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Unveiling Social Casino Trends: Insights into Player Behaviour
Who plays social casino games, and when and how do they engage? SOFTSWISS, a global tech company with over 15 years of expertise in iGaming, has analysed the data of about 700,000 SpinArena.net users to present major social casino gaming patterns and trends.
SOFTSWISS recently announced the acquisition of a stake in Ously Games GmbH, the German provider of the fastest-growing European social casino, SpinArena.net. SOFTSWISS experts explored the data provided by its partner to uncover major trends in social casino gaming and its differences compared to traditional online casinos.
Who is a Social Casino Player?
When discussing the social casino player profile, it is essential to highlight that over 80% of users conceal their age and gender. Among those who reveal this information are young men under 30.
Naturally, the majority of SpinaArena players are from Germany. The United Kingdom of Great Britain and Northern Ireland takes second place in the ranking, followed by players from other European countries, such as the Netherlands, Latvia, Italy, Greece and Poland.
For the sake of analysis, it is essential to consider that downloading applications for social casino games does not require age verification or the mandatory disclosure of a player’s gender or country of residence. Therefore, the analysis assumes that the data provided by players who chose to share their information is accurate.
When Do People Play in Social Casinos?
According to SpinArena.net data, the average player session lasts about 47 minutes. The longest player session recorded in 2024 exceeded 12 hours.
Players are most active during the day and in the evenings. The largest number of players is registered from 4 p.m. to 9 p.m., while the fewest – from 2 a.m. to 5 a.m. The activity is almost three times higher in the evenings than at night, and it is worth highlighting that judgement.
During the week, players are usually more active on Fridays and Sundays, while less activity is observed on Mondays. At the same time, the difference between the most and the least active days of the week is only around 10%.
Regarding the retention rate, SpinArena.net can boast intriguing figures. Data from German users shows that almost 40% of players are active on the first day after installing the application, while by the thirtieth day, this figure equals 14%.
The analysis of player gaming habits revealed that average users’ activity follows predictable patterns and fully aligns with human biorhythms and social responsibilities.
Most Popular Social Casino Games
The largest European social casino by the number of slot games, SpinArena.net, has a robust collection of over 3,000 games from almost 40 providers. Half of all gaming sessions are spent playing the top 15 games.
In SpinArena.net, the top 5 most popular games make up one-third of all games played. Like in traditional online casinos, slots are the most common choice among players. Certain popular games such as Gates of Olympus, Sweet Bonanza and Sugar Rush are favourites in both social and traditional online casinos.
Ously Games GmbH Founder Jochen Martinez comments: “This analysis perfectly illustrates how social casinos fulfil the same player needs as traditional casinos, offering a safer gaming experience. Combining gaming with social interactions provides a unique environment and neutralises financial risks. Players can enjoy activities like connecting with friends while playing their favourite games.”
Vitali Matsukevich, COO at SOFTSWISS, summarises: “Social casinos are part of the mega trend in the global entertainment industry, where player behaviour coincides with those in traditional online casino gaming. Anticipating social casinos’ evolution and integration with iGaming, SOFTSWISS partnered with Ously Games GmbH to present a new B2B software product – a comprehensive platform for social casinos.”
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 20,000 casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
About Ously Games
Ously Games is a German enterprise, the provider of SpinArena.net, Europe’s largest social casino by number of slots. It boasts an extensive collection of over 3000 games from 40 renowned providers. With an annual turnover exceeding a million euros, Ously Games is driven by a team of 20 professionals.
The post Unveiling Social Casino Trends: Insights into Player Behaviour appeared first on European Gaming Industry News.
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Week 25/2024 slot games releases
Here are this weeks latest slots releases compiled by European Gaming
Spinomenal has expanded its otherworldly Demi Gods Series with the addition of Atlas Unleashed. This epic slots saga unfolds in ancient Greece where the gods rule the reels. The 5×4 design is brought to life with sharp graphics and a momentous soundtrack that lures players into the action. Three Free Spins symbols will instantly launch the feature and will award players with 10 Free Spins. Four Free Spins symbols will award 25 Free Spins and five will gift 50 Free Spins.
Forget the dusty saloons of Deadwood R.I.P, the TV dreams of Loner and the spicy dungeons of Kenneth Must Die. This time, you’ll find yourself stranded on a lush island paradise, but paradise takes a dark turn when you discover a Tiki collector with a taste for shrunken heads! Hunted with no food or water, players must face the base game, which features a Progression Bar, where each fallen head is collected. Filling it up will unlock Soul Wilds that progressively increase in size and power. Wild Symbols add 3 points, High Paying Symbols add 2 points and Medium Paying Symbols add 1 point to the bar.
A blistering experience awaits in Blueprint Gaming’s latest offering Cash Strike Hotstepper, as a host of thrilling mechanics take centre stage, including the eye-catching Hotstepper feature offering lavish cash rewards. Stepping into a retro 3×3 grid, a feast of fruit symbols is accompanied by flaming gold coins with the title’s five pathways offering a mammoth 50,000x the original bet. All cash symbols or fixed jackpots on reels one or three are awarded when they land alongside the sizzling Cash Strike Collect symbol on reel two.
Inspired Entertainment and Paddy Power, the retail division of Flutter Entertainment plc, proudly announce the launch of Paddy Power Gold Cash Freespins, a custom game that combines the distinctive branding of Paddy Power with Inspired’s renowned Gold Cash Freespins theme. Set against the iconic green backdrop of Paddy Power’s signature colour scheme, Paddy Power Gold Cash Freespins is a 5-reel, 4-row, 40-winline slot game packed with branded Wilds and symbols, as well as other player-favorite features.
The post Week 25/2024 slot games releases appeared first on European Gaming Industry News.
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Inspired Launches Bespoke Gold Cash Freespins Game with Paddy Power
Inspired Entertainment, Inc., a leading B2B provider of gaming content, systems, and solutions, and Paddy Power, the retail division of Flutter Entertainment plc, proudly announce the launch of Paddy Power Gold Cash Freespins, a custom game that combines the distinctive branding of Paddy Power with Inspired’s renowned Gold Cash Freespins theme.
Set against the iconic green backdrop of Paddy Power’s signature colour scheme, Paddy Power Gold Cash Freespins is a 5-reel, 4-row, 40-winline slot game packed with branded Wilds and symbols, as well as other player-favorite features.
Players can trigger the game’s Free Spins bonus by landing three Paddy Power bonus symbols on a single spin, rewarding players with eight Free Spins. During this feature, only the three highest symbols and stacked Wilds appear on the reels, amplifying the potential for big wins. For players who feel adventurous, a gamble feature is available to boost winnings or earn additional Free Spins. This feature presents two gamble wheels for players to choose from, each offering a different path to success.
Now available in both a retail and online format, Paddy Power Gold Cash Freespins showcases Inspired’s commitment to creating high-quality custom experiences tailored to specific operator brands like Paddy Power. The result is a seamless blend of engaging gameplay and operator-specific branded features that delivers an exceptional brand-extension gaming experience for their players.
“We are delighted to relaunch our popular title Gold Cash Free Spins in partnership with our long-term customers at Paddy Power,” said Richard Terry, UK Market Product Director for Inspired. “The seamless integration of Paddy Power branding into Gold Cash Free Spins provides an exciting, omnichannel gaming experience for Paddy Power players.”
“We’re thrilled to be working with Inspired Entertainment once again to create an exclusive gaming experience for our customers,” said Vince Bateson, Head of Gaming at Paddy Power. “Paddy Power Gold Cash Freespins builds on the theme of the original game, which our players loved, and is a fantastic addition to our portfolio.”
The post Inspired Launches Bespoke Gold Cash Freespins Game with Paddy Power appeared first on European Gaming Industry News.
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FinteqHub to Present Updates at iGB L!VE 2024
FinteqHub, a PCI DSS-certified payment gateway solution provider, is set to participate in iGB L!VE 2024, one of the most expected live industry events of the year.
The exhibition will take place on 17–18 July in RAI Amsterdam. iGB L!VE provides a comprehensive platform for live communication in the highly competitive iGaming sector, contributing to its overall development. In 2024, over 300 exhibitors and sponsors, as well as almost 10,000 gaming and affiliate stakeholders are expected to attend.
This year, the FinteqHub award-winning team, recognised as an Industry Rising Star 2024 at the SiGMA Awards Eurasia, will attend the event for the second time. The company’s experts, with an average of 10 years of tech and consulting experience, will present the product’s recent updates.
FinteqHub recently enhanced its platform by integrating with notable payment solution providers, including Finshark, Ivy, CallPay, and others. These integrations have expanded its presence in countries such as Germany, Finland, the Netherlands, Norway, Sweden, South Africa, and worldwide in general. The company also expanded its analytics functionality by offering more detailed reports.
Besides PSPs integrations, the company provides banking assistance, helping companies open accounts in reliable banks. Primarily serving the iGaming and betting domains, FinteqHub also advises on the selection of strong banks and EMI providers for clients’ needs.
Vadim Drozd, CEO at FinteqHub, expresses his expectation of the event: “This event gives us an opportunity to show our innovative solutions and communicate with key stakeholders in the industry. Live discussions of the latest industry trends and possibilities of collaboration help elevate the fintech and iGaming sectors. We warmly invite our partners to attend the exhibition and visit our stand.”
FinteqHub will participate in the exhibition alongside its lifetime partner SOFTSWISS. Using this link, current and potential clients can schedule a meeting with FinteqHub experts at stand 12-F30.
About FinteqHub
FinteqHub is a fresh player in the payment solutions market with the core product – PCI DSS-certified payment gateway for online businesses. It started its journey in 2019 and assembled a team of 150+ top-notch professionals with solid legal, financial, and technical expertise. The company is headquartered in Lithuania, with offices in Malta, Poland, and Georgia. FinteqHub makes the management of payment processing transparent, stable, and flexible.
The post FinteqHub to Present Updates at iGB L!VE 2024 appeared first on European Gaming Industry News.
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