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Unveiling Social Casino Trends: Insights into Player Behaviour

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Who plays social casino games, and when and how do they engage? SOFTSWISS, a global tech company with over 15 years of expertise in iGaming, has analysed the data of about 700,000 SpinArena.net users to present major social casino gaming patterns and trends.

SOFTSWISS recently announced the acquisition of a stake in Ously Games GmbH, the German provider of the fastest-growing European social casino, SpinArena.net. SOFTSWISS experts explored the data provided by its partner to uncover major trends in social casino gaming and its differences compared to traditional online casinos.

 

Who is a Social Casino Player?

When discussing the social casino player profile, it is essential to highlight that over 80% of users conceal their age and gender. Among those who reveal this information are young men under 30.

 

Naturally, the majority of SpinaArena players are from Germany. The United Kingdom of Great Britain and Northern Ireland takes second place in the ranking, followed by players from other European countries, such as the Netherlands, Latvia, Italy, Greece and Poland.

For the sake of analysis, it is essential to consider that downloading applications for social casino games does not require age verification or the mandatory disclosure of a player’s gender or country of residence. Therefore, the analysis assumes that the data provided by players who chose to share their information is accurate.

 

When Do People Play in Social Casinos?

According to SpinArena.net data, the average player session lasts about 47 minutes. The longest player session recorded in 2024 exceeded 12 hours.

Players are most active during the day and in the evenings. The largest number of players is registered from 4 p.m. to 9 p.m., while the fewest – from 2 a.m. to 5 a.m. The activity is almost three times higher in the evenings than at night, and it is worth highlighting that judgement.

 

During the week, players are usually more active on Fridays and Sundays, while less activity is observed on Mondays. At the same time, the difference between the most and the least active days of the week is only around 10%.

Regarding the retention rate, SpinArena.net can boast intriguing figures. Data from German users shows that almost 40% of players are active on the first day after installing the application, while by the thirtieth day, this figure equals 14%.

The analysis of player gaming habits revealed that average users’ activity follows predictable patterns and fully aligns with human biorhythms and social responsibilities.

 

Most Popular Social Casino Games

The largest European social casino by the number of slot games, SpinArena.net, has a robust collection of over 3,000 games from almost 40 providers. Half of all gaming sessions are spent playing the top 15 games.

In SpinArena.net, the top 5 most popular games make up one-third of all games played. Like in traditional online casinos, slots are the most common choice among players. Certain popular games such as Gates of Olympus, Sweet Bonanza and Sugar Rush are favourites in both social and traditional online casinos.

 

Ously Games GmbH Founder Jochen Martinez comments: “This analysis perfectly illustrates how social casinos fulfil the same player needs as traditional casinos, offering a safer gaming experience. Combining gaming with social interactions provides a unique environment and neutralises financial risks. Players can enjoy activities like connecting with friends while playing their favourite games.”

Vitali Matsukevich, COO at SOFTSWISS, summarises: “Social casinos are part of the mega trend in the global entertainment industry, where player behaviour coincides with those in traditional online casino gaming. Anticipating social casinos’ evolution and integration with iGaming, SOFTSWISS partnered with Ously Games GmbH to present a new B2B software product – a comprehensive platform for social casinos.”

 

 

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 20,000 casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.

About Ously Games
Ously Games is a German enterprise, the provider of SpinArena.net, Europe’s largest social casino by number of slots. It boasts an extensive collection of over 3000 games from 40 renowned providers. With an annual turnover exceeding a million euros, Ously Games is driven by a team of 20 professionals.

 

 

The post Unveiling Social Casino Trends: Insights into Player Behaviour appeared first on European Gaming Industry News.

European CEO magazine

GR8 Tech CEO Named CEO of the Year for Second Consecutive Year

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GR8 Tech CEO Oleksandr Feshchenko has been named Global CEO of the Year 2026 in the Technology Industry by European CEO magazine—the second consecutive year he has received the honour. The judging panel’s decision was unanimous.

The award recognised Feshchenko’s leadership across three areas the panel identified as defining:

• Track record of turning technological strategy into scalable commercial outcomes;

• Focus on building an organization designed to last, not just perform;

• Consistent investment in people and culture as core business levers rather than afterthoughts.

What distinguished Feshchenko from a competitive field, according to the panel, was the combination of all three. Individual strengths are common at the CEO level, but the consistency across strategy, execution and organisational health is rare.

Under Oleksandr Feshchenko’s leadership, GR8 Tech has grown into a recognised provider of technology solutions for the iGaming sector, with an approach that the panel described as forward-looking without sacrificing operational discipline.

“Receiving this recognition two years in a row means a great deal, but if there’s one thing I’ve learned, it’s that success is most dangerous when it makes you comfortable. This award belongs to the team at GR8 Tech as much as it does to me, and what it really does is raise the bar. The technology industry doesn’t stand still, and neither do we. There’s a lot we’re building toward, and that’s exactly where our focus stays,” Oleksandr Feshenko said.

The Global CEO of the Year award is presented annually by European CEO magazine following an evaluation of international candidates across various industries.

The post GR8 Tech CEO Named CEO of the Year for Second Consecutive Year appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Augmented Reality

XR Global Launches World’s First Augmented Reality Online Casino Games Across iOS, Android and Immersive Web

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XR Global Inc, the first Extended Reality (XR) technologies casino games developer with Patent Pending Technology on its Cross-XR Platform, announced the official launch of the world’s first Augmented Reality (AR) online casino games available across iOS, Android and the Immersive Web. This groundbreaking milestone positions XR Global at the forefront of innovation in the global iGaming industry, delivering a next-generation gaming experience that goes far beyond traditional 2D online casino platforms.

By leveraging cutting-edge Extended Reality (XR) technologies—including Augmented Reality (AR), Mixed Reality (MR), Virtual Reality (VR) and 3D immersive environments—XR Global enables players to step into fully interactive casino worlds from their mobile devices or web browsers, without the need for specialised hardware.

Unlike conventional online casino games confined to flat, 2D interfaces, XR Global’s platform allows users to engage with games such as slots, roulette, blackjack and crash games in a real-world environment. Players can place games on their tables, walk around them, interact with live elements and experience a level of realism and immersion previously only possible in physical casinos or high-end VR setups.

“XR Global is redefining what online gaming looks and feels like. We are bridging the gap between physical and digital entertainment by bringing casino experiences into players’ real-world environments. This is not just an evolution—it’s a transformation of the entire gaming paradigm,” said Dan Martinez, Founder & CEO of XR Global.

The launch marks a significant leap forward for player engagement, retention and monetisation. XR Global’s immersive experiences are designed to increase session times, deepen emotional connection and create highly differentiated offerings for operators in an increasingly competitive market.

The company plans to license its XR-enabled gaming portfolio globally, enabling partners to integrate immersive gaming into their existing platforms and attract a new generation of players seeking more interactive and engaging experiences.

The post XR Global Launches World’s First Augmented Reality Online Casino Games Across iOS, Android and Immersive Web appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Craig Ballantyne

Highlight Games Partners with Bulletproof Games

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London-based video virtuals and instant win games specialist Highlight Games Limited has announced a new partnership with Bulletproof Games to develop a Serie-A themed slot product for the Italian Market.

Highlight Games will license content from its rich archive of Serie A footage to Bulletproof who will build the slot game. The product will be deployed in Italy by Yggdrasil Gaming.

Steven Holmes, CEO of Highlight Games, said: “I’m delighted to announce this exciting development in our roadmap, which allows us to extend the reach of our premium content beyond virtual sports. SOCCERBET is the number one performing virtual sports product in Italy, and we are confident that the popularity of featuring archive Serie A footage in games will translate equally well into slots and casino environments, as it has already proven to do in sportsbook.”

Craig Ball, Managing Director of Bulletproof Games, said: “This partnership allows us to combine Highlight Games’ rich archive of Serie A content with Bulletproof’s expertise in building engaging slot experiences. We are confident that together we will create a product that will strongly appeal to Italian slots players and look forward to going live later this year.”

The post Highlight Games Partners with Bulletproof Games appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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