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Unveiling Social Casino Trends: Insights into Player Behaviour
Who plays social casino games, and when and how do they engage? SOFTSWISS, a global tech company with over 15 years of expertise in iGaming, has analysed the data of about 700,000 SpinArena.net users to present major social casino gaming patterns and trends.
SOFTSWISS recently announced the acquisition of a stake in Ously Games GmbH, the German provider of the fastest-growing European social casino, SpinArena.net. SOFTSWISS experts explored the data provided by its partner to uncover major trends in social casino gaming and its differences compared to traditional online casinos.
Who is a Social Casino Player?
When discussing the social casino player profile, it is essential to highlight that over 80% of users conceal their age and gender. Among those who reveal this information are young men under 30.
Naturally, the majority of SpinaArena players are from Germany. The United Kingdom of Great Britain and Northern Ireland takes second place in the ranking, followed by players from other European countries, such as the Netherlands, Latvia, Italy, Greece and Poland.
For the sake of analysis, it is essential to consider that downloading applications for social casino games does not require age verification or the mandatory disclosure of a player’s gender or country of residence. Therefore, the analysis assumes that the data provided by players who chose to share their information is accurate.
When Do People Play in Social Casinos?
According to SpinArena.net data, the average player session lasts about 47 minutes. The longest player session recorded in 2024 exceeded 12 hours.
Players are most active during the day and in the evenings. The largest number of players is registered from 4 p.m. to 9 p.m., while the fewest – from 2 a.m. to 5 a.m. The activity is almost three times higher in the evenings than at night, and it is worth highlighting that judgement.
During the week, players are usually more active on Fridays and Sundays, while less activity is observed on Mondays. At the same time, the difference between the most and the least active days of the week is only around 10%.
Regarding the retention rate, SpinArena.net can boast intriguing figures. Data from German users shows that almost 40% of players are active on the first day after installing the application, while by the thirtieth day, this figure equals 14%.
The analysis of player gaming habits revealed that average users’ activity follows predictable patterns and fully aligns with human biorhythms and social responsibilities.
Most Popular Social Casino Games
The largest European social casino by the number of slot games, SpinArena.net, has a robust collection of over 3,000 games from almost 40 providers. Half of all gaming sessions are spent playing the top 15 games.
In SpinArena.net, the top 5 most popular games make up one-third of all games played. Like in traditional online casinos, slots are the most common choice among players. Certain popular games such as Gates of Olympus, Sweet Bonanza and Sugar Rush are favourites in both social and traditional online casinos.
Ously Games GmbH Founder Jochen Martinez comments: “This analysis perfectly illustrates how social casinos fulfil the same player needs as traditional casinos, offering a safer gaming experience. Combining gaming with social interactions provides a unique environment and neutralises financial risks. Players can enjoy activities like connecting with friends while playing their favourite games.”
Vitali Matsukevich, COO at SOFTSWISS, summarises: “Social casinos are part of the mega trend in the global entertainment industry, where player behaviour coincides with those in traditional online casino gaming. Anticipating social casinos’ evolution and integration with iGaming, SOFTSWISS partnered with Ously Games GmbH to present a new B2B software product – a comprehensive platform for social casinos.”
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 20,000 casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
About Ously Games
Ously Games is a German enterprise, the provider of SpinArena.net, Europe’s largest social casino by number of slots. It boasts an extensive collection of over 3000 games from 40 renowned providers. With an annual turnover exceeding a million euros, Ously Games is driven by a team of 20 professionals.
The post Unveiling Social Casino Trends: Insights into Player Behaviour appeared first on European Gaming Industry News.
Playson, the renowned digital entertainment provider, arrives at Nevada’s famous neon strip in Vegas Glitz, featuring a dual bonus with Wild Multipliers that significantly enhances the game’s winning potential.
Against a blue velvet background, a variety of traditional casino symbols embellish the 6×4 grid, with three or more diamond Scatter symbols encouraging players to embark on their own bonus adventure by selecting from two engaging Bonus rounds, Free Spins or Star Spins.
Based on the quantity of Scatter symbols that land, up to 30 Free Spins or seven Star Spins are awarded initially. In Free Spins, bonus rounds convert any Wild in a winning combination into a Wild Multiplier, resulting in the payline receiving a multiplier of 2x, 3x, or 5x.
In the Star Spins feature, players can expect at least one Star Collect symbol to appear on the reels, providing a reward of up to 12x the total wager, while only Star, Jackpot, and Scatter symbols can appear during this feature, significantly enhancing bonus rewards.
Introducing an additional element to the Main Game, landing the Collect Symbol with any Star or Jackpot symbol activates the Collect Feature. The worth of all Star symbols or any in-game jackpots up to 1,000x present on the game field is accumulated and included in the total win.
Celebrating the award-winning studio’s newest release, Vegas Glitz underscores Playson’s skill in expertly creating abundant slot games for players of its operators to relish globally.
Anton Ivannikov, CPO at Playson, said: “Vegas Glitz is a celebration of everything players love about classic Las Vegas-style slots, elevated with modern mechanics that significantly enhance engagement and win potential.
“By introducing a dual bonus offering alongside Wild Multipliers and high-value Jackpots, we have created a title that delivers both choice and depth within a familiar, glamorous setting, while simultaneously upholding our commitment to supplying our partners with premium content that drives long-term retention.”
The post Playson’s Vegas Glitz Shines with Dual Bonus Features appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Britbet is the on-course pool betting operator for its partner racecourses, providing customer-facing pool betting services for 58 of the 59 UK tracks. Accordingly, this deal will deliver further pari-mutuel liquidity for 1/ST CONTENT’s expansive portfolio of North American racetracks.
This agreement also leverages 1/ST TECHNOLOGY’s broad suite of products and services, including the AmTote International brand, the world’s market leaders in pari-mutuel tote and ADW technologies.
Bet types will include but not be limited to: Win, Show, Exacta and Trifecta. These bet types can be readily mapped on to familiar UK pool bets. Other bet types are expected to follow, but the initial bet types available largely mirror the more popular on-course bet types in the UK.
Britbet’s on-site UK staff, whose presence can be found in either fixed retail positions, or roaming couriers in hospitality areas, are dedicated to improving the user experience at racetracks. Adding US racing will assist in this effort, delivering broader content and engagement for customers.
The recent rollout now brings the premier stateside races to the UK racecourses – from this Saturday’s Pegasus World Cup, through the spring’s Triple Crown contests, the midsummer Travers Stakes at Saratoga, and then culminating at the Breeders’ Cup World Championships in November. More broadly, 1/ST CONTENT’s extensive content portfolio now covers nearly 90% of all North American racetracks, neatly following on from the UK’s domestic program at 17:00 (approx.) each day, and particularly pertinent in the winter and spring when there are far fewer evening racing fixtures in Britain.
Simon Fraser, SVP International 1/ST CONTENT, said: “Britbet already sells the product so effectively on-course, returning much-needed funding to the sport, and we were impressed with this racing-first model and tech-forward approach. Couple that with the enthusiasm of their customer-friendly staff to educate both seasoned and novice bettors about North American racing, and we’re confident we can build from this pools-betting keystone.
“1/ST CONTENT is always looking for new ways in which to improve the user experience and journey, for both the bettor and the operator – and we’re in the vanguard of such initiatives thanks to this transformative collaboration with Britbet. It’s no secret that international bettors want access to bigger and more diverse pools to bet into, not to mention reliable field sizes with the betting value and variety that comes from exotics. North American racing provides these new opportunities on a regular basis, and at a complementary time for more savvy British racecourse audiences who are looking for a relatable and quality product to bet on, as the domestic scene winds down each day.”
Nigel Roddis, Managing Director of Britbet, added: “This arrangement with 1/ST CONTENT allows us to make more use of the i-neda technology that drives our on-course betting terminals, delivering more content for on-course customers – even though time-zone differentials and the racing on-course will necessitate that a selective approach is taken to what will be offered. But it is part of our wider commitment at Britbet to grow pool betting across the UK, from our own on-course perspective and beyond. This collaboration builds on that, delivering new content for the customer and enhancing their on-course experience. Providing our customers with visibility of racing in other jurisdictions demonstrates the global nature of the sport, and we look forward to showcasing the key events at our partner racecourses.”
The post Britbet and 1/ST CONTENT bring pool betting on North American racing to UK racetracks appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
plunges into the depths for a mining-inspired journey in Gold Strike Express, where players can boost their winning potential by unlocking two extra bonus features.In an additional enhancement to the main game, any cash prize symbols that land are added to the central Gold Strike Express logo. Randomly, the logo can trigger one of four modifiers on any spin, including Stacked Collect, Cash Add, Wild Add and Express Spin.
For those with an eye on an extended hunt for Gold, the Express Bet can be triggered at any time during gameplay for 1.5x the base stake, doubling the chances of triggering the Cash Feature.
Following hot on the heels of Cash Strike X-Cash, Gold Strike Express reinforces Blueprint’s ability to cleverly craft fresh themed, bountiful titles for its operators’ players to enjoy worldwide.
Jo Purvis, Director of Marketing, PR and Events, said: “Gold Strike Express showcases how we continue to evolve proven mechanics with layered bonus structures that reward progression and sustained engagement.
“The Cash Feature, acting as a gateway to both Super Spin and Gold Strike Express, creates a compelling journey that keeps momentum high throughout play. It is a title that combines strong thematic identity with the kind of feature depth our operator partners look for in a consistent performer.”
The post Unlock Features and Riches with Blueprint Gaming’s Gold Strike Express™ appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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