OdiBets, one of Africa’s largest and most trusted betting operators announces new partnership with leading B2B games provider and acquisition and retention specialists, Incentive Games.

Through this collaboration, Incentive Games will integrate their bespoke Velocity crash games system to OdiBets’ platform, launching in the summer of 2024.

The launch will encompass a dynamic mix of gaming options, including:

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• Free-to-play Velocity crash game: This engaging format will allow players to experience the excitement of crash gameplay without financial risk.
• Several pay-to-play crash games: OdiBets’ customers will have access to a selection of thrilling pay-to-play crash games, offering a chance to win cash prizes.

Incentive Games’ expert developers have meticulously crafted this suite to seamlessly align with OdiBets’ platform, guaranteeing a smooth player experience. Once live, the Incentive Labs team – a dedicated group of R&D, data, and AI specialists – will work behind the scenes to analyse user behaviour and preferences. This allows for ongoing optimisation and personalisation, ensuring OdiBets’ players receive the most engaging and rewarding crash game experience.

John Gordon, CEO of Incentive Games, said, “We are delighted to partner with OdiBets, a leading force in the African gaming market. Their commitment to providing an exceptional player experience aligns perfectly with our vision at Incentive Games. We’re confident that our innovative crash games will provide an entirely new level of entertainment and help solidify their position as a top gaming destination in Africa.”

Wilson Gichuki, Head of Product at OdiBets, said, “We are thrilled to join forces with Incentive Games. Their expertise in gamification will significantly enrich our platform, offering our users more interactive and enjoyable betting experiences. This alliance aligns with Odibets’ goal to deliver cutting-edge gaming solutions and diversify its entertainment options for its customers and the gaming industry.”

Betby, a leading innovator in the sports betting industry, is thrilled to announce the launch of its new Betting Tips API, a cutting-edge tool designed to provide players with insightful and engaging betting advice. This latest addition to the award-winning AI Labs suite aims to enhance player experience, drive higher conversion rates, and increase betting frequency by offering a sense of informed betting.

The Betting Tip is an additional tool in the existing range of tools which include Churn and LTV prediction, Risk Management Automation, and Prompt-based BI Reporting. The Betting Tips API, initially available in English, Portuguese, Spanish, and Turkish, provides players with detailed information and suggestions for betting markets in popular sports such as football, basketball, baseball, hockey, cricket, and tennis. Future plans include expanding the number of markets and sports covered, as well as adding support for additional languages.

The Betting Tips API offers players tailored hints on what to bet on, creating a more informed and confident betting environment based on insights from the latest news, interesting team facts, and other relevant information.

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Betby has streamlined the integration process, ensuring that the betting tips can be easily incorporated into clients’ existing backends without the need for extensive data mapping. The API allows for broad customization, adapting not only the data structure but also the format of the tips’ texts to suit client preferences. Betby can also add support for a new language or sport within a very short timeframe, ensuring comprehensive coverage and client satisfaction.

Danil Emelyanov, Head of Betby AI Labs said: “The Betting Tips tool is a component of the larger GenAI Sport Content project. Betby AI Labs is developing live betting tips and integrating them into this project, which also encompasses audio podcasts and various marketing content, such as SEO articles and SMM posts. So new updates are already on the way.”