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Unveiling Social Casino Trends: Insights into Player Behaviour
Who plays social casino games, and when and how do they engage? SOFTSWISS, a global tech company with over 15 years of expertise in iGaming, has analysed the data of about 700,000 SpinArena.net users to present major social casino gaming patterns and trends.
SOFTSWISS recently announced the acquisition of a stake in Ously Games GmbH, the German provider of the fastest-growing European social casino, SpinArena.net. SOFTSWISS experts explored the data provided by its partner to uncover major trends in social casino gaming and its differences compared to traditional online casinos.
Who is a Social Casino Player?
When discussing the social casino player profile, it is essential to highlight that over 80% of users conceal their age and gender. Among those who reveal this information are young men under 30.
Naturally, the majority of SpinaArena players are from Germany. The United Kingdom of Great Britain and Northern Ireland takes second place in the ranking, followed by players from other European countries, such as the Netherlands, Latvia, Italy, Greece and Poland.
For the sake of analysis, it is essential to consider that downloading applications for social casino games does not require age verification or the mandatory disclosure of a player’s gender or country of residence. Therefore, the analysis assumes that the data provided by players who chose to share their information is accurate.
When Do People Play in Social Casinos?
According to SpinArena.net data, the average player session lasts about 47 minutes. The longest player session recorded in 2024 exceeded 12 hours.
Players are most active during the day and in the evenings. The largest number of players is registered from 4 p.m. to 9 p.m., while the fewest – from 2 a.m. to 5 a.m. The activity is almost three times higher in the evenings than at night, and it is worth highlighting that judgement.
During the week, players are usually more active on Fridays and Sundays, while less activity is observed on Mondays. At the same time, the difference between the most and the least active days of the week is only around 10%.
Regarding the retention rate, SpinArena.net can boast intriguing figures. Data from German users shows that almost 40% of players are active on the first day after installing the application, while by the thirtieth day, this figure equals 14%.
The analysis of player gaming habits revealed that average users’ activity follows predictable patterns and fully aligns with human biorhythms and social responsibilities.
Most Popular Social Casino Games
The largest European social casino by the number of slot games, SpinArena.net, has a robust collection of over 3,000 games from almost 40 providers. Half of all gaming sessions are spent playing the top 15 games.
In SpinArena.net, the top 5 most popular games make up one-third of all games played. Like in traditional online casinos, slots are the most common choice among players. Certain popular games such as Gates of Olympus, Sweet Bonanza and Sugar Rush are favourites in both social and traditional online casinos.
Ously Games GmbH Founder Jochen Martinez comments: “This analysis perfectly illustrates how social casinos fulfil the same player needs as traditional casinos, offering a safer gaming experience. Combining gaming with social interactions provides a unique environment and neutralises financial risks. Players can enjoy activities like connecting with friends while playing their favourite games.”
Vitali Matsukevich, COO at SOFTSWISS, summarises: “Social casinos are part of the mega trend in the global entertainment industry, where player behaviour coincides with those in traditional online casino gaming. Anticipating social casinos’ evolution and integration with iGaming, SOFTSWISS partnered with Ously Games GmbH to present a new B2B software product – a comprehensive platform for social casinos.”
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 20,000 casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
About Ously Games
Ously Games is a German enterprise, the provider of SpinArena.net, Europe’s largest social casino by number of slots. It boasts an extensive collection of over 3000 games from 40 renowned providers. With an annual turnover exceeding a million euros, Ously Games is driven by a team of 20 professionals.
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TaDa Gaming, is hoisting the Jolly Roger for a barrel full of gold in new release Lucky Macaw. An unusual grid layout sees three reels and three rows, with the centre reel holding an extra position/fourth row, plus 10 fixed paylines.
Set in Pirate Cove with the galleon anchored offshore, Captain Macaw is ready to parley with players for pirate coins and bags of gold cash symbols.
His offer is for Hold & Respin, free spins, multiplier Wilds and four fixed Jackpot prizes of Mini (10x), Minor (25x). Major (100x) and Grand 1000x for six, 10, 14 and 18 cash symbols respectively. Win values are dynamically dependent on the wager and are shown on the wooden signpost to the left of the grid.
Highly colourful and polished graphics include the compass, telescope and anchor symbols. Pirate Coins and Gold Bags are cash symbols.
Just one cash symbol may trigger Hold & Respin randomly but landing five or more in the base game will guarantee the bonus. A toe tapping soundtrack adds to the jolly pirate vibe, while a barrel of gold coins fills with every spin. If it randomly bursts its sides, the bonus Hold & Respin game can also trigger.
All cash symbols on the reels will carry over to the bonus game however it triggers and three free spins will be awarded. Each time another cash symbol lands, the counter will reset the free spins to three.
Blank positions, Gold Bag and Pirate Coin cash symbols only will appear in the bonus game and symbols will lock in place with each spin. They can also increase in value after every spin and, if players fill the grid entirely, a random additional multiplier of 2x, 3x or 5x will be applied to the winnings.
Captain Macaw is also the Wild – but with the ability to randomly apply a 2x multiplier. When several Wilds land on the reels, their multipliers will be multiplied.
For players who want quick results, the Extra Bet feature will ensure that when Hold & Respin is triggered by the coin barrel, a minimum of one Gold Bag and one Multiplier Wild to 2x will appear.
With 5000x max win and low volatility, Lucky Macaw is designed for casual and time pressed players.
Sean Liu, Director of Product Management, TaDa Gaming, said: “Having established TaDa as the home of innovative mechanics and balanced maths models, Lucky Macaw raises the game for polished visuals and smooth animations, delivering true entertainment.”
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Wicked Games has entered into a new partnership with Elantil, the next-generation iGaming platform and marketplace. The partnership will see Wicked’s full portfolio of slots and Live products distributed through Elantil’s operator network, ensuring partners worldwide can easily access and integrate Wicked’s growing range of titles.
For operators, this means instant availability of Wicked’s bold, innovative and tongue-in-cheek games, all through the streamlined Elantil platform. For Wicked Games, it marks another key milestone in scaling distribution and reaching new audiences across regulated markets.
“We are thrilled to bring our full portfolio of games to operators through Elantil’s marketplace. Working with Amnon and the team has been an absolute pleasure, and their professionalism, vision, and genuine passion for building strong partnerships made this collaboration a very natural step for us. We are excited about the opportunities ahead and look forward to growing together with Elantil and their partners,” said Khadija El Abi, Head of Partnerships at Wicked Games.
“Integrating Wicked Games into our ecosystem was not just about adding another content studio, but aligning with matching visions. Their innovation and ours align, and now operators will feel the impact in their product lineups immediately,” said John Debono, CTO at Elantil.
The post Wicked Games Enters into Partnership with Elantil appeared first on European Gaming Industry News.
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