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Unveiling Social Casino Trends: Insights into Player Behaviour
Who plays social casino games, and when and how do they engage? SOFTSWISS, a global tech company with over 15 years of expertise in iGaming, has analysed the data of about 700,000 SpinArena.net users to present major social casino gaming patterns and trends.
SOFTSWISS recently announced the acquisition of a stake in Ously Games GmbH, the German provider of the fastest-growing European social casino, SpinArena.net. SOFTSWISS experts explored the data provided by its partner to uncover major trends in social casino gaming and its differences compared to traditional online casinos.
Who is a Social Casino Player?
When discussing the social casino player profile, it is essential to highlight that over 80% of users conceal their age and gender. Among those who reveal this information are young men under 30.

Naturally, the majority of SpinaArena players are from Germany. The United Kingdom of Great Britain and Northern Ireland takes second place in the ranking, followed by players from other European countries, such as the Netherlands, Latvia, Italy, Greece and Poland.
For the sake of analysis, it is essential to consider that downloading applications for social casino games does not require age verification or the mandatory disclosure of a player’s gender or country of residence. Therefore, the analysis assumes that the data provided by players who chose to share their information is accurate.
When Do People Play in Social Casinos?
According to SpinArena.net data, the average player session lasts about 47 minutes. The longest player session recorded in 2024 exceeded 12 hours.
Players are most active during the day and in the evenings. The largest number of players is registered from 4 p.m. to 9 p.m., while the fewest – from 2 a.m. to 5 a.m. The activity is almost three times higher in the evenings than at night, and it is worth highlighting that judgement.

During the week, players are usually more active on Fridays and Sundays, while less activity is observed on Mondays. At the same time, the difference between the most and the least active days of the week is only around 10%.
Regarding the retention rate, SpinArena.net can boast intriguing figures. Data from German users shows that almost 40% of players are active on the first day after installing the application, while by the thirtieth day, this figure equals 14%.
The analysis of player gaming habits revealed that average users’ activity follows predictable patterns and fully aligns with human biorhythms and social responsibilities.
Most Popular Social Casino Games
The largest European social casino by the number of slot games, SpinArena.net, has a robust collection of over 3,000 games from almost 40 providers. Half of all gaming sessions are spent playing the top 15 games.
In SpinArena.net, the top 5 most popular games make up one-third of all games played. Like in traditional online casinos, slots are the most common choice among players. Certain popular games such as Gates of Olympus, Sweet Bonanza and Sugar Rush are favourites in both social and traditional online casinos.

Ously Games GmbH Founder Jochen Martinez comments: “This analysis perfectly illustrates how social casinos fulfil the same player needs as traditional casinos, offering a safer gaming experience. Combining gaming with social interactions provides a unique environment and neutralises financial risks. Players can enjoy activities like connecting with friends while playing their favourite games.”
Vitali Matsukevich, COO at SOFTSWISS, summarises: “Social casinos are part of the mega trend in the global entertainment industry, where player behaviour coincides with those in traditional online casino gaming. Anticipating social casinos’ evolution and integration with iGaming, SOFTSWISS partnered with Ously Games GmbH to present a new B2B software product – a comprehensive platform for social casinos.”
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 20,000 casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
About Ously Games
Ously Games is a German enterprise, the provider of SpinArena.net, Europe’s largest social casino by number of slots. It boasts an extensive collection of over 3000 games from 40 renowned providers. With an annual turnover exceeding a million euros, Ously Games is driven by a team of 20 professionals.
The post Unveiling Social Casino Trends: Insights into Player Behaviour appeared first on European Gaming Industry News.
BePlay
REEVO Enters into a New Partnership with BePlay
REEVO has entered into a new partnership with BePlay, an innovative game studio recognised for combining handcrafted design, proprietary technologies and data-driven game mechanics to deliver engaging player experiences. This collaboration further strengthens REEVO’s aggregation ecosystem, adding a portfolio of high-performing content built to maximise engagement, retention and operator success.
Through this partnership, BePlay’s portfolio is now available on the REEVO aggregation platform, giving operators seamless access to a growing collection of distinctive slot experiences through a single integration. The addition reinforces REEVO’s commitment to continuously expanding its content offering with studios that bring originality, innovation and measurable performance.
At REEVO, building a world-class aggregation platform means partnering with providers that challenge convention and deliver content that stands out. BePlay has earned a reputation for creating games powered by custom technologies, advanced mechanics and its unique SMART DATA MODE approach, helping operators deliver experiences that resonate with players and drive commercial results.
As REEVO continues to grow its global network, partnerships like this play an important role in strengthening the diversity and quality of content available through the platform. By bringing together innovative studios under one ecosystem, REEVO empowers operators with greater choice, stronger engagement opportunities and scalable growth.
Daniel Cuc, Head of Account Management at REEVO, said: “Partnering with BePlay is another exciting step for REEVO as we continue to strengthen our aggregation platform with studios that bring a fresh perspective to game development. BePlay’s focus on innovation, technology, and player engagement aligns perfectly with our vision of delivering content that creates real value for operators. We are committed to building an ecosystem where quality content and seamless distribution come together, and BePlay is a fantastic addition to that journey.”
Sam Mamedov, Business Development Manager at BePlay, said: “Reevo has always stood out to me as an aggregator with genuinely top-tier standards, both in how they run their processes and how they do business. What really sets them apart is the warmth of their team. It’s something many companies lose as they grow, but REEVO has managed to maintain that human approach while operating at the highest level. I’m genuinely happy our partnership is taking off, and I think everyone will see the results of it very soon.”
The post REEVO Enters into a New Partnership with BePlay appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Dagmar Händler
NOVOMATIC Takes a Strong Stand on Employee Health and Workplace Safety
NOVOMATIC has held its annual Health Day at its Lower Austrian headquarters, underlining its consistent commitment to workplace health promotion and an attractive working environment.
The diverse range of activities focused on health, fitness and safety delighted more than 1000 employees at the 7th NOVO-Company Day at the headquarters in Gumpoldskirchen. The event is part of the “Enjoy Working With Us” initiative and underscores the international gaming technology group’s ongoing commitment to a healthy and motivated work environment.
This year’s Health Day was officially opened with a warm welcome from the entire Executive Board of the NOVOMATIC AG Group.
“The health, safety, and well-being of our employees are a central pillar of our company’s long-term success. That is why we make targeted investments in measures that promote a healthy, motivating, and supportive work environment. The NOVO-Company Day brings this commitment to life in a special way year after year and underscores the high priority NOVOMATIC places on these issues,” said Stefan Krenn, Member of the Executive Board of NOVOMATIC AG.
Dagmar Händler, Mayor of Gumpoldskirchen, said: “NOVOMATIC is a major employer and economic driver for Gumpoldskirchen as well as for the entire region. It is all the more gratifying that the company is once again sending such a clear signal this year regarding the well-being of its employees.”
The varied programme included, among other things, health screenings, blood tests, lung function tests and individual consultations on nutrition, ergonomics and smoking cessation. The offerings were complemented by various exercise and sports stations, including basketball, darts and e-bike test rides. Practical safety training sessions, such as a fire extinguisher drill and the “Coffee with Cops” event featuring police experts, rounded out the diverse programme.
The post NOVOMATIC Takes a Strong Stand on Employee Health and Workplace Safety appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
B2B
Gamingtec signs on as headline partner for Midnight Mayhem at ICE Barcelona
Gamingtec has been named Headline Impact Partner of Midnight Mayhem Fight Night, a charity boxing event run by Behind The Gloves and scheduled alongside ICE Barcelona on 19 January 2027.
Behind The Gloves said the campaign is targeting €150,000 in fundraising and will follow 16 industry figures as they prepare to box.
According to the organisers, Gamingtec’s support will cover elements including a six-month training programme, event fundraising, fighter storytelling and post-event impact reporting. The partnership will also support a WBC Adaptive Boxing showcase and reporting on how proceeds are distributed to charities nominated by fighters and partners.
Sapar Karyagdyyev, Founder of Gamingtec, said: “At Gamingtec, we believe the strongest partnerships create value beyond business, so supporting Midnight Mayhem was a natural fit for us. The initiative brings together people from across our industry to raise money for important causes while highlighting the positive impact the sector can have when it comes together behind a shared goal.
“We’re proud to support Behind The Gloves as Headline Impact Partner and look forward to growing the event, amplifying its fundraising mission and celebrating the participants throughout their journey to ICE Barcelona.”
Lee McFarland, Founder of Behind The Gloves, said: “A target like €150,000 isn’t achieved through enthusiasm alone – it’s achieved through commitment. Gamingtec’s decision to become our Headline Impact Partner strengthens every part of Midnight Mayhem and gives us the platform to create an even greater impact for the charities and communities we’re supporting.
“But more importantly, it sends a message. When a company of Gamingtec’s standing backs an initiative like this, it shows what our industry can achieve when businesses come together behind a shared purpose. That’s how one fight night becomes something much bigger, and I couldn’t ask for a better partner to have in our corner.”
The post Gamingtec signs on as headline partner for Midnight Mayhem at ICE Barcelona appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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