Latest News
Future Anthem announces personalisation AI collaboration with Bede Gaming
Future Anthem, the pioneering AI and data science powerhouse, has partnered with leading gaming platform Bede Gaming to supply Bede clients with Anthem’s flagship real-time personalisation product, Amplifier AI.
The collaboration will see Bede Gaming integrate Amplifier AI to its core gaming platform, enabling its customers to quickly access a multitude of benefits to offer personalised player experiences across single player journeys. Bede prides itself on iGaming innovation, and this collaboration with Future Anthem highlights its desire to further enhance its platform with the latest products and to drive an improved player experience.
Bede partners with some of the most successful online gaming brands in the world delivering excellent technology and products that enables market-beating performance with the highest standards of security and stability. The platform is scalable, modular and adaptable allowing operators to integrate any third-party software, processing billions of transactions a year. The platform also integrates into land-based systems offering a genuine omni-channel convergence solution.
Future Anthem specialises in AI and has developed a cutting-edge all-in-one product called Amplifier AI that personalises every step of the player journey across casino, sports betting, and lottery. Utilising a data-driven approach, Amplifier AI optimises player acquisition, enhances engagement, and boosts retention by providing personalised content recommendations with personalised marketing in the moments that matter to players, all with a responsible gambling orientation as each gaming session is scored for risky play.
The partnership marks a significant milestone for both parties as they continue to bring accessible, market-leading innovations to their customers, reinforcing the importance of a personalised player experience that prioritises responsible gaming.
Future Anthem CEO Leigh Nissim said: “We enjoy working with progressive companies like Bede who are championing innovative technology. In a very short period, we’ve established a shared vision that will make it quick and simple for their customers to benefit from Amplifier AI’s personalisation products.
“This collaboration offers significant potential to improve and innovate player experiences, something that all operators should strive for as the race to real-time personalisation heats up.”
Colin Cole Johnson at Bede Gaming said: “We are delighted to partner with Future Anthem to integrate the latest iteration of its advanced personalisation product into our platform. Leigh has built a fantastic team, and we are looking forward to delivering the benefits of this collaboration to our customers, as Amplifier AI will elevate our offering further.
“There is no doubt this partnership will lead to future developments, with both companies keen to remain at the forefront of iGaming innovation. We’re always keen to help our customers grow responsibly – this collaboration helps them move faster across verticals and to get the most from their data which ultimately will benefit their players.”
The post Future Anthem announces personalisation AI collaboration with Bede Gaming appeared first on European Gaming Industry News.
Casino Content
Groove says its casino content library passes 20,000 games
Groove says it has passed 20,000 titles in its aggregated casino content library, delivered to partners via “one API” and managed through its Groove Command back office.
The company said the catalogue includes slots, instant win games, table games, crash games, live dealer and arcade-style titles, plus “emerging verticals including sweepstakes and crypto-native content.” Groove added that the portfolio is now live and available to its partners worldwide.
Rachel Tourgeman, Head of Partnerships at Groove, said the company focuses on curation rather than chasing volume: “Twenty thousand games is a number. What matters is what sits behind it…” Says Tourgeman. “We don’t add studios for the sake of volume. We add them because they bring something distinctive: a mechanical innovation, a visual language, a player-engagement hook that our operators can’t get elsewhere. Our partners trust us to curate, not just collect. That trust is why we keep growing, and why the quality curve keeps rising alongside the quantity curve.”
Groove said recent integrations include KingMidas Games (150+ mobile-first titles), Urgent Games and Bryogames, which it described as offering “proprietary mathematics with real-time RTP customisation.” The company said the additions were assessed for technical compatibility and “commercial distinctiveness.”
Yahale Meltzer, Co-Founder and CEO of Groove, positioned the milestone as part of a broader platform pitch: “The aggregation space is crowded with platforms that offer ‘access’ and little else,” said Meltzer. “Twenty thousand games through a single API is not just scale. It is a statement. It says that Groove has become the default engine for operators who want to move fast, compete smart, and never compromise on content depth. But we are not stopping here. The next 20,000 will be even more selective, more integrated, and more aligned with where player behaviour is heading. Volume without curation is noise. We are building a signal.”
The post Groove says its casino content library passes 20,000 games appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
content-aggregation
Octoplay integrates with Lottomart to expand UK distribution
Octoplay has expanded its UK distribution through a new integration with operator Lottomart, making a selection of the supplier’s slot games available to Lottomart players.
Under the agreement, Lottomart has added five Octoplay titles to its casino library: Fire Rail Express: Hold & Win, Break the Diamond Piggy, 777 Hot Reels: Megacharged, Big Bang Bonus: Hold & Win and The Lucky Fella: Hold & Win.
Chris Ruddock, Commercial Director at Lottomart, said: “We’re always on the lookout for exciting content that adds something fresh to our portfolio, and Octoplay’s titles do exactly that. Their distinctive style, engaging mechanics, and wide range of themes make them a fantastic addition to our casino. We’re really looking forward to seeing how our players respond.”
Ralitsa Georgieva, Chief Executive Officer at Octoplay, added: “Going live with Lottomart adds another respected UK operator to our growing list of partners in the market. The UK remains a core pillar of our European strategy, and we are pleased to bring our portfolio to Lottomart’s players.”
The post Octoplay integrates with Lottomart to expand UK distribution appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Commercial Gaming
Momentum forms UAE commercial gaming JV with Fanatics after GCGRA approval
Momentum Group and Fanatics have formed a strategic joint venture to run and expand Momentum’s licensed commercial gaming operations in the UAE, the companies said on 29 June, 2026. The partnership is based in Abu Dhabi and brings Momentum’s existing UAE commercial gaming licenses and operations into the new entity.
The joint venture will operate and grow the activities currently licensed to Momentum in the UAE, including lottery, iGaming, sportsbook, and content websites. Momentum said the General Commercial Gaming Regulatory Authority (GCGRA) has approved the change in control of Momentum’s existing licensed entities.
Scott Burton, Chief Operating Officer, Momentum Group, said:
“The UAE has built one of the world’s most carefully regulated commercial gaming markets, and this joint venture is a reflection of the confidence that brings. Combining Momentum’s regional experience with Fanatics’ global product capability creates a partnership well placed to grow alongside this market for the long term.”
Conor Grant, President, Fanatics Gaming, said:
“The UAE is establishing one of the most thoughtfully regulated commercial gaming markets in the world, and Momentum has demonstrated what a responsible, credible operation within it looks like. We are entering this market for the long term, committed to building something genuinely category-defining together.”
Momentum said the companies plan to invest through the joint venture in technology, product, and customer experience, and to advance responsible gaming and player protection in line with the GCGRA framework.
The post Momentum forms UAE commercial gaming JV with Fanatics after GCGRA approval appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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