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Future Anthem announces personalisation AI collaboration with Bede Gaming

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Future Anthem, the pioneering AI and data science powerhouse, has partnered with leading gaming platform Bede Gaming to supply Bede clients with Anthem’s flagship real-time personalisation product, Amplifier AI.

The collaboration will see Bede Gaming integrate Amplifier AI to its core gaming platform, enabling its customers to quickly access a multitude of benefits to offer personalised player experiences across single player journeys. Bede prides itself on iGaming innovation, and this collaboration with Future Anthem highlights its desire to further enhance its platform with the latest products and to drive an improved player experience.

Bede partners with some of the most successful online gaming brands in the world delivering excellent technology and products that enables market-beating performance with the highest standards of security and stability. The platform is scalable, modular and adaptable allowing operators to integrate any third-party software, processing billions of transactions a year. The platform also integrates into land-based systems offering a genuine omni-channel convergence solution.

Future Anthem specialises in AI and has developed a cutting-edge all-in-one product called Amplifier AI that personalises every step of the player journey across casino, sports betting, and lottery. Utilising a data-driven approach, Amplifier AI optimises player acquisition, enhances engagement, and boosts retention by providing personalised content recommendations with personalised marketing in the moments that matter to players, all with a responsible gambling orientation as each gaming session is scored for risky play.

The partnership marks a significant milestone for both parties as they continue to bring accessible, market-leading innovations to their customers, reinforcing the importance of a personalised player experience that prioritises responsible gaming.

Future Anthem CEO Leigh Nissim said: “We enjoy working with progressive companies like Bede who are championing innovative technology. In a very short period, we’ve established a shared vision that will make it quick and simple for their customers to benefit from Amplifier AI’s personalisation products.

“This collaboration offers significant potential to improve and innovate player experiences, something that all operators should strive for as the race to real-time personalisation heats up.”

Colin Cole Johnson at Bede Gaming said: “We are delighted to partner with Future Anthem to integrate the latest iteration of its advanced personalisation product into our platform. Leigh has built a fantastic team, and we are looking forward to delivering the benefits of this collaboration to our customers, as Amplifier AI will elevate our offering further.

“There is no doubt this partnership will lead to future developments, with both companies keen to remain at the forefront of iGaming innovation. We’re always keen to help our customers grow responsibly – this collaboration helps them move faster across verticals and to get the most from their data which ultimately will benefit their players.”

The post Future Anthem announces personalisation AI collaboration with Bede Gaming appeared first on European Gaming Industry News.

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Predictor by Slotegrator, a prediction market engine for iGaming brands, available for pre-order

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Predictor by Slotegrator is a prediction market engine packaged for iGaming operators that will bring the booming trend of event betting to any platform. Currently available for pre-order to a select group of Slotegrator’s clients, Predictor is a true prediction market, using a P2P model and updating odds after every bet. This model captures the appeal of the vertical while protecting operators’ margins.

Predictor by Slotegrator, a prediction market engine developed by leading iGaming software and business solution provider Slotegrator, is available for pre-order. By integrating Predictor, operators will allow their players to buy binary contracts on real-world events using a P2P exchange model. Odds are updated automatically, and operators earn a fixed commission on bets, providing zero-risk revenue.

“Predictor is a natural extension of our product philosophy. At Slotegrator, we believe that technology doesn’t follow trends but shapes them,” said Olga Ivanchik, COO. “The prediction market model is still in its early stages in iGaming, and we are among the first to package this mechanism for casino and sportsbook operators in a scalable, product-ready format. It marks a step toward a more adaptive and diversified operator offering.”

Prediction markets are a massive global trend. Bloomberg reported in February that Kalshi was handling more than $2 billion per week in bets, with Polymarket close behind. Players can bet on everything from sporting events to politics, the price of crypto, and celebrity tweets.

Sportsbook operators who are losing bettors to Polymarket, and want to bring them back by offering unorthodox bets, have the perfect solution in Predictor. Additionally, while classic sportsbooks carry risk on every bet, the P2P exchange model means they will earn on commission. It’s also fast and flexible, with new bets going live in 30 seconds.

Predictor is also ideal for online casino operators looking to increase retention by offering their players betting opportunities beyond traditional casino games, and new operators seeking to capitalize on the global prediction market trend will also benefit from the solution.

Predictor operates on an AMM/LMSR protocol, making it a true prediction market. The pressure created when increasing numbers of bettors select “yes” or “no” directly influences the odds, just like major platforms like Polymarket or Kalshi — and quite different from fixed-odds betting.

Prediction markets are popular not only for the vast array of bets available, but for their real-time data collection; more often than not, the favored outcome on Polymarket or Kalshi in fact comes to pass. This so-called “wisdom of the crowd” has a huge draw for bettors, and carries a huge part of prediction markets’ appeal.

“With Predictor, we are going beyond the usual ways of betting to a model where users actively shape the market. We are giving operators a new way to offer dynamic, event-driven experiences via a single iframe, and completely risk-free,” explained Product Owner Maksym Shtun. “Operators can also create completely unique betting experiences tailored to their own platform — the possibilities are endless.”

Slotegrator will present a demo of the solution at this year’s iGB L!VE, on 1-2 July.

ABOUT THE COMPANY

Since 2012, Slotegrator has been one of the iGaming industry’s leading software and business solution providers for online casino and sportsbook operators.

The company’s main focus is software development and support for online casino platforms, as well as the integration of game content and payment systems.

The company works with licensed game developers and offers a vast portfolio of casino content: slots, live casino games, poker, virtual sports, table games, lotteries, casual games, and data feeds for betting.

Slotegrator also provides consulting services in gambling license acquisition and business incorporation.

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Peter & Sons signs Relum deal to widen distribution via aggregator

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Peter & Sons has partnered with Relum to expand distribution for its slots portfolio through Relum’s aggregation platform.

Under the agreement, Peter & Sons’ games will be integrated into Relum’s ecosystem. Relum said its platform offers access to more than 20,000 games from over 360 providers and supports operator tools including jackpots, free spins and tournaments via a single API and unified back office.

Yann Bautista, Founder and Commercial Director at Peter & Sons, said: “Relum offers a highly flexible and well-structured platform that brings together content and engagement in a meaningful way. For us, it’s about placing our games in environments where they can perform and connect with players. This partnership gives us another strong route to market as we continue to expand our global footprint.”

Anna Kiselova, Head of International Relations at Relum, said: “We are excited to welcome Peter & Sons to our platform. Their games bring a distinctive artistic approach and engaging mechanics that complement the diversity of our aggregation offering. Together, we aim to provide operators with high-quality content that enhances player experience and drives performance across our network.”

The post Peter & Sons signs Relum deal to widen distribution via aggregator appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Evoplay adds bet365 to its Brazil operator lineup

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Evoplay has signed a distribution deal with bet365 to launch a selection of its casino titles on the operator’s Brazilian platform.

The rollout begins with titles including Hot Triple Sevens and Temple of Thunder II Bonus Buy, with more games planned to follow.

Alex Malchenko, Head of Sales at Evoplay, said: “Partnering with bet365 represents an important milestone for Evoplay as we continue to expand our Latin American presence and build our network of global operator brands. Brazil is a market with huge potential, and we’re excited to bring a selection of our best-performing titles to its players.

“Our focus remains on supporting operators with content that not only meets regulatory standards but also delivers strong player engagement, and this collaboration is a testament to that approach.”

A spokesperson at bet365 added: “We are pleased to partner with Evoplay as we continue to enhance our offering in Brazil. Their portfolio of localised games aligns well with our commitment to provide high-quality gaming experiences to our customers.

“We look forward to rolling out additional titles in the near future as we strengthen our collaboration with the supplier in this key market.”

The post Evoplay adds bet365 to its Brazil operator lineup appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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