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Unveiling Social Casino Trends: Insights into Player Behaviour
Who plays social casino games, and when and how do they engage? SOFTSWISS, a global tech company with over 15 years of expertise in iGaming, has analysed the data of about 700,000 SpinArena.net users to present major social casino gaming patterns and trends.
SOFTSWISS recently announced the acquisition of a stake in Ously Games GmbH, the German provider of the fastest-growing European social casino, SpinArena.net. SOFTSWISS experts explored the data provided by its partner to uncover major trends in social casino gaming and its differences compared to traditional online casinos.
Who is a Social Casino Player?
When discussing the social casino player profile, it is essential to highlight that over 80% of users conceal their age and gender. Among those who reveal this information are young men under 30.
Naturally, the majority of SpinaArena players are from Germany. The United Kingdom of Great Britain and Northern Ireland takes second place in the ranking, followed by players from other European countries, such as the Netherlands, Latvia, Italy, Greece and Poland.
For the sake of analysis, it is essential to consider that downloading applications for social casino games does not require age verification or the mandatory disclosure of a player’s gender or country of residence. Therefore, the analysis assumes that the data provided by players who chose to share their information is accurate.
When Do People Play in Social Casinos?
According to SpinArena.net data, the average player session lasts about 47 minutes. The longest player session recorded in 2024 exceeded 12 hours.
Players are most active during the day and in the evenings. The largest number of players is registered from 4 p.m. to 9 p.m., while the fewest – from 2 a.m. to 5 a.m. The activity is almost three times higher in the evenings than at night, and it is worth highlighting that judgement.
During the week, players are usually more active on Fridays and Sundays, while less activity is observed on Mondays. At the same time, the difference between the most and the least active days of the week is only around 10%.
Regarding the retention rate, SpinArena.net can boast intriguing figures. Data from German users shows that almost 40% of players are active on the first day after installing the application, while by the thirtieth day, this figure equals 14%.
The analysis of player gaming habits revealed that average users’ activity follows predictable patterns and fully aligns with human biorhythms and social responsibilities.
Most Popular Social Casino Games
The largest European social casino by the number of slot games, SpinArena.net, has a robust collection of over 3,000 games from almost 40 providers. Half of all gaming sessions are spent playing the top 15 games.
In SpinArena.net, the top 5 most popular games make up one-third of all games played. Like in traditional online casinos, slots are the most common choice among players. Certain popular games such as Gates of Olympus, Sweet Bonanza and Sugar Rush are favourites in both social and traditional online casinos.
Ously Games GmbH Founder Jochen Martinez comments: “This analysis perfectly illustrates how social casinos fulfil the same player needs as traditional casinos, offering a safer gaming experience. Combining gaming with social interactions provides a unique environment and neutralises financial risks. Players can enjoy activities like connecting with friends while playing their favourite games.”
Vitali Matsukevich, COO at SOFTSWISS, summarises: “Social casinos are part of the mega trend in the global entertainment industry, where player behaviour coincides with those in traditional online casino gaming. Anticipating social casinos’ evolution and integration with iGaming, SOFTSWISS partnered with Ously Games GmbH to present a new B2B software product – a comprehensive platform for social casinos.”
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 20,000 casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
About Ously Games
Ously Games is a German enterprise, the provider of SpinArena.net, Europe’s largest social casino by number of slots. It boasts an extensive collection of over 3000 games from 40 renowned providers. With an annual turnover exceeding a million euros, Ously Games is driven by a team of 20 professionals.
The post Unveiling Social Casino Trends: Insights into Player Behaviour appeared first on European Gaming Industry News.
Approval clears the supplier to distribute certified slots and instant games to licensed operators in Argentina.
PopOK Gaming has obtained certification for the Argentinian market, allowing the supplier to offer its certified gaming content to licensed operators in Argentina.
The company said the approval enables it to provide a portfolio of certified content in the country, positioning it to support local operators with slots and instant games that meet regulatory and technical requirements.
PopOK Gaming framed the certification as part of its broader push into regulated jurisdictions, with a focus on compliance and product standards. The company did not disclose which certifying body issued the approval, the scope of the certification, or a timeline for operator launches.
Argentina has become a key Latin American iGaming market, with regulation and licensing typically handled at the provincial level. PopOK Gaming said it expects further expansion initiatives as it continues to invest in regulatory compliance and international growth.
The post PopOK Gaming secures Argentina certification to supply iGaming content appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
PopOK Gaming has announced that it has successfully obtained certification for the Argentinian market, marking another milestone in the company’s continued expansion across regulated gaming jurisdictions.
The certification enables PopOK Gaming to provide its portfolio of certified gaming content to licensed operators in Argentina, reinforcing its commitment to delivering compliant, high-quality entertainment in regulated markets worldwide.
Argentina continues to emerge as one of Latin America’s most dynamic iGaming regions, with a growing demand for innovative and engaging casino content. By meeting the market’s regulatory and technical requirements, PopOK Gaming is well-positioned to support operators with a diverse selection of slot and instant games designed to appeal to a broad player audience.
The latest certification reflects the company’s long-term strategy of expanding its international footprint while maintaining high standards of compliance, product quality, and responsible growth. As regulated markets continue to shape the future of the iGaming industry, certifications remain a key component of sustainable market development and operator confidence.
With an expanding portfolio featuring immersive gameplay, engaging mechanics, and modern game design, PopOK Gaming continues to strengthen its position as a trusted content provider for regulated operators around the world.
The Argentina certification follows the company’s ongoing efforts to broaden its presence in strategic markets, with further expansion initiatives expected as PopOK Gaming continues to invest in regulatory compliance and global growth.
The post PopOK Gaming Strengthens Latin American Expansion with Argentina Certification appeared first on Americas iGaming & Sports Betting News.
Bronze card has been claimed during the group stage; silver and gold prizes remain available until 31 July.
Tonybet said it has paid out its first major prize in its World Cup Card Collection campaign for Canadian customers (excluding Ontario), after a player secured the promotion’s bronze card worth $15,000 CAD.
The operator said the World Cup Card Collection includes 51 cards to collect during the tournament: 48 digital cards tied to participating World Cup nations, plus three unique cards—gold, silver and bronze—linked to a $150,000 CAD total prize fund.
According to Tonybet, the bronze card has been available through the World Cup’s group stage and has now been claimed. The silver card is available during the knockout rounds up to the quarter-finals, while the gold card is held back for the closing semi-finals and final.
Tonybet Head of Product Kiryl Liudvikevich said: “With Canada co-hosting the World Cup for the first time, the tournament has felt closer to home than ever before for Canadians, and it has already delivered a moment most supporters could only dream about with the national team advancing to the knockout stages.
“For one lucky Canada supporter, it has now produced another story that will be worth retelling long after the final whistle has gone – with our lucky winner among the first Tonybet customers to win one of the unique cards in our World Cup Card Collection, taking home a cool $15,000 for managing to get his hands on bronze. Who will end up with silver and gold?”
Tonybet said the same three unique cards are also in circulation across its other markets, with varying outcomes so far. The World Cup Card Collection campaign runs until 31 July, with a $150,000 CAD prize pool for Canada and separate prize pools in other markets.
The post Tonybet pays first $15,000 CAD prize in World Cup Card Collection Canada promo appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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