the global entertainment industry, where player behaviour coincides with those in traditional online casino gaming. Anticipating social casinos’ evolution and integration with iGaming, SOFTSWISS partnered with Ously Games GmbH to present a new B2B software product – a comprehensive platform for social casinos.”
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 20,000 casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
About Ously Games
Ously Games is a German enterprise, the provider of SpinArena.net, Europe’s largest social casino by number of slots. It boasts an extensive collection of over 3000 games from 40 renowned providers. With an annual turnover exceeding a million euros, Ously Games is driven by a team of 20 professionals.
The post Unveiling Social Casino Trends: Insights into Player Behaviour appeared first on European Gaming Industry News.
Liquor & Gaming NSW is seeking feedback from industry, stakeholders and the community on how public lotteries are run in NSW.
The Public Lotteries Regulation 2016 is due to expire on 1 September 2026 and Liquor & Gaming NSW intends to renew the regulation to support the legislative framework for lottery regulation, while ensuring it remains fit for purpose.
Public consultation is a key part of the process and the draft Public Lotteries Regulation 2026 and Regulatory Impact Statement will be open for consultation until Friday 10 July.
It is proposed that the regulation will retain most of the existing provisions with some minor amendments to modernise the regulatory framework, remove outdated provisions and improve clarity, consistency and effectiveness.
Before the draft regulation can be remade, legislation requires a formal process of review be undertaken, which includes consultation with the public, interest groups and industry or businesses likely to be affected by the draft regulation.
It’s important for public lotteries to be conducted properly and in line with community interests and expectations, with appropriate harm minimisation measures.
The regulation supports the legislation by setting the standards around the conduct of public lotteries and puts in place consumer protections for people who buy lottery tickets.
The post Feedback Sought on How Public Lotteries are Run in NSW appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
BlueOcean will distribute ENJOY slots plus Live and Hybrid Live titles to operators via a single API.
ENJOY has partnered with BlueOcean Gaming to distribute a selection of its iGaming titles through BlueOcean’s GameHub aggregation platform.
Under the agreement, BlueOcean will integrate ENJOY content into GameHub, allowing operators to access the supplier’s games through a single API. ENJOY said the deal supports its international expansion by extending reach across BlueOcean’s operator network.
The initial content lineup includes slot titles Diamond Slam and Grand Lightning Boost, plus Live and Hybrid Live games. ENJOY also flagged Energy Roulette: Hold and Win as part of the Hybrid Live offering.
Christos Zoulianitis, CCO at ENJOY Gaming, said: “Partnering with BlueOcean Gaming represents a major step forward in how we scale our content globally. Its technology and reach allow us to expand efficiently while continuing to deliver the high-quality experiences our partners expect.
“This collaboration gives us the flexibility to grow faster across multiple markets without compromising on innovation.”
Nina Jelen, CCO at BlueOcean Gaming, added: “ENJOY brings a fresh, performance-focused approach to content that aligns perfectly with our platform strategy.
“Its ability to blend engaging mechanics with strong production values makes its portfolio stand out, particularly in the Hybrid Live space. Together, we’re enhancing our offering with content that helps operators better capture and retain player attention.”
The post ENJOY signs BlueOcean Gaming deal for GameHub aggregation appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
CVC
Gaming Laboratories International (GLI) Welcomes CVC Strategic Opportunities as its First External Investor
Gaming Laboratories International (GLI) and CVC, a leading global investment firm, together announced that they have entered into a strategic partnership to support GLI’s continued growth and long-term development. CVC, through its long-duration investment platform Strategic Opportunities, has completed an investment into GLI and related entities. The investment by CVC will provide resources and expertise to enhance the capabilities and growth prospects of GLI while upholding the company’s history and culture of providing world-class services to the global gaming industry.
GLI is the global leader in testing, certification and cybersecurity services to the global gaming industry with over 1500 employees globally servicing over 710 regulated gaming jurisdictions worldwide. Founded in 1989 by James Maida and Paul Magno, GLI is headquartered in Lakewood, New Jersey.
James Maida, Chief Executive Officer of GLI, said: “We are truly excited and honored to welcome CVC as a strategic investment partner. CVC shares our vision, values, and long-term commitment to the global gaming industry. This partnership creates new opportunities for growth and innovation, allowing GLI to invest even more in the success of the future of the global gaming industry as well as investing in related and adjacent sectors. Our leadership, values, and culture focused on customer service remain unchanged. I will continue as CEO and our leadership team remains intact. Together we will stay focused on quality, speed and the customer experience while continuing to drive innovation and outstanding service worldwide.”
Matt Turner, Partner at CVC and GLI Board Member, said: “Within CVC Strategic Opportunities, we seek to partner with exceptional businesses that have histories of consistent success, strong market positions and significant long-term growth potential. GLI fits perfectly with that approach, as over nearly 40 years James and Paul have built GLI into the clear leader in its industry. The company plays a critical role in the global regulated gaming ecosystem and has established itself as a trusted partner to regulators, operators and suppliers around the world. This positions the business extremely well for continued growth, and we are looking forward to working alongside James and the talented team at GLI to support the company’s future success.”
The post Gaming Laboratories International (GLI) Welcomes CVC Strategic Opportunities as its First External Investor appeared first on Americas iGaming & Sports Betting News.
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